Digital Marketing E-commerce Tips & Tricks

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »

Conversion Rate Optimization

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »

Digital Marketing

Social Media Marketing Tips For Your Shopify Store In 2020

One challenge every ecommerce store owner faces is how to how to stand out from the thousands of other ecommerce sites available of the Internet and increase sales. One of the most effective methods of achieving this, which has emerged over the past few years, is social media marketing. Brands today are able to leverage both unpaid (organic) and paid social media marketing tactics on various channels in order to generate awareness and boost sales. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. Having A Social...Continue reading »

E-commerce Tips & Tricks

What Is Ecommerce Marketing? Everything You Need to Know

We live in a society where everything is becoming digitized. Nearly all businesses today are being done electronically over the internet. As time advances, technology also advances. Entrepreneurs and business people should be keen to note the changes in technology and adjust their business accordingly, lest they will not be able to withstand competition and other emerging issues in the business world. It is, therefore, imperative for all business-oriented persons to know about e-commerce and its marketing. E-commerce is buying and selling goods electronically via the internet. Unlike other kinds of marketing that are done offline via televisions, radios, newspapers, and...Continue reading »