Alex Fedotoff - Acquisitions, Exits and Scaling

Alex Fedotoff has the distinction of being the first person I saw through a YouTube paid ad before coming on the show. It's a small example of my unique experience being on both ends. In our discussion we dig in to some key lessons important to learn if you plan on scaling into the 7-8 figure range, he puts it best but I'll say it here; your product is your brand.