Looking for the best Shopify theme for your store? Keep on reading because we will show you...
The Ultimate Step-By-Step Guide In Choosing a Shopify Theme For Your Niche in 2022!
From Choosing, Customizing, To Maintaining Your Theme - We Got You Covered!
I know it can be difficult to build a high-converting Shopify store.
What's more? You need to know the ins and outs of your website.
Not only that but always making sure it runs smoothly in the long run.
You also need to learn how to choose a beautiful but affordable Shopify theme that won't compromise its functionality... and more. It sounds challenging, right?
That's why this blog is perfect for YOU.
If you're wondering how to choose a Shopify theme, you're going to read EVERY word of this guide. Why? Because I'm not just going to help you choose a theme. I will also help you with how you can customize and maintain it.
But before anything else, let me tell you a piece of knowledge...
"From 2-3% conversion rate to 5% on a new branded Ecommerce store with optimizations in the theme"
"The highest conversion rates… the highest page speeds… Debutify ranks among the top ones"
"Everything you need to test & scale your store efficiently. The best free theme out there by far"
Did you know that in Q4 of 2021, there are over 1.6M Shopify stores? That's correct! I couldn't believe my eyes when I read it as well!
- More than 1 million businesses use Shopify
- Shopify had more than 58 million visits in 2020
- There are OVER 100 free and paid Shopify themes
With this number of Shopify users and themes to choose from, it can be tough.
I mean, even Kylie Jenner uses a Shopify theme. ??♀️
And I know how challenging it sounds to design your Shopify store. But the good news?
You'll get a step-by-step guide from prepping your business to maintaining the theme you'll choose – no expertise level required!
That's why you need to finish this until the end because I will walk you through the whole process.
So, what are we waiting for? Let's get this show down the road!
Analyze Your Business
Define Your Criteria
Choose The Theme
Customize Your Theme
Test Your Theme
Analyze Your Business
The first step on how to choose a Shopify theme? Analyze your business.
Before anything else, this is a crucial step to take. I mean, you don't want to choose a theme that doesn't align with your brand, right?
So, let's get to the first tip.
1. Identify Your Target Market
Always remember this: Put your customers first.
Be it in choosing the products to sell, problems to solve, or a theme to use. Their needs should be your priority.
You can't just choose a theme because you think it fits your personal preference. You need to choose a theme that will serve your target market.
That's why considering your market is a must. And here are some questions you can ask yourself as you choose a theme:
- Does this theme support the needs of my target market?
- Will this theme attract the right market to my Shopify store?
- Does this theme make navigation easy for my target market, especially if I have an older age range?
This is the importance of knowing your target market. You need to choose a theme that doesn't attract the right people.
What if you have a younger target market, and your theme is "old school?"
Not good, right?
The next step when choosing a Shopify theme is...
2. Consider The Products You're Selling
You need to consider the products you're selling before choosing a theme.
I am not yet talking about your niche in this part (but later I will ?)
For example, there are Shopify themes specially made for stores with high-volume products. That means these are themes made for websites with a large number of transactions. There are also themes made for stores with less than 100 products.
So, why not ask yourself these questions to ensure you're on the right track?
- Can this theme support me in showcasing my products?
- I have a wide range of products to choose from. Does this theme allow me to categorize each product decently?
It's important to consider the products you're selling. This ensures that your theme can keep up with the amount or kind of products you have on your Shopify store.
Another thing you consider when choosing a theme is...
3. Study Your Brand Identity
Your brand identity is what makes you stand out.
When looking for a Shopify theme, you need to consider if it works well with your overall brand identity.
So, here are some things you might want to ask yourself.
- Does this theme allow me to incorporate my brand identity?
- Will this theme help me showcase my brand values?
It's important to note this because your Shopify theme should work with your business.
Not against it.
And last but not least...
4. Define Your Niche
Just like people, themes are also unique in their own ways.
That's why you need to find a theme that is suitable for your niche.
It's because there's only a handful of one size fits all themes.
You'll be lucky if you find a gem like that.
But defining your niche is a crucial step. Why? Because aside from the themes specially made for your niche, it will help you build loyal customers. It's easier to find them if you know your niche.
Because there are themes specially made for your niche, and they might have all the features your Shopify store needs.
Because this will help you find the best Shopify theme for your store easier. You can find themes that have the features your store needs.
And speaking of making it easier, this leads us to our next step.
Define Your Criteria
The next step is to know what you need in a Shopify theme. Because the last thing you want is to bark at the wrong tree.
Not only you will waste your money but also waste time that you could spend strategizing and planning high-level stuff for your business.
So, one way to make the whole process easier is by narrowing down your choices.
Let's start with our first step.
1. List The Features You Need
2. Read Reviews
3. Best For Your Niche
4. Define Your Budget
5. Explore Customization of The Theme
Choose The Theme
Now you already know, it's time to select THE theme.
After analyzing and narrowing down your choices... this is the cherry on top of this guide.
And I'm so glad you're still here!
There are probably dozens of questions brewing in your mind... where can you find the themes? What kinds of themes can you use? Or what's the theme you should download?
Shh... I got it all covered. ?
You can consider finding a theme on...
1. Shopify Theme Store
2. Third-Party Shopify Themes
3. Best Shopify Themes For Your Niche
4. Downloading Debutify
Customize Your Theme
So, you already know how to choose a Shopify theme, huh?
But what if I tell you that having the best theme doesn't stop at choosing the theme? But it actually starts there!
So, after choosing the best theme for your Shopify store, I recommend customizing it.
And here are some reasons why:
- To cater to your customers' needs. Customers have different needs. It varies from industry to industry. Customizing your theme ensures your customers have the best online shopping experience.
- To trim down unnecessary features. Shopify themes have different features you can utilize. But there are also some you don't even need. That's why you need to trim down features that might slow down your website.
- To make your Shopify store recognizable. Are you planning to use pre-made themes from Shopify or any third-party developers? Not customizing it well results in your store looking like other ecommerce brands. This is not great if you want to stand out in the market.
Speaking of making your ecommerce store stand out... this leads us to our first tip in customizing your theme.
1. Incorporate Your Brand Identity
2. Add Your Products
3. Add Photos
4. Add Important Pages
5. Add Important Features or Add-Ons
Test Your Theme
You're one step away from having an incredible ecommerce store. And this is a crucial step to ensure your theme runs smoothly.
So, you need to test your theme. And make sure that all features are working.
Let's start with...
1. Mobile Responsiveness
Before this, I mentioned that you need to choose the best Shopify theme for mobile. This will reduce the time you need to spend to make the theme mobile-friendly yourself.
Just imagine buying a theme that looks appealing on a desktop but sucks on mobile? Yikes. This is not great when 90% of internet users are using their mobile devices.
Here are some ways to ensure the mobile responsiveness of your website.
- Test compatibility
- Check navigation
- Make sure buttons are more clickable
After testing the mobile-friendliness of your ecommerce store, it's time to test how well it performs.
2. Page Speed
53% of website visitors will leave your website before it even hits three seconds to load. That's not a good impression for your website.
You didn't see this coming, right? But page speed is critical. That's why you need a fast-loading Shopify theme.
So, why do you need to make sure your website is loading quickly?
- To increase your conversion
- To increase customer loyalty
- To improve your Google ranking
Themes claim they're one of the fast loading Shopify themes, but are they?
Yeah, it's because Shopify makes sure their themes can give a great user experience.
But here's a piece of even better news. If you installed Debutify, you could activate the Page Speed Booster Add-On. This feature allows your pages to increase their loading speed.
So helpful, right? Speaking of which...
A high converting Shopify theme is like a spoon, and usability is a fork.
These two need to be together.
Who cares if your website looks appealing when your customers can't even add items to the cart properly? How are you going to make your store high converting?
Remember, your Shopify theme should be pleasing to the eye AND functional. Don't sacrifice the latter.
So, here's your usability checklist to start with:
- Easy navigation
- Clickable buttons
- Clear checkout process
- Clear headlines and copy
- Content Accessibility
- Relevant search results
- No broken links
These are crucial in making sure that the customer experience on your website is smooth.
4. Optimize Check Out Process
According to a recent study by Shopify, 18% of consumers abandon their cart if the checkout
That's a lot, isn't it? That's why you need to ensure that your checkout process isn't demanding too much time from your consumers.
