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7 Reasons Why You Should Use Shopify Theme For Your E-commerce Store

calendar 2019-12-23 | glass 9 min read | user Ricky Hayes
7 Reasons Why You Should Use Shopify Theme For Your E-commerce Store
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INCREASE MY SALES NOW

I'll let you in on the biggest open secret in the world. Are you ready?

Ecommerce is the future of business.

Don't believe me? Well, here are significant numbers you should know:

  • Retail e-commerce sales amounted to $4.28 trillion in 2020.
  • Ecommerce revenues are forecast to grow up to $5.4 trillion in 2022.
  • Because of COVID-19, ecommerce saw a 54% increase compared to before the pandemic.

Here's the bottom line...

Building an e-commerce store can be a great way to grow your money.

So don't miss out!

Now, are you getting excited about running a lucrative online store? Well, there are multiple things to consider when building your online business.

For example, you will need to make sure you will be able to complete the required maintenance.

Newsflash: this can be very difficult if you choose to own and operate the site yourself.

Hence, many people turn to Shopify. It's to help them create and run their online store.

When you set up your online store, you should also make sure to put a lot of time into finding the right Shopify theme. This will determine how your store looks and feels.

Let’s look at some of the reasons why choosing a Shopify template/ Shopify theme that compliments your business is essential.

But before we dive in, you should ask yourself...

Why Choose Shopify?

Why Choose Shopify?

Let me briefly tell you why you should create an e-commerce website with Shopify (and use a Shopify theme!).

Shopify lets you create an online store without the hardships that you might experience with self-hosted platforms. The main navigation is super user-friendly and clean.

Also, Shopify makes sure that your store is always available for your customers. The support Shopify offers is something you can rely on.

Finally, Shopify also gives you access to advanced analytics. You can use the data to analyze your store's performance. That way, you can create a better experience for your customers.

Now you know why Shopify is highly trusted. So, make sure that the Shopify theme/ Shopify template you choose is also the best for your ecommerce business.

What Should You Look For In A Shopify Theme?

What Should You Look For In A Shopify Theme?

Makes Your Store Stand Out

Because of the convenience that online shopping can offer, more businesses are starting to build online stores.

How does this affect you? It means that you will face more competition.

So, you need to find a way for your store to stand out. You can't just use the generic Shopify template/ Shopify theme.

A Shopify theme can be a great way to be unique.

Shopify themes allow you to present a customized layout. This means you can do something different from everyone else in your niche.

By doing this, you will be able to leave a strong impression on your customer’s minds. This ensures that your store is the first place they think of to shop.

They will also be more likely to remember your ecommerce website. In turn, they will return to make more purchases in the future.

Next, make sure your Shopify theme...

Makes A Strong First Impression

You know this to be true: First impression lasts. The same goes for Shopify themes or Shopify templates.

What customers first see when they visit your store can have a significant impact on how they feel about your online store.

And if they don’t like what they see, they will move on to another site. And they might not come back. In most cases, customers are able to make this determination in 5 milliseconds.

This means that every page needs to be beautifully designed through your Shopify theme.

Let me give you an example. Check out Tucann, a men's swimwear company.


Tucann

Do you see what I mean? The main navigation page is very eye-catching. You can't help but scroll for more information. It's what Shopify themes aim to do.

Don't forget that a Shopify theme should also...

Build Your Brand

You will also need to use your website to develop your brand.

Precisely what is a brand? This is the public image that your organization chooses to present.

And developing your brand can have a big impact on your ecommerce business overall. Did you know that 89 percent of people want to shop with companies that share their ideologies?

The type of Shopify theme that you use on your site is one of the most important parts of crafting a successful brand. For example, you will want to have your company’s logo displayed on the site.

You will also want to use colors that are associated with your organization.

Yep, that's how important your brand is.

Choosing the suitable Shopify theme for your Shopify site is essential to establishing your brand as a successful one.  

For instance, you will want to have your company’s logo displayed on your ecommerce website.

Make sure that your chosen Shopify theme can accommodate the shape and size of your logo. It should also be customizable enough to fit the design layout your want.

Lastly, you will also want to use colors that are associated with your organization.

Let's take a look at Beast Bands. They sell high-quality workout equipment.


Beast Bands

From their logo to their landing page, you can tell what vibes they are aiming for. Not all Shopify themes can do that.

Once you get your brand showing through your Shopify theme, don't forget it also needs to...

Improve Your Customer's Navigation Through Your Online Store

When designing your ecommerce website, your customer's experience should be your utmost priority. Your buyer's journey includes them browsing through your ecommerce website.

So, how do you give them the best experience?

Choosing an excellent Shopify theme will.

