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Business Ideas You Can Come Up With Based On Your Personality Type

calendar 2021-07-30 | glass 10 min read | user Ricky Hayes
Business Ideas

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Imagine Mark Zuckerberg serving hot dogs at a local eatery.

What if Bill Gates had a dropshipping store instead of a multimillion-dollar business empire?

Can you imagine Travis Fimmel delivering hot pizzas instead of being an actor?

If you’re finding these combinations weird and funny, you’re not alone. 

That's interesting, but what does it mean?

It means…

Putting the right person in the right job is important.

Let us further break down this for you...

There are some people with an intellectual mindset.

Some are introverts.

Some people are risk-takers, while others prefer to play it safe.

Regardless of your personality type, it is important to step into a business that matches who you are. 

Exactly what am I trying to say?

You’ll have more success if you choose a business that fits your skillset. 

Your personality type is one of the most crucial factors you have to consider when running a business.

Here's why:

It affects how you manage and delegate your tasks. It also helps you convey the right message to the right audience. 

You can use this guide to gain a better understanding of different personality types in business.

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Why Does Your Personality Type Matters?

 Personality Type Matters

Building and running a successful business demands confidence.

And confidence builds leadership.

That's why entrepreneurs with leadership skills are better at managing their teams. It also allows them to make more informed business decisions.

Let's look at Bill Gates as an example. Gates co-founded the world's largest software company. He was famous for his pioneering approach and philanthropic nature.

Oprah Winfrey, Henry Ford, and Andrew Carnegie are also good examples.

So, what do they all have in common?

It was their personality that helped them become who they are today.

And to succeed like them, you need to understand your personality type.

I am still, a bit confused about how this will help you?

The following are a few reasons your personality type is important for your business success:

It will help you know about your strengths

Personality type in business is important as it helps you know about your strengths. 

You can deliver better when you're aware of your potential. 

It will help you find the best people to work with

You will try to work with like-minded people who share the same vision as yours when you know who you are.

By surrounding yourself with the right people, you will see genuine opportunities. 

It will help you make better business decisions

You can capitalize on your strengths by knowing your personality. People will start considering you a leader. They will listen to your advice and follow your directions. 

It will help you become more confident

Knowledge of yourself is key to confidence, which leads to better leadership qualities. 

Only an excellent leader can empower their teams and attract customers.

It will help you become more authentic and genuine

A good leader can build trust. They can motivate and inspire others with their powerful personality.

Knowing your personality in business will help you represent yourself as a genuine leader - someone who knows what he's doing. 

The bottom line is knowing your personality type in business is important. 

But how can you find your personality type?

Is there any personality testing tool available in the market you can use to know who you are?

Should you ask your friends or family members to tell you more about your personality type? 

Myers Briggs type indicator is your answer...

Fret not if you haven't heard of this tool earlier.

In the following section, we cover the best personalities for business based on Myer Briggs's indicator.

Check them out and see what type belongs to you. 

It will help you set the right priorities for self-improvement

Running a successful business is an ongoing process. 

Knowing your personality type in the business will help you set the right priorities. Doing so will help you maintain a work-life balance, changing bad habits, and more.

Understanding Your Personality Type As A Business Owner

Understanding Personality Type

INTJ - The Problem-Solver

Do people admire you for your logic? 

Do your friends and colleagues contact you to seek advice?

Are you ambitious?

Then you're an INTJ with the potential of becoming a burgeoning entrepreneur. 

Isaac Newton, Nicola Tesla, Elon Musk, and Mark Zuckerberg are all INTJs. This personality type in business has an analytical mindset and a problem-solving approach. 

INTJ Business Ideas:

  • Freelance consulting
  • Market research firm
  • Project management consulting firm
  • App development

INTP - The Genius

If you think there's a philosopher inside you, then you may belong to the INTP category. 

Calm and controlled, INTPs make up about 3%-4% of the population.

While others see them as unemotional and absent-minded, they are geniuses who can change the world with their brilliant theories. 

Bill Gates, Abraham Lincoln, and Einstein are famous INTPs who have always valued intellect over emotions. 

INTP Business Ideas:

  • Graphic designing
  • Writing
  • Coaching
  • Web development
  • Manufacturing, etc.

ENTJ - The Leader

ENTJs are born leaders. They are strategic thinkers who always see the big picture.

Because they are powerful leaders, sometimes they overlook the contributions of others. 

They're not afraid to make big and tough decisions. They grow and excel in competitive and challenging business environments. 

George Clooney, Harrison Ford, and our very own Arnold Schwarzenegger are all ENTJs. 

ENTJ Business Ideas:

  • Event planning
  • Consultation and coaching
  • Public speaking
  • Copywriting.

ENTP - The Debater

Have you ever tried to cook Sushi or Onigiri, and you end up making a fusion of both? Then you're an ENTP. 

ENTPs are innovators, clever, and idea-oriented. This personality type in business is rare, making up 5%-10% of the population.

They are conversationalists and enjoy being around other people. They are very curious and able to understand and absorb things fast. 

Our favorite ENTP personalities include Thomas Edison, Leonardo da Vinci, and Walt Disney.

Did we mention Tyrion Lannister, the witty GoT dwarf, is also an ENTP?

ENTP Business Ideas:

  • Coaching
  • HR
  • Project management
  • Any consultancy (if you're sure you're an ENTP)

INFJ - The Dreamer

INFJs are another personality type in business that is creative, dedicated, and always helpful.

