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Austin Rabin - A Future Of Ecommerce Freedom And Making An Impact Through TikTok

icon-calendar 2021-03-08 | icon-microphone 1h 4m 35s Listening Time | icon-user Joseph Ianni
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Austin Rabin, is chronologically speaking, our first seller extraordinaire known for his TikTok presence. And as someone relatively unfamiliar with the platform, it caught me by surprise, how in-depth the platform known for its brevity has become. One has to wonder what's coming down the pipe in five years from the time you hear this. And if you're listening to this in five years, post its release, same question. Austin is eager to help people get to where he is. Like not the same physical space, although it is nice where he is. In a parallel sense. So have listen and enjoy.

Austin Rabin is a 6 figure Shopify Dropshipper, Entrepreneur, Supply Chain Management Professional, and a Youtuber. He is also a prominent user of TikTok, although known for entertainment, it has also become a revolutionary platform for business networking.

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Tags: #Ecommerce #E-commerce #Shopify #BuildYourOwnStore #WebDesign #WebDevelopment #ShopifyExpert #ShopifyStore #Entrepreneurship #Debutify

 

Austin Rabin: [00:00:00] Yeah. Oh, you're not going to see results right away. But if you continue and keep finding nice visuals and very eloquently formed statements, I guess in the beginning of the first three seconds, you can grab your audience's attention. People worry about followers and stuff on TikTok, I'm not gonna lie.

It does. It doesn't matter too much. Um, a video can go viral and you can have 10 followers. So it's always good to get followers that actually care and want to engage with their content and are the audience that you actually want. So you don't have to make these outlandish statements. I think. It'll come over time, basically, as I'm trying to say, if you're more true to yourself and keep sticking with what you like to do, what you're knowledgeable on. 

Joseph: [00:00:38] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state-of-the-art research. Your time is valuable so let's go.

Austin Rabin, is chronologically speaking, our first seller extraordinaire known for his TikTok presence. And as someone relatively unfamiliar with the platform, it caught me by surprise, how in-depth the platform known for its brevity has become. One has to wonder what's coming down the pipe in five years from the time you hear this.

And if you're listening to this in five years, post its release, same question. Austin is eager to help people get to where he is. Like not the same physical space, although it is nice where he is. In a parallel sense. So have listen and  enjoy.

 Austin Rabin, it is so good to have it here on Ecomonics. Uh, thank you for joining us. How are you doing and today, how you feeling? 

Austin Rabin: [00:01:39] I'm doing well. Thank you for having me. Of course, feeling good. It's a great day out today. So I can't complain.

Joseph: [00:01:45] A beautiful day in, uh, in Hawaii. I imagine that the, uh, The days in Hawaii for the most part are stunning. 

Austin Rabin: [00:01:51] So it's literally, uh, you know, a high of 78 and sunny every single day.

Since I've been here, there's been a couple of rains, you know, scattered showers, but that's about it.

Joseph: [00:02:00] We'll get into our, into our, a warmup question, but it reminded me of this commercial I had seen where this guy was trying to decide, but he just went like a game show and he was trying to decide between. Uh, a luxury car or a week-long vacation in the, I think it was either Hawaii or Honolulu or maybe the American Republic.

And it was like fun in the sun. And then he gets there and it's just like, and I was just thinking, you know what, even if it was pouring. I would still pick that over, like some freezing temperatures, just like how, like a warm day where the rain comes down on us and it just feels good so. 

Austin Rabin: [00:02:33] Oh, that's the thing it's also like when it's 80 and then it rains and it goes down to 75, it's still humid.

So you're still warm. It's like a nice cold or like a wet blanket, I guess. But we actually hiked yesterday in the rain, so it was pretty nice. 

Joseph: [00:02:44] Yeah. Um, in my new apartment, they actually ha it's so new. They haven't finished it yet. So we're still waiting for our balcony to be, uh, unlocked, but like one of the things I'm looking forward to is.

To step out into, during the summertime, step out onto the balcony and just like, let the rain hit me. And yeah, a bunch of people are going to see me do it, but I don't care. It's on my bucket list. 

Austin Rabin: [00:03:03] It's going to be beautiful. 

Joseph: [00:03:04] Hopefully I'll have some revelations coming out of it, but for now it's just the rain next.

Austin Rabin: [00:03:09] Take a minute and get out there and breathe. 

Joseph: [00:03:11] Exactly. So Austin, I've got an important question for you. Who are you and what do you do? 

Austin Rabin: [00:03:17] Well, my name is Austin Rabin. Um, I primarily do e-commerce, uh, usually through drop shipping. Um, I do work with consulting sessions on the side. I am now, I guess, technically a small TikTok influencer.

Um, I do mentorships and looking into starting and, uh, advertising and digital marketing agency this year as well. 

Joseph: [00:03:36] Oh, terrific. Okay. Uh, I'll want to touch on that. Well, we'll definitely get into that. Um, as we, as a roll through this, you are, um, well, I mean, when I checked, maybe it was out of date or not, but you're like in your mid twenties, right?

Austin Rabin: [00:03:48] Yes. I'm 24, 24. 

Joseph: [00:03:50] Okay. And how many years have you been in e-commerce? 

Austin Rabin: [00:03:53] That's a great question. So technically around six years I've been in, e-commerce a very, very smaller scale through college. Um, not even selling on Shopify or anything like that. Um, but for drop shipping and Shopify, that experience just over two years.

Joseph: [00:04:08] Yeah. So I think one of the first things you were doing was you were just, um, you were like buying and selling shoes on eBay. Yeah.

Austin Rabin: [00:04:14] So I started off buying and reselling pretty much all my stuff throughout college, uh, in like a year my girlfriend and I think did like 60 K on Poshmark and like another 20, 25 K on Ricardo.

So just another selling app, kind of like eBay. 

Joseph: [00:04:28] I haven't heard of those ones, to be honest with you. 

Austin Rabin: [00:04:30] There, there are so many out there there's so many ways to make money on the internet nowadays. And so many different side platforms. It's pretty incredible. 

Joseph: [00:04:36] One of the things we wanted to make sure we talked about is, uh, you know, we're, we're getting into your background. Um, so prior to even getting into that, uh, early phase of e-commerce, I know I looked into what you were doing for schooling and I've dropped it, dropped it, like it was a. I was about to say it like it was hot. I didn't mean to quote the song. It's not what I was going with that anyways.

So, uh, yeah, let's get through the, let's go through the, uh, the, through none of this, what you were up to prior to e-commerce and how doing business online  was appealing to you.

Austin Rabin: [00:05:04] Doing my own thing and just having the entrepreneurial spirit has always been, I feel like in my blood I've been selling like.

I'm not even kidding, like duct tape, wallets and elementary school, like yo-yo strings in elementary school. So it's kind of funny. Um, but several kind of saw it coming in a way. Um, so, but my background mainly before you commerce was kind of just college in general. So I was doing, uh, supply chain management as a major, and then business sustainability has another major at Arizona state and I had a lot of internships and this is where I first got into e-commerce was, um, I had an internship, uh, in college, uh, selling used furniture on eBay for a nonprofit. So it's kind of really unique job. Um, but so I was doing that for a little bit. I was kind of introduced, I was like my freshman year. And so I started selling my own stuff online. Um, and that's where I came up with the working with my girlfriend. We were buying resell and women's clothing and shoes on Poshmark and McCarthy into those, you know, rather large numbers for, I feel like college students, at least on the part-time side.

Uh, it was, it was really cool. And I was. I was getting so much gratification through making sales. So I'm very like reward driven as a person. Um, like as much as I put into it is what I get out of it kind of thing. And so that was really satisfying for me. And then I started focusing on the people I was hanging around and I mean, I still do hanging around, but the people, uh, everyone in college, especially with a business major in certain majors, like supply chain management is very like, Hey, like, so what internship are you getting?

