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Marketing

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »