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How To Start Digital Marketing With Less Budget?

icon calendar 2020-02-19 | icon glass 7 min read | icon user Ricky Hayes
How To Start Digital Marketing With Less Budget?

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When you create a Shopify website with the Debutify theme, it can be very overwhelming to promote it.

There are so many people out there that need your products, but reaching them is tricky since you don’t know where to start. You can always use advertising platforms, but those can be rather expensive.

why you need to pay a lot of attention to the process and see what works for you and what doesn’t. Even if you don’t have a lot of money for the digital marketing process, you can still get some amazing results.

It all comes down to making the right choice, and here are some tips to help you get started.

Create Your Own Email Newsletter

Email marketing still is one of the best methods you can use to generate exposure without spending a lot of money.

Add various forms on your website and encourage people to click on them by offering something in return. More often than not customers will do that and you will get their email address.

You can send them offers, news, and other important content via their email. However, that means you need to have a great Shopify theme that inspires trust. Otherwise, people might not share their email with you.

Establish A Blog Page On Your Website

The best free Shopify themes like Debutify will always have the option to add a blog.

Even if you just sell stuff online, blogging can offer you bring in lots of new leads and customers without a problem.

Every blog piece you write will have its own entry in search engines and that means you can get quite a lot of followers and readers this way.

It helps a lot and it brings in front a great range of benefits, which is exactly why this is one of the best and cheapest online marketing strategies out there. It totally works and it can bring in front extraordinary results.

Establish A Social Media Presence

Another great digital marketing idea is to create social media accounts.

You don’t have to use Facebook ads or any other ad system. Even a simple social media presence where you share content often will bring in views and likes.

People share content they like, and it’s easy for your content to become viral if it's unique and different. You just have to check it out and the results can be amazing due to that.

Always Focus On Link Building

Link Building

One of the best online marketing strategies is to create good content that’s very important and pivotal for your industry.

If the content is great, others will link to you, and that’show you are building brand authority. It helps immensely and it can bring in front of some really good results.

Launching a remarketing campaign can help too, but it all comes down to building links wisely and knowing how to tackle that at the best possible level. Use that to your own advantage and you will appreciate the way everything comes together here.

Perform Keyword Research

Even if you get the best Shopify theme like Debutify, you still need to perform keyword research and ensure that your content is optimized.

Keyword research is crucial for SEO and it can actually bring in front amazing results.

You might have to adapt and adjust some things here and there, but for the most part, it can make a huge difference and that’s the thing that you must focus on here for the best approach and results.

There are free keyword research tools too, so that will come in handy and it will certainly help you more than you might imagine.

Create Instructional Videos

People are always trying to find how-to videos or helpful content online.

If you want to cater to your audience, it makes a lot of sense to create and post instructional videos on your website and YouTube.

Yes, a YouTube presence is free, and it will help you get access to an entirely new audience. Just try to use that to your own advantage and the results can be very good.

You can also share your videos on Reddit for example. The possibilities are limitless, and you just have to find the right option to suit your needs.

Design Infographics

We noticed that infographics receive a lot of shares regardless of where you post them.

Why? Because they are visually enticing, informative and everyone likes them. It’s a nice way to convey information and you are free to choose the style in which you get to do that.

Plus, there are many infographic templates you can find online for free, and you just have to add in the info and make a few changes. That means you can generate some great infographics even if you have a low budget.

Recycle Content

If you already have blog posts or content on your website but it’s old, you can repurpose that data and content without a problem.

You can update it, or you can turn the content into a video tutorial. Or you can create a short ebook that you share for free or a small amount of money.

It’s important to know what you are getting into and what you can expect here, so use that to your own advantage. It’s always crucial to understand the way you get amazing content and value, and results will be second to none in the end thanks to that.

Create A Giveaway

Yes, this is one of the best online marketing strategies right now because it’s simple, efficient and it actually works super well.

The idea is to establish a giveaway with a great prize that will entice people to be a part of it. You can ask for the emails, so you can build a good email marketing campaign.

And you can also encourage people to visit your website or like your social pages.

This might give you a lot more followers or even sales when compared to Facebook or Google ads, and those are very expensive.

It all comes down to finding a good giveaway approach that really works to your own advantage, so try to consider that.

Start A Facebook Group (Or Join One)

Facebook Marketing

The reason you want to do that is that you can create an audience and a lot of people will join groups if they peak their interests.

There are Facebook groups with more than 100000 users, so that can be a massive audience. That being said, you shouldn’t promote your business that much within the group.

Educate and help people, and you can have a pinned post with your website link. It helps a lot to have a presence in the Facebook community and you can reap the benefits very quickly.

A similar thing happens to forums, you want to join industry forums as it will help you bring in more exposure and value.

Comment On Relevant Content/Websites

Sharing comprehensive comments on popular websites can help a lot. For starters, this can be a great way to generate backlinks.

Also, bloggers like having comments because it shows their content is valuable and it brings in great interaction.

This also entices other people to visit your website to see what you can offer, especially if they were impressed with your content.

Use Facebook Live

This is one of the best online marketing strategies you can use. It’s very efficient and it can bring in front some amazing benefits.

You just need to check it out, give it a try for yourself and the results will be pretty impressive. Around 20% of the Facebook videos are live, and that’s because live content brings in more value and interaction.

If you create live videos, you can talk with the audience and it will be a more professional way to achieve great results.

Use that to your advantage and it will be well worth the effort in the end.

Guest Posting

Guest posting is a very good way to bring in more people to your website. It allows you to tap into an audience that’s already built, and it will help you a lot.

The idea is to create content that the audience is interested in. Not only is guest posting great because it brings you backlinks, but it also promotes a sense of value and professionalism from your side.

It’s the best of both worlds, and that’s what matters the most.


There are some great online marketing strategies you can use even if you are on a budget.

The idea is to avoid any rush and clearly focus on things that work for your business. Trying any of these things can really make a huge difference, and that’s why you need to at least check them out for yourself.

It will help more than you imagine, and in the end, it all comes down to avoiding massive expenses while still reaching your audience.

There are some affordable digital marketing options out there, you just need to create the right content and ensure that you constantly connect with your audience for the best results!

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

347,628+ Are Reading The Debutify Newsletter.

Get bite-sized lessons from leading experts in the world of e-commerce. Improve your business in 5 minutes a week. Subscribe today: