A Closer Look At What Customers Look for In Reviews And Why Brand Owners Should Care
Are you a brand owner? If so, when was the last time you took a good, hard look at your customer reviews? If you’re unsure or it’s been a while, now is the time to do it. Why?
Because your customers are looking at them, and what they see can have a big impact on their decision to buy from you. But what do customers look for when they’re reading reviews? Here are a few key things to keep in mind:
Authenticity
When customers read reviews, they’re looking for an authentic experience. They want to know that the reviewer actually used the product or service.
One way to ensure the authenticity of reviews is by having a verified buyer feature. This means that the brand has verified the reviewer as a real customer.
This feature is a simple yet effective way to help build trust with potential customers.
Specificity
Customers want reviews that are specific and detailed. Generic reviews like “This is great!” don’t tell them anything about the product or service.
The specificity of reviews helps customers understand how the product or service might benefit them. And the best way to get the most valuable feedback possible is to have a product-specific review form.
Some review apps, like Debutify Reviews, let brand owners create custom forms and questions specific to each product. As a result, you get better reviews that are more helpful to potential customers.
Photos and Videos
Visuals are worth a thousand words, and this is especially true for reviews. Seeing photos or videos from real customers helps create a more relatable and trustworthy experience...
Good thing there are review apps that allow photo and video uploads. Images and videos are a great way to add more richness to your reviews.
Timeliness
When customers are looking for reviews, they want to see the most recent ones first. It’s because these reviews are more likely to reflect the current state of the product or service. To ensure your reviews are always up-to-date...
Consider implementing an automated review request process that sends requests shortly after delivery.
This will help you collect reviews while they’re still top of mind for your customers and, at the same time, get new reviews every single time.
Overall star rating
The last thing customers look for in reviews is the overall star rating. This is because the star rating is a quick way to see if the reviewer liked the product or service.
Customers, however, understand that not everyone will have the same experience with a product or service. So they don’t base their decision solely on the star rating. But, it is still something that they look for when reading reviews.
Responses from brand owners
Another thing customers look for in reviews is responses from brand owners. This shows that the company cares about its customers and is willing to listen to their feedback.
Customers appreciate it when companies take the time to respond to reviews, whether they’re positive or negative. It shows that the company listens to what customers have to say and is willing to take action based on feedback. As a brand owner, it’s important to keep in mind these things customers look for in reviews.
By understanding what customers want to see, you can better tailor your review-related strategy and make sure that it’s meeting customer needs.
Collect reviews your customers actually trust
Debutify Reviews gives you verified buyer badges, product-specific review forms, photo and video uploads, and automated review requests.