They're always ready to help others. When they are not doing charities or busy doing social work, they play music or paint. 

While they're reserved, they can read people and know their feelings. 

Martin Luther King Jr., Al Pacino, and Edward Norton are INFJs. People identify them as sensitive, creative, and focused on the future. 

INFJ Business Ideas:

  • Social enterprises
  • Coaching/tutoring
  • Arts
  • Writing
  • Music
  • Travel Photography, and more.

INFP - The Idealist

Running a successful business will be easier for you when you're an INFP. 

INFPs are considerate. They are good listeners with strong intuition. 

Unlike other personality types in business, INFPs dislike conflicts. They always prefer to play safe.

Also, they are flexible and imaginative. You can convince INFPs with hard facts and logic.

They are perfectionists and kind. They value close relationships and are usually quiet and reserved. 

Princess Diana, Helen Keller, William Shakespeare, and many other iconic people belong to this personality type. 

INFP Business Ideas:

  • Health care
  • Consulting
  • Social service
  • Art and design

ENFJ - The Champion

Many politicians, sportspersons, and high-profile personalities belong to an ENFJ category. These people are idealistic and thoughtful.

Because of their leadership skills and charisma, they inspire others around them.

They're vocal about their beliefs and always do the right thing. 

They are also problem solvers. They listen to other people's problems and always give honest advice. 

Some of our favorite ENFJs include Barack Obama, Ben Affleck, and John Cusack. 

ENFJ Business Ideas:

  • Event planning
  • Tutoring
  • Market research
  • HR consulting firm

ENFP - The Diplomat

No personality type in business is as charismatic and creative as ENFP. 

ENFPs are thoughtful and have excellent communication skills

They care for others and are good at understanding what others are feeling.

Russell Brand, Robin Williams, and Michael Scott are popular ENFPs who ruled the world with their intellect and wit.

ENFP Business Ideas:

  • Any business that involves creative freedom and flexibility. 

ISTJ - The Responsible

ISTJs are responsible and spontaneous. 

Sure, they care about others’ feelings, but they also know when to give the shut-up call when needed. 

They are hardworking and only take calculated risks. Because of their reliability and intuition, they're the boss's favorites or the boss themselves. 

Famous ISTJs include Peter Thiel, Queen Elizabeth II, and Queen Victoria. 

ISTJ Business Ideas:

  • Accounting firm
  • Financial consultation
  • Sales copywriting

ISFJ - The Caretaker

You may be an ISFJ if your friends consider you as their crime partner and trust your advice. 

ISFJs are loyal and practical. They shine best when surrounded by friends and family.

Bruce Willis, Jimmy Carter, and Halle Berry are famous ISFJs. 

ISFJ Business Ideas:

  • Coaching
  • Consulting

ESTJ - The Commander

You're an ESTJ if you value discipline and efficiency above anything else.

ESTJs are born CEOs who're excellent thought leaders and decision-makers. 

Our all-time favorite ESTJs include Jeff Bezos, James Monroe, and Kamala Harris. 

ESTJ Business Ideas:

  • Police
  • Research engineering
  • Scientist

ESFJ - The Consul

Are you one of those who always admire popularity and staying in the limelight?

Then you're an ESFJ. 

ESFJs are loyal and traditional. 

They perform best when they can see the fruits of their efforts in the joyful reactions of their customers. 

Bill Clinton and the famous 'Friends' star Rachel Green are well-known ESFJs.

ESFJ Business Ideas:

  • Event planning
  • Consulting

ISTP - The Doer

You're an ISTP if you're a jack-of-all-trades. You want to step into everything that interests you.

Your problem-solving nature forces you to interfere in everybody's matters. 

The famous US astronauts Alan Shepard and Sally Ride both belong to this personality type. 

ISTP Business Ideas:

  • IT
  • Engineering
  • Web, and app development.

ISFP - The Artist

If you have a keen interest in art and aesthetics, then you must be an ISFP.

Money-making isn't your only goal. You are curious and always looking for a creative outlet. 

Michael Jackson, Britney Spears, and beautiful Marylin Monroe all belong to this personality type

ISFP Business Ideas:

  • App development
  • Writing
  • Photography

ESTP - The Experimenter

ESTPs defy the odds and are always up to something. They are risk-takers and move between different social circles. 

They are expressive and perform best when working outside the typical corporate boundaries. 

Some of our favorite ESTPs include Eddie Murphy, Seth Grayson, and Kevin Spacey.

ESTP business ideas: Anything related to sales.

ESFP - The Charmer

You love the limelight. You want to be the center of attraction wherever you go. 

People admire you for your sense of humor and generosity. Your teammates and employees love you and feel comfortable in your presence.

Famous ESFPs include Elvis Presley and Mark Cuban.

Did we mention our very own mischievous twin wizards Fred and George Weasley also belong to this category?

ESFP Business Ideas:

  • Content writing
  • Coaching and consultation
  • Beauty and wellness
  • Music

To Sum Up

Running a successful business is challenging. But you can make the most of it when you know distinct personality types in business. 

It helps you decide whether starting an online business is a good idea or you must stick to the traditional brick-and-mortar framework. 

We hope this article has helped you know more about yourself. Drop your questions in the comments section below. We would love to hear from you. 

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

402,635+ Are Reading The Debutify Newsletter.


Get bite-sized lessons from the world of e-commerce. Improve your business in 5 minutes a week. Subscribe today: