How Milkie Co doubled their conversions and 5X their revenue in 4 months with Debutify Theme
Discover the marketing strategies that helped Milkie Co
Inside, you'll learn exactly what Jennifer Lay did that helped her go from $8,000 to $70,000 a month in 3 months.
How Debutify Theme's Add-Ons can increase a Shopify brand's number
Find out how Debutify Theme has helped Jennifer Lay Lash Supplies go from a home-based startup to one of the leading lash suppliers in Australia.
How to target the low-hanging fruit of loyal customers
And how Debutify Theme can help save your business.
As a haven of everything fun, bright, and customizable, Milkie Co easily became a favorite of women looking for thoughtful and charming gifts for the special people in their lives.
From gorgeous beaded keyrings in dreamy color palettes to the delightful aroma of luxe candles and melts around the home, Milkie Co is a girl’s go-to for all things adorable and personalized.
But despite being dubbed as The Customization Queens, Milkie Co struggled to breach the $200-per-day revenue they found themselves stuck in. With most of their traffic still coming from their Instagram fans, they knew they had to level up their marketing efforts to create repeat customers and increase their average order value.
Four months after using the Debutify Theme on their Shopify store and implementing remarketing strategies, Milkie Co was able to generate over $28,000 in total sales volume—a 500% increase in revenue despite being in a highly competitive environment.
After using Debutify Theme, Milkie Co enjoyed…
Increase in revenue
Total revenue generated
Starting as a Melbourne-based business selling custom cookies, Milkie Co branched out to creating personalized handmade trinkets for every occasion.
As they gained a loyal following on Instagram, Milkie Co's owner decided to open a Shopify store, which generated $200 a day for over six months. But while their revenue remained consistent over time, breaking their income ceiling was a challenge.
Milkie Co's sales were entirely reliant on their Instagram fans despite having an online store. In fact, their Shopify store’s conversion rate was a measly 1.85%.
The owner knew that marketing was the key to scaling to the next level, but she had no prior experience in doing so.
With this massive challenge in front of them, Milkie Co's goal of breaching their income ceiling and hitting revenue of at least $1,000 a day seemed like a long shot.
Milkie Co consulted with an agency to assist them in implementing a comprehensive marketing strategy.
Since Milkie Co already has thousands of Instagram followers, they decided to focus on two things: first, optimize their store's conversion rates, and second, increase the order values of their customers.
As both steps leverage the traffic they're already getting, these two solutions alone can boost their revenue, allowing them to increase ad spend and create a marketing flywheel.
They decided to use Debutify Theme to implement their action plan and optimize their online store conversion. With 50+ Add-Ons designed to maximize conversions at every stage of an eCommerce business, Debutify Theme has everything Milkie Co needs to build and scale its brand.
Here are some of the Add-Ons Milkie Co used:
Add-Ons to Increase Conversion Rates
Add-Ons to increase average order value
Together with these Debutify Theme optimizations, Milkie Co increased their ad spend and employed Facebook and Google ads, SMS, and email marketing, and Google Analytics to accelerate their growth.
“Since working with Debutify, I
have gone from $5,000 a month
to over $50,000 a month
consistently. Thank you,
Within four months of using Debutify Theme, Milkie Co’s store conversion rate doubled from 1.85% to 3.51%. They also enjoyed a 6% increase in average order value, leading to an almost 500% increase in Shopify sales.
Aside from that, Debutify Theme helped drive down overhead costs from additional apps and integrations while keeping the website at top loading speed.
Despite being a small business in a highly competitive niche, Milkie Co was able to maintain a $1,000-a-day income, thanks to their consistent 3-5% conversion rate every month.
The dramatic growth of Milkie Co in the middle of the COVID-19 crisis not only helped them increase ad spend to continue their remarketing efforts but also spurred them to hire more team members and build a warehouse for future orders.
At present, Milkie Co is utilizing all types of marketing, including Facebook, Google, Bing, and emails, to help the brand grow sustainably in the long run.