When you're shopping for clothes at the mall... what attracts you to go inside their store and check out their clothes?
Of course... The one with a good interior, delicate lighting, and well-organized clothing racks.
If having a pleasant and eye-catching physical store entices you to check out and buy their products... let me tell you, it's the same for your Shopify store.
What do I mean? It means you need to have a captivating Shopify theme for your online clothing store.
Look no further if you're looking for the best fashion Shopify theme for your business! We'll talk about...
- Why do you need a captivating Shopify theme?
- What are the 5 things you should look for in a Shopify theme?
- 9 Shopify themes for your online clothing store.
Are you ready? Let's get down to business!
Why do you need a great Shopify theme?
As I mentioned, your website is like your physical store on the internet. And having a good-looking Shopify theme will...
1. Attract target customers
First impressions last, right? And for sure, when you visit a website, the first thing you'll notice is its overall look and feel.
That's why it's essential to have a Shopify theme that looks great at first sight. This will help...
2. Make them stay on your website
When you drive them to your website, making them stay there and keep their interest is crucial. If they didn't like how your website looks, at first sight, they might just bounce off your page.
And you don't like that... because what you want is to...
3. Convert customers
Once you send them to your eCommerce website and keep their interest, it will be easier to convert them into customers.
But wait... You can't convert customers by having a stunning Shopify theme alone. Because having an attractive Shopify theme is just the tip of the iceberg.
So, what do you need to look for?
What should you look for in a Shopify theme?
Yes, a good-looking theme is one. But you need to consider its...
Is the theme you're installing user-friendly? Because this is important in the shopping experience of your customers.
Having a pretty theme will be useless if the buttons are hard to find... the checkout process is being slow... or the overall functionality of the theme is a no-go.
That's what you need to avoid. You should choose a theme that functions well so you can get more customers.
Another thing to remember is the...
Did you know that in 2021, mobile commerce sales were projected to reach over $3 trillion? What a massive number, right?
This shows that your eCommerce store should be mobile-friendly. Because you never know when a mobile user visits your website... and it's not mobile-friendly.
So, that's one thing you should look for in a Shopify theme. Make sure it's mobile-friendly because it can be time-consuming to fix it yourself.
You also need to consider the...
Always check if the features are necessary for your online business. Also, see if the theme supports the vision you have for your eCommerce store.
Here are some things you should look for when checking the features:
Does it support a blog page? Can you upload hero images and promo banners? What does the catalog look like? How does the pagination work?
It's also best to look at the demo version of the Shopify theme you're considering to see it in action. Another one is...
Downloading a Shopify theme doesn't mean you can't be unique anymore. That's wrong.
So, you need to look at the customization of the Shopify theme you're using. Are you allowed to change the colors? The buttons? The CTAs? The images and sizes?
Your theme should help you express your brand identity.
But another thing to look for is the...
5. Customer support
If you don't have in-house developers... what if you encounter a problem in the middle of the day when a lot of visitors are browsing your eCommerce store?
You don't want that because you might lose sales! So, it's critical to find a Shopify theme that has 24/7 developer support.
And lastly, your theme should be...
There are free Shopify and third-party themes you can use. They may be the best choice if you're still thinking if you should upgrade to a premium Shopify theme.
But if you're willing to invest money, the theme must be cost-effective. It has to have most, if not all, of the features you're looking for in a theme.
So, let's complete your clothing store checklist by choosing the best Shopify theme!
9 Shopify themes for your clothing store
Dawn is a free Shopify theme that's perfect for starters. If you want to gauge the looks and features you want for your online store, this is a good start.
It has a minimalist design that allows your products to stand out. It's also easy to set up, which means you can launch your fashion store quickly.
Some of its features are:
- Image galleries
- Image zoom
- Lookbooks, which are perfect for fashion brands
- Shipping and delivery information
- Recommended products
This theme is perfect if you're looking for a modern design but still customizable. You can find this in the Shopify theme store. The next Shopify theme is...