Or are you going next? And, uh, so I got sort of still doing that on the side. Uh, small time e-commerce and then. Um, I started doing internships and stuff for supply chain management and started focusing on that for a little bit more. I always knew I wanted to do something on my own. Um, but then I graduated and got a job in supply chain management for a medical device company.

Um, moved out to Los Angeles and at the exact same time, I started doing drop shipping. Uh, cause I knew that I wanted to start working on that as well as, you know, have that secure income still coming in from a good job. And that's how it really, that was my, my only background before, uh, uh, before drops should be an e-commerce in general, but it's interesting because there's a lot of people online, especially on TikTok, I've noticed, um, where a lot of the people are like, you know, I dropped out of high school and I do e-commerce now.

Uh, so it's interesting that maybe not everyone. It's mainly what I see on TikTok, but, uh, uh, I have a little bit more unique background because I do have a sourcing side in the background was program management for sourcing for a bit and stuff like that. So I do have a little bit of a unique view, you know, sourcing products and quality of products as well, which is kind of cool.

Helped me get to where I am now. 

Joseph: [00:07:39] One thing that I've observed over, uh, all the people that I talked to is. That we have a lot of people who have the, the, the business back around and they do a flow into it. And it does seem to be more of like, like an understandable transition, but it really is all over the place.

Cause we've also had people who were in completely unrelated fields. Uh, one example, I love bringing up with somebody who was into chemistry in school. Uh, and he took the skills and he took the skills with them, like, because his idea of like breaking things down into their elements and then building them back upwards to gain the deeper understanding was something that he applied into, into e-commerce and what he's doing now.

So one of the questions I get to ask, uh, is always like, you know, what skills came with you when you entered e-commerce, but in your case, it's actually quite, quite evident what skills came with you because it's all related into e-commerce and roll up related e-commerce being business venture. Um, so there wasn't really much that I had to like.

I don't know, there wasn't much a weight that you had to shed it all just kind of like came with you and it all just flowed naturally. 

Austin Rabin: [00:08:39] Yeah. Yeah. I would say so. So supply chain management is a little bit newer in terms of majors and the focus on it is really logistics, procurement, or sourcing and operations.

So it's kind of funny because those three aspects are really what you need to focus and hone in on to have an efficient supply chain in your e-commerce business as well. So it's all about getting those margins up in the end. Right. And so. Really hacking away at each of those individual. Aspects or variables really gets those margins up.

And it's kind of cool that I could bring that educational background to it and hands-on experience back into e-commerce. What did drive me to the success that I have today, I would think.

Joseph: [00:09:16] Uh, what, okay, so one thing I'm wondering about with, um, selecting supply chain management is not that I understand how, you know, doctors do it or anything like that, but.

There, they do try to figure out what their specialty is. If they want to become a, you know, a pediatrician or a family, physician or surgeon. So when you're looking at. W w how to, how to specialize, isn't a matter of your, you know, what it is you're already at depta and then you're selecting those programs, like what inspires somebody to pick supply chain management or, and then I also want to know too, because I'm just curious, like what other options would have been on the table at the time.

Austin Rabin: [00:09:50] Oh, for sure. So just within supply chain or in terms of majors in general?

Joseph: [00:09:55] Before you get into supply chain. So like what other, um, routes does somebody, uh, elect to take and in school at that point? 

Austin Rabin: [00:10:01] Um, so you've got, uh, like business data analytics, um, is it's pretty heavy in the supply chain field. And at least at Arizona state it's, um, some of your.

You know, requirements to graduate, the credits that you need, you get some business sustainability, you get your finance, one-on-one you get all of that stuff. Entrepreneurship is also a major, uh, which is interesting. I think they're adding now digital marketing specifically, which is fantastic because I have a lot of people that are asking me what they should do in college, if they want to pursue e-commerce and that's a big one, right?

Um, But I was kind of introduced to all of those things and just kind of fell in love with a supply chain more than any of them. 

Joseph: [00:10:37] The final part of this that I want to get a picture of. And I should let you know that I'm, I am to an extent asking this for my own sake as well, because I'm constantly kind of like in the need for inspiration and motivation to, uh, to kind of step up my game.

Um, it took me, I talked to you about this before we started recording, but it took me a while to like actually start setting up my own Shopify store. And it's there, but there's still like a long, long road ahead. So what I'd like to hear about now is over the course of a week, what is your, what is your day to day look like these days?

Um, where are you logging your hours for? You know, where are you, where are you working on a time when you're putting aside for mentorship is just, what is, what is that day in the life of Austin Rabin look like these days. 

Austin Rabin: [00:11:20] So you can't see me, but I'm smiling right now because it's gonna come off. So. Lax, but, um, right now I'm really, I just can, we just came out to Hawaii, so, um, we're enjoying that a little bit, right?

It's, it's hard to get out of vacation mode sometimes, but you do have to keep our priorities straight. But my day to day kind of looks like any mentorship calls that I have slash asking or answering any questions or helping out people. Usually it was in the morning. I do have a timeframe to run those calls.

And then I worked on my drop shipping slash Shopify stores. Uh, the remainder of the time. So, you know, it depends. I get that question all the time. How many hours a day do you spend on, you know, shop and all that? And it's, uh, it totally depends, right? If your ads are running perfectly and everything's running smoothly, I spent 30 minutes.

I'm done for the day, right. Or if everything's going to hell, right. Amount of supply, you know, the supplier is not communicating with me, Facebook ads or something wrong, something like that. You know, then I'll spend a full eight hours a day, right. Or if I want to build a new shop right. And test a new product and do something like that, um, you know, I'll spend a full eight Ellie to spend 10 hours a day.

Um, but right now it's really like, Mainly, uh, doing mentorship work, working on my own personal stories, connecting with a lot of influencers right now, I'm looking to get into more, uh, branded stores and kind of sharing equity with some people that I'm working with right now. She'll be interesting. And now I'm doing a lot of research on, uh, ad agencies.

Uh, social media marketing agencies and all around digital marketing. Cause I do want to venture into that in this year, but that's kind of what a typical week looks like after usually hitting the beach every day and then, uh, either hiking or, and picking up surfing as well. So a lot of fun. There's a lot of play right now, which I need to start honing in on my motivation and mindset here.

Joseph: [00:13:05] Yeah. I mean, it's all relative, right? I mean, it was, there's a lot of people that don't have, um, They haven't earned the freedom, uh, the way you did. And I use earned, uh, in all sincerity, uh, because there, while you do have your, your background in school, and that does offer you some edges. Like I was saying, there's people who had just had went to school or some people didn't even end up going through school and the opportunities are there for them just as much as they are for everybody else.

So it helps to inspire people. And it's something that I, that I wanted to ask you because, like I said, I'm kind of like in that position right now, where I could stand to go for a little bit of extra inspiration on my own. Um, and one of the things that we were, we were kind of touching on before we started recording that we wanted to talk about is that.

It is not, it's not all like, uh, sunshine and surfing. Sometimes it's a eight hour, you'll have an eight hour nightmare. So, uh, let's, let's, let's, let's hear about the, some of the, I guess the darker side of what goes on we're you know, what are, what are some of the harder days where things are really starting to like pile up and, and how are you dealing with it?

Austin Rabin: [00:14:09] Yeah. So the darkest day you can have, if you were, you talked to a lot of. Exceptional people on here. Um, but some of the darker days that I can personally have in someone that is starting off and getting into e-commerce and if they're using Facebook ads heavily Facebook ads can be a nightmare. Uh, it's one of those things I learned earlier on of don't put your, all of your eggs in one basket, right?

So if you don't have your organic traffic set up, that you're not using or taking advantage of other social media platforms to advertise on and build a brand and loyalty, um, and just. You know, worship Facebook. Hopefully they're not listening right now. Um, but, uh, so, uh, the thing is you get hit. If you're not prepared and you just started off, you have one personal Facebook ad account and you get hit with the bat.

That's that's a stop on all operations. That's happened to me earlier on, and it's devastating because you know, you go from these huge revenue days, you're spending three to $5,000 a day in ad spend and boom, all of a sudden it's not right. So then it goes, revenue goes zero, and you're working all this back up.

You're peeling. That's the nightmare is really that's the biggest nightmare I've personally had. Uh, it's a lot that a lot of people deal with and it's something that I think Facebook does need to fix and work around. Um, but that's, I guess if I can give any advice it's to avoid headaches, when you start it off drop shipping or whatever you're doing in your e-commerce journey, make sure you're following all Facebook rules.

Make sure your account is seasoned. Make sure you have backups and all of that, because it can be a headache, especially if you're a woman. 

Joseph: [00:15:34] Um, so do you remember in specific why you were banned? 

Austin Rabin: [00:15:37] Oh yeah. 

So, um, well, so I haven't been there. I've been a cat, a couple bans, right. On a couple of different accounts and things like that.

Um, the first time, uh, was. Circumventing the system. So it's a policy that Facebook has, and it's basically saying that you're trying to trick the algorithm and its way of securing and advertising. So what happened? Uh, and this is a little tip for, if you guys don't know this, um, when you have your Shopify and you have a product out there, And do you have the name of that product?

You can change the name and at the bottom, there's actually the URL of the product. So if those don't match and Facebook knows is that they think that you're trying to trick the system by circumventing. The system can mean a lot of things, but the one I got hit with four was saying, you're advertising for a red.

Carpet, but you're really actually selling a Brown couch and then it says, Oh, you're advertising the wrong thing. We've them misleading them into a different website. And what was really the issue was just the title of the, uh, the thing I changed it. Um, And it didn't match up and they hit me with that and it's actually still banned today and I'm still working on getting it.

It's been over a year and it's, it's, it's pretty insane. I want the account back just cause it's my first ever personal account, but, um, it's been a nightmare. And so, you know, avoid that at all costs. 

Joseph: [00:16:55] Yeah. Actually I can offer one, a specific example. My YouTube counterpart Connor and I, we were both working on stories just for like our learning sake.

And what had happened was. He had linked people to the product page and not the main landing page. And that was the same thing that counted as a mislead because. We were supposed to send people to the website and not send them directly to the product. And that got us account. Well, he was able to reopen it.

It wasn't like the harshest band. He wasn't catapulted out of the kingdom or anything like that, but it was still a bad news. It was still something that they had to deal with. All those little details can add up and can surprise people. 

Austin Rabin: [00:17:30] Yeah. And if you don't have a marketing expert, you're not grateful enough to have a contact at Facebook or anything like that.

It can be a complete nightmare. It's very hard to get ahold of them and very hard to explain, you know, why you didn't do this or why you did not mean to, and there was not intentional and there's no, you know, mischievous. It's very difficult. 

Joseph: [00:17:48] Yeah. So actually, one of the questions I did want to ask a, this was, this was like a little bit later down the list, but, uh, since we were like halfway answered it, I thought this would be a good chance to, to run through it anyways, which is like some of the main job shipping mistakes you made and how to mitigate them.

Some of them have been covered, but, uh, I don't suppose there was any other ones that you can bring up.

Austin Rabin: [00:18:06] Uh, customer service. Um, I scaled rather quickly when I first started off, um, I went from. Becoming profitable net positive, um, to my first thousand dollar net profit day within three weeks. So that's a massive scale.

Um, and it's totally doable and I'm really aggressive in that way. Uh, I don't always recommend it because you need to align some things and get your dots lined first. Um, but. Yeah. One of the issues that I had was customer service, um, which, and then turns with reviews and people reaching out and commenting and reporting it and things like that.

But didn't have the customer service channels put in place yet. So totally recommend one scaling a little bit slower than I was, and also getting customer service channels a lot. And that can be anything from frequently asked question pages to automate a responses from emails, make sure tracking is set up properly and all of that, uh, because it can be, it can be a huge nightmare.

Joseph: [00:19:00] Yeah, I think one of the things happens in, and I can put myself in this position too, because I can see this happening to me, which is the allure of the success. If we can get, I'm sorry, maybe a Laurie, Laurie and Polis. That is not actually there. So. Uh, it's not a siren song. The, the draw of success, uh, might compel people to skip a few steps, uh, before they, for the, uh, started scaling their business.

And then all of these things I could go wrong on a small scale, I'm going to magnify all of a sudden on a big scale. 

Austin Rabin: [00:19:29] Yep, exactly. And we talked about this a little bit before actually the company you're working for is scaling. If you scale too quickly, I mean, with any traditional business, it can be really.

Really troubling and very hard to overcome if you do too quickly and properly. So it trickles down all the way down to a small business. If you're a one man team, uh, that, that same philosophy really trickles down. 

Joseph: [00:19:52] Yeah. I I'm glad you brought that up. Um, my, I don't remember. I'm sorry. I can't remember if we brought that up before or after, uh, the recording started because you had like a whole like good conversation.

pre-AP um, so let me, I'll just my, my, my longtime listeners, they know what I'm talking about. The, the sales job that I had. And yeah, they were trying to, they were doing what was called blitz scaling, where they tried to scale in Canada in a bit in the U S but not really, um, Europe, Hong Kong. And the thing was they wanted to do kind of like what some of the major companies do, like say Uber and Netflix, where they wanted to keep scaling and operate at a loss up until they had gained the mark control of the market.

And then, and then the cost was starting to level out because there wouldn't be any competition and they would have their, their, their teeth sunk into the market. So it was very high risk and well, it didn't really pay off.

Austin Rabin: [00:20:46] It's, it's, it's so hard to do that. Uh, especially in, it's funny that it's obviously a lot larger scale, but, you know, Again, we just do trickle down to a one man team.

At some point, you really have to really bring those strategies along with you and learn from large companies, mistakes. Cause they do apply to you. 

Joseph: [00:21:02] Uh, so we're going to, to get into tech talk because out of everybody that I've talked to so far, you're the. You have to forgive me if this doesn't sound as good as I say it as it in my mind, but you're the trickiest talkies person that you can use it if you want. But if you don't, I'm also not going to be surprised.

I like talking around. I like it. There's, there's a couple of threads to, to go through. Uh, some of that also has to do with like, You got different generations and how the different mediums are influenced them. Um, they're the difference between us, I think, is like seven years, which might not sound like a lot on paper, but it's substantial, especially when you're talking about how rapidly the internet develops and the formats that people latch onto with you and, and TikTok you're, you're drawn into it.

And I'm wondering, you know, what was the, the pathway between like being drawn into it versus then. Getting into the business side of it, where it is. People don't know TikTok, although it's entertaining, it's also. Yeah, a combination now. Yeah, it is very informative. There was a collaboration of like-minded entrepreneurs who are just, uh, additioning out bite-sized insights into, into the content.

So, you know, have that, uh, how did, how did you and TikTok get along so well?

Austin Rabin: [00:22:29] I've done TikTok a while ago, so before I was even making any of these videos and I made I'm like, I honestly, it's so funny. Cause like I put on like somewhat of like my business persona, right. When I'm talking to people and.

Making these tech talks and stuff. I'm like a huge goofball at heart. You can ask anyone that knows me, but, um, So I first got to take time to, I was watching all these like funny videos. I started making like these just like so cringy, like just funny videos for me. Like my friends thought they were funny and stuff like that.

And then I deleted that channel. I don't know if you can still find them. So if you find that, please don't watch them. But, um, and then I was just watching it casually on for awhile. And then I got introduced to like, someone's channel. I can't remember who on ticked off and. Uh, this was only like five months ago, maybe when I started my tiptop.

So I'm totally new to like all of this. And, uh, and I saw something about like Shopify and I saw it and it was like an authentic person. Like they were like faking like numbers or something. And I was like, well, what is this? And they're like a million views, like how, and then, so that kind of prompted me to like, look for other people that were, you know, genuine to what they were doing.

Um, and I was like, this could actually be a really good way to get out. In network out of my comfort zone a little bit. Cause I'm never, like, I've never been part of the camera or anything like that. Um, and so like, this would be cool. I could probably meet some like people on here that are like-minded and kind of use it for networking.

At first, I just started posting, you know, my numbers and kind of the strategies that I've been using and like it, but the thing is you only have 60 seconds. Right? And it's like, you can't really post in-depth videos too much. Just kind of very quick clips and tips here and there. So I started posting that and it really took off pretty rapidly.

I got like, you know, Oh, yeah, probably the numbers, a couple of thousands, right? Like right off the bat, maybe a couple of weeks in, and then it really grew exponentially when you start posting and you start learning a little bit more about the algorithm, what they like to see what people like to see and what engages them the most.

Um, but that's, I just started doing that kind of for fun and networking. I actually have met a lot of cool guys on there and it's allowed me to do a lot of opportunities. I would not be here right now if I didn't have my tickets. So I'm really grateful and I totally recommend it, but it's, it's not just.

I do want to say that TikTok for anyone that's listening. That's maybe a little bit older than me. I mean, it's more hesitant to come on. Cause it does seem like a children's app at first and it's not all, you know, dancing and it's not all like, which is great. Like there's a lot of cool content on there and stuff and a lot of good filmmaking and stuff like that.

But there is actually a really great site. I've take talk about business in general. Um, and there's so many informative things, just, you know, be aware of some ingenuine people on there. I do. I do recommend that highly, but that's kind of how I got into it. And I don't even like. I think I have like 104,000 now or something like that.

Um, and I don't, it doesn't feel any different from day one. I just still try and do the same stuff, post the same stuff. So it's great. It's been fun. 

Joseph: [00:25:21] Were you also on vine by any chance? 

Austin Rabin: [00:25:23] No, I never, I never got vine. I was in high school and vine was bigger and I was just like, I'm not going to download it.

I was just one of those guys. I don't know why, but I found stuff on there to be funny, like Cody Ko and all those guys. 

Joseph: [00:25:36] Yeah, because I just remember some, um, uh, some, some vine videos where it was, it was great because people had, they had like what seven seconds or 10 seconds to, to create a cohesive story.

Um, and some, some people were just like, you know, didn't really bother with it. Or some people were completely absurd. There's this one game, meaning bill Sasso, who he would like. As soon as the word lemon was uttered, 11 would pop out of his mouth and he would spit it out. And that was the, I was a little bit, it was just him like these, like, Oh, where do I, where do I find a bread Hart's house?

And then there's a tablet with, um, I think, you know, like macho man, Randy Savage or Holocaust, and be like, turn left. Those sutures Ave, brother sutras. And he just spits a lemon out as like, this is the craziest seven seconds of my life. But what I appreciate about it is. One of my philosophies and creativity is that limitations are some of the best thing that it create a first you can ask for because knowing what you can't do.

Allows a creative person to filter out all of those options and just focus on what they can do. So creatively, this tic talk and vine and these micro videos, they actually encourage a lot of creativity. What I view as a downside. And I, and I'd like to hear your position on it is that the rate of dopamine hits is so rapid that people would just like go through video after video, after video.

And I'm not really sure what it takes for somebody to like. Stop and then engage with the creator when they can just as easily that it keeps scrolling through it and, and move. And by the time I'm done the sentence, they've probably like watched another two or three TikToks. So that's something that I don't, I quite can't quite get a grip on being a, being the geezer that I am.

Austin Rabin: [00:27:14] So are you saying, let me re ask that, are you kind of saying how to keep the engagement high? Or how to really stand out. 

Joseph: [00:27:22] Yeah. How to get people engaged in the first place, how to, how to, uh, get people to wants to see more of your content versus the allure of just continuing to there's that word again?

The drop, continuing to just look through the continuous feed. Yeah. 

Austin Rabin: [00:27:37] It's super tough. Um, and that's, that's what take talk I, you asked for, I guess my opinion on this and it, it does get a negative connotation, especially around the business side, because a lot of take types of graphs. One's attention. You have to go out and, you know, Oh, I see a lot of people, kids will pull out like $10,000 in like twenties and then just like, throw it out the camera right away.

And it's like, okay, like, sure, you got my attention, but what is this? Like, what are you come on? You know? So it is, there's such a fine line because I do think, I agree with what you're saying or these dopamine hits are just constant and it's always like, wow, that's crazy. Wow. That's crazy.  Oh, that's crazy again.

Right? So it's those crazy ones that get people to stay for a little bit longer. I think it does viral videos. It is hard to do if you are not trying to do what I'm talking about, or people will throw money at the camera and what all that stuff. Right. It's, it's difficult. So I think being genuine to yourself and what you do is the best way, and it'll come more naturally and people can see that you can easily tell when someone's like really trying to get some attention and do something outlandish.

Um, so I think it might come slowly over time in terms of. You know, you're not going to see results right away, but if you continue and keep, you know, providing nice visuals and very eloquently formed statements, I guess in the beginning, the first three seconds, um, you can grab your audience's attention and it's gonna be the audience you want to.

So all this, like. People worry about followers and stuff on TikTok. I'm not going to lie. It does. It doesn't matter too much. Um, videos can go viral and you can have 10 followers. Um, so it's always good to get followers that actually care and want to engage with their content and are the audience that you actually want.

So you don't have to make these outlandish statements. I think it'll come over time basically is what I'm trying to say. If you're more true to yourself. Keep sticking with what you like to do, what you're knowledgeable on or not. That can be anything too, right? It doesn't have to be business. You can be the best dancer in the world.

You don't have to do some crazy dance to get viral. It's just consistent work. That's really good. High quality. 

Joseph: [00:29:37] Uh, do you, do you remember some of like the key moments when your, your followership and or whether like when you went viral? 

Austin Rabin: [00:29:44] I personally don't get like, too many, like dopamine hits from like viral videos anymore.

I don't know if I'm just like numb to it or I just don't, I don't value it maybe as much as some other people. Um, but. I don't want that really sticks out is, uh, is actually not even related to drop shipping, not related to Shopify or anything. It was actually when I moved down to Hawaii here for a little bit, and it was just, it got like 3 million views overnight.

Um, and I just made an informative video on like how to like get to Hawaii and, um, you know what it's like, you're doing there in front of Iris. Keep in mind, we did play a completely safe and followed all the rules. Um, but I got so much hate, I got death threats and all this stuff, so that's really what stuck in my mind.

I was like, okay, this viral thing can be really amazing at the same time. It could be kind of scary, especially if you're posting and you know where they're at and is only so big too. Right? So, so it was interesting. That's one of the moments I realized, like this is serious and going viral can mean a lot of different things and.

It's not always fantastic. That's one that really stuck out, right? 

Joseph: [00:30:46] Yeah. Cause going viral, like you said, it's, it's it doesn't, it's neither positive nor negative thing by definition going viral. It just means that a lot of people are all of a sudden going to. Be you be aware of the content in a very short amount of time and wait and wait, foundations you have in place are there to kind of brace for that impact.

