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17 Best Email Marketing Automation Tools To Transform Your Business

calendar 2021-03-27 | glass 10 min read | user Ricky Hayes
Email Marketing Automation Tools
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Marketing trends are fast evolving - faster than ever. We have witnessed many trends and channels come and go quickly in recent years. Email marketing automation continues to be the best marketing option for both B2B and B2C companies working in the digital landscape.

According to research, more than 87% of B2B marketers use this channel to promote and nurture their business. 

The biggest advantage of using email marketing automation is that it also helps you amplify your other marketing efforts.

Now the question is how marketers can create emails that convert. Without the right marketing automation tools, you may end up spending plenty of time creating emails that won't even fetch noticeable results.

If you're looking to expand your business and want to invest in a marketing automation platform, you have come to the right place. We have put together this list of the 17 best marketing automation software available on the market that you need now to grow your business.

What Is An Email Marketing Automation Platform?

An email marketing automation software is a platform that allows online sellers to create email marketing campaigns. Most of the solutions we see in the market today are cloud-based.

You can use email marketing software for different purposes. For example, you can send bulk emails to educate your customers on new and upcoming products.

Many businesses use these programs to share industry news and notify consumers of contests and other promotional events.

What Should Marketing Automation Tools Do?

Email marketing automation tools are designed to simplify the communication process for businesses. They enable you to automate your email marketing process to help you stay connected with your customers all the time.

Here are a few things you should consider before you select any marketing automation platform for your needs.

User-Friendly Interface

User-Friendly Interface

As mentioned above, email marketing automation tools are supposed to simplify things for the seller. Choose software that comes with an easy-to-use interface.

Some software features a drag-and-drop functionality that makes it easy for marketers to drag elements and drop them down to create an attractive email.

Similarly, some tools land with prebuilt HTML email templates. If you don't have designers in your team, you can choose an option with many templates.

Email Segmentation

Email segmentation is another essential feature you must look for in your email marketing automation tool. With this feature, you can create targeted email marketing campaigns that can dramatically improve your ROI and profit margins.

Email Automation

Automation is the key feature that allows businesses to automate the repetitive tasks of their email marketing campaigns. The automation feature helps with email scheduling, analytics, engagement tracking, and more.

Personalization

Whether it's about user experience, customer service, or email marketing, personalization is critical. Look for a tool that allows you to personalize different elements of your email marketing campaigns.

A/B Testing

Even if you're creating and sending the best emails, all of your efforts will go down the drain if they fail to fetch in the desired returns. That is where A/B or split testing comes in. Choose a platform that allows you to test different elements of email against one another. Make adjustments accordingly.

Analytics And Reporting

Reports and analytics are another critical part of your email marketing strategy. However, manual tracking can be a tedious process. Don't worry, as many top email marketing tools already come with this feature built-in to their list of features.

17 Best Email Marketing Automation Tools To Transform Your Business

1. ActiveCampaign

With over 130k customers, ActiveCampaign is one of the most popular email marketing tools available to date.

ActiveCampaign comes with a range of user-friendly features that helps business owners and marketers to streamline their SMS and email marketing campaigns. Some of those tools include site messaging, CRM, automation builder, and more.

The good thing about ActiveCampaign is that anyone can use it without technical know-how or formal training.

ActiveCampaign also allows you to split test the entire automation sequence. The built-in CRM supports live chat and different sales functions.

Features

A vast range of email templates
Over 500 automation recipes
SMS
Landing pages
Integrations
CRM
Reports and analytics
Goal tracking
Personalization

2. Hubspot Email Marketing

Hubspot is famous for its compelling marketing automation platform. They have recently introduced a free-to-use email marketing tool that can support many user-friendly features.

If you're not looking for advanced-level features and want to keep your customers in the loop by sending them attractive emails, Hubspot free email tool can be your safest bid.

There is a drag-and-drop visual editor and many pre-built templates to get you up and moving.

That goes without saying that this tool is integrable with other Hubspot tools.

Features

Automated email campaigns
Google analytics and reporting
Social media
Email workflows 
Content optimization

3. MailChimp

Mailchimp is another popular marketing automation platform that is ideal for beginners and startups. The email marketing software comes equipped with a wide range of features to help businesses build meaningful relationships with consumers.

Some of the prominent Mailchimp features include segmentation, personalization, split testing, templates, CRM integration, and more.

There are four plans available. Also, they have excellent customer service to assist you at every step of your journey.

Features

Predictive analytics to help you create personalized email marketing campaigns
Advanced segmentation to create targeted campaigns
Automated retargeting campaigns
Real-time performance tracking

4. Benchmark

Are you looking for an interesting and easy-to-use email marketing tool? Look nowhere. Benchmark is a feature-rich product that has gained momentum in recent years.

What makes Benchmark standout is its intuitive design that immediately attracts the recipient's attention and encourages them to take action.

Benchmark is a good option for small and mid-sized businesses that are already tight on their budgets and don't want to hire a full-time designer to create impressive emails.

Features

Visual editor
Over 1,500+ integrations
Analytics and reporting
Split testing
Landing pages

5. ConvertKit

ConvertKit is a relatively simple email marketing automation tool that is ideal for both online businesses and bloggers. Unlike other expensive tools, ConvertKit doesn't offer any templates.

If your needs are confined, and you want to send plain text emails to your customers, ConvertKit can be a good option.

ConvertKit comes with an extensive range of features, including landing pages, email segmentation, tagging, personalization, email automation, and more. 

Features

Sales funnel automation
Exclusive tools available for creators
Free plan for up to 1,000 subscribers

6. Omnisend

Omnisend is another useful tool that is used by many ecommerce businesses. This software is designed to help brands administer their marketing efforts across different platforms.

