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Does good old word of mouth marketing still work? Many marketing experts say it's still considered as one of the e-commerce marketing strategies that work today. We'll dig deep into this to find out the answer. Let's begin with some facts gathered by reputable sources. This way, we can start with some well-studied data from well-known institutions.
Data from a Nielsen study shows that 92% of consumers would prefer to believe recommendations from family and friends rather than agree with what commercial advertisements say. (This proves one thing. Word of mouth marketing is potent.) In truth, this was mentioned by Jay Baer in one of his famous talks. Makes you wonder why big companies spend treasures on advertising.
92% is a huge percentage. Almost a hundred percent of the buying public will listen to people they are close to when making decisions about buying products. This percentage includes buying from e-commerce stores.
It's too obvious, but for the sake of clarity, let's just blurt it out: word of mouth marketing will probably persuade most consumers.
Based on the statistics from Nielsen, it's a fact that consumers would listen to what their friends and relatives say about a certain business, product, or service rather than accept what they see on TV or websites.
We can conclude this article here and you'll get the point: word of mouth marketing also known as WOM marketing up to this day works, and is still one of the most powerful kinds of marketing.
What’s amazing about WOM is that it works for different businesses. Will it be effective for d too? Yes, and many experts vouch for it as well.
If you have read this far, it's obvious that you are seriously looking for great ideas on word of mouth marketing for your ecommerce store. Your instinct is serving you right.
Here’s A Guide To Maximize Word Of Mouth Marketing For Your Ecommerce Store
Make Sure You Have High-Quality Products
In other words, all your products should be superb. Period.
The thing is, this is non-negotiable. Even if you're the best at marketing and with a huge budget ready to be unleashed... those factors don't matter if your products are crappy. Even if you'll cover all the rest of the points being discussed here—you will never reach your goals if your store sells products or services that have poor quality.
That being said, the wisest thing to do for WOM to work is to make it a certainty to carry products or services that would over-deliver what your customers want.
You should provide them with items that they would be happy to recommend to their friends.
How do you make sure you have quality products or services? Ensure you are serving your target market well through those commodities. Make sure they are happy using the products that they buy from your store. Whenever they use the products, nice feelings and smiles emanate from their hearts and faces. That’s because they believe they are getting their money’s worth, and this makes them satisfied, content.
Basically, when you keep your customers happy, they will surely come back for more purchases.
To guarantee this happens most of the time, you keep adjusting things here and there. You keep improving your store's product list. As you continue to run your business, you fine-tune every tiny detail. Things will not be perfect immediately, but they will be if you keep enhancing details as you move from month to month.
Build Customer Trust
Trust plays a big role during the buyer's decision process. Trust will directly influence his final thoughts before the purchase.
It is crucial to building a reputation and loyalty for your brand both online and otherwise with your current patrons as potential buyers. People trust the recommendations of consumers who have had a wonderful experience with your brand.
On top of that, 90% of people check reviews or ask people they know before deciding whether to buy or not. A positive review or an endorsement gives the essential push that usually results in a purchase.
Also, it is wise to ask happy consumers for written feedback and reviews as user-generated content boosts your brand's reputation. With this strategy, a Facebook page can do a great job. We are referring to encouraging your FB page members to give testimonials about your products since this kind of exposure will go a long way to make your marketing efforts gain solid ground.
Give An Amazing Customer Experience
Do you want your customers to have an excellent experience? Here's what you need to know: your battle cry should be—go over and above what you have promised to deliver. If you simply give them what they want and expect, they will be happy but in most cases, they won't talk about your product.
But if you go over and beyond what they paid for, they will surely go on top of a mountain and shout, "Oh, how I love this product. Go buy it, too!"
You may try to recall your own experience about something you bought or availed of in the past.
Say, you bought a ticket to see a movie. Most of the reviews you found online about it included praises for the film director and the screenplay and it even mentioned a stellar performance of the cast, so it was a no-brainer for you to have scored the ticket.
When you finally went to see the movie, your expectations were surpassed. Because of this experience, you encouraged all your friends to see the film. You did this not because the studio that produced the movie paid you to tell your friends about it. You did it because your needs were met and the film even went beyond what you expected.
This is the kind of experience you want your customers to have. This will seal the deal for them. And because you surpassed their expectations, they will go write positive reviews, they will tell their friends about it, they will go out of their way to express their satisfaction with your product.
Produce Engaging Content Consistently
Now, here's something that is neglected by many e-commerce people. Many pass the grade when creating or picking great products or services, and they can build a team to provide a great customer experience, but (here's something very important) they fail to produce compelling content on a consistent basis. Many start well, but after a while, they falter.
Ultimately they will stop churning engaging content. A type of failure that negatively affects the store's operation.
Crafting engaging content consistently will usher in your customers to your website often. If they are happy with what they see, they will come back for more.
If they always pick up something of value from your blog posts, they will surely visit your blog repeatedly. More so if they get results from what you teach them in your content. They will be satisfied and will absolutely love your company for it.
If this happens often, you can be sure they will voluntarily endorse your products or services. Now, that's the perfect word of mouth marketing.
Offer Rewards For Referrals
People love referrals. That's a given. Therefore, it's natural to talk about a popular marketing idea: a referral program is another form of word of mouth marketing. By establishing an effective referral program, you help bolster buzz for your business.
On top of that, consumers love incentives. If you offer them discount coupons, cash, free items, etc. in return for an endorsement, or "social media likes" and shared posts, this will encourage their participation. The result? Increased leads and ultimately sales.
Reach Out To Influencers
Reach out to bloggers and other influencers who have an online presence in your niche. Check if they would agree to review your product in exchange for a sample.
Don't limit yourself by only going after people with a huge following. Those with a smaller audience can at times provide much more favorable results. The smaller group of followers are usually more engaged in this scenario. This means, if you please them, you'll motivate them to open their mouths and say positive things about your store.
To complement your regular marketing tactics, look for opportunities to encourage WOM. Encouraging people to keep talking is essential for your e-commerce business.
Keep your ears glued to what your customers are saying. Respond. Then provide them a reason to spread positive rap (shiny things) about your business.
Have A Strong Social Media Presence
Let's take it as it is. Presently—social media marketing is a bit like person-to-person marketing. It's a good substitute for word of mouth marketing. What we're talking about here is the scenario where a person is communicating with his friends, associates, or colleagues. If they talk about your store in a positive light, the mileage that this creates will have a huge impact on your business.
Of course, when we say this, we’re assuming that you are aware that there's actually no substitute for good old word of mouth marketing. Getting an endorsement directly from a friend in person is way, way stronger than seeing your friend praising a product or a store on social media.
However, when you give out your opinion on Twitter, Facebook, or any other social media platform for all to see, you're like making a stand. So when an event like this happens, the impact is a bit like an in-person endorsement. Almost similar to word of mouth.
Brands that elicit an emotional response from their customers have, in all probability, a bigger chance to gain from the magic of word of mouth marketing compared to their counterparts. It has long been established that buyers love to share their experiences with other buyers. They also like promoting something that resembles their own values and beliefs. For example, if you publish a post about your support for a certain charity, it may possibly (in a strong way) provoke positive feelings and form an emotional bond with your crowd who feels the same way about that charity. Consequently, this may generate social media shares as well.
Are you ready to capture your crowd with word of mouth marketing Follow those points above and you'll never go wrong? Lastly, go treat one customer like a king today and see what happens next. I'm sure he'll tell his friend about it right away.
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