You see, an exceptional Shopify theme/ Shopify template will help them find the products easily. After all, your customers will expect that they will be easily able to find what they are looking for.

Because in most cases, people will just skim over your content.

So what happens if your Shopify theme doesn’t make key information clear? They will move to another Shopify e-commerce store. And you don't want that!

To help you out, here are some pointers to remember when managing your navigation with your Shopify theme:

  • Create separate navigation for different target audiences. Imagine this: you run a unisex fashionwear Shopify store. To make navigating more effortless, you can create a separate menu. One section can be for women; the other would be for men.
  • Avoid drop-down menus. This kind of menu assumes that your customers know how your ecommerce website is set up. This can be a huge turn-off for new visitors.
  • Place a prominent search function. A close search bar is beneficial for customers who already know what they want to buy. So, put it at the top of the page to make it easiest to find.
  • Stick to the familiar navigation design system. The familiarity of your navigation design through your Shopify theme will let your customers comfortably move around your site.

Let me give you an example to make more sense of these tips.

Just take a look at how beautiful Bakeware's navigation is.


Bakeware

It's easy to find what you're looking for. All their baking tools are sectioned properly. Plus, it's aesthetically pleasing!

Do you know what happens when your Shopify theme does all of the above? Ultimately, it...

Increases Your Sales

At the end of the day, your ecommerce website should have one goal. It's to sell your products and make you money.

Good thing is that the Shopify theme that you choose can help you boost the amount of money you make.

A way to do this is that you should make sure that your Shopify theme has the most popular items on the left-hand side of the page.

Why is that, you ask?

Studies show that most people tend to read content in an F shape. This means that the left-hand side of the screen will be more viewed than the right-hand side.  

In addition, most Shopify themes are designed to make the checkout experience as streamlined as possible. This means that your customers will find it easier to follow the instructions.

Thus, they purchase the right items.

As you may know, most consumers use their phones to shop. So, get a Shopify theme that is...

Optimized For Mobile

A great Shopify theme manages to suit people who are looking to shop on their mobile phones.

This way of shopping is growing in popularity, accounting for around 64 percent of orders during Black Friday.

This means that you should make sure that customers can access and navigate through your site from their phones. In this area, having a mobile-friendly Shopify theme is essential.

This will ensure that your Shopify theme is easy to navigate for both PC and mobile users.

I like to put Coco Mama Kids in the spotlight as an example.


Coco Mama Kids

Mobile view

 

Don't they look good on any device? The first one is on a PC. The second one is what you see when you're on mobile. Some Shopify themes can't support this, be careful!

When browsing through the theme store for Shopify themes, it's ideal to think of your future. It's to give your ecommerce business...

Room To Grow

Finally, a competitive Shopify theme should be designed to grow with your site.

Who wouldn't want their business to grow? So make sure that your Shopify theme has the ability to grow with you.

This will make it easier for you to offer new products. Or add more sections, without having to perform extensive re-designs.

Because of the convenience your Shopify theme offers, you will have more time to spend designing new products. This makes it easier for you to expand your product range.

This will take the hassle out of growing your business.

Aaaand those are the aspects you need to consider while browsing the theme store.

Are you getting excited? Great!

But I know you still have worries when going through Shopify themes. To guarantee success, I want you to choose the...

Greatest Shopify Theme Of All Time!

Your ecommerce store design plays a crucial role in determining the kind of impression that you will have on customers.

Will they be impressed? Will your Shopify theme be enough to make them stay?

Because of this, you should make sure that you use a high-quality Shopify theme for your e-commerce store.

For sure, you can try to build one yourself.

But you have to understand that you have to take care of everything. That means maintenance when your site crashes. And online security. And your own analytics. And customer support.

That's right ⁠— there's more to it than making your online store pretty and accessible.

So ultimately, you are better off purchasing a professionally made one. This will ensure that everything has been set up correctly.

And you don't have to scramble through hundreds of Shopify themes anymore.

Lucky for you, Debutify is THE Shopify theme that has everything you need.

Make sure to make the most of Debutify for your ecommerce website!

Debutify is more than a Shopify theme.

It's also your Profit Optimization Partner among these ordinary Shopify themes.

It has over 50+ Add-Ons! It optimizes not just your store's "looks and feels." It also improves your conversions, AOV, and profits.

Don't believe me?

Why not ask over 371,957+ smart brand owners who switched to Debutify, the BEST Shopify theme!

Create Your Shopify Store With Debutify — Today!

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

200000+ Are Reading The Debutify Newsletter.

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Get bite-sized lessons from the world of e-commerce. Improve your business in 5 minutes a week. Subscribe today: