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Alaric Moses Ong - Marketing Masterclass And A Worldwide Collective Win Condition

icon-calendar 2021-07-29 | icon-microphone 1h 18m 57s Listening Time | icon-user Joseph Ianni

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My talk today with Marketing professional Alaric Moses Ong, is an opportunity to talk micro, macro and psychology. As a fellow interviewer, I take this chance to ask him about his wealth of experience, from what he learns from the people he speaks to, how he approaches his talks with them and his view on the state and health of the ecommerce ecosystem as it is today. 

Alaric Moses Ong has done 5 different businesses before, of which 3 of them were started with zero capital which went on to generate 6 figures within a few short months. One of them went on to generate 7 figures within 16 months. Currently, he is the founder of the largest Facebook Marketing Community in Singapore with over 1700 paid students.




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Tags: #Ecommerce #E-commerce #Shopify #Dropshipping #ShopifyStore #Entrepreneurship #Debutify #alaricong #theapollomethod

Alaric Ong: [00:00:00] Different people, value different things in life. Some people value money. Some people value success. Some people value respect. Some people value happy family, right. And no one's there to judge them or anything. It's just that if you want success and then you just have to work hard for success. And everyone has their own choices.

Like to some people money really is a big thing in their life and that's fine. 

Joseph: [00:00:24] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state of the art research. Your time is valuable. So let's go.

High level marketer, interviewer and coach, my talk with Alaric Moses Ong blends micro and macro, one of my favorite kinds. Alaric's wide array of experience comes from and taps into a psychological background, as well as a unique religious one considering the theological pursuits the siblings got into. This is a great episode for getting a glimpse into what could be next for you, for all of us. 

Alaric Moses Ong.

It is good to have here in Ecomonics. How are you doing this evening? 

Alaric Ong: [00:01:17] I've been great. All the way from Singapore. 

Joseph: [00:01:19] Yeah, it's a 10:00 AM for me. And it is a 10:00 PM for you. So a pure 12 hour difference between the two of us. It is. It is. I got to say it is crazy. How good the internet is at this point, the time delay.

And yet it feels like no time passes at all between my message here to you light see the light. I don't know how it works, but I'm thankful for it. 

Yeah. Great. Well, um, I know that I've, I've got you for some time. I don't wanna have to have you for forever. So let's, uh, let's jump right into this. Uh, I was really happy to see some of the work that you've done.

You've definitely built a great, uh, profile for yourself, um, uh, in, in some regards and we're going to have you, uh, be the fella to let us know about it. So opening question, tell us what you do and what you're up to these days. 

Alaric Ong: [00:02:00] So I've done five different businesses before. Right now I run a coaching and seminar business.

So I've got about 1,500 clients where I trained them on sales, marketing and branding. Yeah. And then like on the side, I own a few businesses  businesses that are my students or my clients, and then I invest in them. Yeah. 

Joseph: [00:02:19] Okay. So, so people who, uh, who studied under you, if the business goes well enough, And invest in them afterwards.

Yes. That's not a bad, that's not a best system. And I can see that also incentivizes the students too, if it motivates them that, you know, if this goes well and out that I can actually, uh, gain the, uh, uh, gain, gain the favor of senpai. And next thing I know, it's, it's now something that is being invested in.

Yeah. Yeah. Well, I there's, there's so many different things that I, that I, I want to ask you about. Um, cause you've like, like you said, you branch out into a lot of different areas. And one thing that I don't get to talk to too many people about is, you know, their own interview that they do, you know, your interview, whereas, well, I've, frankly, to be fair, I do talk to quite a few people.

Many of them would do interviews, but we don't get too much into it. And what I was impressed by was I guess, not to denigrate the people that I talked to, but like the, the caliber of the guests that, uh, that you brought onto the show, um, it, it, you know, it's impressive. There's some, really some like some world leader, um, uh, people who who've you've interviewed.

So, uh, one thing I'd like to know is, I guess, You know, at what point, what did you get to, to when you started doing these interviews? And I'd like to hear some of the process that you go through when you're, when you're securing these guests and bringing them onto your program. 

Alaric Ong: [00:03:33] Sounds good. Okay. So maybe I just give you a little context.

So the people I've interviewed are people like Lauren Ridinger, who owns, uh, uh, who is the co-founder of shop.com, which is a billion dollar company. And people like have 5.7 million followers on Tiktok. And people like, she's a travel influencer, like 2.7 million verified photos, Instagram. Spectacular Smith, the founder of grumpy to the a hundred million dollar brand, um, like George Ross, who was the former right hand of Donald Trump.

And then right now he's, uh, like he is the George Ross. Yeah. So he's also the coach of JT Foxx. I was going to be like Josh, uh, JT Foxx, uh, is a part of success yourself as a hundred million dollar company. Right. So, um, When I first thought that interviewing, he was, it was not as easy.

Like when I first started interviewing, I didn't get as high caliber people. And I think the first high caliber person I kind of got was Josh Ross. Right. And I kind of paid for it. So I paid for something else. And an interview with him was part of it. Right. And the thing about interviews is that once you interview a few high caliber people, everyone else wants to be interviewed by you.

Yeah, because of the branding by association and all that. And one thing I do for all my, all the people that is that I, uh, I bred them alongside all the other people that I've interviewed. So for example, um, when I do an interview, I will show, I show, uh, I'll show myself interviewing them. And then after that, I'll show them, I'll show a video of me interviewing like lockers more, only $120 million a year jobs shores, uh, at all these other speakers.

And then after I show myself with them. So when their audience looks at this interview, they will be thinking, what if Ellery interviews, all these other successful people and now interviews this person, therefore this person must also be at the same level or the same caliber. Yeah. So, um, for me, it's very simple.

Um, when I first start the individuals because clubhouse. So like I saw some people's profiles on clubhouse and then I just reached out to them on Instagram. Right. And then I just messaged, messaged them and I said, Hey, uh, my template is I have a standard template. Right. So my template is always like, Hey, um, I listened to on clubhouse and receive a lot.

And I was wondering if you'd be open to doing a free interview, we could share about your entrepreneurship journey my audience, I interview other people like, you know, I interview other people like, and I put all the people that I've interviewed, uh, like the, maybe the top six or something, because I've interviewed like 20 to maybe 40 people.

Right. So far. And then after that I say, yeah. So will you be open to a free interview? And most of the time, like maybe about 50% of them will say yes, or maybe 30% of them will say yes, some people, they don't read my message because like, when you message someone on Instagram, it appears in a messaging request.

So for example, like one of the interviewees, uh  she, she replied me two months later because it never went through to her inbox, but, um, we we've managed to do the interview and she shared how she grew her Instagram to 2.7 million verified followers, which was quite interesting. And, uh, I've learned a lot from that.

Yeah. So. Yeah. So, so that's basically my whole process for how I, how I interview people. Yeah. 

Joseph: [00:06:35] So one thing that I, uh, I, I perceive, um, with the show here and, you know, the audience will have to forgive me every now and then would get met up, but, you know, uh, take it or leave it is sometimes the, the, the caliber of our guests, uh, lifts us up.

But then all the times I do feel this obligation for the show to lift up others. Like we do have so many people who are maybe starting out, they they're, they're succeeding and they're doing well. Uh, we don't talk to anybody who's not succeeding. Um, but not everybody has that same, um, prestige that Debutify as like a default has.

So, uh, in, in your view, are you, is there a, I guess like a, um, a, a, like a barrier for entry or a certain caliber that you want to stick to in order to, I guess, protect the reputation of everybody who's come through your doors. 

Alaric Ong: [00:07:21] So I only approached people. Um, people don't approach me for interviews. And I had people asking me whether I can interview them, which I've rejected, um, before.

Yeah. Or, um, some, sometimes I charge for interviews. So for example, like if it's, so it's a pretty interesting concept that I learned from another mentor who did it as well. And, uh, what he does is he charges like $5,000 or $30,000. Right. Because, um, he's, he's a pretty high level guy. Right. And when he interviews people, um, now everyone is start thinking if this person interviews all interviews them, that means they must be a somebody.

Right. So, um, sometimes I charge for interview for interviewing, but various items and most of the time it's free. Uh, so I only approached people that. So, so if I approached someone. I have the thought that if they say yes, I'll interview them. Yeah. I wouldn't ever put someone who, I don't think I'm going to interview, um, in terms of barriers to entry.

Um, I would kind of research them a little bit first and, um, you know, just to see if the claims that everyone is a millionaire on clubhouse, everyone is a seven figure eight figure nine figure billionaire or hours. Right. Um, so it's, it's been important to see, is that really true? Is that consistent across social media channels and all that kind of stuff?

And, uh, so yeah, so it is a barrier of entry. I kind of select, I'm quite selective about that. Yeah. 

Joseph: [00:08:45] And so I think that I, I like to get your, um, uh, your, your take on too is the preparation process. And so, uh, I, I am happy to review how I do it. I usually, so our, our producer, she will collect, uh, the information come up with other questions she can come up with.

And then I spent, uh, 30 minutes just because I've only got so much time on the clock to do it. Uh, and I just, you know, I listened to the interview as to other interviews, uh, other content and I just, I come up with. I usually shoot for about 20 questions. Um, because my philosophy is I always want to run out of time.

I don't want to run out of questions. Um, so, and, and that's what I go into. Cause I just always want to know that I'm like I'm as prepared as possible. And, and thankfully, you know, as I'm learning things, it's become easier to just kind of go with the flow of the conversation. But, um, but our, our audience can see, like if they go back to the very beginning, they can kind of see like, it's gone more off topic.

Like any one of the early episodes. I asked the ecom king, oh, what would you name your kid? Like, okay. You know, at a certain point we stopped talking about stuff like that. Um, I I'm, I'm, I'm, I'm interested, I'm interested in knowing is, you know, what you do to, uh, to get, you know, to be prepared.

Like how do you set up your questions? Uh, stuff like that. It just, yeah, just really hear about it. 


Alaric Ong: [00:09:56] Good question. Okay. So like for me, um, because interviews, aren't really my name. Like I don't make any money from doing interviews, but I do learn a lot of stuff and I do get a lot of value from doing interviews, but I don't make any money from interviews.

Right. So it's not my main source of income. So even like, I'm not you so professionally for me, I kind of like haphazard, like, I wouldn't say haphazardly, but I don't put as much effort into each interview. So my process is in both. Um, I would just, uh, copy it a bio from, let's say their website or something, or I'll ask them for your bio right there.

Just tell me the value. I'll just introduce them. And sometimes I think of maybe a few questions, may three questions, five questions. And then most of the time I just throw on from there. So like while they're speaking, they will always be new questions that come up and are just like, um, I just. A flow on from there.

Yeah. So I actually have like a Google docs, uh, where I type the questions down. Like during the interview, when you are thinking of the question is we have to pay attention to them. So what I'd like to do is I just, when I, when I think of the question, I would just type in Google docs and then once they are done, because I don't interrupt them.

Right. So once they're done, then I will, um, ask the next question. Um, when it comes to editing, I then edit much, most of the time I just take the video, right. I think on the video, right. I have, uh, I have an interview intro and an interview outro. Okay. So interview interests like about 20 seconds where I show myself into being audio speakers and like, oh yeah, the entrepreneurs.

And I'll choose about two minutes. I show myself in the big order at the entrepreneurs about like, these are two minute version of the video. So whenever I think a video, all I do is I get the video. Right. Um, I split the maybe first studies against where I introduced them. And then I put the intro. Okay.

And then is the content which I normally do. I did the content at all. Maybe I'll put the name of the speaker. That's all for, for three seconds. Like maybe a text. Right. And then I don't edit the content at all. And then I just put the algebra and then I just ran the, yeah. So that process takes maybe about 10 minutes, um, and then upload it to YouTube.

And I will actually do this thing called, um, like keyword. Um, I will, I have a software that, um, turns out keywords for me. So my, my purpose is that I want it such that when this search, that influencer's name on it, entrepreneurs name, they will find my video in maybe the first page of YouTube. So this software that, um, turns out keywords for me so that you rank the video onto YouTube.

Um, and then I pay, uh, I pay someone to design the thumbnails for me, and normally she would design the thumbnail about one week later, two weeks later, but I'll just pause the video first. And, uh, and she has assessor ready 

Yeah. So I just posted, so normally when I, when I do an interview, um, within two hours, it's, it's up on YouTube or sometimes at the most if I take about maybe two days.

Yeah. But never, never longer than that, just so the audience. 

Joseph: [00:12:44] And, uh, and, and I guess, yeah, you to understand, I'm not gonna spend like all day talking about interviews, but just being in being interviewed myself, you know, I wanted that opportunity to compare some notes and it is an important part of the, uh, of not only the e-commerce industry, but frankly, any industry.

Um, so, you know, I was just, uh, I'll just care about, there's a couple more things that I want to cover about this, and then we'll, we'll shift gears. Um, so if you, if you, if you want to keep this, if you want to, if you know the name of the software, I'd love to hear it. Okay. Well, I, I, if it comes to you, I'd love to hear it.

Feel free to send me an email on that one, but that is important. Right. And getting, you know, figuring out what the keywords are and if the software can, can help us to be that along. That's great. Um, and when the one point that I just wanted to, uh, acknowledge is I mean, yeah, like it's a, you know, a great deal of my, my profession is interviewing.

So I, I have that, um, that, that approach to it, some of that does have to do with the fact that like, while I am building my e-commerce presence, you know, I'm working on my own store. I have a, I have a reputation with this, with this company. I have not gotten to your level flea, a full, full, full disclosure.

So I think having more organic experience doesn't make it easier for you to understand what the nature of the conversation is. I think the questions come more naturally to you that way. 

Alaric Ong: [00:13:52] Okay. So to be honest, I only started interviewing people about less than six months ago. Yeah. So I only started interviewing people when clubhouse came out.

I probably did like maybe two interviews in the last five, like two years. Yeah. Um, when it comes to thinking of what questions to ask most of the time, I th I ask it from my perspective, which means I think that, um, if it's going to be valuable for me, it's going to be valuable audience. Yeah. 

Joseph: [00:14:19] Yeah. I agree with that.

Alaric Ong: [00:14:21] Yeah. Like some people would try to dumb down the interview, like, like you don't have to cater to the masses, you know, to cater to the audience. But for me, I do the interview. Um, so sometimes I say I I'm, there's something on my mind. Let's say, for example, when I interviewed Lauren, she was a co-founder of billion dollar company.

So, um, what was at the back of my mind was I'm an entrepreneur I'm thinking of like, do I want to take on more? Like I'm thinking of, should I retire or should I continue scaling? You know? And if I can use scaling, I might have to take on debt and raise capital. And there's less risk when, whereas I could play it safe and just use the cash that I have right now.

Just have a red shoe entrepreneurship journey. And when I talked to Lauren and she told me that she built a billion dollar company without raising any capital, we don't think you want any debt. They just blew my mind. Right. So that gives me a paradigm shift and that solved a problem, a present problem, like a present thought or a present question that I have always lended to us.

Yeah. And uh, sometimes I ask them about what's their morning routine and they tell me they don't have a morning routine, you know, and, and shuts me like, because I don't really have a morning routine. So, so not in order. Okay. Michael's Mura who makes $120 million per year. Doesn't have a morning routine.

Maybe I, you know, maybe I can still be a hundred million dollars by your business without a morning routine. Um, so I always ask questions based on what questions I hit. And to me, it's kind of like a composition, so I never ever ran out of questions. Yeah. There's some times I do invite the interviewee maybe sometimes because like the connection of the audio or, you know, something just doesn't bite.

Well, so I will end the interview in like maybe 20 minutes or 15 minutes. Sometimes those are in fact where we can do like one hour, you know? Yeah. So, um, yeah, so, so there has never been an issue just like having a normal conversation and, uh, just to answer the questions that I already have in my mind here.

Joseph: [00:16:13] Yeah. And that was like the, the other question that I had regarding this, a segment of, uh, of our episode here was like, you know, what are some of the major takeaways or some things that really stick out to you in your, in your mind. And I appreciate that it has to do with a lot of, like, we know where you are in your, in your journey and how that reflects, um, the, the, the questions that you want to ask somebody.

And yeah, it is kind of a surprise to hear the, like some people who are. Uh, at that level, th th that's successful and they don't necessarily have a morning routine. And I guess my takeaway to that is that, you know, there really is every kind of person out there on the planet. And let's just say, for instance, I've I discover somebody I haven't yet, but let's just say I discover somebody whose day very much so reflects my day.

That would be the kind of person that I would want to take more advice from, because there's already a lot of similarities between their mindset and my mindset. So a lot of it is just exploration. And then one of the things that I've been trying to do. You know, in dear each guest to the audiences that the audience can decide.

I really connected with that person. That's the person whose advice I want to take, not just on this, but on whatever else there is. It's about finding it's about finding people that we have, uh, similarities to, uh, every, uh, you know, the, the universe expands out and everybody in, I just, the philosophy, philosophy, philosophical idea that everybody that we meet is somewhat of a reflection of ourselves, but some people reflect us more than others, you know, certainly it's certainly true in dating.

Alaric Ong: [00:17:31] And, and, uh, one thing I like about interviews, one thing I love about the internet is that he allows us to connect with people, you know, from the other side of the world, which last time we have never been possible. And, uh, I think just amazing, like, like for me, sometimes I read a book and then I just messaged them.

And say, Hey, I just read your book. We'd love to interview you. And usually comes on a show, for example, like let's say Brett. Uh, my mum has heard, my mum has said I'll sign up for, maybe five years ago or 10 years ago, but she's never met Brett before by like two interviews, I was able to connect with them.

Um, so to me, even though I don't make much money from doing interviews, but it doesn't have the network in terms of the knowledge. And it does of creating value for the audience, because it does this treatment for me, that's what allows me to continue doing interviews. Um, but right now I don't, I don't, but right now I don't really look out or doing interviews like, um, I'm not so much on clubhouse anymore.

Um, but once in a while, if a good guest appears like once in a while, if I think of a good guest, right. Uh, I would just message them and you know, I'll just try my luck. Like I've, I've, I I've messaged a lot of billionaires. I've even messaged people like, uh, . Of course, some will don't reply, but that's fine.


Joseph: [00:18:46] Well, I I'm, uh, I'm going to have to listen to the one. Um, I forget, I forget his name, but he was a, the right-hand man of Donald Trump. Uh, Joshua. Yeah. I'm not gonna lie. I'm a I'm I'm a fan of Trump. If, so it was just to, just to listen to somebody by proxy. That would be a good one for me. So I can make a note of that.

So we're so we're shifting gears. So this next one that I wanted to ask you about, um, w we'll see how this goes. This could be a granular thing. This could be a philosophical thing, could be a mix, but one of the messages that, you know, you, you put out that I really took to is a system where everybody wins.

Um, whether that's an economic system or a well, actually, if it's not an economic system, then who knows what else it could be. So clearly economics would have to, um, uh, be a huge factor into this. So there's a philosophy side of it. Uh, I'd like to hear where, you know, where this came from, from within you.

And is there a pragmatic approach to this? Is, are there tangible things that we can do? Um, whether that's locally or even on a, on a global scale to create this system, because you know, all, all things having an opposite or an equal reaction, if there are winners, then can there be a system of winners without losers. 

Alaric Ong: [00:20:06] To give a bit context of the audience, so my vision is a world where everyone wins. So I want to create a world where everyone wins. And my mission is to empower people to kind of best versions of themselves. Now, where do I get this concept of a world where everyone was doing a seminar? There's one, there's a seminar. And, um, one of the games of the seminar was people asking each other.

So you have a partner, right? And he asked the person, what do you want? What do you want? Right. When people say, oh, money or success, or I want to help my parents respect. But for me, what really resonated? Well, I want a world that everyone wins. Okay. And that was something that electrified me. And it makes me feel alive.

If I can create a world where everyone wins it makes me feel alive. How is that possible? It's absolutely possible if you look at it. Okay. Human beings now. Okay. We healthier. We are living longer. We are richer than 500 years ago, 500 years ago. Right? Let's say, if you look at the treatment, these people have green hands for rabbit.

Right now we can make money from the internet right now. Again, we'll make money by opening up your laptop and making money, right. That's never been possible before in like 500 years ago. If you have a, if you have a phone, right. You know, you, you have more technology than what the precedent of the United States have hit a hundred years ago.

All you had was, right? So if you look at it, human beings, now we out here, there's more of us. We are living longer. This might be debatable, but we are happier. Some people say, oh, last year, last time we were happier. I'm not sure. Do you think in cold wars and all that, we were happier? I'm not sure, but I think there'll be, are generally happier, uh, as a, uh, as a, as a whole.

So it's, it's definitely possible to create, uh, a world where everything's been really good and one of the ways to do that, right is a business philosophy that I have where, where every business that I do, I want it to be win-win okay. And to the point where I wonder, I actually want the other person to win more than I do.

So every sales offered, I sell every product. I sell every business, dude. I do every, everything that I do, it has to be win-win. So he cannot be David. I lose because there's not a sustainable, he cannot be, I win and they lose. If that's the case, I don't want to do the deal. Okay. I don't want to win at someone else's expense.

Right. Um, it has to be okay. And I don't mind the other person winning more than me. Why, why does that come coming up? This is because I realized that whenever I tried to win more than any other person, the total people that end up doing business. Um, shrinks. Okay. Because like, let's say if I always want to, if he's winning, I always want to be more than the other person.

Maybe I can only put in about five people, but maybe because I'm willing to let the other person be more okay. $10. I mean, $1 that's fine. So I still win. Right. Um, but this allows me to be able to partner with 500 more people. So in net net, I still more than someone who's only willing to be more than the other person.

Yeah. So I think that that's a philosophy. So I was, uh, and Gary V  about 51 49 relationships. So, um, in every relationship that I go into, I expect to give 51 and only receive 49. Okay. Because it, both people expect to, um, we, more than yet a person that the relationship won't be sustainable, right. By both, both people in the relationship are willing to give more than they get.

And the other person is also, we need to give more and to get both, we'll be very happy in individually, a lot more sustainable that way. So it's definitely possible create a win-win scenario, in fact, being win-win and like whether invest in an economic model where the investors with the employees win, like the customer win and yeah.

So, so it's, it's, it's definitely possible. It's it's done before yeah. 

Joseph: [00:23:46] There are some, I mean, there's some things that I've, I've addressed on this show a very, very early on, because I think for a lot of people, uh, who are, uh, consciously aware and are, have access to the internet of what goes on in the world, you know, we hear about the conditions that people endure when they're making iPhones or, or sweatshops.

And, and we hear about parts of the world where things just aren't, you know, Uh, agreeable, uh, just to put a charitably and w and one and one area that I, that I'd like to explore briefly. And by the way, I have looked into this more, and I've gotten a little bit more of a, of an insight into it in that there are different groups that are keeping their eyes on this.

And so it's not like that this is a hidden in the shadows. It's actually quite open and it's one of the reasons that motivates people to think a little more carefully about who they do business with. So for instance, you hear about some of the conditions that people have had when they were working on Amazon.

And when we hear that and we think, you know what, that actually makes me a little less inclined to order it. Amazon makes me a little bit more motivated to look for an individual brand for somebody who's, who's a little bit more, uh, motivated to create a more win-win scenario where even though they sell their product, they also provide content.

They provide value, they create a community. They really want their, their, their audience to win tenfold. If all I get is a sale out of it, like you say, they're $10 versus my $1 in, in fairness, if this isn't an element that, um, we can talk about. That's cool. We can always move to the next one. 

Alaric Ong: [00:25:11] So I might want to think about that as well.

So for example, some people say, oh, um, a lot of companies are exploiting, like, um, lower, like low income countries again. Yeah. So, okay. Let's see. So sometimes the factory conditions and everything, really tough and it really, um, sometimes there's really abused, and all that kind of stuff. So I'm not saying that it doesn't happen. 

Joseph: [00:25:33] I'm just gonna interject once. And one thing that I really want to point out is that this is not specific to one region. Some regions are worse than others, but these things happen all over the world. And I think that's important to keep in mind. 

Alaric Ong: [00:25:43] Okay. Assuming let's say, um, let's say, um, uh, an MNC, okay. Multi-national company. Um, uh, let's say, uh, let's not name a company, but let's say a multinational company asks, um, maybe Indian workers or Vietnamese workers or whatever to make shoes.

Okay. Um, and, and the reason why they do that is because they can get it cheaper labor then in America. Right. Or in other countries. And I don't see anything wrong with that because what's the alternative would you, you see, it's a really buyer willing seller, the Vietnamese or the Indian or the whatever countries.

Right. They are willing to work at that, that pay. And they are willing to hire a minute pay, willing buyer, willing seller it's it's uh, it's uh, it it's okay. What's the alternative. The alternative is that they don't even have a job. And then they, you know, they don't even have a job that's even worse.

Right. They are creating jobs for people and it's still get blamed for all these companies. They're creating jobs, but they still get blamed for creating jobs. You know, so, so, so, so I, I don't, I don't get it. Yeah. 

Joseph: [00:26:41] Right. No, I hear you on that. Um, I think some of it is it, a lot of it comes down to relativity, like when we were just saying, you know, uh, we're, we're cavemen happier than we are now.

You know, there are parts of the world right now who have completely remained off the grid and, and maybe their, their, their experience is more a positive on a day-to-day basis, but they also live in fight or flight more often. You know what I mean? Like if a tiger comes out and starts attacking them well, that's, you know, that's a pretty bad day and we're, you know, conversely, you know, I could wake up today and I can be under stress, you know, I could be in a period of stress for, for a long time.

And so a lot of it is relative experiences just because I see things my way, I have to disassociate how I view the world with how they might view the world and the place that they're at. 

Alaric Ong: [00:27:25] Yeah. So, so, so that's my take about it. Like, to me, it's, we mean, you know, if, if the company employees, uh, someone in a, in a country for cheaper labor it's win-win because it's cheaper, labor is still better.

The alternative approach is not a job, which is even, you know? Yeah. So that's just, that's just my take on it. 

Joseph: [00:27:42] Yeah. Yeah. Well, I, I value it a lot and, and there's a lot of other factors to this, which we don't have to go out too far cause we can, we can get into other subjects as well. But it's, I think some other things to keep in mind too, is that people are driven by their own ambitions.

You know, we have, um, um, a large-scale immigration. We have people all over the world. Uh, they come to other parts of the world because they're chasing different opportunities because in their mind they, you know, they, they want something more. That ambition is an individual drive and diversity. We have people here who have all the opportunity in the world and they don't want to do it.

Yeah. You know, th th th all they want is for, is for the government to give them a thousand dollars a month, which by the way. 

Alaric Ong: [00:28:18] And that's fine, you know, like different people value different things in life. Some people value money, some people value success. Some people value respect, some people value happy family. Right. And no one's there to judge them and anything. It's just that if you're, if you want success and then you just have to work hard for success, and yeah. Everyone has their own choices. Yeah. Like some, for some people money really, is a big thing, their life, and that's fine. Yeah. 

Joseph: [00:28:40] Okay. Well, i, I appreciate that.

And, and what I think is, you know, in, in, in that, in that view, th we, we, we do have systems set up where anybody could participate can win. You know, the system we have it's not even just yet, but it is a, it is still a many steps in the right direction. So I'll leave it at that. Now you have a, you have a very long list of testimonials.

