Conversion Rate Optimization

How To Optimize Product Category Features To Boost Conversions For Your Shopify Store

To increase conversions in your Shopify store, you need to ensure that your potential customers find what they want as smoothly as possible. Creating an effective product category is one way to attract customers towards the products.  After all, the most significant pull of online shopping is the fact that everything is so convenient. You wouldn’t want to have people rummaging through your online store, looking for what they need, and eventually failing to find it. And if they fail, they’ll log off and visit your competitors who have a well-organized layout. Therefore, you need to ensure that everything is...Continue reading »