In this inspiring episode, Brenton, Founder and CEO of Twibi, shares his entrepreneurial journey, from being laid off from a "dream job" to creating his thriving digital marketing agency. Learn how he turned a personal setback into a professional triumph and built a company rooted in diversity, transparency, and results.
Key Points Discussed:
- Twibi’s Origin Story: How Brenton’s layoff motivated him to launch his own business.
- The Role of Resilience: Why focusing on the future matters more than dwelling on the past.
- Marketing Essentials: Foundational strategies every business should master before hiring an agency.
- The Power of Email Marketing: How it complements SEO and paid advertising for maximum ROI.
- Measuring Success: Why ROAS (Return on Ad Spend) is the ultimate metric for marketing campaigns.
- Diversity and Transparency: How these values shape Twibi's company culture and its client relationships.
- Work-Life Balance: How Brenton combines international speaking engagements with personal time for a harmonious lifestyle.
This episode is packed with actionable insights and motivational advice for aspiring entrepreneurs, business owners, and marketers looking to scale their brands effectively.
