Unlike other social media channels that focus on specific content and building profiles, Reddit focuses more on online discussions and community building. Subreddits constantly move up
and down based on the number of upvotes and downvotes they receive.
In other words, posts that attract and engage a maximum number of people will automatically get more acknowledgment. On the flip side, uninteresting posts get moved down. This strategy makes it challenging for marketers to promote general information ads.
Besides that, you can’t easily search for official business profiles on Reddit. Write ‘KFC’, and you’ll get a list of results with this keyword. But no sign or symbol can differentiate the original brand profile from others.
While there are search functions and filters, what appears on top depends on the posts' activity and recentness.
Now that you already know that Reddit is a challenging yet result-driven marketing platform, it’s time to see how exactly you can use Reddit to your advantage.
In this guide, we have shared a few Reddit dropshipping advertising tips to help you get the most out of this channel.
Be A Member First
Make sure you become a member first before you start posting anything on Reddit. Be a genuine contributor.
Remember, Reddit is rigid when it comes to promotional content. Brand-new accounts with no posts are largely distrusted on the platform.
Once you choose subreddits, the next step is posting in them to gain trust. Click on the ‘Top’ button to get an idea of what each subreddit values the most. The results will help you pinpoint the posts that are ranked at the top in terms of popularity.
Build Trust
As mentioned above, Reddit's main purpose is to build community. That is why you must give from this platform.
To gain the trust of your target audience, you need to build a repo and credibility. Redditors looking at your profile history will eventually start trusting your submissions.
Since Reddit doesn’t support any explicit promotional activity, you must find ways to organically promote your brand.
Before you start participating in Reddit discussions, make sure you learn about the language and abbreviations the community uses. Talk confidently and give detailed information on the subject. Also, upvote other contributors and share unique stories to keep readers engaged.
Share Valuable And Unique Content
If you plan to repurpose your Facebook or Twitter content and post it on Reddit, prepare to witness a marketing failure.
Remember, you are not the only one who’s looking to convert Redditors into potential clients and boost ecommerce conversions.
The platform's competition is already aggressive. Hundreds of thousands of people post high-quality content regularly. To unlock a new stream of customers, you have to post unique content that genuinely engages people.
Find Suitable Subreddits
After participating in your chosen communities for a month or so and earning sufficient karma, you can now move to the next step.
Since you have already invested enough time contributing to your targeted subreddits and know what type of content is admired by the Redditors, your goal is to produce highly relevant and valuable content.
You can strategically link to your website without highlighting it. But it’s also crucial to understand that Redditors have little to no incentive to click your link if you’re not mentioning it in the first place.
So choose relevant subreddits and where your promotion could look unforceful and natural.
Be Consistent
Similar to any other social media network, Reddit also demands a solid strategy and consistent hard work. There is no such thing as an overnight success.
Play the long game, remain active, contribute regularly, and have noticeable karma to attract Redditors.
Once you have successfully sorted these things, the next important thing is to focus on frequency and volume.
How much you should post on Reddit depends on multiple factors. Some subreddits are large and active, while other options are less rigid than others.
Do Not Sound Promotional
Reddit is a short-term organic marketing tool that also supports long-term strategies. Using Reddit as a promotional tool can help businesses have a steady flow of organic traffic.
The content you post must not sound promotional. Since the basic purpose of this platform is to provide value to the members, you should ensure that your content is value-laden and full of valuable facts and information.
Use Paid Promotions The Smarter Way!
If you want to expand your business on Reddit using paid promotions and ads, you can create a promoted post. That post will be pinned at the top of the subreddit’s front page so that all members can see it without the hassle.
For this, click on the ‘ Advertisement’ tab in the right-hand column of the page. Just ensure you scroll down a bit, though.
From there, you can initiate your promotional campaign. To get started, simply give your campaign a title and choose your target location.
The next step is to choose the subreddits based on your areas of interest. You can also specify the types of devices your paid ads should be visible on. At this point, you can also set a budget for your campaign.
Here it is essential to understand that dropshipping businesses that use Reddit paid advertisements will not have to pay for the number of clicks that they get on their posts. Instead, you have to pay for impressions.
Choose The Best Time To Post
Just like other social media channels, such as Facebook, Twitter, and LinkedIn, Reddit also has the best time to post content.
The process begins by knowing your target audience. Only then can you decide the best time to create a post.
Reddit uses ‘Minimaxir’ to identify some of the trends that popular posts on Reddit tend to follow.
With this tool, you can see the posts that are doing well on the platform. The graphical illustration is easy to understand, and the results are accurate when you implement the same strategy for your campaign.
Optimize Your Submission
At this point, you must clearly understand why and how to use Reddit to your advantage.
It’s time to optimize your submission.
First things first, you must decide whether you’re going to submit a link or a text post having a link back to your website.
Optimize Your Title: The first step is to optimize your post title so that your content gets maximum visibility.
Each includes 25 submissions per page. Your goal is to create a post that outperforms the other 24 Reddit posts available on the subreddit.
You can take a cue from headline guidelines you have been using for other platforms earlier. Capitalize all the important words if you’re creating a guideline. Similarly, if you’re creating a title for a discussion or you’re posting a link, you can capitalize the first word and proper nouns only.
You can also include tags wherever applicable. The purpose of these tags is to help people recognize what exactly they’re looking for. We’d suggest randomly looking around each subreddit to see what kinds of tags people use for their posts.
This might seem like a lot of effort, but following all of the above steps will ensure that the moderators will not delete your post.
Host An AMA
You can implement the AMA (Ask Me Anything) strategy when you have already gained the trust of your target audience.
AMA is a question-and-answer session in which Redditors ask questions. It is a great opportunity for dropshipping businesses to mention their site link strategically during the session.
Redditors admire this strategy as they get plenty of useful information, stories, and detailed tips from the contributors.
