? In today’s video, we’re going to do a tutorial about Google Ads. We will talk about different ways of advertising on Google, what matches and bids are, how to build out a Google campaign, how to use negative keywords, and how to set up conversion tracking.
Google Ads Explained Slides
00:57 Google Ads Overview
01:18 PPC (Pay Per Click)
02:07 CTR (Click Through Rate)
02:19 How To Figure Out CTR?
02:38 Three Options For Bids
02:41 CPC (Cost Per Click)
02:47 CPM (Cost Per Milli)
02:55 CPE (Cost Per Engagement)
03:10 Google Quality Score
03:54 How To Manage Google Quality Score
04:26 Bounce Rates
04:48 Three Factors That Impact Ad Rank
05:24 How To Rank On Google
05:50 How Does Google Auction Work?
05:54 Main Bids For E-commerce
07:46 Bidding Strategies Example (Fern City)
09:20 Why Would You Want To Advertise On Google Ads
11:48 Type Of Ads You Can Run On Google
11:53 Display Ads
12:24 Video Ads
12:32 Shopping Ads
13:08 Responsive Display Ads
13:29 Call Only Ads
13:42 How To Build Google Campaign
18:51 Few Tips When Making An Ad
20:13 Keyword Planner
21:33 Negative Keywords
21:52 Where To Find Good Negative Keywords To Use
22:21 How Much Should You Spend Per Day?
23:43 Conversion Tracking
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DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.
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