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Building an e-commerce store can be a great way to make money. Increasingly, people are turning to online shopping, generating $2.8 trillion of online sales in 2018.
There are multiple things to consider when building your online platform. For example, you will need to make sure you will be able to complete the required maintenance.
This can be very difficult if you choose to own and operate the site yourself. For this reason, many people turn to Shopify, to help them create and run their online store.
As you set-up your site, you should make sure to put a lot of time into finding the right theme. This will determine how your store looks and feels.
Let’s look at some of the reasons why choosing a theme that compliments your business is essential.
Why Choose Shopify?
Before we talk about the importance of choosing the right theme, let’s briefly examine why you should create an e-commerce website with Shopify.
However, when you choose to use Shopify, they will be able to help you through the difficulties associated with setting up your store.
They will also be able to make sure that your store is always available, which customers have come to expect. Finally, they will be able to give you access to advanced analytics.
You can use this data to analyze the way your store is performing, so you can create a better experience for your customers.
Make Your Store Stand Out
Because of the convenience that online shopping can offer, more businesses are starting to develop online stores.
This means that you will face more competition for your customers. Because of this, you will need to find a way for your store to stand out. A theme can be a great way of doing this.
It will allow you to present a customized layout so that you can do something different from everyone else in your niche.
By doing this, you will be able to leave a strong impression in your customer’s mind. This ensures that they will be more likely to remember your organization and return to make more purchases in the future.
Make A Strong First Impression
The first impression that someone receives when they click onto your site can have a big impact on how they feel about your store.
If they don’t like what they see, they will move onto another site, and they might not come back. In most cases, customers are able to make this determination in 5 milliseconds.
This means that every page needs to be beautifully designed.
Build Your Brand
You will also need to use your website to develop your brand. This is the public image that your organization chooses to present.
Developing your brand can have a big impact on your bottom line, with 89 percent of people wanting to shop with companies that share their ideas.
The type of theme that you use on your site is one of the most important parts of crafting a successful brand. For example, you will want to have your company’s logo displayed on the site.
You will also want to use colors that are associated with your organization.
When designing your site, it’s important that you consider the experience that your customers will have when trying to purchase something from the store.
Choosing a great theme will ensure that they will know exactly where the products they want are located Your customers will expect that they will be easily able to find what they are looking for.
In most cases, people will skim over your content, so if your theme doesn’t make key information clear, they will move to another Shopify e-commerce store.
Increase Your Sales
At the end of the day, your website should be created with the goal of selling your products and making you money.
The theme that you choose can help you optimize the amount of money you make. For example, you should have the most popular items on the left-hand side of the page.
Studies have shown that most people tend to read content in an F shape. This means that the left-hand side of the screen will be more viewed than the right-hand side.
In addition, most themes have been designed to make the checkout experience as streamlined as possible. This means that your customers will find it easier to follow the instructions and purchase the right items.
Optimized For Mobile
A great Shopify theme for an e-commerce store will be optimized to suit people who are looking through the shop on their mobile phones. This way of shopping is growing in popularity, accounting for around 64 percent of orders during Black Friday.
This means that you should make sure that customers can access and navigate through your site from their phones. In this area, having a great theme is essential.
This will ensure that your theme is easy to navigate for both PC and mobile users.
Room To Grow
Finally, a good theme will be designed to grow with your site. This will make it easier for you to offer new products, or add more sections, without having to perform extensive re-designs.
Because of this convenience, you will have more time to spend designing new products, making it easier for you to expand your product range.
This will take the hassle out of growing your business.
Your website design plays a crucial role in determining the kind of impression that you will have on customers.
Because of this, you should make sure that you use a high-quality Shopify theme for an e-commerce store.
Though you can try to build one yourself, you might be better off purchasing a professionally made one. This will ensure that everything has been set-up correctly.
We have a range of excellent themes available on our website, ensuring that you will be able to find one that will suit your site.
So, choose your Shopify theme carefully, to make sure you get the most out of this site.
Written by Ricky Hayes
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.
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