Bernardo Davinci is a CEO, entrepreneur, influencer, investor and a musician as well.
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Bernardo Davinci: [00:00:00] I learned that I'm not here to sell to people. I'm here to educate people. Right? So when I met on a cold call, I'm completely interrupting whatever that business wanted to know. Right. And at that time they had one or two options. They can hear on what I have to say, or they get up and go, hey, you're wasting my time.
When I first started cold calling and that was something that was weighing on my mind heavy, like, what if I get rejected? What if he says nothing? You know, as I grown and I continue to build on that and build on my mental toughness, I had to realize that he wasn't trying to get me off the phone. I just wasn't providing enough value that it didn't made sense for him to continue on a conversation with me.
Joseph: [00:00:43] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state-of-the-art research. Your time is valuable so let's go.
My guest today, Bernardo DaVinci is a salesman in every sense of the word. In researching his YouTube, I found among the most compelling content, a real-time video on cold calling. An art form some might not consider, but in reality can be monumental in bridging the gap between traditional business and our industry.
We also get a chance to hear from someone who's been a Debutify user for some time now, and we can never have too many genuine testimonials.
Bernardo DaVinci, it is good to have you here on Ecomonics, how are you doing today? How are you feeling?
Bernardo Davinci: [00:01:38] Life is good, man. Thank you for having me on the podcast today. Happy to be here.
Joseph: [00:01:42] I believe it. Life is good. Challenging at times, you know, been a challenging year for a lot of people, but like a lot of people that I've talked to really took advantage of the, of the last year. And I, I have a feeling that the same as this can be said for you too.
Bernardo Davinci: [00:01:53] Yeah, definitely. There was definitely a lot of adversity to overcome. 2020. Pandemic affected a lot of people in many different ways, many different aspects affected them from, you know, a financial standpoint. Some people lost money. Some people capitalize on the opportunity and definitely seeing that e-commerce, Shopify in particular boom. Especially with a bunch of new first time online shoppers in the marketplace for the first time last year, definitely seen a huge exponential growth.
Joseph: [00:02:17] Yeah, just, well, I was, um, usually when I look into people's content, like check out the YouTube and the algorithm wanted me to watch this video from the Joe Rogan, uh, experience where somebody is saying how much money Disney loses every day it's closed. I'm like, okay. That is a seven minute video. There's going to be a lot to unpack about just how much money they're losing there.
So, you know, it's, it is unfortunate, but it's as always business is a call to adapt to, and to be ready to deal with what is currently going on in the industry, as it, as it unfolds organically. And so, you know, props to everybody for however, they found their ways to adapt. So all of that warm up out of the way.
First question I got to ask you is what you do, where you're up to these days.
Bernardo Davinci: [00:02:58] Oh, easy. Um, so what I'm working on these days is I mainly focus. I got three shopify stores running right now. I got a couple of VA's that's managing right now. I'm more so on the investor side. So I'm just investing in the ad spend.
Whereas, you know, I get the customers from social media, Facebook, Instagram, I'm starting again to the concept of using Google and YouTube more, but my bread and butter is definitely Facebook and Instagram. Then I have my VAs fulfill the orders for me as well as reach out to the suppliers. At one point, when I first started my shop by drawing in 2016, I was using an alley express, but now I've been able to partner with different types of, um, sourcing manufacturers and, um, different things along that nature.
And my journey has definitely been, um, definitely been a roller coaster ride over the last five years. But aside from me working on Shopify also have my own social media marketing agency, which I'm sure we'll get into later on the podcast. Yeah, man. Definitely been a productive, productive period of time this year.
Joseph: [00:03:56] Yeah. So first thing that stuck out to me is just you're transitioning from getting into the product directly from AliExpress and to the, uh, arrangements that you have now. Now I know commonly through people that I talk to don't want to reveal too much, which totally understandable. Um, but it is a really important thing to talk about because a lot of people look at what they can pull off if they were to sell things on AliExpress these days.
And they're bogged down by a month long, two month long wait times, I order something from, uh, from one of my colleagues store two months ago and I still haven't even gotten yet so that the supply probably know the supplier doesn't even exist anymore. So there there's all sorts of things that go wrong.
So I did want to hear a little bit more about that is what, how would you describe the relationship you have right now with the products that you're selling and how you got. Uh, it got those arrangements.
Bernardo Davinci: [00:04:42] Yeah. So let me take you back in time, real fast. So back in 2016, 2015, that's when I really found out about Shopify and AliExpress as a whole.