I went, I went through them and I said, wow, there's, you know, every, I honestly, like I will see testimonials, I'll see, you know, a couple of videos here and there, but, but that was like a book, a tome, uh, full of them. And I wanted, so one of the things I'm going to ask you throughout this, by the way, have I already had, well, I didn't even have to ask you once you just did it anyways, which is like some of the insights and takeaways you've had from the people that you've interviewed.

So I'm asking you a similar question here, which is, you know, what are some of the, um, the, some it testimonials, some of the, um, the people who've studied under you. What are some of the stories that stick out in your mind of some of the, or some of the case studies that, um, may maybe even they've had somewhat of an impact on your view of the world or, and if not that conversely, how you had an impact on them.

Alaric Ong: [00:29:50] Got it. So, um, we have context of the audience. Um, if you go to my website, alaricong.com, you can see like a whole list of testimonials. Like literally hundreds of testimonials of people who've been through my sales mapping and coaching programs. Um, so a few reasons why the pessimists identity number one is because that they really got them value.

Like, like to me, I want to make sure that they always get more value than they pay me. So let's say they pay me a thousand bucks or 2000 bucks. I wanna make sure that they get, you know, way more value than what you paid. Right. So I think, um, sometimes you keep over-delivering naturally. And number two is because they actually get results because the method actually works.

I've used the same method to get 1,500 clients. Um, so like when I show people how to do sales, marketing, and branding, like they re like they really learn how to do it. And, um, they're able to get results. What does that stand out? For example, I've got a 20, a 19 year old kid right now. He's doing one but two years ago when I was coaching him last time, he, uh, he only knew how to do lead generation.

So he was regular marketing. He was getting leads at like $6 for me. He could generate hundreds of leads. He had done tons of appointments, but he never had any sales, like zero sales. So he always raised the money on ads and everything. And then I had a coaching session with him. I showed him how to teach.

I have this thing called five-step consignment, 10 step pitch. So I showed you in my whole 15 step process. Right. And, um, in August 20, uh, August, 2019. Okay. He made $11,500 in two days. Okay. Uh, close to $7,000 due on the first day of August close, a 4.5 on the 2nd of August. Now you asked me, I think that's pretty amazing.

Okay. Now, but that didn't stop there in December of 2019. Um, he closed, uh, he closed $46,000 in sales. Can you just the first three days of December he made about fifteen thousand plus dollars and it was one day, just one day alone. He made 17,000 plus. Okay. How he did was he sell a coaching package, his own coaching package, which was a $5,740 offer.

And he sold three of that in one day and in that, so about eight of them. So, um, I show you exactly how to sell and I believe his life will never be the same again after learning how to sell. But it's just one, another one is, uh, this lady she's like 23 something. She's probably about 26 years old this year.

And she went on to raise capital. So she and her boyfriend were going to buy properties and everything, and they didn't have capital. It's easy to raise capital. So I showed her, all I did was I showed them a YouTube video that I've done. Okay. Where I raised $50,000 in 15 minutes, it'd be like Alaric Ong raises $50,000 in 15 minutes, you will see that video.

So I show her that. And after she watched that video in one week, she was a hundred thousand dollars. So she actually did better than me. I raised $50,000 in 15 minutes, but she is a hundred thousand dollars in one week. Okay. And, and now, okay. Number one is because she saw the video and she understood the whole process of how to do it, but the mean value that could differ was the belief that's possible because when she saw the belief that it is possible, right.

Um, then she's just started believing in herself that she could do it. Yeah. It's not. How about like property agents because week after the cost $80,000 in commissions, I help a network marketer is he's making a hundred K a month using a feisty consultant, 10 step pitch close. $3,400 in one day, I have a 21 year old, he spoke at a webinar in one webinar, you made $21,000.

I Google it. Those are the top of my mind. Yeah. 

Joseph: [00:33:16] I mean, I, I I'm, I know that if people want to get like the full, um, full scope of what to do, they can check out the video. But I got to ask a little bit more about, um, about how you're able to raise that kind of money in such a short amount of time and how she was able to do even more of that.

So it was really just about like the, the formula to this, and it didn't seem like she had, she didn't have very much clout going into it, you know? Cause you're saying that she was trying to raise capital to, to own property. So, you know, somebody had that at that level only has so many resources available to them.

So I would love to hear a little bit more about it, but again, for audience understand the video, we'll give them the full explanation. 

Alaric Ong: [00:33:50] So you can watch a video to watch a full picture. So basically the peak was 15 minutes, but, uh, Uh, content for 45 minutes that explains to them about money and expenses with them about, you know, sales and everything.

So if you look at it, the whole picture was about six 60 minutes a, but I only pitched the investment offer in 15 minutes and I raised $50,000. Um, so how to pitch is always like, it's like, um, it's like baking a cake, there's a formula for baking a cake. There's a formula for losing weight. There's a formula for everything.

So basically just if can look at the whole video. Okay. It's public. Um, but basically I share like, um, why we are raising the capital. Okay. How, how this capital can produce, um, interest and, uh, income also like the, I also show like why, like, why I'm doing it and why it's safe to invest. And, uh, I think I don't want any sales is really about conviction.

Like as long as you, you have, the people can sense the tone of voice or conviction. Right. I know you do some really coming money on really no calls from getting money on, you know? Right. So just that con just that conviction. I, um, I think that's the key. It's not so much just a street-based maybe there's two parts of sales.

Okay. There's the science of it and it's out of it. So the science of it is like following a screen, following the, because you cannot just drop the price at a stat, right? Like you have to bring them to different, um, like, you know, handle different objections and everything before you drop the price. Right.

Um, there's a, there's a template to follow. Right. But at the same time, it's out of it. And out of it is the energy behind it, the conviction behind it. The rapport that you build the audience and what's kind of stuff. Yeah. 

Joseph: [00:35:27] Well, and, and, and just, uh, revise it one more time, uh, to, to check out the video, um, uh, for, uh, uh, for the full scope of it.

I guess the one other question that I have before I move on to the next thing I wanted to ask you is, and this probably comes back to what you were saying about the, the formula too, but to have that confidence that it is going to work out and the investment is going to follow through. Nobody knows we can't predict the future to the perfect degree.

Otherwise we would just use a lottery, but, um, where does that conviction come from to know that you're what you're pitching is going to be worth the investment. 

Alaric Ong: [00:36:01] Okay. So for the investment that I pitched you was to invest in my company, right? Which I'm confident that I can grow my company and I'm super committed.

I can grow that. So it was not based on, um, because like for me, I built my company from zero, like literally zero capital, $1.2 million in revenue in 18 months. Um, so it, it came from, uh, so my confidence comes from, from 70 because of past experiences and audit, I guess. No, I guess thing, um, it's a good question to point that out because sales is not like a method, uh, the, the, the, the, what makes a good sales person might not be the same thing that makes a good mathematician, right?

Yeah. So instances not so much about logic and everything. Like if let's say you don't have the conviction, but you still have to summon that conviction out. So let's say if you have a you're selling for someone, let's say you're selling Toyota cars. Even if you don't, you better believe that Toyota is the best car in the world, even if there are other cars, but you got to believe as a Toyota sales person, that three times really the best, you know, so it's about, I think there's this book by blessing a called the little voice mastery where it talks about.

And like about mastering the little voice in universe. Yeah. Once you can muster the little voice in you, right. Uh, then you will be able to convey that or like transmit that kind of energy to the audience. Yeah. So for me, I only sell products that I absolutely believe in. Okay. I don't sell products that I don't believe in.

So, because I believe that that is important. Um, for my soul, as a person, it's important that I maintain my structure integrity because if I skip selling things that I don't believe in after a while, I will stop lying to myself. And when I, and I, I just don't like that feeling. So, um, for me, the conviction comes from certainty because it comes from experiences.

Uh, yeah. So it's confidence comes from confidence. Yeah. 

Joseph: [00:37:46] And then, um, how were you able to impart that onto the, uh, into the, into the client? Um, cause I don't think she had built up a million dollar company in, in her level, so she would have to have a different, uh, a way to get there. 

Alaric Ong: [00:37:57] Got it. It's so, um, it's different because for her, she was, uh, selling a property investment.

So she, like, when you are selling a property investment, the founder, it doesn't matter. It's not like she's raising capital for her company. She's selling a property investment. So, so long as the property sound. Right. And, uh, yeah, so, so her conviction comes from the property being selfish is south. Right.

And now she's, she's bought a second piece of property, you know, uh, after raising capital again. So at 26 years old. I think that's pretty remarkable. 

Joseph: [00:38:25] I think so, too. And, and, and that clarifies it a great deal too, because it's in the property sector and it's, you know, real, real estate can be volatile at times, but for the most part, a value does increase.

So there is a, there, there was a holistic, there was like a collective confidence that comes from understanding, um, the, the, the history and the future of that market. So that makes a great deal in that sense.

Alaric Ong: [00:38:47] And, and something that was that her boyfriend was a real estate agent. So, and so her boyfriend has the knowledge, you know, and so, so that helped as well.

And one thing is that, uh, property in Singapore naturally normal increases in value. 

Joseph: [00:39:02] Let's talk about a power couple.

