Ask most businesses why website projects run late and the answer is usually the same.
Development took longer than expected.
The assumption is understandable. Software development is complex. Requirements change. Technical challenges emerge. Integrations behave differently than anticipated.
Yet across agencies, in-house marketing teams, SaaS companies, and enterprise organisations, a different pattern often emerges.
The website is built.
The code is deployed to staging.
The major functionality works.
And then the project slows down.
Sometimes dramatically.
What many organisations discover is that development was never the primary source of delay. Development simply received the most attention because it was the most visible part of the process.
The real bottleneck often appears afterwards.
In the review, approval, revision, and stakeholder alignment phase that follows.
Ironically, many website projects become most vulnerable at the exact moment everyone believes the hard work is finished.