Um, and what I was doing back then when I was in my beginner phase is I would just source valley express, um, sometimes Alibaba, but Alibaba, when I first started, it was just, it was just like, um, it was challenging for me just because I know AliExpress and Alibaba is owned by the same guy, I believe named Jack Ma, but just an Alibaba.
You have to order in bulk. And at that time I wasn't as stable in my Shopify business. So I just stuck with AliExpress. But, um, the way how I transitioned fast in from 2016 to 2021 is the greatest resource that I was able to get was a VA. Um, but what I mean by a VA is someone who works on AliExpress.
I'm sorry, I'm sorry. I'm using the wrong terms. Not a VA is a drop shipping agent. That's the right time. Okay. Sorry. Sorry for the confusion. Anybody listening, but I was able to get a drop shipping agent who can go on inside the manufacturer building already go, Hey, this drop ship and bring in X amount of volume weekly, monthly.
Let's just go ahead. Get these orders on standby. And then when I had to come placed orders, I just let him know. And then he'll just send everything out for me, giving me way faster shipping times. And you know what? You just mentioned the 30 days right now, I should have been about seven through 12 business days.
Well, yeah, that just came with time and experience and a lot of negotiations.
Joseph: [00:06:07] Yeah. Because I think for a lot of people in my position, just starting out, uh, I would say the most attractive method is to, uh, get in touch with the three PL um, the one I talked to, um, uh, Simona of a yakkyofy and, you know, they Italian. I'm Italian. So there was a part of me, I just want to like, you know, uh, be there for my people as well. Bernardo DaVinci, that's that italian like that is Italian, but, uh, is, is that your, is that your nationality?
Bernardo Davinci: [00:06:34] No. Um, so I actually got that name. That was the nickname that was given to me when, yeah, when I was working at a job, this was back in 2013, a guy, um, his name was Quinn.
We was working at burger king. Right. And he was like, man, the way, how you articulate things in your mind and the way how you kind of get uncomfortable, wish you like DaVinci, like Leonardo Davinci except your bernard. So we just gonna call you Bernardo Davinci. And I thought it was cool at the time. So I just, I just been running with it ever since.
Joseph: [00:06:59] It was like, I, I talked to, uh, way, way back.
I talked to Apple Crider and I'm like, okay, okay. I pretty sure his parents didn't name apple, but I just got to find out it doesn't case it was, Bernardo Davinci. I was like, okay, hang on a second. I got to ask about that one. Um, so I knew it was a point that I was making is that with, with three PL the reason why I think for starters, the reason why three P L is an attractive option is because I don't have very much leverage.
I haven't sold anything yet. Uh, but I'm willing to put money down into it. So by working with the three PL I can purchase the products, have them sent to the warehouse. They're cut down on the, on the wait times, have a ship bob's your uncle. So with, uh, with your arrangement, did you have to have like a certain amount of leverage in order to have your drop shipping agent to be able to, uh, advocate for you effectively.
Bernardo Davinci: [00:07:38] Yeah. So in the beginning phases, like in the early testing phases, my agents, they wanted to see what I can produce before, you know, we begin a negotiation with them and the manufacturer. So at the time I was getting maybe five to 10 orders a week, if I was lucky and he was like, all right.
So if you go on to work with us, we're going to need you to increase that volume. So at that time I was just doing strictly Instagram. This is, I had to be around 2016, 2017, this one, Instagram influencer, big traffic, traffic, social, and Shopify dropshipping. So I had the genius idea. I said, if I can do this with Instagram influencers, um, I just had to be patient enough to take the data, take this investment that I'm using with them and invest it into Facebook ads.
And anyone knows who invest in Facebook. Ads is trial and error, trial and error, trial, and error. You gotta test multiple privacy is something to work on once I've found a winner, right? Cause all it takes is one product change your life. I started doing like 50 orders a week. And then that's when my drop shipping agent like, okay, we can work with this type of momentum, we can work with this type of volume. Let me go back to the manufacturer and see what we can work out.
Joseph: [00:08:42] I see. So the, yeah, drop shipping agent was just waiting on to see if, uh, waiting for the winner just as a, in the sand that you were too. Okay. That checks out.
So we, we got most of what you're up to, um, at least, uh, as far as the e-commerce base goes, but I also know that you're, you know, you're, you're a musician as well, a rap artist. So we got that. We'll, we'll get into that because there's some questions I do have associated about that too. I just want the audience to get the full scope of what you're up to.
So with all of that, uh, next thing I want to know is what got you into e-commerce you said at one point you were a at burger king. So, you know, I mean, a lot of people are at burger king and they're inspired to go do something else. Granted, some people actually really like it there, they get managers more power to them.
Uh, but yeah. Uh, tell us your story, how you found e-commerce or in some cases how it found you?
Bernardo Davinci: [00:09:27] My journey begins. Let's just start from burger king. So I was working at burger king back in 2013. I was at the time I was really ambitious about what I was doing. Cause I was young. I was, I was 21, so I was just a fresh, I want to say fresh out of high school, but I've been out of high school for at least a year or two.
I was considering going to college. I said, I have I go to college and I'm just giving me a job. And you know, whatever happens from there. It goes on from there. I was from, at burger king from 2013. So about 2016 and 2016, I got a job being a teacher. Right. So I was actually teaching other people's kids, um, giving out the lesson plans, you know, doing the basics, English, math, science, history, things along that nature and whatnot.
And during my time in 2016, um, I was watching YouTube video, like anyone else who probably was to this podcast and Shopify was a topic that popped up and it peaked my interest because I've always been interested in how the internet has impacted us as humans throughout the many decades that we've been alive in human history, especially from, you know, I'm a nineties baby.
So from the nineties on up, you know, I've always been interested in that. And you know, I was watching all the different, yeah. YouTube was talking about how this impacted them, how Shopify would change it alive. So on and so on. And yeah, no, at the time I was still working my job, I was like, okay, so maybe I could manage this.
Wow. I'm also working on building my own business because I have a strong belief in myself. If I don't see a future in something, I'm not going to invest much time in it, let alone invest a bunch of resources into it. So I wanted to make sure in my mind that I was a hundred percent certain that I wanted to go all in on this.
And, you know, I stuck with it. I won't lie to anyone. Listen, it took me two, two and a half years before I seen any type of success. Like when I was just talking about what the agent, um, but other than that, you know, I just stuck with it. I trusted my gut and I just got educated myself to the best of my ability so that I knew one day that I would be able to reach the peak of the mountain and I'd be able to, you know, put my flag on a, like on top of Mount Everest.
Joseph: [00:11:30] And, and, and somewhere in there. And, and again, I feel bad for not having figured this out, uh, prior to, but, uh, the boss man, um, uh, Ricky Hayes, he reached out to, you said, you know, Hey, come, come check out this, this theme. So you've been with, you've been using Debutify longer than I have as for sure. So I guess one thing I also want to know is just how people were making connections, uh, back in the day where people were like, just reaching out to each other by email, uh, how, how would he have even figured out how to find you?
Like, did you have a presence at that time?
Bernardo Davinci: [00:12:00] Yeah. So the boss man, Ricky Hayes owner of Debutify, he actually reached out to me back in 2017. I had one video on my YouTube channel. That's a DaVinci, it went viral and got about 80,000 views. It was like, um, winning products for, I want to say June 20, 19, 20, 20.
And Ricky seen that video and he actually invited me to hop on a video with them. It was a YouTube video, but our time and then our schedule, it was conflicted. So we didn't get to do that. So then Ricky, he actually sent me an email and said, Hey, I like, I have a concept. Would you be interested in like making a tutorial, showing your users and your audience, how to set up, um, Debutify theme on your Shopify store. So I cranked out about two, two to five videos, a nice video say, and then Ricky reached out to me and say, Hey, man, I really like to have content that you know, on, I want to establish a partnership with you. So then we hopped on a call. That'd be at least an hour. Ricky is a real nice guy, by the way.
And I'm . I just been with Debutify on the first theme, um, to, I think a year or two ago, you guys are way that 2.02 recently, just a week ago, you guys been on the 3.0 Debutify. So yeah, being here from the jump to seeing what you guys came so far is definitely a huge transition.
I'm proud of what Ricky and the rest of team have done.
Joseph: [00:13:16] Yeah, I appreciate that. You know, I feel, I feel like, well, I mean, I've been with the company, not quite a year, three quarters of a year, you know, it feels good to also I've contributed in my, in my own small way. I want to get back to there's a couple of points that I wanted to raise a base of what you were describing about like, uh, the internet psychology and the interest of how the internet has affected, uh, human behavior.
Now me, I'm an, I'm a nineties kid too. Uh, I was born in 89. Okay. I mean, say I'm an eighties baby, but I'm not going to do that. Okay. It would be like 83, 84 early eighties. Yeah. Yeah. Yeah. So what I found with my experience, and I want to hear your take on it too, is that I found that the internet its main focus was to fill the gaps for whatever it is that.
The mortal world that didn't exactly do for me, had a lot of like niche and nerdy interests. I didn't really have anybody that can really talk to about it on the internet. I could find people to talk to about it. Uh, and then I didn't really have like a good outlet for my creativity. Um, but then the internet gave me an outlet.
Uh, I illegally acquired a copy of Macromedia flash and I legally created cartoons on new grounds.com. And then again, it gave me a community to join. Uh, gave me a voice, give me a platform. I really like a lot of early level experiences for what is very similar to what we do today and to this day. I mean, it is, I still feel that's true, but it's because there are so many things that the internet can do that my, my, my real life is actually like actually kind of limited without the internet at this point from one I'm trapped in my apartment.
So there's that, but like, you know, all my earnings is all the internet. Um, all the people that I talk to is now in the internet. So whatever the situation is in life, internet has always been. What is there to then make up for, or, uh, I wish I could pick up like the perfect word. Maybe my articulation is not optimal today, but anyways, you get the point.
So, um, what was your takeaway after what you saw with the internet and the effect that it had on people?
Bernardo Davinci: [00:15:09] I mean, my biggest takeaway from the internet of how it affected people is it gave everyone a platform to connect with like-minded individuals who have a similar interest. Right. So let me, let me take this kind of off topic for a second.
So I'm a huge anime advocate, right? So, you know, I watch a bunch of anime. I've been watching anime since I was from the nineties. Right. And, um, dragon ball, naruto, you name it. yuyu hakusho. All the good classics. And you know.
Joseph: [00:15:36] I'm going to name one hunter X hunter.
Bernardo Davinci: [00:15:38] Yeah. Yeah, definitely. Yeah. That same guy.
So, you know, back then, back in the early nineties, late two thousands, the internet was there. Right. It was just, you know, I didn't know how to use that to connect with others. I just had to tell people when my friends, like my friends, people at schools, they involve that nature. But around, uh, Late 2000 early, 2010s, you know, I mean, forums and blog posts has always been there, but YouTube platform, it changed from my early 2006 where it was just cat videos.
For the most part on YouTube or a bunch of entertainment, videos, transitioning launch would be an educational information platform. Now don't get me wrong. YouTube is a search and it's definitely an educational base. And, you know, people can be educated a lot more that they are doing now versus back 2006.
But, you know, during that timeframe, just YouTube was there for entertainment, labs, giggles, maybe less for music, so on and so on. And, um, given where we are now, I feel like the internet has opened the flood gate of opportunity. Like there's no, there's no gatekeeper blocking you. So right. If you want to transition from.
Going from, let's say someone who's working in a job as a cashier and they want to get into the midst of learning too. How can I build a platform using social media? Now there's a bunch of different things they can do. They can come an Instagram influencer, they can come and YouTube, or they can become a tech talker, which is another platform which I'm looking at, you know, dabble in myself.
And it is a flood gate of opportunities that I see is going to continue and develop. And for the longterm many, many decades from now, you know, as long to be something else then, and I'll still be here. And then that won that game a long time ago. That's basically what I'm trying to drive home, but it just amazing. You know, how much the internet has changed. Um, you said you were born in 89, but I believe the internet really started taking off. I might be wrong and y'all can correct me if I'm wrong. Um, 84, 86, but you know, it really started transitioning. I'm going to use Jeff bezels at a reference. He said around 1998, 1999 is when he started Amazon.
He was using like Google to run ads for all those products. That's what back when he was selling books in the early days, you know, to where we are in 2021 now. So this is the wash of that transition is nothing less than phenomenal.
Joseph: [00:17:51] I'm hearing this too. One of the things that I wanted to come to a conclusion in my own mind is like how it humanizes orbit.
Uh, dehumanizes and well, you know, I think that, uh, that does fall on each individual's person and our ability to, um, respect others and to, uh, understand where reality starts and where reality stops. Regardless if it's the internet or if it's on TV or if it's print media, or if it's even in conversation with somebody as being honest and upfront, or if they're being dishonest and dissolution.
So like the upside is that, whereas where people only have as far as their tribe that they could, uh, they could interact with now, the internet will bring the tribe in its entirety together, regardless of how big or how small the tribe is. A person can, can find it. And that's the beauty of it. I don't know if it's a, if it's a downside, but there's always been a stigma.
I feel we're a lot of what people do to be like a lot of behavior online. People say, well, yes, the internet, it doesn't matter. I'm like, oh, well, yeah, I still have some of the things that I've written when I was 10 years old on the internet, it's still around and I can't delete it. So yeah. Actions actually do have consequences on it.
