When you're buying a product online, which one do you usually choose...
A product from an online business with dozens of reviews, photos, and videos...
Or the one that has little to no reviews?
It's the first one, of course.
The one with lots of reviews from other customers.
Why? Because you'll see that many people have already purchased the product.
And you can see what others have to say about it and the actual photo or video of the product.
That's how your customers think as well.
They want to see product reviews first before making a transaction with your eCommerce store.
So, today... we'll be talking about:
- Why do you need to display your customer reviews?
- 3 ways to display product reviews on your eCommerce website.
- Five best review websites for small business owners.
With the proper knowledge and tools, you can showcase your reviews... loud and proud!
Now, you're probably wondering...
Why Do You Need To Display Product Reviews?
There are many reasons why you need product reviews and display them, but I will give you three:
1. To Showcase The Benefits Of Your Products
Yep, to showcase your products.
But here's the plot twist...
Customer reviews can showcase your products without promoting them yourself!
It means the customers will do the talking for you. 😉
They will be the ones to highlight the features and share their experiences with your eCommerce brand.
And the best part is you can even turn these reviews into digital content for your platforms!
Sounds good, right?
Let's talk about the next one...
2. To Increase Customer Acquisition
Once more people share positive feedback about your products, you can gain new customers.
Don't believe me yet?
What if I tell you that 93% of customers consider online reviews before purchasing a product?
This means you need to show your online reviews because most customers want to see what others say about your eCommerce store before making a transaction.
And I'm sure you want to increase your customer acquisition.
So, take advantage of online business reviews to keep growing your business!
3. To Ease The Purchasing Decision Process
Did you know that 90% of consumers say that online reviews impact their purchasing decisions?
It just proves that by displaying customer reviews, you can affect the purchasing decision of a prospective customer.
How so? Because you are easing their hesitations when making a decision.
And who doesn't want that, right?
I'm sure you do!
So now, let's talk about...
3 Ways To Display Product Reviews On Your eCommerce Website
1. Home Page
When prospective customers browse your eCommerce website, the first thing they'll see is your home page.
And if you want to leave a good impression immediately, displaying online reviews on your home page is the answer.
This is a way of getting your social proof in front of your customers.
Let's see an example:
Beauty Bakerie is a cosmetics brand.
We can see on their eCommerce website that a customer review is displayed for others to see without redirecting them to different pages.
You can do this, too!
If you want to showcase your eCommerce store's positive reviews, it's best to display them on your home page.
But if it's not, you can also put them on...
2. Testimonials Page
Want to compile a ton of customer reviews on one page?
The testimonials page is the answer!
You can create a separate page for your testimonials, where you can put all your customer reviews.
This is helpful if your potential customers actively and thoroughly research your products.
Here's an example:
Tucann is an eCommerce brand that sells swimwear for men and women.
And as we can see, there is a page dedicated only to customer reviews. We can also see that 1, 500+ reviews are available on this page.
Oh, and before I forget... this eCommerce site uses a Debutify theme! 😉
So, if you also want to showcase all your reviews in one place... consider adding a testimonials page for your eCommerce store!
And another one is...
3. Product Page
If you want to display your customer reviews per product, the product page is the best place.
These are for customers browsing your products who want to see what others are saying specifically for each one.
Let's look at this:
This is the product page from Allbirds.
When you scroll down, you can see the product reviews and other informational details. For example, they ask about their customers' typical size, width, overall fit, and activity levels.
This is a great way to learn more about your customer preferences.
Since you already know the benefits of product reviews and ways to display them, you're probably wondering...
Where can I get reviews? Which platforms do I use to manage reviews? Where can my customers leave reviews?
Fret not! Because we'll talk about...
5 Best Product Review Sites For Small Businesses
Google Customer Reviews is still one of the top review sites.
I mean... did you know that 72% of consumers state that they are using Google reviews to look for businesses?
Well, it's because Google Reviews can even give you a higher rank on search results.
That's why more businesses are signing up for Google My Business.
Once you set up your business listing, you can now start receiving online reviews from your customers!
But take note, don't just repost Google reviews to your eCommerce website.
Technically, Google My Business and the authors of the reviews own the content.
So, what you're going to do is you can ask permission from the author to repost the feedback on your eCommerce website.
Then you can put a quotation mark on the review and state that it's from Google My Business.
Another option is embedding Google Reviews to your website using third-party apps.
The next review site is...
Trustpilot is a consumer reviews company that provides reviews for different companies. It's also one of the most popular business review sites.
If you want to learn more about a company, you can hop to Trustpilot and see what existing customers are saying about them.
Consumers can trust this review site because it's similar to an online community where people write business reviews.
It's also similar to Better Business Bureau, which is like a business directory. Because TrustPilot has different categories for every business to make it easier to find them.
You can list your business here and redirect your customers to Trustpilot so they can leave a review.
How to create an account:
- Go to Trustpilot and create a free account.
- Enter your business details.
- Activate your account to claim your business profile.
- Customize your business profile.
- Apply for a business category.
- Install a Trustbox.
You can use the Trustbox to display how many reviews you have. It's one way to showcase your social proof.
Another review site for you is...
Facebook Reviews is probably one of the most straightforward and most accessible customer review sites you can use.
Once you sign up to Facebook and create your business page, customers can quickly leave recommendations, Facebook ratings and post reviews on your business page.
How to set this up:
- Go and log in to your Facebook page.
- Select the "Settings" tab.
- Go to "Templates and Tabs"
- Enable reviews.
This will likely result in a higher rating and eventually, you can gain more trust and recommendations on social media.
You can also repurpose your Facebook reviews and put them on your eCommerce website to show more people.
Again, before you put them on your eCommerce store... you can ask permission from the review poster and indicate that it came from Facebook.
You can also embed your Facebook reviews on your website if you like.
Ready for the next one?
If you have an Amazon product listing, Amazon Reviews can also be a great source of reviews for your eCommerce website.
Because Amazon has millions of users, it's easy to make your products more noticeable to potential customers looking for trustworthy options.
Not only can they leave reviews, but customers also have a question-and-answer section.
If you have a listing on Amazon, you can ask your customers if it's okay to use their reviews. If they say yes, then you can put them on your website!
Here's another good news: You can also integrate your Amazon store with Shopify or find a third-party review app that will help you import Amazon reviews to your website.
Oh, and by the way...
If you want to completely manage your own reviews with a smooth importing process, I have the right tool for you...
5. Debutify Reviews
Debutify Reviews is a review app you can use for your eCommerce store. It allows you to collect your reviews from different review sites and manage your reviews in a single dashboard.
Want to get more reviews? Worry not!
Because you can send automated requests to each of your customers and ask for a review. You can also send an automatic reminder, just in case they haven't left any customer feedback yet.
If you want to keep your brand identity, you can also customize the email template you'll be sending!
How about managing the reviews? Well, it's easy! With Debutify Reviews, you can automatically publish customer reviews or curate them before you publish.
It can also help you protect your brand's online reputation because it can automatically hide negative reviews with explicit language.
And if you want to gain more customer reviews, you can also offer an incentive and alert your customers once their discounts are up.
But what if you're already using a different reviews app... and want to switch? No worries! Because you can import reviews from other platforms to Debutify Reviews smoothly.
These features sound good, right? Wait for the best part!
Show Your Product Reviews And Gain More Customers!
By using the right tools and platforms, you can easily collect product reviews from your customers.
In doing so, you can let your customer reviews do the selling for you!
Well, Debutify Reviews is at your service! It's a review app that will help you turn negative feedback into a positive experience for your customers.
What are you waiting for?