Working With An E-Commerce Business Is Both Exciting And Challenging In Today's Marketplace.
Day by day, more and more customers are looking to make shopping online, but with that said, competition is very high and marketers need to find new and impressive ways to attract visitors and also convert those visitors into buyers. If you want a successful eCommerce business, it’s just not enough to simply build a fabulous-looking website. You have to do a few things that will take your eCommerce business to the next level and make it stand out from the competition.
Just keep in mind that every eCommerce business niche is different, and each has different marketing goals and clients and each faces unique marketing challenges. Here are a few suggestions to boost conversions with SEO tactics.
1. Clear And Unique Meta Titles And Descriptions
The website's meta titles and descriptions are usually the first things that your visitors see in search engine results pages. They probably play a huge role in deciding that a resource is helpful to you. A meta description is an HTML attribute that provides a summary of a webpage. It can be edited to help people understand what the web pages are all about, which encourages them to click through.
There are three reasons why need meta:
- A meta increase in clickthrough rates and visitors from organic search.
- A meta gives the right people the right information at the right time.
- A meta increase in visitors from social media.
2. Keyword Optimization
Keywords are the cornerstone of SEO success, but it's not just about picking any word out of a hat. Dive deep into keyword research, uncovering those golden nuggets that your audience is searching for.
Opt for long-tail keywords that mirror user intent, guiding them seamlessly through the conversion funnel. But don't stop there; sprinkle these keywords strategically throughout your website content, from catchy headlines to meta tags and body text.
By effective keyword research and weaving these keywords into the fabric of your site, you'll not only boost visibility but also connect with your audience on a deeper level, leading them effortlessly toward an effective conversion rate optimization.
3. Adding A Countdown Clock On The Product Page
Countdown timers create a sense of urgency that works well for your online store. Countdown timers are a clear visual sign which tells your customers that, if they want a product, they must take action within a period. It is beneficial for both customers as well as store owners to increase sales conversion.
4. Add A Recently Purchase Pop-Up On Your Store
One of the best marketing tactics that help to gain organic traffic. Each online merchant must be aware of the power of the Recently Purchased Item Pop-Up. It clearly shows that someone has purchased a product when you are thinking about buying this product.
How helpful it is?
- It builds customer trust.
- It shows another buyer's activity.
- This feature also reveals the most popular product.
- Also, grabs customer attention.
5. Optimize Your Page Speed
You have heard that page speed is an important Google ranking factor. A few years ago, Google rolled out page speed updates that specifically downrank sites that loaded slowly on mobile devices and a correlation between loading speed and first-page ranking in Google. Improving the load speed as a part of the technical SEO works even by 10% leads to a significant drop in bounce rate for your page. That naturally affects the conversion rate too.
6. Product Reviews Will Be More Impactful
Nowadays, in the online world, everything is based on a real review and customers will first look for product ratings so any e-commerce store must give facility to the customer to share that real feedback about your products as it will always help you to increase traffic and increase selling number.
In addition to improving buying decisions, product reviews can provide higher organic search engine rankings and can help keep your website active. Asking for customer reviews is famous, but don’t forget to reply to them. Responding to both positive and negative reviews also builds a huge amount of trust with potential customers.
7. Google Shopping Will Become More Important
The e-commerce business has been expanding in double digits on certain days. With the approach of Shopify, WordPress, and many other e-commerce platforms, setting up an e-commerce website has become very easy. Still, the increase in the number of new e-commerce stores has led to high competition in online business. So businesses are left with no choice, but to attract more traffic with good ads and promotions. There are some benefits of Google shopping ads:
- Increased relevant website traffic
- Easy to Manage
- Optimized for mobile
- Insights into performance
Finally, adding Google Shopping to your eCommerce platform can have a powerful impression on organic search results. These are just several of the ideas and spending on Google Shopping was up almost 50% (year over year) in the 4th quarter of last year. Said individually, eCommerce marketers should think about adding Google Shopping to their toolbox if they're not doing it yet
8. Social Media Sites Will Be More Powerful
Social media's enormous popularity and influence have built an immense potential audience for buying through social platforms. Social media marketing is one of the hottest trends in today's marketplace, and it looks to have an even bigger impact in 2020. Social channels such as Facebook, Twitter, and LinkedIn are no longer just social networks they have transformed into marketing platforms. Nowadays, people are spending an average of 3 hours per day on social media. Be aware of this most passionate trend, social media platforms are making it easier for eCommerce businesses to sell by adding clickable links to product pages in related content that increase consumer trust and loyalty.