So it, it is interesting to see how, you know, a lot of our reputation lives and dies on what we do on the internet too. So, you know, behave yourselves basically.
Bernardo Davinci: [00:19:08] Can I add on to that? Because you know, given, given as, you know, the years keep going on different actions and behavior affect different areas and that time though, right?
So when you, those talking about when you was 10, when I was saying we was definitely least talking a whole bunch of different things, we. They, I wouldn't say now. Cause you know, we grow and we evolve, we adapt, our mindset grew, right. And back then, you know, it wasn't as PC or better or worse term as it is now, you know, we could freely speak.
I mean, you can still freely speak on the internet right on, uh, on end that now. Right. You know, certain people will definitely react more to, if you're saying something that's offending, um, a person's ethnicity, gender, you know, things along that nature, which we all got discussed, but you know, back then it wasn't so like being so under the microscope, right. It was just, they just go out there, whoever, see it, they see it. And so be it right. Now, it's more, everyone's like under the microscope. And everyone's just watching now that that has pros and cons to it, right? Like, can you just elaborate a little because there's more like-minded individuals who thought that way, they just add a different perspective on what you already post let's use Twitter, for example.
Right. I can put out a tweet. A lot of individuals they'll retweet. It they'll respond. They like it somewhat agree, somewhat disagree. Right. But at the end of the day, you know, we still have that ability to voice our truest thoughts. And I believe strongly that the internet. It reveals more of a true characters this time I was talking about with my friend the other day, funny enough I was signing them.
I said, do you feel more of yourself on the internet or, you know, when you want to end that type in, on social media, or do you feel like more yourself when you disconnect from the internet is new and you know, your time, he's like, I feel more of myself on the internet and you know, that just goes back to our original point of how we can.
Well, and other light, like it's like we have the ability now to reach those people and go to those people, especially if you use my hashtag or you use hashtag you'll find hundreds, if not thousands of people who, you know, are interested in that topic versus, you know, back in the day, you just had to pull whatever was out there and just hope that Google would give you enough search engines to other people would want to respond or leave a comment based on what you have to put up at that time.
Joseph: [00:21:17] Yeah. Well, I'd love to give you one more point to support that as well, with my own behavior online too. And mind you, you know what I'm doing here? You know, this is the end of the day. This is a job it's, there's there's responsibilities. I'm, you know, I, I have to adhere to the guests, to the audience and all that.
So, you know, there's certainly limitations to some of the things that go on in my mind. Right. I'm not, I can't get into too much conspiracy theory stuff here, but I, I do put on my tinfoil hat once in a while. I'll say that. Yeah. And, and w what I say, what I say to your point about being more ourselves on the internet is that the internet is going to leave an impression. Um, everything that I do is not just this, uh, an interaction, like if I'm just talking to my girlfriend, imagine I'm talking to my girlfriend, that's being recorded and it has the ability to be disseminated across, uh, the, the entire landscape and lots of people can listen to it.
So I, I I'm, I'm conscious about like, okay, well I'm going, I will be called out on my BS if I'm, if I'm dishonest or if, uh, if I come across as fake. So I might as well just be myself and, you know, take, I'd rather take those consequences. The honest ones, rather than the dishonest.
Bernardo Davinci: [00:22:28] Yeah. Authenticity is definitely the gateway to opportunity.
Joseph: [00:22:31] That's well said that one definitely wants to, he's going to find its way that went onto a t-shirt.
I got to shift gears because here's something I really wanted to talk about. Um, so I checked as the audience knows, I'd like to check out what our guest is up to, um, via the content, but for stuff that's a unique and distinct and out of everybody, I talked to, I have yet to interview anybody who's doing cold calling.
And I think most people know that cold calling is, I don't think we need to like do the cold calling one-on-one. Um, so I'm going to trust me, I'm gonna trust my audience on that one. But what I found was fascinating is how cold calling is, uh, is a classic it's an old school sales method. And it's also one of the most difficult ones.
Hence the name cold calling, because you got to warm somebody up over, over a phone and not only sell them on it, but also, you know, earn their trust, uh, make tell the, uh, convinced that the, the potential client that it's legit, you know, I, I get phone calls and be like, uh, yes, sir. Can we, uh, can we fix your ducts?
I'm like, if you. I'm in an apartment like, so, you know, it's a lot, uh, there's a, there's a lot of issues with it. I want to hear, you know what, first of all, I believe it's with your, your asset MMA, um, it's with your agency that you, on behalf, you do the cold calling. Is that right?
Bernardo Davinci: [00:23:52] Yeah, that's correct. So the name of my agency of which I'm currently running now is called millennial media.
I started this back in 2018. Yeah. So we're going on two years right now.
Joseph: [00:24:02] I, I would, I would say to the, to the audience is, uh, go to the YouTube and actually like watch one of the videos where Bernardo, I we'll just like, we'll have the phone call in its entirety. And so you can hear what are the objections, what are the questions that the client has and how you're addressing them and how you're just, uh, explaining it.
So what I find most fascinating and what I think is the most relevant question to ask in regards to this e-commerce space we're in is bridging the gap between the old school method. And what I assume are more like non-digital businesses like electricians, I believe is one of the niches that you work in.
So how your, your experience in reaching into what I can only describe as old school and, and selling them on the contemporary medium that we have before us.
Bernardo Davinci: [00:24:50] Yeah. So the best way to answer that is I like to believe selling that is something that I learned when I was working at the car dealership. Recently, I learned that I'm not here to sell to people.
I'm here to educate the people, right. So when I bid on a cold call, I'm completely interrupting whatever that business owner is doing. Right. And at that time they had one or two options. They can hear what I have to say, or they can just get off the phone and go hey you waste of my time. And, you know, um, when I first started cold calling, that was something that was weighing on my mind heavy.
Right. What if I get rejected? What if he says no, but you know, as I grown and I continue to build on that and build out my mental toughness, I had to realize that he wasn't trying to get me off the phone. I just wasn't providing enough value that it made sense for him to continue on the conversation with me.
So I like to recall myself, everything that I do, I'm a visionary learner. I like to see aspect why that good, where I can improve, uh, what I, what I didn't like about what I did. I wouldn't call myself faction is, but I do have that, uh, self-awareness about myself that I can, you know, get that feedback.
Right. And, um, the biggest thing, especially when I'm dealing with electricians is their biggest concern is if I invest this money, how are you going to make this money back for me? Right? Because they, they are aware of that. And that dude, they don't know how to use the internet for their benefit. And, um, to make a long story short.
The best way of how I can explain that to them is the same way from the Shopify aspect industry, using social media platforms, how you can, you know, get in front of these people. And then if you have the right ad, copy your video and entertain, and you have a good call to action, your website is up to par and it aligns with the potential customer avatar that you're looking to reach.
It doesn't mean profitable for you for the long time they dependent on referrals or word of mouth from customers that you service. And, you know, they just so happened to decide to tell someone else, Hey, this guy did a great job. Maybe just check them out versus you being on the internet overnight, you know, you go to sleep, you wake up next one, he got like five, 10 different appointments filled out in your calendar. Ready for you to go to confirm that.
Joseph: [00:26:56] So again, th that's just one thing that I want to get a little bit more clarity on. So with your, with your web presence there, I understand, I believe one of the things I heard from the cold call is, uh, the advantage of like a landing page or a sales funnel versus a, a typical atypical Shopify store layout.
So I guess would just the part of it that I want to get a little more clarity on is so where exactly those, that 10, those 10 potential clients are coming from in regards to traffic, is that, uh, based on the, the advertising that you're running or is it the SEO where they're searching it and they're just finding your website organically.
Bernardo Davinci: [00:27:30] So what I like to offer all my clients when I work with them is I prefer them to have a sales phone. And the only reason why I prefer a sales funnel versus a traditional Shopify website is a sales funnel. At least the one I created for my clients is three steps. I'm going to run it down real fast for everybody listening.
So the first, uh, part of the funnel is the opt-in page. Now on the opt-in page, we're looking to gather the customer information, if they're interested and, you know, from advertising aspect. Um, my bread and butter is Facebook and Instagram. But when I work with my clients, I kind of stepped out of my element and transitioned into also adding Google as well as YouTube ads.
Right? So we get all of these platforms, let's start at top of the funnel. So we send the advertising near right now, they come into the funnel, they went from a cold audience to like a warm audience, right? So now we land on the first page of the funnel, which is the opt in page, where here we'll get the clients or a potential prospect name.
We're looking to get the email. We'd love to get the phone number, right. And then they hit the enter button was taken to the second page. So now they're still in that warm phase, but now they have questionnaires about, when am I expecting a long biopsy? Now on the second page, I like to tell my clients, if I liked all my clients and shoot an eight to 10 minute video, just explaining what they do, what services they had resolved, how long they've been doing it, you know, things to educate the customer, to establish the know like, and trust foundation, right?
