What to Dropship for BFCM: 5 Best Niches for a Winning Season

Did you know Black Friday and Cyber Monday in 2023 were among the biggest online shopping days ever? Together, they brought in more than $20 billion in online sales!

With numbers like that, it's no wonder why dropshippers are excited about this time of year.

But what should you be selling to stand out? This article isn't just about the obvious choices everyone's talking about; we're diving into niches that can help you hit it big this BFCM.

So, buckle up because, by the end of this article, you'll have a solid game plan on what to dropship for BFCM.

The Power of Niche: Why It Matters
1. Kids' Toys
2. Christmas Toys
3. Electronics and Gadgets
4. Fashion
5. Beauty and Personal Care

The Power of Niche: Why It Matters

Before we jump into specific products, let's talk about why finding the right niche is crucial. The dropshipping world is crowded. Selecting the right niche can be the difference between success and failure, especially when some people question whether dropshipping still works in today's market.

And while picking a popular product might seem like a good idea, you'll compete with countless others. The trick is to find a niche popular enough to sell but not so common that everyone's already selling it.

So, what should you be dropshipping to get a piece of the BFCM pie? Let's dive into the top niches that can help you succeed.

1. Kids' Toys

When it comes to dropshipping for BFCM, kids' toys are an absolute no-brainer. Parents are always looking for the latest toys to make their little ones happy, especially as the holiday season approaches.

This year, focus on STEM toys (science, technology, engineering, and math) and educational games. These toys are becoming popular because parents want fun and educational products for their kids. Based on a report, the STEM toys market size was valued at USD 5.2 billion in 2023 and is projected to reach USD 11.2 billion by 2031, with an expected CAGR of 8.9% from 2024 to 2031. That's a huge opportunity for dropshippers!

Another sub-niche within toys that's gaining traction is sensory toys. With more awareness about sensory processing and the needs of kids with autism, toys that help with sensory development are in high demand. Offering these specialized toys can help you tap into a dedicated and grateful customer base.

2. Christmas Toys

Christmas-themed toys are another niche that sees a big boost during BFCM. Parents and gift-givers are on the lookout for festive items that capture the holiday spirit. These products often have a shorter sales window, but the demand is sky-high.

Here are a few types of Christmas toys that could give your dropshipping business an edge:

Advent Calendars: These are not just chocolate-filled ones anymore. You can find toy advent calendars that reveal a new toy every day, making them an exciting countdown to Christmas for kids.

Christmas-Themed Board Games: Families love spending time together during the holidays, and Christmas-themed board games are a fun way to do that. These games can add a festive spirit to any family gathering.

Holiday Plushies: Think of plush toys dressed up as reindeer, snowmen, or Santa Claus. They're cute, cuddly, and perfect for the holiday season.

3. Electronics and Gadgets

Let's be honest—everyone loves gadgets, especially during Black Friday and Cyber Monday (BFCM). It's that time of year when shoppers are on the hunt for the latest tech at the best prices.

In fact, electronics accounted for a whopping 49% of all Black Friday sales in 2023! That stat alone shows just how popular this niche is. But instead of focusing on big-ticket items like the latest smartphones or gaming consoles (where competition is fierce), consider dropshipping smaller, more unique electronic products that cater to specific needs or trends.

For instance, smart home devices are continuing to gain traction. Think about dropshipping smart plugs, LED light strips, or Bluetooth trackers. These items are not only affordable, but they also appeal to tech enthusiasts who want to make their homes smarter without breaking the bank.

Another product category to consider is mobile accessories. Items like wireless chargers, phone grips, and cases are always in demand. Plus, they offer a great opportunity for upselling. Pair a trendy phone case with a matching wireless charger, and you've just increased your average order value!

4. Fashion

Fashion never takes a backseat, especially during Cyber Week. One of the key trends to focus on is activewear. With the rise of the athleisure trend, consumers look for stylish yet comfortable clothing that can transition from the gym to casual outings. In fact, during Black Friday 2022, brands like Nike and Adidas saw a significant surge in sales, particularly for sneakers and activewear .

But instead of going head-to-head with these giants, consider dropshipping niche fashion items that cater to specific trends or subcultures.

For example, sustainable fashion is growing, with more consumers looking for eco-friendly clothing options. You could offer products made from organic cotton or recycled materials, appealing to environmentally conscious shoppers.

You should also consider dropshipping those under-the-radar fashion items people are searching for. Think about cozy, winter-themed apparel.

Holiday sweaters, matching family pajamas, and festive socks are big hits during the holiday season. These items are highly giftable and tap into the holiday spirit, making them irresistible for shoppers looking to spread some cheer.

Showcasing your fashion products effectively can lead to a significant increase in sales. Using a high-converting theme like Debutify Theme can make a difference. Check out this blog to find out if Debutify is the right choice for your store.

5. Beauty and Personal Care

Beauty and personal care products have become increasingly popular during Black Friday and Cyber Monday (BFCM). With more people focusing on self-care, this niche is thriving.But rather than offering the same old products, consider targeting emerging trends that are gaining traction.

One such trend is clean beauty. More consumers are prioritizing products that are free from harmful chemicals, cruelty-free, and eco-friendly. The clean beauty market was valued at $6.32 billion in 2023 and is expected to grow significantlyto up to USD 34.8 billion by 2032. This presents a great opportunity to dropship items like organic face masks, sulfate-free shampoos, and plant-based makeup, to cater to a growing audience of eco-conscious shoppers.

For men's grooming, the market is also on the rise, with more men investing in skincare and beard care products. The global men's grooming market is projected to reach $81.2 billion by 2024 . Consider dropshms like beard oils, grooming kits, or high-quality razors to tap into this expanding market during the holiday shopping season.

Making the Most of BFCM Season

Now that you've explored the best niches, you should have a clear idea of what to dropship for BFCM. From kids' toys that make learning fun to eco-friendly beauty products, the key is to offer something unique and timely that resonates with holiday shoppers.

Remember, BFCM is all about capitalizing on the excitement and urgency of the season. This is the time of year when consumers are ready to spend, so make sure your store is stocked with the right products and positioned to stand out in the crowded marketplace. And don't forget to use the best Shopify theme for dropshipping to give your store a professional look.

Now that you're armed with this knowledge, it's time to get your store ready for the biggest shopping days of the year. What niche will you dive into for BFCM?

If you're new to the dropshipping space, here's a guide on how to open your Shopify dropshipping store in eight easy steps to get you started.

Author

Rhea Diamante

Rhea Diamante is a copywriter at Debutify, where she crafts compelling and engaging content. With a knack for storytelling and a keen eye for detail, she ensures every piece she writes resonates with the audience and drives results.