How to Design Interactive Displays with QR Codes for an Immersive Shopping Experience

9 Innovative Ideas to Use QR Code Interactive Displays in Retail

Let's explore some creative QR Code display ideas for creating interactive shopping experiences that your customers are going to love:

1. Interactive wall QR Codes

An interactive wall can transform an ordinary display wall, billboard, or poster into an engaging and immersive tool for enhancing the shopping experience. 

Wall displays usually have plain-looking text and images. You can transform the basic display into an interactive wall with QR Codes, which provides a sensory experience with the help of sounds, videos, games, and captivating content.

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2.  Product narratives

Retailers can use QR Codes to help their customers understand the product and know more about the story behind it. Giving shoppers a behind-the-scenes glimpse into the craftsmanship and dedication that go into creating each item can help build brand trust and loyalty. 

For example, while taking a tour at the Zurich-based Lindt Home of Chocolate Factory, one can see various QR Codes displayed across the factory. When scanned, these QR Codes lead to different audio guides (available in different languages) discussing in detail every step of the chocolate-making process that transforms the beans into cocoa liquor, then into liquid chocolate, and finally into perfect chocolate bars, which can then be bought at their store. 

This interactive experience enhances the chocolate buying experience for the customers while building a solid connection with the brand.

3.   Virtual try-on

In-store try-ons have become tedious, especially when the queue is too long or you have too many items to try. QR Codes can revolutionize the fashion industry by providing customers with virtual try-on experiences. By scanning a branded QR Code with a logo, shoppers can unlock the doors to a virtual fitting room to visualize how a garment fits and looks through the magic of augmented reality. This interactive virtual try-on experience bridges the gap between the online and offline shopping worlds, spurring customers to purchase from their favorite brands without the hassle of trying on everything.

For example, a Marks & Spencer store in the UK introduced an in-store virtual try-on experience. M&S initiated the virtual try-on experience with clothing brand Jaeger.

4.   Interactive tutorials

Were you aware that 95% of shoppers prefer to be left alone during the shopping experience? Products for which customers require in-person tutorials can significantly benefit from QR Codes. The QR Code can direct customers to an interactive video of instructional or step-by-step guides to give in-depth knowledge about the product. 

As shoppers scan QR Codes thoughtfully positioned throughout the store, they will discover insights about specific products and access a variety of content such as instructional guides, helpful tips, and enticing recipes. Additionally, they can even receive suggestions for similar products without needing intervention from store personnel.

5. Digital cooler screens 

Another exciting use case for QR Codes in an interactive display is installing digital cooler screens at grocery stores. These cooler screens are replacing traditional glass doors with interactive exhibits in the store cooler aisles. Consumers can research, learn, and compare products with the help of these codes created by a custom QR Code generator and displayed on the IoT-enabled glass doors. 

The customer can scan the QR Codes to learn more about the product, read reviews, and directly add them to her cart. These digital screens transform retail cooler surfaces into new marketing opportunities and offer smart merchandising for brands and retailers.

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6.   Limited-time offers and discounts

Limited-time offers and discounts: Everyone loves getting products at good deals and discounts, and QR Codes can be a great way of informing the shoppers about the offers, discounts, or promotions they're running. These discount QR Codes can be displayed at the storefront to invite folks to come in and near the billing counter to remind them to sign up for the discount campaign. 

Customers who choose to scan the QR Code can instantly access the voucher and redeem it at the time of checkout in-store or by directing users to your e-commerce store. Thereby encouraging customers to return to your store for similar offers.

7. POS display

QR Codes can be added to point-of-sale displays where they can showcase special offers and new product launches. The QR Code, once scanned, can lead to product information, free samples, future discounts, or upcoming arrivals. 

Using QR Code displays, you can invite customers in the store to sign up for your loyalty program or follow you on social media platforms such as Facebook, Instagram, etc., in exchange for an additional discount at the time of billing.  

8. Customer testimonials

Building customer trust and credibility is paramount for all retail brands, especially brands that are also available online. QR Codes can be used to tell consumers genuine customer reviews and testimonials, providing them with authentic insights into the experiences of their peers.

9. Store windows

People enjoy window shopping when roaming streets, malls, and markets. Using QR Codes on store windows can take the window shopping experience to the next level. Using QR codes on the store windows gives your brand instant access to information about your products, special offers, discounts, product reviews, and even styling tips. Scanning the QR Code can help shoppers purchase goods even when the store is closed. 

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5 best practices for setting up QR Code displays

Incorporating QR Codes in retail stores can be a game-changer for your business. These intricate patterns of dots can wield the power to amplify foot traffic and elevate the holistic customer journey within your establishment. However, the art of utilizing QR Codes demands a careful orchestration of placement and presentation. Keep in mind the following to ensure the success of your interactive QR Code displays: 

1. Strategic placement

Positioning the QR Codes at eye level, near entrances, or in proximity to key products ensures that visitors' attention is seamlessly captured, leaving no room for oversight.

2. Compelling call-to-action

The true potential of QR Codes lies in the context they provide. Accompany QR Codes with clear, concise, and compelling calls-to-action that communicate the value of scanning. Engage customers by conveying the rewards that await them. 

3. Mobile optimization

Given that smartphones are the primary tools for QR Code scanning, it's imperative that the linked content is meticulously optimized for mobile devices. A seamless and enjoyable mobile experience is pivotal for sustaining engagement.

4. Content relevance

The content accessed via QR Codes should align seamlessly with the shopper's intent. The content must resonate with the audience to create a lasting impact, whether it's an interactive video, an insightful article, or a time-limited offer. You can customize the QR Codes based on audience segments and show personalized content to your shoppers. This can be accomplished by using a good QR Code Generator (paid or free).

5. Data-driven iteration

QR Codes offer a unique advantage in terms of trackability. Leveraging this capability allows businesses to gauge the performance of various QR-code campaigns. By monitoring metrics and analytics, brands can gain insights into which strategies yield the best results and refine their approach accordingly. Reliable QR Code platforms such as Beaconstac come with advanced analytics built-in to help you measure and optimize campaigns easily.