Debutify Interview 3 min read
25 Jun 2020

Debutify Interview Of The Week – Guest : Otis Coleman Aka Ecom Wizard

Debutify Interview Of The Week – Guest : Otis Coleman Aka Ecom Wizard

Debutify theme is one of the latest newest themes in the dropshipping business, and the theme has most of the latest features any dropshipper would love to have in their store.

It is an honor to have you here Otis Coleman, we are super excited! We just have a few questions people are itching to ask and appreciate you taking the time out of your busy schedule to help us with this.

Let's get started!

1.Hello Otis Coleman, for those who don't know who you are, would you kindly introduce yourself and what you do, the results you have achieved, and how you have helped people around the world to achieve success?

Hey, my name is Otis Coleman also known as The Ecom Wizard. I’ve been in eCommerce specifically dropshipping now for over 2 years and have generated 7+ figures.

I help people for free through my educational Youtube videos and offer personal coaching for students who want to receive an in-depth 1 to 1 mentoring

2.When did you realize drop shipping could work for you? (What's your dropshipping journey?)

I realized dropshipping could work for me after my brother (Beast of Ecom) showed me his results when he first discovered it some years back.

I couldn’t wait to start my own store and earn money from my Little did I know, it wasn’t as easy as first thought! I worked a summer job at Toy’s R Us factory while on a university break to build up the capital necessary and invested around $400 when I first started.

For the first 2 months, I was consistently losing money, till I hit my first winner which was some cat earrings lol. They generated me around $35k/month for the next 4 months. I balanced drop shipping while at university and eventually left with a 2:2. One of the lower grades you can get for my Economics degree.

No investment banks would accept me for a job as the grade was lower than the minimum needed, so I decided to drop ship full time! Fast forward and here we are today.

3.Most drop shipping gurus out there make newbies feel drop shipping is an overnight success, what's your take on this?

Well if you’ve read the previous part, you’ll sure know dropshipping isn’t easy and anyone who says it is not a get-rich-quick scheme. Although it can be built from home, the same dedication and work still need to be put in.

I lost money for at least 2 months before finding success.

4.Was there a time in life that you nearly drop the dropshipping idea and decided to pursue a different venture?

Yup! While in university I was trying to balance 4 exams upcoming and running a store. Things got pretty hectic and at one point I had to do all-nighters for my exams lol.

It was then I thought about giving up dropshipping to focus on my “career”. But, I’m glad I didn’t and it’s made me what I am

5.Talking of giving up on drop shipping, what were some of the failures you encountered?

I’ve encountered a lot of failures! One funny one I remember was scaling my first store to over 6 figures approaching the first Christmas I had in dropshipping.

Now, q4 is amazing as most people are generally happier to purchase gifts. BUT, I didn’t notice things wouldn’t be delivered in time (stupid me). That following January was one of the most grueling times ever aha.

I hadn’t hired a VA as I didn’t know how to, and had a TON of refunds due to stuff not arriving in time. We live and learn

6.If you were to start over again today, what would you have done differently in terms of product research, store design, and marketing in general?

If I started all over again I would definitely have come up with specific criteria for product research. Has it sold well before? Is it saturated? Are there viral ads on Facebook for the product currently? Are people engaging well on FB with the product or saying it’s useless?

All these questions will help you find a product that is most likely to do well. In terms of store design, I would definitely use Debutify. It’s clean, simple but very I have a Youtube tutorial showing how to set up a store with Debutify.

7.What are some of the myths about dropshipping you had to beat to be where you are today? How did you find your first Dropshipping niche? Did it fail or worked out?

The biggest dropshipping myth is how easy people make it out to be. When starting a dropshipping business, a lot of people seem to forget all the components that go into it.

You have to run Facebook ads, edit product videos, design a store, be your own customer service VA, to begin with, deal with supplier issues, and more. There’s a lot to learn as you go along but there’s no better feeling once you learn new things!

My first ever niche was the pet niche and I didn’t have any success until after 2 Luckily I stuck at it because I knew pet lovers are passionate buyers!

8.What would be your advice to most beginners getting into dropshipping?

My first advice would be to have enough capital. Remember this is a business.

I would recommend having at least $800-$1000 to invest if you want to start with Facebook Second advice would be to learn FB ads before running them. Watch Youtube videos. There’s so much great free content out there. Thirdly, don’t give up.

If it was easy, then everyone would be a millionaire. Keep plugging away and it’ll come.

9.How do you find winning products?

I usually find a lot of my winners on Aliexpress Dropshipping Centre which I have a tutorial Furthermore, Facebook is a great place to find live ads on your own timeline for products that are doing well now.

I would recommend investing in some decent product research software like Viral Vault or Sniper too.

10.How do you market your products to get sales?
Total Sales


It all comes down to angles. How can you make a person feel like they need the product in their life? People aren’t on Facebook to buy things, they’re there to socialize.

It’s your job as an interruption marketer to explain why they have to get your product now. Your first line on your ad copy should be attention-grabbing.

Then go on to explain that it saves them time, eases pain, or whatever it is. Also, FOMO (fear of missing out) is great to add too. Things like limited stock, sales ending at midnight all work well.

11.Anything else you would like to say to people to help them in their journey?

Appreciate you taking the time to read I wish you the best on your dropshipping journey and if you ever have any questions just hit me up and Instagram @theecomwizard. Will try my best to answer it :)

Ricky Hayes

Ricky Hayes

Ricky Hayes is the CEO at Debutify. He is a passionate entrepreneur running multiple businesses, marketing agencies, and mentoring programs.

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