And, and luckily you were somewhere that's not essentially accessible because you know, at least it takes, at least somebody has get on an airplane to come after you. So at least there's that. 

Austin Rabin: [00:31:13] Yeah, it was, it was interesting to see at least, but the worst part was people have problems. Maybe the people that made.

The most noise might not have been in Hawaii, but there were some people that definitely did not say kind words that do live here. So, you know, it's interesting.

Joseph: [00:31:28] It's a, it, it is a tough time for a lot of people. 

Austin Rabin: [00:31:31] I totally understand it. 

Joseph: [00:31:32] And I remember too, by the way. So when I was like, I'm talking to like 10 years old, 11 years old, um, the big place where I was was new grounds.com and new grounds.com was.

Know, there, there were people who got very popular very quickly or they got popular, but their cartoons didn't have like a lot of effort compared to other people. And, you know, I, I remember I was like that too. I just, I was, I was starting to lash out. Um, so, you know, w when, when, when we deal with people like that, There's usually the something that's, uh, that's an issue that they need to resolve.

And so the idea that they're taken out on somebody, else's, it's just like, yeah, it's, it's everything you need to know about. 

Austin Rabin: [00:32:10] Yeah. And it's completely anonymous too. And it is full of a lot of younger people that don't think about as much of what they're saying to you and how it can impact you. Um, but I learned that, you know, early on, I just, I don't, obviously I respect people's opinions and everything like that, but when there's mean comments that are just threatening and stuff like that, you just have to kind of learn to, you know, that's not.

It's not, you don't take it too personally. 

Joseph: [00:32:33] Yeah. I'm what, I'll what I'll say too, is like as a, you know, as a former, uh, youngster, um, some of the, like the main stuff that I've said on the internet to this day, I think I wish I didn't say that. 

Austin Rabin: [00:32:43] Yeah, definitely. I have to take it with a grain of salt. Right.

Everyone makes mistakes. 

Joseph: [00:32:46] Yeah, exactly. Here's the thing that I'm on that I'm wondering about. So one of your, whenever TikTok videos, um, was about, I guess we just call them TikToks, right? I'll just say TikToks. Yeah. Yeah. So one of your TikToks, you were, you were showing that like, you know, you do these YouTube videos and they take a lot of work and a lot of effort, but then compare it to how many people are on TikTok versus, and how many followers you have.

Compared to the results that you have on YouTube video, it was, uh, non too satisfying. So I think this, this, this brings up. An interesting conundrum in the, in the way that people use a tic-tac format versus a YouTube. And then one thing that we know about YouTube is that, and this is something that we have to work on too, on our, on our to beautify channels that we have to pay very close attention to like we're using what the algorithms we have to pay attention to formula.

We have to understand that in the first 15 seconds we have to have the hook, uh, just because the audience has so many things they can do with their time. We want to make sure that they spend their time with us. So there are a lot of rules to stay competitive, but even so YouTube doesn't necessarily put a video limitation.

If you want a 15 minute video, you can do it. If you want a 20 minute video, you can do it. Whereas because TikTok has a very strict limitation, it does condition the, the users in a certain way. And that conditioning, I don't think it translates into, onto a different platform. Um, because now they're, they're watching, uh, tick talks for the span of 60 seconds.

The idea of them not watching one video, that's like, you know, 20 TikTok is worth. I can see that being difficult, um, for them. With tick-tock is like their starting point. So that's everything I observed on it, but I'm wondering like what you learned and what, what you're working on right now to try to, uh, get your engaged audience to move elsewhere from the platform.

Austin Rabin: [00:34:30] Yeah, that's, that's a really interesting take. Um, I understand. And agree with it to an extent, at least, cause I, I don't follow too many of like the big, big name, TikTok influencer, you know, boys and girls or whatever. They are more like celebrity style rather than informative. Um, but at least for this audience, I would imagine the people that are listening to this podcast or Mandy, a business oriented to some extent, um, I don't know if I agree fully that it's extremely hard to get people to move over to a different platform because I see TikTok as.

An elevator pitch. All right. So when you're saying like you got 15 seconds or a 62nd video, or anywhere in between, you know, um, it's kind of you saying like, Hey, this is what I know. This is how I did it. Here's a brief explanation. If you want to see the full video, like check out my YouTube channel. Um, and I seen a lot of people do that.

It's worked a lot with a lot of people and it's grown a lot of people's YouTube channels really largely and quickly. And, uh, um, but there are, there is, you know, different algorithms on YouTube, but in terms of. This specific niche being, uh, I'll just say general business. Um, I don't find that it's going to condition people to only expect 60 seconds or under videos because the people that are interested in this kind of category, or want to watch and know as much as they can and learn as much as they can from these experts that do whatever they do.

I could definitely see that on the front of celebrity influencer type of people that make blogs and stuff like that. I can see that that attention span a little bit lowering. But for this category, I see it as, you know, like I was saying just an elevator pitch of this is what I'm about. And here's like, and bring in the value that I can bring in a full length video.

But, but it is like you're saying it is a little bit difficult too, to bring them over there. And it just matters if the video goes viral or not, and take the time to get that attention and drag them over. 

Joseph: [00:36:25] I think that's probably the most, um, resolute point is that people in the business space, they understand that.

They were chasing well, they're looking for a success and that takes time. And it takes a lot of time. And so to, to go onto your TikTok videos, I did it again. I, I'm not going to be used to this. I can't. I have to go onto your TikToks. They can, they can learn a lot of, uh, introductory information and even see some step-by-steps, but 15 seconds go by 60 seconds, go by.

They haven't unearthed the secret to success per se. There's a lot more work to do. And then by being in dear to you, then they can. Uh, engage further with you. And, and because we talked about this, um, a little bit in your introduction, it's not just YouTube, it's you have your, you have your disc or community and you have your mentorship.

So discord is where I actually want to, um, stop off next on this journey because I, I use discord. Uh, I've been using discord for about three or four years, uh, a couple of different communities that I get to participate in and. For those of you who don't know discord, uh, initially discord was really created as like a gaming community.

Um, it so much so that the logo is a controller with eyes and in the, in the same way that, uh, TikTok, which may have just been devised for fun, uh, is. Being used as a way to help bring like-minded people together and to show people pathways to success, a discord. And in your, in your position in particular, is.

Focusing on the community side of it and how you're able to build a community of like-minded people. So, uh, so what goes on behind the scenes? What's what's happening on the discord and, uh, what did people come to expect with your own presence on it? Cause I don't know if you'd like to the point where they get, you're jumping into calls here.

There's like, Hey, what's going on guys? Oh yeah.

Austin Rabin: [00:38:11] I need to do more, a little bit more calls, but it's more like this part is fantastic. And I was familiar with this court, uh, just from being. You know, gaming and things like that with my friends. Um, so I'm familiar with the platform and then I saw that, like, you could have these new communities and chat groups and make them private and you can have.

Monthly access to it and all this stuff. It's crazy what it's evolved to. Um, and they've done a great job scaling it into that way, which is great. But my discord personally, um, I know there's a lot out there. There's finances where there's there's stock discourse, there's drops. We do scores and all that, but mine.

Mine personally is where I post. Um, I try to post a new video every one to two weeks on it. It's basically a YouTube style video. Um, sometimes they're longer. Some of them were 30 minutes long and they're really my strategies and more in-depth tutorials about. How I view drop shipping and what my, my take is on drop shipping and where it's going and how to do it.

And the strategies that I use, that's the main selling point of getting into discord, I would say. And then the rest is I'll pop in. I try to hop in every single day answer questions. Some people will ask me, but the community in there, uh, you know, I don't know the exact number. It's over a hundred something a hundred, I think now it's only a few months old, I think too now, but, um, Uh, the community and there's a bunch of different chat channels, right?

So there's a drop shipping there's general business. There's credit cards, there's a website and SEO, and I try to cater each. Category or channel, which is, they are, I guess, are the discord channels, um, to that specific topic. So if people hop in there and they say, Hey, has anyone ran into this issue? Or has anyone like, had any luck with, you know, Snapchat ads lately?

Like what's going on and with the cost per purchase or what's, what's this all about? But someone coming with these metrics, they'll post a video or a screenshot and the channel, and I have an awesome community. They're all fantastic people. Um, so dedicated to the craft and it's amazing how many people reply before I do.

And it's like, Oh, well, I guess he answered it already. Um, but, uh, so it's, it's really cool. People ask like, you know, like, Oh, I'm applying for this credit card. Like any tips to get it. I have this credit score. Like, what do you think I should do next? If I. Yeah. You know, not approved and it's, everyone is quick to help out and say, well, check out this one, I use this one.

It's really good for drop shipping. So that's really what it's about is a chat community, uh, involving all things e-commerce. And then I also post this quote unquote tutorial videos in there. 

Joseph: [00:40:40] Something that really sticks out to me from that too, is that you're making like specific video content for discord and that, and I don't know if that video content makes its way onto YouTube, just for like.

Safekeeping or if it really is just like discourse specific, it is discord exclusive. 

Austin Rabin: [00:40:55] Um, yeah, so it is a premium service. I go way more in depth into my personal strategies, um, which I don't exactly want to take onto the YouTube platform at this time. 

Joseph: [00:41:06] Hey, I have a mean like there's. Th th there's those people that you want to share with because they have more invested in what you're doing and they would understand it more intuitively okay.

That checks out.

So the next thing that I want to do is I had a couple of like, they're like Facebook and, um, and dropship related questions, just, just some value questions. And. Uh, some stuff that I myself I'm like, just looking for a little bit of extra clarity on, so one of your tech talks, um, you, you give like the, the, the very basic rundown of like, what are the major steps to get started as you open the Shopify store?

Um, Import product from Oberlo, import the reviews from, I think it was judge.me. 

Austin Rabin: [00:41:51] Yeah. I liked that one. Yeah. 

Joseph: [00:41:53] Um, and then there's the, the Facebook ads now Facebook. And like we alluded to earlier, Facebook gets like really complicated really quickly. I, you don't have to treat me like one of the discord users, but I would really love to hear like your, your, your basic rundown of.

How do people start doing Facebook ads for people like myself? I haven't run a Facebook ad yet. So like how, how, how would I, how would I want to start this? How do I want to, like, what's the, what's the firm that you use? Well, if you can give that part away, I understand if you don't want to, but like, what can you give people who are just ready to get started on doing that?

Austin Rabin: [00:42:26] Well, there's, first of all, there's so many different strategies, right? And the strategies that I use are not gonna work for everyone. If I pass along my strategy to a different company or a first time dropped to it might not work. Right. So, um, I do want to say. Hey, if you're starting out with Facebook ads it's is a entirely different beast than anything else.

There are so many variables in Facebook and so many metrics to read and so many options and routes to take. Um, And I would say the first step, very first step is learning the dashboard alert, looking at what all the metrics mean and kind of finding the most important metrics. So maybe a couple learning the dashboard with watching some YouTube videos of people talking about what metrics they look for.

Obviously there's the cost per purchase, right? There's, you know, cost per click cost per link click, but which ones are you really looking for and how, and what do they mean and what they represent for your website slash product? Uh, in targeting, right? So if you have, you know, extremely high CPMs cost per thousand views or impressions, um, if they're super high, you know, 40, $50, uh, people think that's so expensive, you know, this is not working like, well, what's your click through rate.

So what, what do you, what kind of traffic are you going to your site and are they converting or like, yeah, they're converting. It spent pretty well, but it's just so high. If I got that lower. Then, you know, I'd make so much more, it's like, well, no, you could just be targeting very, very specifically and very niche and it could be perfect for you.

Um, and so there were so many different variables in going into Facebook ads that you have to look out for and tests. And one of the biggest tips, like if I say it in like every other video, it seems like a Tik TOK, but, uh, it's, uh, you know, go, go in with an open mindset and make sure you have a solid Facebook ad strategy.

Um, Andrew really wants a solid strategy. I have my own personal strategies that I use. Um, Uh, they're like on the discord, they're, they're a little bit hard to explain. It's like a 35 minute video or something, but, uh, you don't have that kind of time. But, um, it's, I just want to say that going into Facebook ads, don't be discouraged when you spend some money and you don't get the results you want.

It's all about testing. It's all about refining your process and making sure your targets are correct. And then if you think you have the best Facebook strategy strategy ever, you know, it could be your product, it could be your advertisement. That's the three biggest. You know, variables, I think are web design.

So trust your landing page. How do you present the website? Social proof that all goes into that. And then there's a Facebook ad strategy, which is there's. There are so many, um, you know, there's funnel strategies and all retargeting campaigns look like audiences, all that stuff. And those are all individual to the person and the type of brand that they want to build in my opinion.

Um, and then there's the ad creative, which is super important that we're very, really similar to talk. Um, you know, you're gonna want something that's engaging with your audience. You want something that they can just, it's a black screen, but I just had some texts. We're gonna scroll right past that you need to be very, uh, engaging in targeted correctly.

I think those are the three biggest variables to align and it's, it's difficult to do. So it's not an overnight thing. So it's all about testing and not giving up each of those things. But I know it didn't go too much into strategy and where to, where to go next. And I don't. Really like giving out too specific of advice in my opinion.

And it's because people will take it to heart and they'll go out and spend it. I had a guy message me saying they spent $10,000 and didn't get one sale. I was like, what are you doing, man? Like, no, slow down, slow down, slow down. He's like, I followed what you were saying. And I'm like, Whoa, hold on, hold on.

Let's test a little bit. Let's do this. Let's figure out your metrics. Let's look at these. Um, and it's. It's funny. Cause I just don't like, you know, saying, do this, this, this, and you're going to make money because people take that to heart and then they don't, or it doesn't work for their strategy or their, or their product.

Um, those are the kinds of general things. I always recommend that people invest a great amount of time into when learning about e-commerce or drop shipping or whatever Avenue you want to take with Facebook ads. Just make sure you know, what each metric means and what it represents in terms of. How people are taking action on your website.

Joseph: [00:46:26] I appreciate that. And I know I, I, as I was asking it, I, I didn't think I was going to get like a, um, a complete step-by-step like step one in the first five to 10 seconds, you establish this and this and this that's like that that's him. He seemed like, okay. I, there was no way I'm going to, I'm going to get that.

But I, you know, a lot of these really are about mindset. And we were saying about the year that they want takeaways, like understand the dashboard. No, no. The tools first before we do anything. And then, and then testing is key too. And I think the testing phase is it is the next step beyond, um, getting ready to run the Facebook ads is that the testing phases is the thing between.

The, the ads started to take off and generate, you know, your first sales and not doing anything at all. So, uh, that's a key takeaway too. We have to keep in mind and this isn't the first time we've brought this up, but it bears an infinite repeating, you know, one step at a time. We, we test these things first.

We started to get a feel for what's working. What's not. And then we move on from there. 

Austin Rabin: [00:47:21] Definitely. And I just really recommend people that anyone that's listening, that's testing and try and Facebook ads don't get discouraged if you don't make sales within your first week, even right. Learn. It's all about trial and error.

And e-commerce.

Joseph: [00:47:34] I got to say, I have no idea how this happened, but we're already like 50 minutes into this interview. I thought we were going to be like 30 minutes. So, uh, so we, we, we still got time. We don't have to get you out of here too quickly. A couple of other value questions for you. Um, one of them is something that I suppose I could go look at the definition, but I'd rather hear, hear your take on it, which is a micro stacking.