Businesses use Omnisend to send automated emails, push notifications, and SMS.

The built-in templates that come with this marketing automation platform give owners enough flexibility to create impressive emails. Omnisend also helps ecommerce brands to reduce cart abandonment rate and increase ROI.

Omnisend can work seamlessly with most ecommerce platforms, including Shopify, BigCommerce, Magneto, etc.

Features

Pre-built ecommerce workflows
Drag-and-drop editor
Landing pages
Signup boxes
Advanced reporting and analytics
Push notifications
SMS
40+ integrations

7. GetResponse

GetResponse is an easy-to-use, feature-rich, and perfect email marketing solution for businesses that want to maintain long-term, yet meaningful communication with their buyers.

This marketing tool is used by many marketers across different industries who're looking to upscale their email campaigns and boost conversions.

GetResponse includes everything a business needs to revamp its marketing plan, including segmentation, automation, personalization, and many other user-friendly features.

Features

Autoresponders
Email automation
Landing pages
Webinars

8. Constant Contact

If you're starting out, then Constant Contact's automated email marketing tools can help you build a brand in no time. The drag-and-drop editor enables marketers to design social media and email marketing campaigns without the hassle.

Constant Contact flaunts an impressive deliverability rate of 97%.

Features

Smart editor 
Triggered email series
Segmentation
Robust list-building tools
Facebook and Instagram ads
Contact list management
Real-time performance tracking

9. Drip

Drip is a powerful marketing automation platform that is an ideal solution for ecommerce businesses that maintain consistent communication with their target audience.

Drip seamlessly integrates with different ecommerce platforms, including Shopify, BigCommerce, Weebly, and more.

Marketers can also leverage CRM data to create personalized email marketing campaigns. In addition to that, it also enables you to segment markets based on demographics, purchase history, and buyer's interests.

Features

Facebook ads
Templates
Tagging
Workflow builder
Contact list management
A/B testing
Email blasts

10. AWeber

AWeber is quickly becoming an online seller's favorite email marketing software. This tool is ideal for entrepreneurs and small business owners who want to upgrade their email marketing campaigns without breaking their banks.

The software comes with a drag-and-drop editor, a range of templates, and other intuitive features that support small business marketing.

Features

Smart drag-and-drop editor
Landing pages
Auto newsletters
Free-to-use templates
Tagging
Personalization
Pre-built reports and analytics
Sign up forms
Contact list management

11. SendinBlue

Businesses looking to invest in an all-inclusive tool should give SendinBlue a try. The platform comes with email marketing and customer management tools that you can use to boost sales and conversions.

With more than 70+ interactive design templates, SendinBlue makes it incredibly easy for business owners to create attractive emails.

The good thing about SendinBlue is that it comes with responsive templates that look equally good on cell phones, desktops, and other smart devices.

You can also A/B test different elements to exclude the guesswork out of the process and get precise results.

Features

Email marketing
SMS
Transactional Email
Segmentation
Landing pages
Facebook ads
A/B testing
Real-time analytics
API
Plugins

12. Zoho

Zoho is popular because of its stunning template designs and user-friendly features. This software comes with a range of amazing features that helps brands automate their email marketing procedures and boost productivity.

Zoho is an all-inclusive package that includes everything you need to improve your accounting, HR, and sales processes. With Zoho, you can streamline your daily business tasks without having to hire a PA or VA.

Features

Lead management
Contact management
Workflow automation
Sales process builder
Email automation
Analytics and reports
Partner portals
Forecasting and performance management

13. SendPulse

SendPulse is a multi-channel platform that allows businesses to handle different sales and marketing functions with sheer perfection. This software lands with a plethora of attractive email templates that you can personalize using a smart drag-and-drop editor.

You can also schedule emails using this software so that the entire recipient list will receive an email at the same time.

The subscriber rating feature is a plus that helps you identify your most valuable customers.

Features

Email editor
Segmentation
A/B testing
Personalization
Analytics
Integrations

14. MailerLite

MailerLite

MailerLite is an affordable yet feature-rich email marketing automation tool that includes everything you need to stay on top of your email marketing game.

Unlike other email marketing software that offers industry-specific services, MailerLite is an exceptional tool irrespective of industry.

This tool is great for beginners. If you're looking for software that comes with advanced-level features, then this option isn't for you.

Features

Rich-text drag-and-drop editor
Landing pages
Email automation
Segmentation
Personalization

15. Keap

Keap is basically a customer relationship management tool that also comes with sales and marketing features. Keap comes with automation tools, emails, and workflow handling features that help businesses streamline their day-to-day operations.

Features

CRM
Email marketing
Mobile apps
Analytics and reporting
Landing pages
Split testing

16. Mailjet

With Mailjet, you can create impressive automated email campaigns to attract your recipients. This tool comes with a range of collaborative tools that help you create emails using pre-built templates.

Mailjet also enables you to add relevant content to your emails to make them look more personalized and targeted.

Features

Segmentation
Get actionable insights
Automated workflows

17. EmailOctopus

EmailOctopus is a simple and easy-to-use email marketing automation software that runs on Amazon SES infrastructure. There are both free and paid plans available. However, you must not expect advanced functionality with your free plan.

This tool seamlessly integrates with other third-party apps and enables users to send unlimited emails without any difficulty.

Features

Personalization
Analyze the results
Connect with your favorite apps
Fantastic support
GDPR compliance

There you have it - 17 Best Email Marketing Automation Tools to Transform Your Business

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

200000+ Are Reading The Debutify Newsletter.

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Get bite-sized lessons from the world of e-commerce. Improve your business in 5 minutes a week. Subscribe today: