Did you ever go out with a person... only to have that person not contact you again?
After going on a date with them, they chose not to see and communicate with you... ever.
Nada. Nothing. Zero communication.
How did that make you feel? I'm sure it's not good.
So, what if I tell you that as an eCommerce business owner, you're probably unconsciously doing the same thing to your customers?
After purchasing from your eCommerce store, you don't reach out to them anymore, making them feel neglected and unimportant.
And sorry to break it to you... but that's not good for ANY eCommerce store out there.
You need to exert some effort in increasing your customer loyalty.
Because a functional and beautiful eCommerce theme won't cut it.
You need to have tools to help you achieve and strengthen your customer loyalty.
But first, let's talk about...
How Important Is Customer Loyalty For Your eCommerce Store?
Customer loyalty is essential to every eCommerce business.
And here are some statistics that prove the importance of customer loyalty to your eCommerce business:
90% Of Customers Are Most Likely To Purchase More than Once
According to Hubspot Research, 90% of customers are willing to buy from businesses more than once.
That means when you get a new customer, you need to take specific measures to make sure they'll come back to your eCommerce store.
93% Of Customers Will Most Likely Come Back If They Had A Good Experience
Imagine that? 93% of customers might come back to your online store!
But that's what you get for providing your customers with a great experience.
So... when you have new customers, make their shopping experience seamless. That will make them come back to your eCommerce store! ?
And here's one of the most important reasons why...
82% Of Businesses Agree That Keeping A Customer Is Cheaper Than Acquisition
This is probably one of the best reasons you should give importance to your repeat customers.
Because retaining your customers is cheaper than acquiring a new one.
Why? Because you don't have to spend more on advertising for brand awareness because they already know your eCommerce brand.
They know how efficient you are in shipping their orders and navigating your website smoothly.
You only need to think of strategies to keep them.
And I have some tips for you later.
The best part? You'll find some powerful tools to help you implement them. ?
But to create your own customer loyalty program, let me discuss the types of loyalty programs first.
What Are The Types Of Loyalty Programs?
To strengthen your customer loyalty, you can create your own loyalty program.
There are many different types of loyalty programs, but I will give you the three most common ones to get you started.
- Point-based Loyalty Program. If your customers purchase from you, they can get points. They can use them for perks, such as payments, discounts, etc.
- Cash Back Program. If they purchase from your eCommerce store, you can give them back a percentage of their money.
- Tiered Loyalty Program. When customers buy a lot from you, they can get a higher ranking. And based on their tiers, they have access to different perks.
These are common for eCommerce stores to entice more customers into purchasing more from their store.
Sure, these loyalty programs can work. But that's not everything you need.
Because here are some ways to build up your customer loyalty further.
5 Quick And Easy Ways To Strengthen Your Customer Loyalty
1. Offer Discounts And Incentives
Discounts are probably one of the most effective ways to keep a customer.
In fact, 75% of consumers favor businesses that offer rewards or incentives.
It's because customers love to save money when buying products.
I mean, who doesn't... right?
So, you can give them discount codes after purchasing from you that they can use on their next purchase.
You can do this by sending emails or a pop-up message when they revisit your eCommerce website.
You can also create a loyalty program and offer incentives for your loyal customers. This will entice them to keep on coming back to your store.
Another way to strengthen your customer loyalty is...
2. Don't Stop Engaging With Them
As I said, you shouldn't consider your customers as people that come and go and never come back again.
Because you have to take all possible methods to make them purchase from your eCommerce store again.
And that includes keeping communications with them.
Since they're already familiar with your brand and already purchased from you, it's best to keep on interacting with them.
It can be through emails, social media, or whatever channel you're using to connect with your customers.
That's why you need to...
3. Create An Email Strategy For Your Existing Customers
Email marketing is an effective digital marketing strategy to retain your customers.
Don't believe me yet?
Well, did you know that 52% of marketers create an email marketing strategy that aims for customer retention?
It just implies that even marketing professionals see how important email marketing is in nurturing your relationships with your customers.
Now, your only worry is how to get your customers' and website visitors' emails. ?
And there's a solution waiting for you.
So, keep on reading!
Another way to keep them is...
4. Let Them Save The Products They Like
By this, I mean let them save the products they're not yet ready to buy.
Maybe some of your customers are not yet ready to check out some products from your eCommerce store.
They're just casually browsing without the intention to purchase, even if they already made a transaction with you beforehand.
How can you achieve this?
Through adding a Wish List feature on your eCommerce store.
This feature lets them save the products they like but can't purchase yet.
And now, you're probably wondering...
How much effort do you need to create a Wish List feature on your eCommerce store?
You'll find out later, but...
Spoiler alert: Just one click and a few customizations. ?
And last but not least...
5. Value Your Customers' Feedback
Customers can make or break your business.
So, it's a no-brainer that you need to consider their feedback.
If you want to keep them, make sure they are heard.
That's one way to strengthen your customer loyalty.
If they see you're implementing their suggestions, they'll want to come back to your eCommerce store.
Remember, always put your customers first.
Value their feedback because you can use it to improve your eCommerce store and get more customers.
Now, we're getting to the juicy part of this blog...
How Can Debutify Loyalty Builder Add-Ons Help You Achieve These?
These Loyalty Builders are tools that will help you improve customer loyalty.
If you're already wondering how... let's deep dive and analyze each Loyalty Builders' Add-On.
1. Newsletter Pop-Up Add-On
Pop-Ups usually appear when an action triggers them on your eCommerce website.
It can be when they visit your website or take a specific action... like scrolling down, browsing for more than 5 seconds, or adding a product to their cart.
This is a great way to create your own loyalty program.
You can offer them incentives when they leave their email address and agree to receive a newsletter from you.
Here's how to activate this:
- Go to Theme Settings.
- Then Debutify Add-Ons.
- And select Newsletter Pop-Up, then make sure to activate it by ticking the check box.
- Go back to Theme Settings.
- Choose Newsletter Pop-Up.
- Customize the settings.
You can change the Pop-Up's position, text, and icon based on your preference.
You can also customize the Trigger Settings, determining when the Pop-Up will appear or which action will trigger it.
Here's the full video tutorial:
The next one is...
2. Wish List Add-On
The Wish List Add-On allows them to save the products they have no intention of purchasing yet.
This is an essential Add-On because it drives them back to your eCommerce store.
And the good news is... it's easy to have with Debutify.
- Go to Theme Settings'
- Select Debutify Add-Ons
- And go to Wish List
- Go to your Shopify dashboard
- Select Pages under Sales Channels
- Create a Wish List page
- Use the page.wish-list template
- Go back to Theme Settings and Wish List
- Select the page you created on Shopify pages
You are free to customize the icons, texts, and icon placements.
It's up to your own preference!
Here's where to watch the full tutorial:
And last but not least...
3. Order Feedback
Want to hear more from your customers?
The Order Feedback Add-On can help you!
Here's what you need to do:
- Go to Theme Settings
- Head to Debutify Add-Ons
- Select Order Feedback
- Customize the Add-On
Change the question and choices to know more about what your customers say about you.
This way, you'll see their feedback and use them to improve your eCommerce store.
Watch the full tutorial here:
So, what are you waiting for?
Optimize Your Website To Get More Loyal Customers!
Because a wonderful eCommerce theme is not enough to keep your customers.
Well, that's one.
But you still need to pay attention to details to ensure they will come back to your eCommerce store.
So, if you're not yet using the Debutify theme...
You sure are missing out a lot.
Are you ready?