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Content Marketing Shopify

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »

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Shopify Social Media Marketing

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »

Categories
Business Tips

Important Things To Consider When Starting An Online Business

The extensive reach of the internet has enabled people from various places on the globe to be interconnected at a single click. With this widespread connection, it stands to reason that commerce would proliferate exponentially. Online retail sales increased from $1.3 trillion in 2014 to $6.5 trillion in 2019, a significant jump in 5 years. Several people have fully taken on online business or even just dabbled in the realm of eCommerce. Nevertheless, a significant number of them aren’t equipped with the knowledge to run a successful online business. One of the best ways to achieve success online is to...Continue reading »

Categories
Digital Marketing

Beginner SEO Tips for Your Shopify Store

Shopify is one of the best platforms for an ecommerce entrepreneur to set up their online business and getting more traffic to one’s Shopify store is always top of mind for any business owner. This is where SEO marketing comes in because when done well, it can deliver consistent, high-quality traffic that doesn’t have to be paid for. Search engine optimization (SEO) is the process of generating more organic (i.e. not paid for) traffic from search engines like Google, Bing and Yahoo. For example, when you search for something on Google, you land on a search engine results page (SERP)...Continue reading »

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Conversion Rate Optimization

How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »

Categories
Shopify

5 Reasons to Choose Shopify as Your eCommerce Platform Provider

Thinking about opening an online store? One of the first decisions you’ll need to make is which eCommerce platform you’ll use. An eCommerce platform is the software application that lets you manage your website, with options for also managing operations, sales and marketing. There’s a lot to consider, from ease of use and the marketing tools it accommodates to design and customization options, multimedia capabilities and tech support. And that’s in addition to the features we all associate with online shopping like the shopping cart, payment options and shipping options. The first thing to do? Get really clear about what...Continue reading »

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Guest Interview

Debutify Interview of the Week – Guest : Kamil Sattar

Debutify theme is one of the latest newest themes in the dropshipping business, and the theme has most of the latest features any dropshipper would love to have in their store. It is an honor to have you here Kamil Sattar, we are super excited! We just have a few questions people are itching to ask and appreciate you taking the time out of your busy schedule to help us with this. Lets get started! 1. Hello Kamil Sattar, for those who don't know who you are, would you kindly introduce yourself and what you do, the results you have...Continue reading »

Categories
Conversion Rate Optimization

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »

Categories
Shopify Social Media Marketing

How To Successfully Use YouTube Marketing For Your Shopify Store

Almost 5 billion videos are watched on YouTube every day and it’s the third most visited website in the world. It’s the perfect medium for building brand awareness and a loyal following for your Shopify store. However, its popularity is a double-edged sword that ecommerce marketers have to handle with care. The more attention it gets from its billions of visitors, the more attention it also gets from millions of content creators. There are over 50 million active references in the YouTube database, making it one of the most saturated platforms in cyberspace. This makes it difficult to cut through...Continue reading »

Categories
Guest Interview

Debutify Interview of the Week – Guest : Harry Coleman

Debutify theme is one of the latest newest themes in the dropshipping business, and the theme has most of the latest features any dropshipper would love to have in their store. It is an honor to have you here Harry Coleman, we are super excited! We just have a few questions people are itching to ask and appreciate you taking the time out of your busy schedule to help us with this. Lets get started! 1. Hello Mr. Harry, for those who don't know who you are, would you kindly introduce yourself and what you do, the results you have...Continue reading »