Picture that: You’re in a fashion exhibition where you spot two counters, say A and B, offering the same clothing options you’ve been looking for, for ages. The first counter is well-organized, with a smiling sales rep promptly answering everyone’s queries. They also have a banner showcasing a 10% off for the first 20-customers and a trigger alert that they only have 5-pieces of your desired item left.
Counter B has more or less the same products, but it adorns the funeral-like, sad and ugly look.
Which one would you prefer?
If your answer is counter A, then you’re not alone.
The purpose of narrating this story is to help you understand that even if you have the same or better products as your competitors, you have to work on a seamless customer experience to make your brand stand out in the crowd.
Gone are the days when ecommerce selling was only about owning compelling products. Today’s buyers look for an all in all amazing buying experience when they enter any online store.
The key to improve ecommerce sales is to let your buyers explore, compare, decide, share, and learn from their journeys.
Now let’s have a look at some statistics.
We know there is a lot of planning, hard work, and resources involved in your selling journey. But did you know your store is just a micro fragment in a sea of more than a 47billion websites (this figure also includes premium brands and options that already have a strong market standing in the physical shopping world)?
Out of all those sites, only 650k (or a little more) get a chance to earn $1million from online sales. The average conversion rate for ecommerce stores is not more than 2%-3% (most new online sellers do not exceed 1%, though).
The bottom line is if you want to compete, you have to up your ecommerce conversion game. Yes, you read that right. As of now, we’re only talking about ‘competing’. Once you get on the track of competing in the right manner with your competitors, only then you’d enjoy a ride to the path of success.
If you’re looking to improve your ecommerce sales, you have come to the right place. These 15 ever-green tactics to increase ecommerce conversion rate will help you sky-rocket your ecommerce sales in no time.
Debutify’s conversion add-ons can be a great help if you use them along with a solid conversion optimization strategy. These add-ons are an outcome of years of research, testing, and practice, and they’re just too good to blend well with any business niche.
15 Ever-Green Tactics To Increase Ecommerce Conversion Sales
1. Create A Fast, User-Friendly, And Responsive Website
You have to reconsider your approach if you think your customers will wait forever for your website to load.
2-seconds...
Yes, you may lose a potential customer if your website takes longer than 2-seconds to load.
Here are a few things you can do to make your website run faster. First, use a tool like Google PageSpeed to test the speed of your site. In addition to that, choose a high-performing version of your hosting plan and optimize your images to ensure they are not killing your website’s speed and performance.
Another crucial strategy to improve ecommerce sales is by making your website’s navigation simple and easy.
Let’s suppose you enter a brick-and-mortar store where everything is scattered all over the place. That goes without saying that you’ll make a U-turn and check out other nearby options offering the same products in a more disciplined and organized way.
Well, the same goes for your online store.
It will not take your visitors a minute to hit the back button and check out your competitor’s website if they do not find what they are looking for quickly on your website.
Your website should include a search function, separate landing pages for each category, well-defined policy pages, and a navigation bar at the top of your page to help customers venture to their desired category pages.
Last but not least, choose a theme or design that delivers the same result on mobile devices like desktops or laptops.
2. Personalize
Research indicates that over 45% of online buyers prefer to buy from a brand that offers personalized product recommendations. Remember, you’re missing out on a huge opportunity to increase your ecommerce conversion rate if you’re not taking advantage of your user history.
Track your customer’s history, including their location, age, gender, and buying preferences, and use this information to create a personalized ecommerce conversion strategy.
3. Increase Traffic And Conversions By Combining SEO And CRO
You must have used SEO to bring organic traffic to your website. But it does so much more than that.
Why not kill two birds with one arrow by combining your SEO and CRO strategies? Doing so will not only increase traffic but also impact your ecommerce conversions.
Now the issue is marrying these two entirely different concepts isn’t always easy. To optimize both these strategies, you have to do 3 things:
1. Implement On-page SEO strategies
2. Leverage user data
3. Improve the quality of content available on your website
Use different keyword research tools available online, such as SEMrush, Google Keyword Planner, etc. Once you get enough visitors to your store, use CRO tools like Google Analytics or Hotjar to help them convert.
4. Make Them See Other Customers
It’s not surprising that people tend to buy stuff that they see others are also buying.
Making your website visitors see what other customers are purchasing is a foolproof tactic that can significantly increase the ecommerce conversion rate.
Have you tried Debutify’s Sales Pop feature? This add-on enables you to display notifications of past purchases. Watch this video to learn more about how this add-on works.
5. Trigger Sense Of Urgency And Scarcity
Have you ever wondered why limited edition items are so pricey yet they sell like hotcakes? Because they’re exclusive and only available in limited quantities.
