For many of us, the holiday season is a long-awaited chance to slow down, spend more time with our loved ones, and enjoy a festive meal.
But for eCommerce brand owners, the holidays find a new meaning. It's an opportunity to strike big, ramp up sales, and cap off the year on a merry note. It may be the most wonderful time of the year, but it's also the busiest and craziest.
Some of the big players in the eCommerce industry are already working on their holiday campaigns. Meanwhile, consumers are already preparing their Christmas shopping lists. This is why it's important to start planning your holiday marketing campaigns as early as now to ensure that you reach your prospects and customers before your competitors do.
Impact of COVID on eCommerce and Predictions for Holiday 2022
For most consumers, hands-on experience is what makes shopping fun. They get to try on clothes before buying them. Try food samples in the grocery store. Or try out a lipstick at the beauty counter. All these changed when the pandemic hit.
eCommerce sales surged in 2020. Despite a global pandemic, holiday sales grew by 32.2% from 2019, reaching a whopping $188.2 billion. In 2021, eCommerce holiday sales were up by 9%, surpassing the $200 billion mark for the first time.

But now that people are starting to return to 'pre-pandemic normalcy' and going back to in-store shopping, the question is... Is it still possible to achieve record-breaking eCommerce sales in 2022?
The answer is YES!
We've seen a steady rise over the last two years, and 2022 is shaping up to be no different. This year, eCommerce holiday sales are expected to reach $236 billion, a 15.5% increase from 2021 sales.
While brick-and-mortar stores have reopened, the ease and convenience of shopping from anywhere, at any time, has captured the hearts of consumers. Some shop while commuting to work, from bed, or even in the bathroom. That said, we can confidently say that eCommerce is here to stay.
With this tremendous opportunity to boost sales during the busiest shopping season, how can you ensure that your brand is geared up for the holidays?
This guide will give you a step-by-step guide on creating a solid holiday sales plan and getting your campaign up and running in no time. Follow the steps below to prepare your eCommerce store for the holidays and make this your most profitable season yet.