9. Mobile Shopping Experience Will Be More Influential
Mobile users do everything on their smartphones including chatting, socializing, researching, and of course, also doing shopping. Mobile commerce is growing 300% faster than traditional eCommerce so make your eCommerce store more reliable for mobile devices. The customers may use a PC, but the percentage of buyers doing shopping on a smartphone is more than buyers using a PC to place an order.
Most retailers realize they need to become a mobile-optimized version of their e-commerce website to keep their consumers happy but many store owners don’t yet have a full-blown mobile commerce strategy and accepting mobile payments is still really wonderful.
10. Offers And Discounts
While offering discounts on purchasing products can still increase your profits and your revenue. You can offer a time-sensitive deal which is great for boosting sales and increasing average order value. For example, "Get 30% off for the next two days".
You can also show a time-sensitive deal with a countdown timer that displays specific exact dates and times. There are many different types of discounts you offer your customers like BOGO, volume discount, and Spend Amount - Get Discount, etc.
11. Offer Unique And Original Content
You should be posting a post constantly and consistently & make sure that every post contains original, accurate, and relevant content. Don’t copy content from other competitor posts but provide your own different content. This will help you to reach apart from the competition and help readers to become engaged followers.
Share your blog articles to inspire people’s interest in your business else products, and attract more visitors to your site. You can also share your video content which describes all product features that help to convert a visitor into a customer.
12. Use Live Chat To Boost Conversion Rates
Live chat and support systems can provide consumers with quick and convenient answers that help push them to purchase and make your store more loyal. It also provides eCommerce online businesses with another opportunity to upsell their products in real-time. Current data shows that 52% of shoppers are more likely to repurchase from a store that gives a live chat system.
13. Build Quality Backlinks
Link building isn't just about climbing search engine ranks; it's a gateway to higher conversions. Secure top-notch backlinks from industry leaders to bolster your site's authority and trustworthiness.
Internally, craft a seamless web of links that guides visitors through your content labyrinth, boosting engagement and retention. But beware: shortcuts lead to dead ends.
Steer clear of black-hat tactics and embrace authenticity. Cultivate relationships, create compelling content, and watch your link profile blossom organically. With each quality link, you're not just building pathways; you're paving the road to increased conversions and sustained success.
14. Website Analytics and Monitoring
Unlock the power of analytics and propel your conversions to new heights. Begin by harnessing Google Analytics to unearth valuable insights into your website's search engine rankings, organic traffic, conversions, and user interactions.
Keep a watchful eye on key performance indicators, adapting your SEO strategies in real time for optimal results. But don't stop there; dive deep into the data, extracting actionable insights to fuel informed decisions. By embracing a data-driven approach, you'll navigate the digital landscape with confidence, fine-tuning your tactics and unlocking the full potential of your website to drive conversions like never before.
Summary
The benefits of SEO for website conversion are undeniable. From increasing organic traffic to enhancing user experience and establishing credibility, optimizing your website for search engines serves as a cornerstone for online success.
Embracing ecommerce SEO basics (at least) is not just a recommendation; it's a necessity in today's digital landscape.
By implementing these strategies diligently, businesses can elevate their online presence, connect with their target audience more effectively, and ultimately drive higher conversion rates.
Trisha Ballesteros