Ira is also a theme from Shopify. If you want to invest in a Shopify clothing theme, this might be a good option.
This theme costs $280, and it's best for jewelry and sports and recreation brands. It means that the theme features are ideal for your products and niche.
What are some of its features?
- Color swatches
- Product tabs
- Quick view
- Trust badges to build your fashion store's credibility
- In-store pickups, which is perfect if you have a BOPIS retail service
This theme is also best for high-volume stores! So, if you have a lot of products to sell, this one's for you. You can also check out...
Want another free Shopify theme that looks cool? Colorblock can be your best friend.
This theme is perfect for fashion brands that look high-end. But the great thing about this theme is the customization options.
It also has colorful and vibrant designs, which is great if you want to make your website look fun.
Let's see some of its features:
- In-store pickups
- Mega menu
- Product filtering and sorting
- Enhanced search
- Promo banners
These are useful features for your fashion store. Especially if you have a large catalog, it's critical to have a product filtering and sorting option.
The next one is...
Colors is another quick setup Shopify theme. It also has Shopify's new features.
If you want to get more features, you can pay $260 for this theme. But it's worth it because some of the features are:
- Breadcrumbs, which is fantastic for your SEO
- EU translations
- Enhanced search
- Sticky header
- Size chart, which is critical for fashion stores
If you love the clean look of Colors, you might also like...
Retina is another modern minimalist Shopify theme from Out Of The Sandbox. This striking theme can help you elevate your brand through its customization features.
This is also perfect if you have a physical store, as it supports high-volume catalogs. Why is this one of the best Shopify clothing themes?
- Promo popups
- Size chart
- Slide-out cart
This theme costs $210. This is a good deal given all the features it offers. If this doesn't make the cut, you might want to check...
Riode is a multipurpose Shopify theme and costs $29. And because it's a multipurpose Shopify theme, you can choose a style based on your niche.
What makes this theme great? Here are some features:
- Calculate Free Shipping Thresholds, which is great for your offers
- Social sharing features
- Add-to-cart sticky
- Modern design
For its price, you can really get a lot of features that are beneficial to your online store. And another modern theme for clothing brands is...
This premium Shopify theme is from Out of The Sandbox, and it costs $400. And you get what you pay for. Because this theme is an industry favorite!
The name Turbo speaks for itself because it has exceptional speed, which is exactly what you need for your eCommerce website.
Some features are:
- Predictive search
- Two-speed settings
- Newsletter popup
And there's more! But all in all, this theme is an excellent choice if you're willing to invest in the improvement of your website.
If you want a luxury vibe for your eCommerce store, you might want to check...
Pipeline is one of the fashion Shopify themes that are best for luxury brands but not limited to. It has a clean design, which is ideal for showcasing your products.
Let's look at the Shopify theme features:
- Customer support, according to reviews
- High-resolution images
- Collection page navigation
- In-store pickups
This theme costs $280, but it's also perfect for health and beauty, accessories, and food and drink brands.
But if you're looking for a multifaceted theme, you can check out...
Debutify is a customizable theme that makes it the best one to use for any niche. It's a suitable theme for your fashion business because it's highly customizable with powerful features.
This is one of the best themes for fashion and clothing stores because of...
- Conversion-trigger Add-Ons to get more sales
- Customizable to showcase your brand identity
- Mega menu
- Shop protect
These are just some of Debutify's best features. And because it's a multifaceted theme, these features make it an ideal Shopify theme for fashion brands.
Debutify is free, which is perfect for beginners. But if you're looking for more features, the price starts at $29/month.
So... what's next?
Take your clothing store to the next level with the best Shopify themes!
I can't tell you which exact theme you should choose, but this list will guide you in making the right choice. Make sure to choose a theme based on your goals, budget, and preferences.
If you want to stand out among your competitors, use a theme that will elevate the look and feels of your Shopify store.
But wait... your theme should also help you make more sales. And installing a theme is not a one-and-done thing. You have to maintain it. So, here is...