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Shopify

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »

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Marketing

How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »

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Shopify

5 Reasons to Choose Shopify as Your eCommerce Platform Provider

Thinking about opening an online store? One of the first decisions you’ll need to make is which eCommerce platform you’ll use. An eCommerce platform is the software application that lets you manage your website, with options for also managing operations, sales and marketing. There’s a lot to consider, from ease of use and the marketing tools it accommodates to design and customization options, multimedia capabilities and tech support. And that’s in addition to the features we all associate with online shopping like the shopping cart, payment options and shipping options. The first thing to do? Get really clear about what...Continue reading »

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Shopify

Shopify Theme: Basic Fundamentals

Because more and more consumers are doing the majority of their shopping online, more and more businesses are opening online stores. Some online stores don't have a physical, brick and mortar store at all. This means heavy competition. Businesses need to rise up and make their store stand out above the crowd. A Shopify theme store can make this happen. Themes allow you to design and present a customized layout that is easy to navigate, making shopping and check-out a breeze. A theme makes your store more memorable, which leaves a powerful impression in the minds of your customers. A...Continue reading »