You’ve got your boutique, you’ve got your products—now you need customers. This is where marketing comes in.
Start by building a strong presence on social media platforms, and even open your doors! It can be on Instagram, Facebook, TikTok, or Pinterest.
Most boutique owners don’t realize that 74% of shoppers rely on social media when deciding where to shop. By engaging with your audience online, you can create excitement and buzz around your opening. To do this, you can share behind-the-scenes content or host giveaways.
Another powerful tool? Email marketing. A well-crafted email list allows you to communicate directly with customers and offer promotions or exclusive deals.
Did you know email marketing has an ROI of 3,600% ? That’s not a typo—every dollar you spend on email marketing can bring in $36.
marketing if you have a physical store. Try hosting events or collaborating with other small businesses. You can also partner with local influencers!