Online shopping has changed our way of shopping for products we need. And that includes how we buy our clothes online.
Don't be surprised, but the global market value of fashion eCommerce is around $775 billion!
Since fashion eCommerce is booming... How can you use this to your advantage?
If you have a fashion eCommerce business or want to start one, you're in the right place. Because we'll discuss...
- History of fashion and clothing
- History of fashion eCommerce
- 5 Quick fashion eCommerce tips to implement
But have you ever wondered how did fashion eCommerce start? Who or what helped the fashion industry become so hot and big in the eCommerce space?
If you do, let's bring light to this!
The history of fashion and clothing
First, let's talk about how clothing started. Not just in eCommerce. Because centuries ago... Of course, there was still no technology. But that didn't mean no one was selling clothes.
According to history, humans began wearing clothes or fabrics from 40,000 to 3 million years ago. There is no definite date as to when it started.
But making clothing started with human cultures making fabric by hand and waving textiles. They also used leather, skins, and cloth.
The history of clothing goes way back. So, it's hard to tell who and when clothing started since it could have been millions of years ago. But it's time we talked about the history of fashion design.
The history of fashion design started in 1826. Charles Frederick Worth was considered the world's first fashion designer.
Now that we talked about the history of clothing and fashion... Let's discuss the...
History of the eCommerce fashion industry
The first popular eCommerce website in the fashion industry was Boo.com from 1998 to 2000. It was then followed by Net-a-porter.com, which is now one of the biggest in the fashion eCommerce space.
In 2002, Amazon started selling apparel and sold 106,000 pairs of pants. And in the early 2000s, there were business owners building their fashion stores on eCommerce platforms.
For example, on eBay. There were people selling vintage clothes, like Nasty Gal. It was founded in 2006 on eBay and now runs as a standalone eCommerce website.
And because of the internet boom these days... There are now thousands of fashion brands online. Some fashion and apparel retailers are also on eCommerce platforms.
The history of eCommerce proves one thing: The fashion eCommerce market is still at large.
That's one of the reasons why many fashion eCommerce brands from the early 2000s are still growing and considered a powerhouse in the retail eCommerce space.
But wait... Even if you didn't start in the 1990s and early 2000s, it doesn't mean your fashion eCommerce business will not be successful.
Enough talking about history. Let's talk about...
3 Strategies to future-proof your fashion eCommerce brand
Creating a fashion eCommerce website is not easy... But here are three quick tips you can use to build a strong fashion brand.
1. Always look at the trends
These trends have different meanings.
The first trend you need to look up is the numbers. It means the demands, market value, booming business models, strategies other brand owners use, etc.
The next trend is the products themselves. Since the fashion industry is fast-paced, especially with social media... You need to keep up with the design trends in fashion.
This way, you'll know which clothes to make or source for modern fashion consumers. The next thing you need to do is...
2. Embrace social selling
Social selling is well-known in the fashion industry. There are big and small fashion brands going live on TikTok to sell... Integrating their socials to their eCommerce website... and more.
You need to use social media to your advantage. That's how you can reach more people, connect with your target customers, and increase your retail eCommerce sales.
Some social media platforms you use are:
But in social media marketing, it's important to note which platforms your customers are using. Why? So you can reach the right people.
And last but very important...
3. Optimize for customer experience
Customer experience should be one of your top priorities... Because if a customer has a smooth experience during their transaction with you, they'll return.
So, what should you do? One thing is to optimize for mobile shopping. Many online shops do this, too. Why?
Because some consumers prefer ordering through their mobile phones... It's more convenient. You might lose potential customers if your online store is not optimized for mobile.
The next one is to find a smooth-sailing theme. There are many eCommerce themes available in the market. But it's best to find an eCommerce tailored to the fashion industry.
Another way is to check your web pages, like your checkout page. Is it easy to use? Can the customers check out without any hassle?
If you make your customers' lives easier when transacting with you... It will be easier to increase your online sales.
What are you waiting for?
Enhance your fashion eCommerce brand with these strategies!
Building and enhancing your fashion brand takes a lot of work. You want to make sure your products will sell, and customers will come back for your products.
That's why you need to optimize your eCommerce site. Doing so will make your customers' lives easier and retain them as customers.
But there's one thing that can help you... It's by choosing a theme tailored to the fashion industry! So, here are...