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E-commerce Marketing

How Any Brand Can Leverage Micro Influencers to Grow Their Business

What are Micro-Influencers? Micro-influencers are unique because they specialize in their niches. Unlike celebrity influencers who usually depend on getting as many hits or traffic as possible, the interest of micro-influencers' followers is often more focused. This means that most of their followers belong to one community, which is why they tend to respond more to the micro influencer's recommendations. Why Promote to Micro-Influencers? There are other reasons you should promote your business to micro-influencers, and it is all because of these three reasons. Higher Engagement As mentioned, followers of a micro-influencer belong to a small community. Because of this,...Continue reading »