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All right. So the next one I wanted to talk to you about was your, was your business, your business history? Um, so correct me if I've got any of this, uh, uh, inaccurate, but there was food delivery, a sales team leads, sales and marketing agency, um, in commerce business, selling cosmetics, and then, um, I guess I forget which part is now at present as opposed to pass, but you know, now there's a year coaching and seminar business.

So I usually, this is the kind of question that people start off with. He's like, oh, tell us about your business history. But I simply wanted to make sure that we got around to it. It is, uh, uh, uh, a long story I'm sure, but I really want to know as much as you can tell, and, you know, similar to some of the insights that you've collected from the interviewers and from your own case studies, you know, what were some of the things that stuck out to throughout this journey along the way?

Alaric Ong: [00:40:17] Got it. Okay. So my first business was a healthy food delivery business. So I served the largest bank in Singapore DBS bank, and they had over 10,000 employees and they're like two towers of buildings. Right. And we like some of their employees. And then my second business was I led a sales team of 140 people.

So that was when I was 19 years old. I'd build a sales team of 140 people in 10 months, right. From scratch. And then my business was a sales and marketing agency. So I helped like held hotels or, uh, I help, um, net, well mockers property agents to generate leads for your business. Both business was a six-figure e-commerce business, selling cosmetics, and it might not have my coaching and seminar business.

Um, so in terms of the insights, I've learned more I always, I've never lost money doing business before. I've never lost money doing any of these businesses before. Okay. And I think one of the reasons is because I invested a lot of money on education. Like I spent over a hundred thousand dollars on like seminars and coaching.

Uh, like my mom invested in me right before I could afford it. Right. And now that I can afford it, invest a lot of money in like my own personal development. Um, so I'm going for a lot of, um, business seminars. Since young, I started going for my first personal developments and minimum of 16 years of about emotional mastery.

And spiritual mastery. My first business seminar was 18 or 19 years old by JT Foxx. Right. And I flew all the way to Hanoi, you know, uh, for, for, uh, four days to attend a business seminar. Um, so from learning all those kinds of stuff, it, it niche, uh, it made me, um, make sure that when I start a business, I don't lose money.

And I would say that it's also in how I structured the dues. There's almost no way I can lose money in a business because I don't even, I don't even need money to start. Like a lot of people think that you need a little money to start this, but that's not true. If you do not to make money without money, you will make, you will not money, even if you have a lot of money.

So, um, yeah. So the insights I learned I've learned, but mainly I always focus on one business at a time. Okay. So a lot of people ask me, oh, what happened? The other four businesses. So I always focus on one business at a time when I start getting bored. Like they're always, I'll always have a pros and cons list or whether I should continue this business or style business.

And it will always be very logical. I never regret that leaving any of the businesses I've done before, because it's either the next opportunity was better or, um, or, or something along those lines. But most of the time, why am I businesses don't really take off. Like my first of all, businesses, they were like six figures and everything.

I didn't really like take up to seven figures is the cost of partnership issues. And, um, now, now, because I interviewed like Mike Moyle about slicing pipe and he shared a different way of splitting equity. Uh, now, now in veterans. I realized that I'm not person that can do partnership, like can do equity speaks very well.

Uh, and the reason why it's not because I'm better equity space as it costs, I didn't know how to do it correctly. So like a lot of people may speak equity, they'll say, oh, you, you get 70% of the money. I get 30% off at 50, 50 or 60 40 or something. And you have a speak speed, right? So like, let's say if I start off at 60 40, I still end up with 60 40, but here's the thing.

Nothing is ever truly equal. Nothing's ever truly fair. Sometimes people invest and sometimes people put in more effort, sometimes put contribute more than everything. Right? So what might more, your proposals is a dynamic speaker, which means, let's say the study on 60, 40. But towards the end of the relationship, one partner is putting in 70% of the work while the other is only putting in 30%, then the speech would change to 70, 30 along the way.

And he has a whole book. He wrote about it where he explains like, uh, how to quantify. How do quantify, uh, like how much is each, how much is effort? What is it and how to quantify effort? Right. So if you want, you can watch that interview as well. You can search, like , you can watch the interview. He talks about equity speeds.

Joseph: [00:44:01] Yeah. Yeah. Okay. I, uh, I, I think that's a, that's very valuable, valuable check it. I mean, like, like I was alluding to at the beginning, a lot of the people that you talk to, uh, are certainly all people that are worthy of being here on economics as well, uh, to, to, to put it charitably for myself. So what was interesting is that, you know, your, you say that your mother was, uh, had a, had invested in you and then you had, uh, invested into these.

And I can't say that I've talked to too many people who, uh, put that degree of, um, of investment and resources into seminars, although it does manifest in different ways. I mean, you have people put that kind of money into, into a college and university education, uh, for the, uh, for the roll, the dice. And that turns out to be depending on what program people take.

Well, I mean, one thing that I, I can't help, but be skeptical about is some in the way that like drop shipping, this being judged, every country has some negative connotations to it. Um, you know, these, these seminars, they can also have a stigma attached to it that they're they're they're pyramid schemes or that they're, there's not going to be any, anything actually tangible for the people who attend.

It's just, it's just, it's just a money sink for them. So I, I suppose that there are ones out there that are like that I don't want to start pointing fingers or anything like that, but it would like to know is, um, how you had, uh, how you were vetting these programs, just to get a good sense of what you were going to get out of it.

And then, you know, how, how, how you were able to personally make sure that you got the most amount of value and most amount of like action and incentive, uh, after what you had done. Well, one more thing I'll say, and then we'll let you have at it is, you know, a thousand people can sign up for this and they can have a thousand different takeaways.

Some people can walk out of it thinking it was a rip off because it didn't occur to them that they were missing a certain key motivating factor. 

Alaric Ong: [00:45:48] So that's the thing about a coaching and seminar industry. And it's, it's one of the reasons why I wanted to leave this industry for a very, very long time. Uh, as you, like, I feel passionate about coaching.

I feel passionate about helping people, but I think this industry, um, honestly, like right now, it is when I look at a Facebook ad by another coach, the first thought that comes to my mind is scam, you know? And I think it's crazy. Um, like it's also when I run my own ads because I run my own. So my oldest, I mean necessarily, I'm thinking other people thinking I'm a scammer as well.

And, um, being a coach is the most closely related to becoming, uh, to be called a scammer. If you look at almost every single coach or speaker or who is in the seminar industry or the information who has a sizeable amount of clients. They would definitely have people that call them have bad reviews and people calling them a scammer.

And the reason why is because there are a lot of free videos on YouTube and everything, right? So, so it's all like I kind do fight because honestly there are a lot of coaches, right? For example, we sell a $10,000 coaching program. And, um, when the students don't get results, they say, Hey, you see, my method works.

I, I made $10 million through this method. Right. But if you didn't get the results is because you didn't put in a book and that's not my fault, you know? And, and that's the thing about coaching. Coaching is like 50% of coach. And maybe if you, oh, maybe 20% of coach and 80% of client, right. And everyone's going to get a different experience.

So it's the most closely related to becoming called a scammer. But at the same time, um, I believe that coaching is such a valuable product because what I'm selling or what coaches are selling is not videos. It's not a one day, cause it's not five day mastermind. And the other day, what they're selling is you a better version of yourself, right?

Like, um, Joseph 2.0, right. So, so, and, and that's, that's, I think that's, what's available about coaching, right? Um, so how do I vet, um, coaching programs, number one, I look at the testimonials, I'll look at a case studies. Um, number two, I also is also based on the, how, how you vibe with the person, right? Do you resonate with the person or not?

Right. Uh, and also I think, I think it's about making an accurate guess. Like I have, I have I made money from learning coach from learning stuff? Definitely. Right. I would say like, for me everyday, I'm learning like, just before I was on this interview, I was reading a book about franchising and ours cost stuff.

Right. If I were to put an attribute, what I've. Do coaching. I kind of attribute that. I can't say, oh, I make this amount money because I read this book, you know, it could be a book that I read five years ago. This is so hard to attribute. Um, so I would say that you can't really know for sure which investment is the best investment.

Anything I would think is the only way to know is, is to go for it. And some people will say, oh, I lost money and all this stuff. So I can't really fight. I can't really debate his point or I can't really, I can't really argue on both. I'm trying to be as objective as possible on both sides, but because I've been in this space, so that's a good insight. Uh, yeah. 

Joseph: [00:48:47] Well, I mean the one inside that I haven't heard before is the idea that I'm, you know, I'm buying a better version of me. Uh, the idea that I can go in and I can, I can listen to something because I'm trying to solve problems in my own mind and sometimes just, you know, being present and not only listening to the, the speaker, but also, you know, connecting with the other people who are, uh, uh, participating in this gives me an opportunity to solve these problems in my mind. Maybe somebody says something in a certain way that reconfigures it. And so. I, I th th this ties into something that I've also felt was really important to, to, you know, when people will work position and they say, well, you know, you're, you can't, I can only pay you a little bit or not at all, but you're getting good exposure.

And that turned out an exposure. A lot of people, they just, they get so frustrated when they hear that. But I I've been in that position where I was paid a little bit of money, but I got, I got a fair amount of exposure. The onus is always on me to extract the value that I need. And if I, if I walk away from something, not having attracted the value, I'm not gonna blame somebody else for that.

I am going to blame myself for, for that lack of value. 

Alaric Ong: [00:49:49] And the funny thing is like, when you're sending it online course, by the way, I just reached out to my next appointment to about 15 minutes or 30 minutes from now. So, yeah. 

Joseph: [00:49:57] I, I appreciate that. Yeah. I'm, uh, I was planning on another 10 minutes, but I, uh, I appreciate it.

Alaric Ong: [00:50:03] Look at like how I learn stuff, right. Again, I always learn things is two times, sometimes three times and sometimes 2.5 times or which means when I watch a YouTube video, I feel an extension, right? I have this Google Chrome extension, like the Mexican speed up a video is to digest on YouTube by this Google Chrome extension.

I can speed up the video 2.5 times, three times or 3.5 times. It's called video controller. But anyway, so I always consume content. Um, whenever I'm traveling to work, whenever I'm going back home. So imagine this, let's say you travel to school, let's say you travel to school or you travel the world for 30 minutes again.

Uh, and you, and you have a back button. It says one hour of traveling. If everyday you just learn, um, you know, at lupines the speed, get us two hours of content, right? That's as much in one year, that's like 600 hours of content. That's like going for 50 different seminars, you know, on exactly the topic that you want to.

So I think it's about knowing, okay. So nowadays how I look at it is this nowadays I buy information. Only to have the relationship with the person. So nowadays I don't buy information for sake of information anymore, but I might information for the network that it gives me, for example, like sometimes I pay into masterminds with coaches and everything because of, because I knew that that network, you know, yeah.

So I pay for the network rather than for the information, less information that you can really find anywhere. But another thing that is available under the information sorts of implementation. So for example, one-to-one coaching that's biloba because like they really hold you accountable and make sure that you actually implement the steps, or like, let's say a group coaching program that, um, you know, they keep you accountable.

So in that sense, uh, so I think it's always up to the learner to extract as much value as possible. But at the same time, I feel that there's enough coaches in the industry who are using that as an excuse and saying, Hey, it was. You know? Yeah. So, and if you look at, let's say the digital marketing coaching industry is becoming like, sort of like an NLM, so like a coach or a coach, a coach on how to coach a coach on how to coach a coach on how to coach a coach.

And it's just, you know, but at the end of the day, when you look at it, what's wrong with it. There's nothing wrong with that. Right? If I coach someone to learn how to fish fish, and everyone learns how to fish, what's wrong with it, I don't see anything wrong with that business. So, um, in every business model they'll always be critics, they'll always be naysayers, but the flip side will always be true as well.

Like there's always the other side of it as well. 

Joseph: [00:52:25] I mean, i, I had my own, uh, degree of skepticism even, uh, uh, entering into the e-commerce industry. You know, it didn't take very long before I started getting my paychecks and I thought, oh, wait a minute. This industry is legit. All right, cool. I'm in a good place.

Yeah. So by the way, I, I, you know, I, I listened to like a great deal of content and I've, I've never like taken the plunge and sort of listening to content at a, at twice speed. Uh, I guess I was always worried that like, it was happening so fast that I wouldn't absorb it. I guess, you know, from, from, from your, uh, from your experience and, and the level that you're at is that.

There really hasn't been any drawbacks to listening at, at twice the speed you've been able to effectively absorb the information and, and, and no downside to it. 

Alaric Ong: [00:53:06] Okay. So here's the thing. Um, when I first started out, let's say when I was about 17, I started listening to content since probably about 17 years old.

Right now I'm about 24 years old, right? I mean, it'd be, look at me. They say, oh, you're an overnight success, but it's not true is like seven years of, you know, personal development and fines treatments, you know? So, um, I stopped, I was listening to things at 1.7 times, the speed of very, very long time. Okay.

For maybe from 17 all the way until I was about when you want. And then I listen to things at two times speed for about one year. And before I started listening to things at 2.5 times and three times and eventually five. Um, so the, the comprehension doesn't drop at all, and you'll be surprised right about how you're, how powerful your mind can actually be about how powerful the brain can actually be. Like, your brain is like a muscle, the more you stretch it. Like, it's really like if you to trade, like you just recently, let's say you notice this only uncomfortable and you just increase it by maybe 0.1 times.

Okay. So let's come from the 1.5 times try 1.6 days. Okay. And I do, I think it comes to half double if there, and you know, that you can comprehend everything and move it to 1.75. So it's really like lifting weights is like, um, like, yeah, so, so, so it's really like lifting weights. Uh, so the competition has a droplet, but here's the thing sometimes when let's say I'm listening to a topic about marketing branding and sales is very easy for me to listen to the content.

Cause I probably have heard like 80, like when I learned content related to the topic I'm coaching on or something, I probably know about 80% or 90% of that thing already. So I'm just listening. And sometimes I listen to a one hour just for that five minutes of gem that maybe I forgot how to head off before.

Right. It was very easy for me to, um, we should have content. Right. Um, but you've, let's say this is a completely new topic that I've not. Then I go about two times the speed or sometimes in a 1.7 times, or, yeah. 

Joseph: [00:54:58] I see. So, so familiarity and then your own internal muscle memory to helps to dictate the, uh, the pace of which, uh, certain conversations go based on how, uh, your, your prior familiarity.

So I think a step one for a lot of people might be to listen to somebody who talks fast, like, uh, like, uh, like a Ben Shapiro, chronic character. It's just to get used to somebody who speaks at a faster pace. My, uh, my, my girlfriend, she, I tried showing her a clip of him once. And she was like, just like, uh, completely rattled by it.

But like over time, she actually got used to listening to him, um, not, not to get into the views of it or anything like that, but he was just like the first fast talker that came to my mind. I only talk fast when I lose control of my, uh, of my thought process. So the nervousness gets, it gets too far. I try to, I try to be like a, like a, like a, like a melody.

Alaric Ong: [00:55:41] Yeah. For me, I could consciously force myself to talk slower. It, like, I always listen to things three times the speed. So can you imagine when I'm sitting like that right now, it won't be the same. But to me it's slower because my, yeah, because I'm listening to things that she tends to speed. So when I speak this, this is like half the times.

Joseph: [00:55:59] Yeah. So, um, so, so it's like, it's like a quantum shift, right? Like you're, you're like, you're, you're in like a, like a, I guess like a three X speed and it's like, you're going forward in time. And then all of a sudden, like your, your, your time-travel slows down. So yeah. It's, it's, it's, it's funny what it does to the head.

Alaric Ong: [00:56:14] Yeah. So it's amazing that the, our ears can be sent a lot faster than our mouth can speak. So, yeah. So we're going to try it out. I think you'll like the results. And if you look at it, two people getting 1%, he says at 1.1%, he said at 1.5 times, In the long run in 10 years, 1% like the compound effect. It's not just the, the knowledge by the company.

That knowledge is going to be exponential. Like just increasing by 0.1 times is exponential. 

Joseph: [00:56:39] Uh, one last question about that when this was just out of curiosity, but if he made time to listen to music, do you keep music on the. Uh, on the, on the one time speed, just because that was the artist's intention.

Alaric Ong: [00:56:49] So, um, for music, I listen at one time to speed by seldom the single music. So if let's say I'm traveling, I, I don't, I only send to music. I, I normally send to like audio content and like seminars and talks and post. 

Joseph: [00:57:02] Yeah. Yeah, because, uh, yeah, that, that that's fair. Like, um, it, it, for me to depend on what I'm doing, like if I have to think and have to type something, it helps it just have like low-fi music on, in the background.

But the moment I can throw on the radio, I love my YouTube algorithm. Cause every I have my beautify YouTube account and everybody that I've interviewed, I subscribed to. So my YouTube algorithm is dumping like third, like 30 hours worth of content every day. And so when I'm one of the most fun things that I have is just like listening to previous guests or our future guests and just like having all of that content coming in while I'm working on it.

So it is a lot of fun coming from, uh, uh, from longtime listeners, such as myself. So cool. So we, we do, we do have the, for first, for some time now, I guess, uh I'll I'll maybe another 10 minutes to go. And so then that way. 


Okay. Okay. Okay. So pardon me. Well, thank you. Well, 

I appreciate that. Like I mentioned to, to, to, I think I mentioned to you before, and I mentioned to other people, you know, if I'm going to, if I'm going to take your time, I want to make sure that I do the best job that I can.

It is my job after all. So there are there, there is that, um, I guess I got some, uh, some, I guess these one might be a little bit more rapid-fire um, cause I looked at, I try to look at like different either like services or elements to, to your work profile, just to add a little something new to the next is by understanding that my audience and myself have at this point, um, out of all levy courses, there's one called the flywheel and I don't know what that is.

And I've tried to picture in my mind and it got very cartoonish very quick. So I can you, can you let us know what a flywheel.

Alaric Ong: [00:58:39] Um, think that I do. So Alaric. Right? So it stands for attention leads, appointments, revenue invest in compound. So how I look at it is like in any business. You need to generate attention, right? Like let's say you run ads or let's say you create content it's attention, right. Then you need to convert them into a lead.

So lead can be an opt-in a lead can be someone who registered for registers for your webinar. Lead can be someone who opts in for a free book can be a lead. Right. And then I think at elite, you either turn that into an appointment or an attendee. So if it's a webinar and attendee for webinar, if it's an appointment and appointment date, and then you close them on the appointment and it becomes revenue.