And then from there, we'll have a call to action for where the customer. I prefer that my clients set it up where the customer can pay right there on the second page. Because at that point you pretty much told them adjust to what you do and adjust them how you can help them. Right. And then, you know, if the prospect, besides the pay they'll pay, we'll save some lastly to the third page or the funnel, which is the thank you page.
And that's what we'll have the client shoot like another five minute video talking about, go ahead. Thank you for your vote of confidence and believe in what we have to offer, click the link below. So you can schedule a time for both of us to meet up. And then from there, you know, the client's able to call the prospect, set that up, make sure that, um, everything is aligned with both of them.
And then they go out and fulfill the job versus, you know, being on a Shopify website where, you know, it's like, by different sectors at the top, then you've got the about me, then you've got the review. It's just a bunch of distracted. In fact, it's registered on the sales funnel. You only got one or two ops you can opt in or you, he was leaving, but you know, being in the Shopify drop ship and everyone who's watched the news.
Well, listen to this podcast, you know, we know about retargeting. So if someone leaves, you know, we can retarget them until, you know, they get tired of seeing us or, you know, the time when our pixel expires for them and then we'll no longer target them. And that's a lot of upsides in which I like to explain to my clients just so they can get the best bang for their buck.
Joseph: [00:30:06] Yeah. And just using the electricians as an example, I think that, I mean, for one there. In one sense, they're only offering one service, which is going to help provide somebody electricity. But within that one service, there's a multitude of concerns and matters that they have to resolve for each individual client.
How many plugs they got, uh, uh, install. How are they going to take over previous work for somebody else? Is this a fresh job or are they going to be working with contractors? So there's a hundred different things that they might need to discuss with the customer. So they might as well not inundate the customer with a hundred different options and overwhelm them or worse make the customer think that they're going to, if the customer ends up, like signing up for a service, that's not even the right one because they think, oh, that's the one. Oh, okay. So that, that makes a lot of sense. I guess one thing that I wonder too, is, um, are you, is your strategy, um, lean heavily more towards a non-digital clients so you can help onboard them digitally?
Or is that more like a coincidence? So like where do you typically strategize?
Bernardo Davinci: [00:31:06] It varies, right? Because when I first started my social media marketing agency, I was just taking on anyone that I could get. Right. Like what did they had a presence online, whether they didn't want to go on, I'll just take it anywhere.
Anyone who'd be interested in what I had to offer them. Um, given where I'm at right now, I'm also prefer to work with clients or prospects who already has a presence online is because they're already attached to the idea that they believe in social media. They believe in the impact that it had. They believe in all of the fruits of the labor that can, um, exponentially have their business taken to the next level, depending on you know, where they are now versus where they want to be.
Right. Um, but I also will say that I'm not against working with people who's not online. It's just more of a slower process because all it is is new to them. Have a way of what it does it's just that they're not fully, they're not fully invested into the idea and more so, okay. You have to show me this, which I show all my clients or audit clients, my results from my Facebook ads as you know, so on and so on, but they more so want to see it.
And then once it starts happening to them, that's when they stop becoming a believer and go, okay, I believe that this worse and they slowly transitioned from, you know, the traditional brick and mortar business where they, you know, the retail and then they come into the store and buy versus using the internet to get people to come to your store and buy.
Joseph: [00:32:25] Okay. Uh, so the next thing I want to ask then, uh, and this is by the way, this is coming from my own, um, uh, sales background too. I was mainly in watches and. Uh, no, I guess luckily for me is, uh, it was all inbound calls because people want watches. So I just got to like answer the question. So, so they come in with their objections, uh, and what they want is for somebody to validate those objections, whereas I you're entering into their territory.
So they don't just use objections as a way to create trust in their own mind. They're using objections as a barricade in a, almost in a way where like, they want to almost like, you know, get you, get you to, uh, test you, get you to disengage to for their own sake. Maybe they're being protective. They don't just want to say yes to everything they are.
They're not convinced. So I want to ask you about, you know, what are some of the objections that you normally face and how you overcome them? And I would like to hear if there's differences between the more non-digital or not contemporary businesses like electricians versus contemporary ones. Bearing in mind, you did say one of them, which is aren't, they're not really aware of how it works.
So I will keep that in mind. Uh, that is, I guess one objection, but along that same lines, I'd like to hear what else you've had to overcome.