And you should know some strategies on how to lead your customers to checkout. This way, you can reduce your cart abandonment rate.
Another thing you can try is...
5. A/B Testing
Do you want a data-backed strategy for your ecommerce website? Here's the answer.
A/B testing is comparing two versions of your page and determining which one performs well.
For example, you can show two versions of your website to two different users. Let's say for A, you're using a short but catchy tagline. But for B, you're using a long but convincing one.
From there, you can check which one performs better. Which version gets the most clicks?
That's A/B testing. And you can use the data to improve your ecommerce store enhance customer experience.
Now, let's talk about one of the essential tips useful for your Shopify store, especially in the long run.
BONUS: Step 6 Maintain Your Best Theme
Thought you already got the good stuff? Not yet!
Choosing a theme is just half the battle. Making sure your theme is at its best state is a process.
That's why it's beneficial to conduct a website checking every once in a while.
Make sure to add this guide to your Bookmarks because here are some things you need to make sure your theme is always at its best!
1. Update Your Website
Every website needs some updates from time to time.
Your ecommerce store might look beautiful on the outside, but have you tried clicking the About Us page? Yeah, it's outdated.
Your employee isn't working with you anymore. Or you've probably changed contact numbers already.
This is not just limited to your content. You also need to check if the features of your theme are all working smoothly.
Check if there are:
- Broken Images
- Broken Links
- Outdated Pages
- Outdated Contact Number, Email Addresses, and Store Address
- Nonfunctioning Buttons
- Inoperative Forms
You should always take the time to update your website because this can lead to a loss of revenue for your business.
After updating, it's time to...
2. Clear Old Products
There's no point selling irrelevant products on your website.
Suppose you're a clothing ecommerce store. If it's already Fall, it's time to remove Summer clothes.
So, check if you still have unnecessary product listings on your ecommerce store from time to time.
This is one way to keep your Shopify theme running smoothly. But here's another one...
3. Check For Theme Updates
Most Shopify themes update their themes to release new features, improvements, or bug fixes.
Make sure you're constantly checking for theme updates and download the latest version.
Here's how to update your theme:
- Back up your current theme.
- Go to Shopify Theme Store and log in to your account.
- Search for the name of your theme.
- Select the theme.
- Click Add Latest Theme Version.
So, what if you choose a theme from third-party developers? As Shopify said, you need to contact the developers.
But with Debutify? Well, this is no problem. Debutify makes sure your ecommerce store is always up-to-date with the latest. It's pretty easy to add the updated theme.
- Go to your Shopify Dashboard.
- Click on Apps.
- Select Debutify.
- Click Theme Library.
- Click Add Debutify 4.5.0
- Confirm the settings and select Add To Theme Library.
Such a convenient process, right? You don't need to wait for developer support because you can do this on your own.
So, are you ready?
Choose What's Best For Your Ecommerce Store!
Your Shopify store deserves nothing but the best theme on Earth.
That's why to make sure you do not forget anything, here's a checklist.
- Analyze Your Business
- Identify Your Target Market
- Consider Your Products
- Define Your Niche
- Narrow Down Your Choices
- List Your Criteria
- Read Reviews
- Choose The Best For Your Niche
- Define Your Budget
- Customize Your Theme
- Test Your Theme
- Maintain Your Best Theme
So, you've just learned how to choose a Shopify theme. And now, the next thing you need to do is apply the tips on this guide so that you can start achieving your ecommerce goals!
But remember, you don't need to spend tens of thousands of dollars to make your Shopify store sleek and conversion-friendly.
You can install a theme with features that matter, fast loading, and mobile-responsive. Best part? With no hassle.
That's why Debutify can be the best ecommerce theme for your store.
It doesn't matter whether you are selling clothes, skincare, or digital products. This theme is very flexible... with flexible pricing plans as well!
But here's the most interesting thing...
Debutify is more than a theme for your Shopify store. It's your Profit Optimization Partner. It has 50+ Add-Ons that will help you optimize how your store looks and feels.
It's a no-brainer that this theme can improve your conversion rate, average order value, and profits.
Join 394,746+ smart brand owners who switched to Debutify!
14-Day Trial. 1 Click Installation. No Credit Card Required.