Okay. So if you look at every single sales process, okay. It's always attention leads, appointments, revenue. Okay. Um, almost every sales process works the same way. Um, okay. So w so, and then the last two is investing compounds. So here's how it goes. So let's say I spend a thousand dollars on ads. Okay. And I generate a hundred leads and I get, uh, let's say, 20 appointments, and let's say I close four sales.

Okay. So let's say I make $2,000 a backup. If I put a thousand dollars in and I get $2,000 back out. So I take $2,000. I invest back into the flight view. Uh, so  fly view. I get, uh, 200 leads, maybe 40 appointments and it sales. And now I need $4,000, four thousand eight thousand eight thousand sixteen thousand sixteen thousand thirty, 2000.

And it just 10 cycles. I can put a thousand dollars to 1,000,020 $4,000 with just 10 cycles. Okay. Uh, a thousand, two thousand four thousand eight thousand sixteen thousand thirty, 2060 4, 1 64 1 2 8 2 5 6 5 1 2. And then one minute. So I always tell people that you can scale any business to a million dollars, which is what I do.

Right? You can skip any business, one, a million dollars in revenue. We've just 10 cycles. Right. And if you can do the cycles faster. So for example, if let's say I can put a dollar in today and I get $2 back tomorrow in 10 days, I can be a millionaire. If it takes me, let's say more full than everything is it takes me a week in 10 weeks.

I can be a millionaire. If it takes a month to put a dollar into $2, it takes a month. If it's a year, it takes 10 years. Right? So, um, so that's what I do for my own business. That's why I'm spending about a thousand dollars a day on ads right now I'm must be spending about 30 K a month of a cinema at 1.1 K a day on it.

Sometimes as high as 2.1 K. And, uh, had I known this concept earlier, we've invested more in S uh, last night. So that's basically what a five is. 

Joseph: [01:01:06] Yeah. It's restricted to, um, uh, like his specific specific at business ventures. It, this sounds like a mindset. Somebody might want to apply running Facebook ads, a mindset somebody might want to apply if they even sell, uh, sell seminars, webinars, stuff like that.

Uh, for, I guess let's just say somebody in the audience, you know, they haven't set up their shop before I stared yet. Come on guys. I don't know how much more time where I can do to motivate you, but let's just say they haven't set anything up yet. Um, what would be a, an effective way to practice this fly rule, uh, idea, and maybe even get some returns out of it.

Alaric Ong: [01:01:41] So for example, um, attention to be the running of Facebook, right. To the Shopify store. So when it comes to the Shopify store, we consider some of the widgets who visits the checkout page to be sort of like an appointment Nero. I mean the pay it's revenue, and then you just invest in compounded, or let's say if let's say you're selling costs, so you have attention, attention, it will be Google ads, YouTube ads, Facebook ads, any kind of ads or flyers and everything attention, right?

Depending on the lead is set. An appointment could be a car show, room, show room, or something. And then the name of the revenue, the same thing for property agents, attention leads, appointments, revenue, sending for insurance agents. It works almost any industry like before you can sell something, anyone you first have to get their attention first in any industry, right?

Yeah. So, so, so that's basically how we can apply. It's just that the definition of a lead might be different from the industry to industry. The definition of an appointment might be different. It's the same process or that you have to take them through. 

Joseph: [01:02:37] Yeah. Like if I were to associate a say appointment with, uh, with running a Shopify store, I think for me an appointment would just be the, of.

Because now they're in this story, the equivalent of that would be, you know, they visited a physical location where they're here, they're using their time. They're talking to me, I'm talking to them. It's about as a plain as it can get under the circumstances. Yeah. 

Alaric Ong: [01:02:56] An appointment is someone going to the shop?

Right? Yeah. And then maybe they become revenue that's revenue. So something. 

Joseph: [01:03:02] It's a helpful a way to, uh, to think about it. Um, and, and to, to continue to calibrate, and even in my own mind, you know, the process, it's, it ties into a lot of things that I've had the, the, um, the honor to talk to other people about too. But I it's, it's a helpful take on it of one of the things that I haven't to wonder about it is.

And again, this is going to be, this has got to be specific depending on what business venture somebody is doing, but let's just say I'm putting a thousand dollars into. It would the money, wouldn't all be in the tension. I think some of that money has to be invested to make sure that the lead and the appointment, for instance, like running a Shopify store, having the apps, uh, effective.

So have you noticed like a percentage degree, like, like 50% in advertising, 70% of advertising and the rest of it goes into other sides? Or have you noticed times where it's more even, and the money is invested almost like equally across the different areas or if there's areas where they don't really need to?

Well, I mean, at one point you get paid, so I suppose there was a part we don't, you shouldn't have to pay for that, but yeah. 

Alaric Ong: [01:03:58] Yeah. So the flywheel is, for example, a Shopify store is a fi these, the flywheel, the Shopify store itself is the flywheel. For example, I have an automated webinar funnel. Okay. So it turns up appointment 10 sales for me automatically when I'm sleeping is then most of my sales coming.

Right. So that is my flight view. Okay. So, um, once you develop that system, okay. Feature, you can spend money to develop this semester, a Shopify store, and you can spend money on an apps and audit, but, um, Once you had the system. Okay. I'm not sure how much you've spent on setting up the system, but once you have the system, if you can turn a thousand dollars into $2,000, you'll be a millionaire.

So basically that's just the concept of it. Um, uh, yeah, that's mainly the concept of it. Yeah. 

Joseph: [01:04:38] Okay. Fair enough. So there, there's two other ones that I wanted to ask you about, uh, along these lines. And I can kind of anticipate that maybe, uh, what I'm about to ask is, is related to the flywheel. So one of them is, you know, your ultimate success formula, which I looked at very briefly, and it's kind of like a, a flow of how, uh, where somebody is activity goes and how to like get, if somebody gets to like a failure point, that's not actually a failure point.

It's a learning point how to like, reinvest that. So I wanted to hear about that. And the other one I wanted to hear about too, um, which is also like the Apollo. Uh, I, I didn't look into that per in particular. It just, it did stick out to me by, by the name of it. So is that something that, that we can touch on?

Alaric Ong: [01:05:18] So the ultimate success formula, I think I learned this when I was like 16 years old. So I'm sending up is basically, um, once you have a goal, right? And then you, you come up with a strategy and then you, you take action. And when you take action, don't number one, you should the goal, or number two, you don't hit the goal.

If you hit the goal that's success, right. If you don't hit the goal, which most of the time it happens, it's, it's, it's combat it's failure. Right. But we don't kind S feed it. We kind of it's feedback. So it's feedback that this strategy doesn't work. So what do we do? We just have to change the strategy and then take action again.

If you feel change, strategy, think I shouldn't do field change strategy. Take action. Again, there'll be one of the strategies. Just keep trying and try and try. And there'll be one of the strategies that work and you get success. So that's basically what the ultimate success formula is. And it's something I applied in my life, right.

In everything I do, like when I'm testing a new funnel and I'm testing a new shop when I'm testing a new webinar, you know, I'm just kidding. Trying to, I guess, just keep trying it. And if it doesn't work, I just changed the webinar changed, the slides change anything. And I, and I launched it again. Um, so that's basically what the ultimate success formula is.

Um, what upload method? The upper method is basically what, okay. So like my website is theapollomethod.com. Um, so the Apollo method is basically a way for, for people to set appointments with market. So, for example, when I was building my team of 140 people in 10 months when I was in my second, yeah.

I, I ran out of each the prospect because I, I prospect all my hot market in one market, all my family and friends and normal family and friends, the prospect. So I had to look for the coal market. So I went to Facebook and I use, uh, I talked to people and the first then appointment, so super to get, I took like probably a month to get the first energy.

So I'll just try to figure out like we screen works, which messaging style works. And after I figure out what the messaging is, Starbucks, I developed this thing called the implementer, which is like a screen on how to set appointments. And one of the reasons why it's so effective is because of how fast it is.

So like, I can send them a text. They reply, I sent another text, they reply, I send a text to replay by the fourth X boom. I get an appointment. Let's help us appointment. I've explored other systems where I'm at a speed systems where, um, people just blast people like one whole long channel of texts and expect people to reply.

And I realized that doesn't work very well. And I've like, I've explored a lot of different, uh, systems. And like for me, I developed, implemented so much. Tens of thousands of people. If I know exactly what people see, even before you say, so, like, I know if I say this though, I just say this or that, if you say that, and then I reply this, if they say it is not, so I know exactly how the whole screen would play out.

Um, yeah. So that's basically why they implement that is it's an appointment setting formula. Interesting. 

Joseph: [01:07:55] Well, there's definitely a lot here that I think people, um, are well served to, uh, to check out your content and to, and to, you know, set it this in depth, as I've said, hundreds of times, actually, maybe each and every time I've had an episode is, you know, I've got you here for like an hour, hour, 10, but people have all the time in the world to, to check out this content and then, you know, speed it up to 1.5 or 2.4 or two by no, th th th the same volume, less time.

Uh, so th there was, um, so there was something else I wanted to ask and I'll make this, the last thing that we, that we talk about today. Uh, so we're just going to like, we're going to decompress. So, uh, this is, this is a philosophical thing. Uh, I briefly looked at your, your ebook, which was the, the illusion of right and wrong.

