A new partner without swipes: Bumble prepares an AI assistant set to change the rules of online calling
Most dating services operate on the same algorithm: users browse profiles and make a decision within seconds — swipe right or left. However, not only psychologists but also developers now understand that this approach is fundamentally flawed. Many promising dating opportunities never begin simply because the search for a partner is too superficial.
To change this, Bumble is preparing a major update expected to launch this spring. Its main goal is to make partner search more mindful. Familiar swipes will be replaced by mechanics based on deeper personal insight.
AI assistant Bee and other updates
The central element of the update will be an AI assistant named Bee. It will act as a kind of personal matchmaker for each user. Instead of simply suggesting nearby candidates, it will select the most compatible people. Users will be able to communicate with Bee via text or voice. During these interactions, the AI assistant will analyse lifestyle, values, and relationship goals. This will help build a detailed profile of the user and match them with highly compatible candidates.
In addition, Bumble plans to introduce so-called “profile sections”. These will allow users not only to provide basic information but also to share more about themselves in detail — for example, describing hobbies or important life events. The idea is for a potential partner to see a real personality with a story, rather than just a “set of parameters”. Bumble’s CEO Whitney Wolfe Herd believes that this approach will increase the chances of finding a significant other online.
The use of AI in dating apps
AI technologies are already being implemented by Bumble’s main competitors. For example, Grindr has introduced a chatbot that helps users reply to messages and plan dates. AI is also used in Tinder and Hinge to improve interaction quality, offering suggestions on how to start conversations.
Overall, the main advantage of AI integration is that it takes over routine tasks — particularly the initial selection of candidates. This saves a significant amount of time, as users no longer need to interact with unsuitable matches. The system continuously learns and suggests increasingly relevant candidates. Moreover, this not only simplifies dating but also reduces anxiety. Many users fear missing out on the best option and keep swiping even after finding someone interesting. AI takes over the search process, allowing users to focus on meaningful communication instead of chasing an ideal.
Will swipes disappear forever?
Bumble is considering completely removing swipes and plans to test this in certain regions. The company wants to see whether users are ready to adopt a new dating model. In fact, this decision is well justified. Many users openly admit they are tired of swiping. When the search for a partner turns into an exhausting routine, it leads to frustration and even burnout. As a result, users delete their profiles, disappointed in online dating.
Many users also complain about so-called “dead chats”. Quite often, communication reaches a dead end after the first few messages simply because users do not know what to talk about. To “revive” such conversations, Bumble plans to introduce tools that help start a dialogue. Developers also hope that as profiles become more detailed, users will have far more “hooks” for interaction. As a result, online dating will be more likely to develop into something more meaningful. Therefore, abandoning swipes could become an advantage, primarily for the dating industry, which is currently losing revenue due to the mass departure of users.
How video chats like Omegle TV have changed online dating
Today, chat roulettes have become a full-fledged alternative to dating services. They eliminate the main drawbacks of dating apps — fake profiles and dull messaging. Communication happens in real time: the system randomly connects two strangers, and they get to know each other during the interaction. Importantly, communication in web chats closely resembles real-life interaction. You see your chat partner almost as if face to face and can immediately tell whether there is mutual attraction.
One of the most popular services is Omegle TV free chat. Here, the focus is on audience quality. Moderators carefully ensure that the platform remains a pleasant and safe environment for dating. Omegle TV is free of bots, meaning users can communicate without worrying about being deceived. Another advantage is the gender filter: the system connects men only with girls, making the platform ideal for romantic dating.
Will online dating become more successful in the future?
The introduction of intelligent assistants and new interaction formats is an important step towards seeing each other as real individuals again. The industry has finally recognised that the old approach no longer works. Now we can only hope that in the future, the process of finding a partner will become more thoughtful and human. How successful this experiment will be, we will find out soon. But it is already clear that user needs have changed, and the industry must adapt to stay afloat.
Author
Morgan
Morgan focuses on SEO strategies that improve search engine visibility and organic traffic. His approach includes keyword optimization, quality content, and strong backlinks to boost rankings.