You can implement the same strategy to improve ecommerce sales. Displaying alerts as ‘Last 10 Items Left’ or ‘Only 2-days left’ will create urgency and scarcity.
The Fear of Missing Out (FOMO) is real. It makes your offer look so tempting that the customer immediately takes action before it’s gone.
6. Invest In Content Marketing
While the internet has turned into a visual place, you still need some killer content on your website to hook your visitors.
Whether it’s in the form of a sales copy, landing pages, blogs, or descriptions, you must ensure whatever you publish on your website is value-laden and worthy for your readers.
Make sure you create stellar content that also includes the right mix of keywords. It’s also essential to keep your target audience’s demographics and interests in mind before forming any text-based material.
7. Go Visual
As we said in the previous heading, the internet has now become a visual place. Brands that do not benefit from HD-quality images and videos miss out on an opportunity to engage users than brands that take this aspect seriously.
Include high-quality images and videos on your product pages so that your customers can have a better idea of how your products look in real life. Also, it will help them understand how your products can address their pain points and deliver value.
8. Display Social Proof
If people are buying your products, tell this loudly and proudly to others by displaying social proof. People prefer to spend their hard-earned money on brands that are well-known and trusted.
More than 92% of online buyers read testimonials before they purchase anything online. Online reviews lend credibility to your website.
9. Allow For Guest Check Out
Value your customer’s time by allowing them to use a guest checkout option instead of creating a new account.
While it may be tempting to have more registered customers on your website, trying too hard can annoy your buyers and may even result in more abandoned carts.
Make sure to simplify the entire checkout process so that your customers can purchase without the hassle.
10. Provide Multiple Payment And Delivery Options
No matter how secure your ecommerce store is, some customers just don’t want to enter their credit card details while doing online shopping.
There is nothing wrong with respecting their choice. Provide your customers with multiple payment options so that they have no difficulty purchasing from your website.
Similarly, do not stick to one delivery option only. Offer choices and see the magic.
11. Send Follow-Up Emails
There are two ways you can use follow-up emails to your benefit. First, you can send them out to customers as a thank you gesture who have just purchased from your store. Second, you can send them to those people who have added things to their carts but abandoned them due to some unknown reasons.
As an online seller, you must know why those customers have abandoned their carts in the first place.
It could be anything - your website design, checkout process, trust issues, or poor customer service. For you, it’s essential to know what made your buyer leave your store without completing their transaction.
Remember, recovering abandoned carts is an enormous opportunity to improve ecommerce sales.
12. Implement Upsells/Cross-Sells
Let’s suppose a customer has just purchased a laptop from your store. It’s your chance to ecommerce upsell other expensive products that are related to your customer’s purchase.
Upselling and cross-selling techniques can go a long way. Here, the key is to showcase your offers without sounding forceful or promotional.
Our up-sell bundles and up-sell popups are specifically designed for this purpose.
Download Debutify to grab them and many other conversion-driven add-ons. You’re going to love them!
13. Offer Free Shipping
Even if you have a premium product range, you’d still find customers unhappy to pay for shipping. Customers want FREE Delivery. That is why many brands offer free shipping benefits to their buyers.
If offering unconditional free shipping is something you can’t offer at the moment, think about the spending limit you can define for your buyers that they need to reach to get a free shipping offer.
If you’re not offering a free shipping offer, make sure you display your charges on your home page, product pages, and checkout page.
14. Highlight CTAs
CTAs are a pivotal element of any successful ecommerce website structure.
CTAs are an element on your website that inspires visitors to take action. They also direct them where they should head to and what to do.
You can either use text or colorful buttons to create CTAs on your ecommerce store.
Here are a few things you should consider before you create and display CTAs on your website:
Placement
The right placement of your CTAs is critical. Try to place your CTAs right above the fold so that the maximum number of visitors can see them.
Design
The design and color of your call-to-action (CTA's) buttons are also important. Design a few options first and set up UTM codes to test where customers are clicking more.
Types
Read More: Read more/Learn more CTAs enable businesses to declutter their website. You can add a line or two under each heading and add this CTA to direct customers to specific pages.
Subscribe: The ‘Subscribe’ CTA will encourage your visitors and customers to subscribe to your newsletter or email list.
Social Sharing CTAs: Social Sharing CTAs will persuade visitors to check out your social media pages.
15. Show Trust Seals
If you have earned any trust seals or certifications, make sure you display them on your website. Also, if you have collaborated with some prominent partners, you can show their business icons on your home page too.
There you have it - 15 proven tactics to increase ecommerce conversion sales. We have designed this Debutify, keeping in view the needs of present-day sellers. Give our conversion add-ons a try to see a significant difference in your ROI and conversions.
Trisha Ballesteros