E-commerce Marketing

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »