Follow The Pack: How To Effectively Use Social Proof To Boost Sales In Your Shopify Store

Through the course of a day, humans make several decisions regarding a whole host of issues. However, many of them aren’t aware that they don’t make the majority of those decisions themselves. Someone else is controlling your decision-making process. How? There’s this phenomenon known as social proof. The term ‘herd mentality’ might be more familiar. Generally, what this means is that you make most decisions based on what other people are doing. This is mainly because, on an innate level, we all want to be part of the group. No one wants to stand out. For long, marketers have taken...Continue reading »