And I didn't, I read as much as you know, I had time to read the whole, the whole book is available to read for free. Uh, at least as far as I know, right. Unless I got to like page 10 and then a paywall pops up, but okay. All right, cool. Uh, I I'd love to hear the, the, the premise of this. And I guess, like, what is the w the, the, the, the prevailing philosophy of this that is, um, having a say in your decision making process, even on a day like today.

Alaric Ong: [01:09:06] So basically what's the illusion of right wrong. Just to give the audience context. If you want to get all these books, you just go to elephant.site/book, book, book, book. So you just try it, try to one, right? Okay. So that you lose your environment was the first book I've ever written in my life. I wrote the last 18 years old.

It was a. A book. I wrote, it was not a business book at all. It's just a book about philosophy and explaining like what makes something right. And something wrong. And I realized that there's no such thing as right or wrong. There's only, um, that right and wrong is relative now. Right. No right or wrong.

It's not subjective. Right. And wrong is relative good. Now I've got that in so many arguments with, um, um, Christians. Okay. Because like, my mom is like my, my sister's a Catholic man. My sister's Catholic. Actually. I'll give you all the, uh, um, priests and all the brothers over there, uh, and all the nuns over there.

Um okay. But basically what the book is about is, is saying that actually right and wrong doesn't exist. Okay. What makes something right. And wrong is a direction that makes it very wrong. Not what we think is right or wrong. Okay. By directions. So for example, okay. Okay. So this book is a 60 page book, so you definitely need to read a whole 60 days you get food.

But, um, for example, um, like 11, right? When there's a direction, right? Like if I'm facing you, then this becomes this gums, right. You've been facing the other way then right. Becomes less and less becomes. Right. Right. So right. Role he's like left and right. Okay. Right. Left. Right. And wrong can only exist when there's a direct chain of that space.

So for example, um, let's say I see, um, I want to end human suffering. Okay. So that's a direction then, um, would rape be right or wrong? Re would definitely be wrong because unless I can argue that rape doesn't cost human suffering, then I can say that rape is right. But if I don't need it, then it's wrong, but I cannot even, let's say I do have a notion of facilities.

Let's see. It's in a vacuum. And I just say. But that's not a true statement because rape is only wrong when there's a direction of a space. So, so, um, right. Enrollment exists, minutes to digest. So for example, let's say I'm grow your business. Okay. And I see my directions to grow a business. I didn't, there are certain activities that I do that are right.

And some activities I do they're wrong. Okay. But if I didn't have a direction to grow my business, I bet they don't have a diet. Should it be healthy? Or if I didn't have a direction, if I didn't want to have a certain direction, then the right and wrong doesn't exist. I'm not sure if you that. Does that make sense?

Joseph: [01:11:29] It, it does. Um, so, but the one thing that pops out in my mind and perhaps you've had this argument before, is that so like, if you go back a step and you ask about, well, what is, okay, so if I want to end suffering, is that not a instance where I am considering the right and wrong, because it's my definition of suffering for instance.

And so I think even to, to have that decision. Uh, would mean that there had to be a prior direction to that. And so then you get into this, this direct note backlog where each direction is influencing the next set of directions. 

Alaric Ong: [01:12:03] Yeah. So, okay. So, so that's a good, that's a good one. So for example, um, that's why I always believe whenever I look at any debate we eat any debate is something right or wrong.

That debate is bound to fail in the first place. Why? Because if they didn't have a predetermined direction from the side of the belief that the debate will make sense. Okay. For example, if someone says it's abortion right or wrong, then you may want to make sense, because unless you say, okay, if we want humanity to continue existing for a longer period of time is a portion of my role.

Or if we want to end human suffering is an abortion, my role. So when people choose a debate, they pick a direction that they both can agree on. That is a direction that they want to go. They don't need, they can deviate from that. If not, they'll always be thinking in different directions and the debit will never go anywhere.

Joseph: [01:12:49] Yeah. Like I, I did, I did debate in high school, uh, briefly. Yeah. Uh, I was attracted to somebody on the debate team. Typical high school movie stuff didn't work out, but that's okay. I'm happy now. Anyways. And, and I, and I, I've been in some debates where like, I've gotten in with a mindset of, I'm going to beat this guy.

I'm going to crush this guy. I'm gonna destroy this guy. And I'm glad I've grown out of that because it is not the correct way to debate debate is to, like you say, find a direction. I, I. Calibrated closer to my view as like solving a problem. And then I'm using somebody with a different set of views to challenge my thinking so that I can improve it.

Um,  it gets into politics, but like, you know, to get like a libertarian to get liberal, you get a conservatives. And if all these people have all these different mindsets and what they're all trying to do is just provide solutions to the problems and challenge each other's weaknesses so that everybody walks away stronger.

So coming back to what you said at the beginning, it can be a win-win scenario if you know, everybody understands that, but you know, culturally, unfortunately there is a lot of that, like this guy is going to destroy this other guy and there's a lot of like immaturity in that, which by the way, I've been guilty of too.

So, you know, if I can get out of it and hopefully other people will as well. We, we, we, we, we, uh, we can, we can, uh, I certainly did I talk more about this, but I think we'll, we'll let it go there for now. And then I would love to maybe follow up on this conversation down the line, give her a couple of quarters and then we'd be more than happy to have you back on the program.

Alaric Ong: [01:14:13] I, you can do another round too, if you want. Yeah. Like not even have more time. Yeah. 

Joseph: [01:14:17] Uh, well, I, I mean, I, I, unfortunately I got to move on with my day as well, so, uh, I am, I am going to wrap it up, but you know, I lead the audience one more. Right. Yeah. Okay, cool. Cool. Cool. All right. We're on the same page there, uh, got ourselves a direction by the way.

Okay. One of the things, uh, have you, have you considered, um, doing an audio book, a recording of this so that people can try listening to you at two times speed. Cause I think that would be, 

Alaric Ong: [01:14:42] I mean, if there's enough demand for it, probably, probably I'll read it, but yeah, to me, it's it. Doesn't yeah. It's just a philosophy book and uh. 

Joseph: [01:14:51] Yeah. Well, I think it'd be interesting. It just, it just talking to like, you know, uh, listening to content at two X speed, uh, at the, at the pace that you go and then you, you try, like, how would I sound if I was going at four times speed or six times speed. 

Alaric Ong: [01:15:04] It's really fast.

Joseph: [01:15:05] Yeah. All right. Um, so with that, uh, Alaric Moses Ong. This has been a fantastic conversation. I can't thank you enough. And I've certainly learned a great deal today and I'm going to help them hope my audience does as well. So the last thing to, to do is if you have any final words of wisdom, par you know, like, uh, uh, preferred proverb, something along those lines, you're welcome to share it with us and then let the audience know.

I just run through how they can get to get in contact with you and where they can. 

Alaric Ong: [01:15:32] Okay. So, um, one, I think one, one, uh, I think the difference between rich people and poor people after interviewing so many people is really how they think. And I use the thing that I might say it's not important, but I realize that mindset is really that like mindset is like really 80% of the game. How a billionaire thinks versus how a millionaire thinks versus how a thousand things is completely. Um, so, um, if, so I've got free resource. I want to get everyone which is um, you can go to YouTube and you search, um, Alaric Ong. I've got two hypnosis over there. Is this something you listen to at night?

Um, so hypnosis. So the first one's called hypnosis, where it will tell you like, oh, you're successful, you're entrepreneurial and everything. So like after you start listening, you start believing good things about yourself. You'll start believing that, Hey, you're successful, you're driven, you're entrepreneurial.

And then these kind of sales closer hypnosis. And I always listen to these before every appointment. I do like the hypnosis to say like, oh, I'm not going to buy it from you. No matter what, I'm going to the buy now or buy in 30 days, I did buy one year from now today, you know?

Um, and like people that people love to buy from you. And so it's giving you the right, um, belief. To succeed in business in life  you can search for, uh, just like Alaric Moses Ong on YouTube. Um, and in terms of my social media handles, it's just such, Alaric Moses Ong.

Okay. Oh,  my websites alaricong.com, but Instagram is Alaric Ong. Um, Facebook is Alaric Moses Ong, uh, YouTube Alaric Moses Ong, on most, most places. Yeah, well, and my business that site is the theapollomethod.com. 

Joseph: [01:17:20] Uh, well to our audience this, this has certainly been an episode where we've gotten into some granular territory and some, some big picture philosophical territory.

So, uh, if, if everything, uh, needs to be listened to again, feel free to listen to it again and try out, uh, what does it mean to. Uh, cause you never know, it might actually be better for you that way. So with that, uh, thank you to my guests for being here and thank you to all of you for your participation. So take care and we will check in soon.

Thanks for listening. You might've found this show on many number of platforms, apple podcasts, Spotify, Google play, Stitcher, or right here on Debutify. Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on apple podcasts or wherever you think is best.

We also want to hear from you. So whether you think you'd be a good guest or want to weigh in on anything related to our show, you can email podcast@debutify.com. Or connect with us on Facebook, Twitter, Instagram, and Tiktok. 

Finally, this podcast is created by the passionate team at Debutify.

If you're ready to take the plunge into e-commerce or are looking to up your game, head over to  debutify.com and see how it can change your life and the lives of many through what you do next.

Written by

Joseph Ianni

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