Uh, the reason why is because you're the first person that I heard that term from. Um, so would you mind running us through this real quick? 

Austin Rabin: [00:48:05] That's a million dollar question I preach, preach about the microsecond strategy. Um, so if you have a large audience size of a hundred million people, we can break that down even further into a specific niche.

And then from there, and just specific categories or pages or interests within that niche, uh, and. Basically taking those small pockets of audience, grouping them together and grouping them in multiple groups, testing those groups and then breaking them back apart when you have successful ones. So say you have a, a small micro stack of those micro interests and that one's getting pretty good results on Facebook ads and the other three or four that you're running or not.

You canceled the other ones. And then the one that you have that successful, you look at the interests that are in there, break those interests apart and start testing that way and really refining your audience. And you know, when you break those apart, people, some people are probably thinking right now, Oh, those, those audience sizes are going to be a hundred thousand people.

Um, it's having that interest coupled with other things, right. And they start testing on those specific interests and expanding it back out. Uh, to get that audience size that you want. That's basically the very high level microsecond strategy. 

Joseph: [00:49:14] Yeah. And also like a hundred thousand people in an audience it's still like a hundred thousand potential customers.

That's yeah. Like I understand the, the whole point of trying to reach as many as you can, without going too far off the, uh, the. The path of the niche. But I feel like if I was like reaching out to a hundred thousand people, I'd be pretty, uh, I I'd be pretty pleased with that. There's certain things that like, once I, if I, if I have to say if, because no, no guarantees in life, but if I get to the point where I can start to play the game on like this, on these levels, then maybe at that point, I'm like, Whoa, a hundred thousand.

There really isn't a much, but you know, for my friend position, it sounds, it sounds plenty.

Austin Rabin: [00:49:52] It sounds like a lot, but you'd be surprised if you've got some well. Orchestrated ad creatives. And it's really engaging. You have really high quality at rankings and stuff like that. Uh, how fast it can reach that a hundred thousand people and you can really exhaust them, I guess.

Um, so I think to pay attention to his frequency real quick. So anytime your frequency goes too high, it means your, how many people have seen the ad multiple times. So pay attention to that as well. A little tip. 

Joseph: [00:50:17] Okay. Yeah, that makes a lot of sense. Okay. So these next two are Ali express related. One of the major issues that you address the shipping times.

Um, so in my position right now, full like full transparency, um, I've, I've got my product overload, uh, from alley express. What are the options that I have to get the product out of China quicker than 14 days, knowing that iPack is just like a close call.

Austin Rabin: [00:50:41] Yeah. Even, even that you've had, it can be up to 30 sometimes depending on your location, depending on how residential.

The, I guess more rural, sorry. The, um, location for the package is going. Um, I always, always, always recommend reaching out to the supplier directly and asking what options that they have, because a lot of times they're not listed on Ali express. Um, this is actually how I found my agent, uh, way back when, um, and for reference.

Uh, he can still ship out China and get to the U S and six to eight days, which is a lot faster than anything else that you're going to see on the express and this, this, uh, you know, partnership. And he's my agent now, I guess, you know, really came from asking a question on ally express to the supplier.

Hey, can I get some faster shipping what's going on here? And then we just formed this business relationship and it's been great ever since, but, um, always reach out. Not all the options that are listed there and they do have ways to get things faster than us. And sometimes they even warehouse in the U S.

Joseph: [00:51:39] Okay, great.

And then the other side of it too, the other question that I wanted to ask was about the agent. So when you, when you started, uh, connecting with them, um, what, uh, what traffic did you have? Uh, because I'm wondering if like somebody without any leverage still has the ability to deal with this, or if there's certain milestones that have to be crossed first before the agent will even like, check the message in the first place.

Austin Rabin: [00:52:02] Yeah. So the that's I get that question a lot. Um, and it's, I would say consistency is the biggest thing, and it obviously depends on the price, the cost of your product, how much money they're going to make off of it and stuff like that. But if you can show consistent sales, you can definitely reach out to someone to start warehousing personally, for you and private labeling and packaging for you.

Um, they just like to have everything is very cheap in terms of storage and. You know, custom labeling there and pensions I'm in places like that. Um, but, um, the point is consistency. So if you can say. You know, and be really communicative with your stuff that you, with your agent and say, you know, I'm doing a hundred sales a month or, or 500 sales a month.

I'm thinking I'm going to see this for the next two months. I'm going to try and scale and I'll let you know if any other orders are gonna be coming in faster so you can prepare literally space. Um, so I don't necessarily think that the number is too. Important. You're going to want just consistency in communication with your, with your agent and letting them know what's going.

If you're slowing down for speeding up, otherwise they can easily just say, you know, this isn't worth it for me. This is too inconsistent. This doesn't make sense. I mean, I can't do this anymore. I have to go back to, you know, shipping through Ali express or whatever. Um, so not necessarily a number you have to hit.

It's just more of consistency. 

Joseph: [00:53:20] That, that makes sense. All right. Well, uh, that was our, uh, our, our, our value pack section. Uh, so, uh, I thank you for that. Um, with we going, gonna get you an out of here pretty soon. So I wanted to ask you some questions. This is like, it's just for fun. So just like take a breath, sit back, relax.

So here's the one that I found, like it wasn't okay. It wasn't hilarious, but it was it's sometimes, you know, when you laugh to get something is like, so. It's like, it's such a discovery, like, Oh my God, I can't believe this. So, uh, I going through your tech talks, so one of them was like, I'm sorry, I have to apologize.

This could have been whatever YouTube videos, but you were just talking about how, what inside a hustle that you can do is to get a drone and, um, do like drone footage of real estate and then work with real estate agents to sell them that drone footage. Now I have to imagine that like, some people saw that video.

All now are going to become like professional drone photographers or drone photography or whatever the word is. So it's, it's, it's it speaks to, I think one of the strengths of tick-tock is that I think Tik TOK is great for discovery, uh, because there's so much discovery happening so rapidly that, you know, you can.

In the span of five minutes, somebody can be inspired to do something that can end up being the, where, where they go with their life. And you've like, I enjoy watching those videos where you're like, you're like pointing to five different things.

Austin Rabin: [00:54:44] It was just no claim to fame. I got like, one of those, we just did like 2 million or something.

I was like, he gets to the light. 

Joseph: [00:54:50] Yeah. And so what I'm wondering is like for those side hustles is how do you discover these, uh, these creative, these. Rather quirky high jobs that people can get into.

Austin Rabin: [00:54:59] A great question, just looking online, honestly, I just kind of would like, Hey, I think I should post one of those videos, people like that.

It's really informative. Um, so I'll go online and just kind of scour the internet, read a couple reviews. I try as hard as I can to double check and verify stuff, um, to make sure that people make this amount of money or you don't need to go to college to do it, or, or this kind of thing. Um, some people always will come out of funnel slightly wrong or something, but, um, But that's what I do.

I kind of just look up, I find it interesting myself because I did go to college and I'm like, wow, there were so many options out there that didn't involve a higher education.

Joseph: [00:55:32] Yeah. I mean, I, my, I had a two year college degree in comedy writing and performance, and then it, it, it, it works out, you know, here in the e-commerce world, there's not as many comedians, so it's a.

Something that I can do. So one of the things I wanted to make sure that we, that we leave you with is if there's anything that you wanted to share with us about your branding, your advertising agency, I should have asked that like a little bit sooner, but you know, before I forget, right? 

Austin Rabin: [00:55:58] Yeah, yeah, no, no problem.

Joseph: [00:55:59] You have in mind what you want to do with it. 

Austin Rabin: [00:56:00] That's a good question. What I want to do. I wanted to work and start more of a digital marketing agency. The plan is to start. Creating it this year and taking on some clients already do have a couple in mind that I've spoken to, but it would be an all encompassing digital marketer, marketing typical agency.

Right? So we're going to do a web design. Uh, you can opt in for your ad creatives. You can have Facebook ads run by one of our experts, um, manage your social media pages, all of that. And then really try to work with already established brands. That are maybe doing an e-commerce already and already doing revenue, but really want to scale that don't know how, or don't have the capability.

That's where the, the gap I see with a lot of smaller businesses. Um, and that's where we want to focus and kind of capture that market and fill that gap there. Hmm. I don't have information on it right now. 

Joseph: [00:56:49] No, it's cool.. You wanted to like, just make sure that we, uh, we, we put it out to the ether just in case of, well, this'll be the last one before the wrap up question.

So this is a question that you pose about, um, one of two options. It's the Elon Musk question. Uh, on the one hand, people can have, um, two whole Bitcoin and an e-commerce store that generates a 40 K in profit a year. Or one-on-one conversations with Elon Musk once per month. Now I got to tell you, this is hard.

It was hard, but I decided I would rather have the Bitcoin and the 40 K profit because I don't have either of those. And Elon Musk is out there. Like he has his video content. I can watch him on the Joe Rogan experience. So there is a lot to learn from him. So as, as great as it would be, maybe like the first couple of times, I feel like.

After, like the sixth or seventh meeting with Elon Musk, I've sort of like run out of things to really like pick his brain about by like meeting eight. I'd be like, all right, that does it. Can I try the flame thrower? And then that's like the apex of it. So what I'm wondering is like, what if you'd be willing to answer that for yourself?

And then maybe if there was any like interesting takeaways of anybody else who talked to you about. The other question.

Austin Rabin: [00:57:58] You had the most interesting takeaway was people thought I met one V one, Elon Musk, like a boxing match or something. Well, that doesn't change my answer to you. Hate him for some reason.

Um, but I would go with one of the two that you chose as well. I wouldn't pick the last one in my reasoning behind that is because there's a couple of reasons, but one is that you on Musk. He didn't build any of the rockets himself. He didn't build the Tesla. Right. He really commanded people and led people and had the idea and the concepts, but he had the right team behind.

Right. So he had, he has a, he has a massive amount of employees, right. That help him achieve these goals that he has and dreams that he has. Obviously, he's a very intelligent man. Um, but. It's not just him. He's not a one man show. So to have a one-on-one with him, he's gonna say, okay, you're gonna need this department.

You're gonna need this kind of director. You're gonna need this operation. You're gonna need these engineering professionals. And you know, that's a lot harder to manage than you would think I would imagine. So I don't know if there'd be too much benefit out of it, besides these crazy conversations. Um, so that's why I like either of the two options, um, because you've got the tangible asset in front of you of, you know, money, um, or some form of currency.

And you can really, especially with the guaranteed drop shipping store for $40,000 a year, that's a lot of people's salary, first of all. Um, and you can use that. To reinvest in yourself, reinvest in anything else that you want to aside, or you can live your life and right. You know, not do a single thing after that.

Um, so I would choose one of those two options. Uh, same as you. I think that Elon is overrated for the on, well, I, 

Joseph: [00:59:37] I mean, for me, I noticed two things about that. One of them is that 40 K profit a year is actually quite. Reasonable. Like, I think if you had started to say like 200 K to 300 K well, okay, come on.

People are just like, I can just buy Elon Musk's time. Yeah. Um, and then the other side of it too, is that Elon Musk is a, you know, he's a well-known influencer and his time is valuable. No, feel free to come on the show. Uh, Mr. Musk, we'd you happen to have you, uh, we weren't, I'm not going to peer pressure you into, uh, smoking anything.

Uh, but I will peer pressure you into letting me try the flamethrower. Um, but I think it just in general, we, it really speaks to the time that we live in, we have so much information available to us. If you want to know like how Jeff Bezos did, what he did. He's he said it, he said everything. He's got his books, he's got, he's got his interviews.

And so anybody that we admire, we can, we can certainly learn from. So I think it'd be more about like, if there was somebody that I wanted to have, like a personal friendship with that might be a little bit more of a motivator, because then it would just be somebody like, how hilarious would it be for me to like text somebody that I might actually be friends with this person, like that would be rad.

Um, so yeah, I, I was fascinated by the question as well as like the variables within the question. 

Austin Rabin: [01:00:49] Yeah, I thought it was pretty cool. I thought about it for a second. Cause that's a good point. You're saying I'm trying to make it reasonable and 40,000. I was like, I was trying to make it like as hard as possible to answer.

And then the two Bitcoin is the wild card. 

Joseph: [01:01:00] Uh, my, my, my view on Bitcoin. Yeah. Like I, I think that the Bitcoin, well, I haven't, I didn't say this in the Bitcoin episode. Um, but what I've considered since is that I think Bitcoin is the kind of currency that like. We'll be there for us when we die. And then we wake up millions of years later in our new bodies and the cryptocurrency is still there.

Like, yeah, your two Bitcoin has yielded and here's your house, sir? So that's like, that's why I want Bitcoin. He says, I just want that crystallized data to stay with me for. All right, Austin. Uh, this has been a blast. Uh, had a lot of fun. Uh, it was great to learn from you. Just great to, to hear what you have to say.

And the last thing that we got to do is if you have any parting wisdom that you want to share with us, an answer to a question I didn't ask, this is the time to do it, and then let people know how to find your content and how to find you.

 Yeah, definitely. 

Austin Rabin: [01:01:46] So I want to leave with one thing, cause I already, I talked about relatively quickly strategies and things like that.

I do want to leave with just one piece of advice and it's. Keeping your mindset, right? When you're gonna do anything in business, having mental health in check and having your goals and motivations written down in front of you every day as is the best thing that you can do. And a little goal is to achieve a massive goal is something that I really follow and like to live by the idea of just making a company overnight.

Oh, next week, I'm going to do a hundred thousand dollars. Um, you know, that's, you gotta be reasonable. And have your mindset, right. And you can be successful to your limits. And then how to reach me would be, I guess I'm a tic talker. Uh, he could find me on TikTok. It's Austin, Rabin, I think is just what it is.

And then I've got my YouTube channel that is newer. Um, and I'm still trying to post content, trying to infer two times a week now, which is it would be great for more full life content. And that is also just Austin, Rabin, uh, Instagram,  Austin dotRabinn. And then I did want to say that I do now offer mentorship programs where you're actually going to talk to me.

One-on-one similar to fashion like this actually on zoom. So if you're interested in that, hit me up on any of those platforms as well. And if you are a larger, small business, a larger small business, it's a thing that I just wouldn't know how it looks on paper. If you're interested in anything that I have to offer the team that we'll be bringing together this year, um, definitely shouldn't be messaged and I'd love to work with you.

Joseph: [01:03:14] That's it. All right. Terrific. Uh, well, listeners as always, thank you so much for participating in your own way. You always know what to do if you want to reach out. So feel free to take it upon yourself and we will check in soon. 

Thanks for listening. You might've found this show on many number of platforms, Apple podcasts, Spotify, Google play, Stitcher, or right here on to Debutify. Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on Apple podcasts or wherever you think is best.

We also want to hear from you. So whether you think you'd be a good guest or want to weigh in on anything related to our show, you can email podcast@debutify.com. Or connect with us on Facebook, Twitter, Instagram, and TikTok. Finally, this podcast is created by the passionate team at Debutify.

If you're ready to take the plunge into e-commerce or are looking to up your game, head over to Debutify.com and see how it can change your life and the lives of many through what you do next.

Written by

Joseph Ianni

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