Categories
Conversion Rate Optimization

The Ultimate Guide To Optimizing Ecommerce Site Navigation For Higher Conversions

First impressions matter. Yes, we know it’s a cliche. But in this case, it’s actually something that you should really have at the forefront when designing your online store. When potential clients land on your website, they want to find an organized platform where they can easily find what they’re looking for. If they run into too many hurdles, they can just as easily click off and try the next online store. And that’s something you don’t want to even cross their mind because, in eCommerce, the next store is just a click or thumb swipe away. Therefore, you need...Continue reading »

Categories
Shopify

Top 15 Conversion-Killing Elements You Should Avoid On Your Shopify Store

As you go through your store’s website data, you’ll notice that some visitors leave when they get to certain pages. While you may have put in place some elements to help you convert more, it’s possible to forget about others doing the opposite. A lot of what drives potential customers away is what they see. To gain full control over your visuals, you need a great theme as your foundation. With a highly customizable ecommerce theme like Debutify, you can use the dashboard to make quick design changes. Download Debutify, the highest-convertin free Shopify theme!  Let’s go through some e-commerce...Continue reading »

Categories
Shopify

How To Create The Best Product Images For Your Shopify Store

A lot of the time, the decision to buy is made while viewing the product page. There’s usually a bunch of details about a product, but one that always stands out is the product images. There are many ways to present this visual aspect and the product images you use are the key. Features such as zooming, scrolling through slides, etc. enhance the presentation. A theme like Debutify allows you to use add-ons like Product Tabs to refine these pages. Download Debutify, the highest-converting free Shopify theme and get more sales out of your product pages. Here are 18 powerful...Continue reading »

Categories
E-commerce Tips & Tricks

Keyword Research: A Definitive Guide For Ecommerce Websites

You’ve probably heard about eCommerce keyword research. However, you don’t know what it is and how it can help your Shopify store succeed. Let’s break it down for you real quick. Picture this. You’ve set up your online store, but you’re not getting the traffic you dreamt of when starting out. You’ve looked around, and there’s definitely interest in your product. Unfortunately, no one is finding their way to your store. Do you know what the problem is? Your target market doesn’t know that you exist. When they search for your product on Google, they’re directed to your competitors’ sites....Continue reading »

Categories
E-commerce Tips & Tricks

How To Grow Your Ecommerce Business Through Customer Retention

So you’ve set up your ecommerce business and it’s starting to pull customers. How are the customers behaving when they visit your store? Do they stick around for more, or do they only get just that one thing? You’ve realized that you need to get as much out of them as you can before they leave. If you are wondering which customer retention strategies can work for your store, let’s break it down for you. Want a high-converting Shopify store? Download the free Debutify theme now! Welcome New Customers It is easier to get an already buying customer to buy...Continue reading »

Categories
Dropshipping

The Ultimate Guide To Minimum Order Quantity For A Successful Dropshipping Business

If you’re entirely new to eCommerce, learning a few basic concepts can help you go 5 steps ahead of the competition. One of them is the Minimum Order Quantity (MOQ). MOQ is particularly essential when you don’t manufacture your own products - i.e. when you’re a dropshipper. And as it stands, most online store owners either use dropshipping or buy stock from manufacturers wholesale. The trouble is, wholesale manufacturers will usually require you to purchase a minimum amount of a certain item (also known as “minimum order quantity”). In this guide, we explore MOQ and what you need to know...Continue reading »

Categories
Digital Marketing Shopify

What to Know About Marketing your Shopify Store on Snapchat

Launched in 2012, Snapchat is a unique social media app that focuses on the, “right here, right now” through the default auto-deleting of posts after only 24 hours. This is very attractive to the younger generation of 16-34 year olds who make up the majority of the app’s base. Businesses avoided Snapchat until a few years ago when ads and other branded features were introduced. Now it is a source of highly engaged young audiences that your ecommerce store can definitely benefit from. Here’s how. Potential of Snapchat for your store The marketing appeal of the app is the high...Continue reading »

Categories
Shopify

7 Simple and Effective Ways To Increase The Average Order Value For Your Shopify Store

Off the top of your head, what do you think the average person spends when they check out your Shopify store? This sounds like a trivial issue. After all, the significant number at the end of the month shows that you’ve made a profit. However, knowing what the average amount your customers spend per order is valuable. Why? Because you can then figure out how to increase this figure. So, the bigger this figure, the bigger the profits. This figure is what is known as the average order value. In other words, divide your total income for the store by...Continue reading »

Categories
Digital Marketing Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

Categories
Shopify Social Media Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »