Valentine's Day is just around the corner. For sure, many people are already on the hunt for the perfect Valentine's gift for their loved ones.
And this is an excellent opportunity for you. 😉 Your eCommerce brand should be in front of them while they're browsing for Valentine's gift ideas.
Whether they're early or last-minute shoppers, you need the right strategy for them to see your products.
So, here are five marketing tips and ideas for a successful Valentine's day marketing campaign.
Let's deep dive and make your customers happy this romantic season!
1. Come up with irresistible offers
No matter how strong your marketing strategy is, it might go to waste if you don't have offers that excite your customers.
So, you must brainstorm campaigns or offers that customers can't resist! Here are some examples:
- Offer them a discount code they can use before and a few days after Valentine's Day
- Add freebies they can give to their romantic partners if they purchase within a specific period
- Offer a limited Valentine's Day sale of your products
Having an amazing Valentine's Day offer will make your prospects and existing customers consider your products as their Valentine's Day gift to their partners.
But to persuade them even more, don't forget to...
2. Leverage user-generated content
User-generated content will help persuade prospects into buying your products. How? Because they aren't advertisements.
These are contents from actual users of your products. And, of course, before anyone purchases, they need to see how your product works and looks.
It's important to note that user-generated content comes in different forms, such as images, videos, texts, reviews, etc.
Now, how to gain content created by users? Social media users, influencers, or loyal customers can make them. Or, you can generate, collect, and display reviews on your eCommerce store.
This way, more people can see them while they browse your products. Once they do, they'd know your product is the perfect gift.
You can also ask for them. Encourage your customers to post reviews or discuss your products on social media and offer them incentives.
Speaking of which...
4. Use Valentine's Day-related materials
Consumers are looking to celebrate Valentine's Day. This means your content needs to be Valentine's Day-related, especially the visuals.
This is important so that when prospects are scrolling on their social media feed, they see your content... They will get ideas for Valentine's Day.
And it will serve as a reminder that Valentine's Day is coming. Here's an example from Yankee Candle.
As you can see, the candle is designed with Valentine's-related elements. It also states "with love," and the caption clearly says, "It's the month of LOVE!"
When a prospect sees this post, this will give them an idea of what to get their partners. And this is how you can achieve posts with Valentine's Day looks and feels, too.
- Use design elements that scream Valentine, such as red and pink colors, hearts, flowers, teddy bears, etc., in your graphic materials.
- Include Valentine materials in your product photography setup, such as red or pink cloth, boxes, petals, ribbons, etc.
If you do these, more people will feel that Valentine's Day is just around the corner. And lastly...
5. Take advantage of email marketing
Your existing customers and email lists are easier to convert than new ones. So, it's essential to take advantage of email marketing.
Send them your Valentine's Day marketing campaigns and offers to inform them. Here are some tips on leveraging email marketing:
- Use a catchy subject line and add an emoji if you must
- Don't forget to link them to your landing page
- Use compelling CTAs or calls-to-action
Email marketing will help you personalize emails based on the customer journey.
Oops, this isn't the last of our Valentine's Day marketing ideas. Here's a bonus for you. 🤫
Bonus tip: Spice up your products for Valentine's Day!
Not everyone is celebrating Valentine's Day with their romantic partners. Some have Galentine's Day with friends, and others celebrate self-love by being alone.
It's essential to think of them, too. So, you need to spice up your products and packaging to give them the best experience.
You can create marketing campaigns that include these people instead of solely focusing on romantic partners. You can also add a love letter to every order.
To give your customers a wide range of choices, find the best products to sell for Valentine's Day.
It's about making your customers feel included even if they don't have romantic partners. That's how they will feel valued.
But it doesn't end with these Valentine's Day marketing ideas. Because even if they purchased from your eCommerce store, you must keep them as customers!
Ricky Hayes
