When I got into drop shipping my first thought was this whole thing is a scam, my opinion on that has developed, the fulfilment method of drop-shipping can work, but my gut feeling wasn’t incorrect. The promise of getting rich quick is clearly a scam, that you can sell unmarked products from China to people in the USA or Europe and become a millionaire is just insane. Why would a customer pick this unknown, unmarked product over this tried and tested branded one.
Well you just wouldn’t, if we look at brands, they have exponentially more sales, are more trustworthy, last longer than drop shippers, can charge more for their products or services because a brand has more of a "mission" or "purpose". So the question is, do you want to learn how to make one?
TIMECODES:
00:00 Intro
01:04 What Is Branding
01:58 Overview Of Brands
02:34 Brand Values
03:16 Elevator Pitch
03:30 Brand Attributes And Benefits
03:54 Logline
04:08 Brand Drivers
04:53 Brand Building
06:09 How To Express The Brand
07:38 7 Different Categories Of Names
08:19 Brand Logo
08:55 Different Types Of Logos
09:25 Funnel
11:26 Outro
