How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »

E-commerce Marketing

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »