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JenniBag is a fast-growing direct-to-consumer travel bag brand designed for Gen Z and Millennial women who want stylish, functional carry-on duffels at an affordable price point. We built strong traction early through a great product and a vibrant social media presence — but our online store wasn’t keeping up.
We were facing a few key challenges:
Founder Jay Yap said:
“We had the traffic, but not the conversions. We were spending $300–$500 just to change a single landing page — it was killing our margins.”
We switched to Debutify’s Theme to take back control of our site — no more waiting on developers or agencies. It allowed us to move fast, test often, and build pages that actually convert. Here’s what made the biggest difference:
From 0.9% to 1.29%, thanks to lightning-fast load speeds, optimized layouts, and personalized shopping experiences powered by Debutify.
Customers spent more—boosting AOV from $48 to $56—through smarter product recommendations and clean, trust-building design.
Bounce rate dropped from 68% to 54%, showing that more shoppers stayed and engaged longer.
Time on site skyrocketed from just 1m 22s to 2m 47s. Visitors are sticking around and exploring more of what JenniBag has to offer.
Before: $300+ per page. Now: $0 using Debutify’s drag-and-drop editor—DIY in under 10 minutes.
“I didn’t realize how much money we were burning just tweaking our store. Debutify gave me control, saved us thousands, and actually made the store fun to work on. We now launch products weekly without waiting on anyone.”
Seamlessly integrate the tools you use with Debutify Theme to streamline operations and fuel brand growth.