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Shopify

What to Know About Marketing your Shopify Store on Snapchat

Launched in 2012, Snapchat is a unique social media app that focuses on the, “right here, right now” through the default auto-deleting of posts after only 24 hours. This is very attractive to the younger generation of 16-34 year olds who make up the majority of the app’s base. Businesses avoided Snapchat until a few years ago when ads and other branded features were introduced. Now it is a source of highly engaged young audiences that your ecommerce store can definitely benefit from. Here’s how. Potential of Snapchat for your store The marketing appeal of the app is the high...Continue reading »

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Shopify

7 Simple and Effective Ways To Increase The Average Order Value For Your Shopify Store

Off the top of your head, what do you think the average person spends when they check out your Shopify store? This sounds like a trivial issue. After all, the significant number at the end of the month shows that you’ve made a profit. However, knowing what the average amount your customers spend per order is valuable. Why? Because you can then figure out how to increase this figure. So, the bigger this figure, the bigger the profits. This figure is what is known as the average order value. In other words, divide your total income for the store by...Continue reading »

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Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

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Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

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Shopify

How to Build a Shopify Store in 10 Easy Steps

Ecommerce is a great way to get your products in front of countless customers from all over the globe. Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls. Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences. It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme. Read on to...Continue reading »

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Marketing

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »

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Shopify

How To Successfully Use YouTube Marketing For Your Shopify Store

Almost 5 billion videos are watched on YouTube every day and it’s the third most visited website in the world. It’s the perfect medium for building brand awareness and a loyal following for your Shopify store. However, its popularity is a double-edged sword that ecommerce marketers have to handle with care. The more attention it gets from its billions of visitors, the more attention it also gets from millions of content creators. There are over 50 million active references in the YouTube database, making it one of the most saturated platforms in cyberspace. This makes it difficult to cut through...Continue reading »

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Dropshipping

How to Find Dropshipping Suppliers On AliExpress in 2020

Launched back in 2010, AliExpress is one of the biggest and oldest e-commerce marketplaces for dropshipping. You can find all kinds of dropshipping suppliers on this marketplace, both manufacturers and resellers, for just about any kind of product you are looking to sell on your Shopify store. Its more famous parent company AliBaba is more suited for businesses looking to place huge quantity orders directly with manufacturers to secure the cheapest price per unit possible. AliExpress on the other hand caters mostly to retail buyers looking to buy goods in lower quantities at factory prices. Why AliExpress is so great...Continue reading »

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Shopify

How to Grow Your Shopify E-commerce Store in 2020

Shopify is undoubtedly one of the top players in e-commerce today. With more than one million merchants on the platform, Shopify made $1.578 billion total revenue in 2019, a 47 percent increase over 2018. This is expected to rise to the range of $2.130 billion to $2.160 billion by the end of 2020. The platform is sophisticated enough to satisfy the needs of experienced retailers and at the same time simple enough for e-commerce beginners to use for quickly launching their online business idea. However, creating the Shopify store is the easy part. Thanks to the low barrier to entry,...Continue reading »