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Conversion Rate Optimization

How To Create And Effectively Manage Your Ecommerce Sales Funnel To Increase Conversions

Customers don’t land in your online store out of the blue and buy products. No, far from it. There’s a series of steps that they go through, without even knowing that you’re at the other end of the string, reeling them in. Of course, some will get lost along the way, each stage claiming potential customers. This goes on until you reach the final step where people actually put items in their carts and clear them. What we’ve loosely described is known as an eCommerce sales funnel. It starts at the point where a customer comes to know of your...Continue reading »