Bernardo Davinci: [00:33:35] Sure. So typically when I made cold calls, I get faced with a bunch of objections, right. Um, the main one that typically did, so that's not a call is I'm not interested.
And I go, okay. So if someone was telling me they're not interested, my belief. And this might sound like snake oil salesman, but I believe that as all of you are on the phone and as long as you drove me objections, I'm gonna throw you rebuttals. Right? And unless you hang up on the phone, I'm gonna keep going.
I might throw like three, four rebuttals. And if not that's enough, I don't want to piss nobody off want, you know, leave on good terms. But the first one that said, we get it not interested. And I go, okay, if you're not interested in what are you doing now to get customers to, you know, for your services, right?
And then from there, that's the transitioning, right? Cause they all right. Hit me with the objection. I had a little bit of bottled, so now they can hang up the phone. All we can continue to conversation. So from there does become a battle of mental toughness they want to see, are you truly a expert who can take me from where I'm at to where I want to go?
Or are you just on the phone? You just making cold calls. Cause you call me saying it as much you want to do. Right. So then once we figured out, you know what they're doing to get clients, I like to ask them. How many people do you have working with them? Some people they close off don't want to have an affirmation.
Some people is it just me? Right. So right there, not only am I going yeah. Or an end sale, but I'm taking notes of this. So when we do have on a meeting, I have the information jotted down. So when we follow up, I can remember where we stand and what they got apparently going on. Um, another objection of which I get faced with is so a lot of people like to ask me do straight out the gate, how much is this going to cost me?
Right. Because they just want to get straight to point. How much is this? How much is that? And I like this, how all of my prospects. I can't give you a set price. And the reason why I can't give me a set price is because I like the personalized each pet, each package based on each individual prospect needs, right?
Because not everyone has the same means and I didn't have the same one. Right. You might be already having five, 10 jobs and you contend with that, right? So you may or may not need what I have to offer you. But what I can tell you is on top of the five, 10 jobs that you have, I could potentially get you more high pick, higher paying jobs, which will now in more money, your bank account, giving you more time of your freedom.
And if you so choose, you will have less jobs where you will have to work because the jobs I'm bringing you are paying you double sometimes triple what you're getting currently, which will benefit you for the long term. Right? So I mean, the objection that they draw, it's more, so it's more so questionnaire based.
And I'd say, I wouldn't say it comes from a minor scarcity or pessimistic pessimism, right? Yeah. It's more so, uh, No, you're interrupting, right? Like you're, you're interrupting my day. And on a cold call, you got one minute, actually, I take that back. You got like 10 seconds to make a good impression. Um, as Jordan and both of you said, you gotta be sharp as a tack.
You gotta be confident. You gotta be seen as the expert. And you know, you have to transition that information to the phone. It's not like me and you where we can like look at each other and go back and forth on the podcast. Right. It's more, so I got one shot, one opportunity to convince, not really convinced, but to educate inspiration on how I can help them, if they're interested in taking my help.
And, um, as far as people who already online, right? Like the cons I work with, I work with restaurants as well. And those have been my type of, some of my favorite clients to work with. Cause they already got the content may not be aware of how to advertise and go there. I know that they had spent my make money.
Right. And then, you know, if I was to work with, let's say like a mobile mechanic, cause I got a few of those clients, right. They don't want to be on it. All they want me to do is just getting them phone calls. Right. They go, as long as you can give me phone calls, I'll close the deal. That's all I'm concerned about.
If you can get me phone calls, I'll close the deals and we'll not ask our relationship. So it just, it depends, it varies on a niche. It varies on the small business owner, big business owner, entrepreneur. It just varies on the situation. And then I just try to add value and educate them as best as I possibly can so that it makes sense for them.
Joseph: [00:37:45] That's a great answer to the question. You reminded me of a, a photographer, a client that I had, uh, when I was doing more of my freelancing, the term that she used is along the same lines. It's the trusted advisor where they they're just a source of information and expertise. And so, uh, while they might all not always close a sale, they're always the person that they turn to to first for trust and to have a deeper understanding of it because not everybody has the time to learn all of the services and skills that they need to, uh, to have a functioning and thriving business.
Bernardo Davinci: [00:38:16] Correct.
Joseph: [00:38:16] There was a, there's a point too, that I wanted to, um, um, make just about phone calls and specific. So again, me, um, I, I feel my, I, I consider myself very fortunate that all my sales was all inbound. So I, I, I don't, I, there are times where I just say, Hey, why don't I just like cold call a bunch of these, a bunch of these law firms.
See if I can sell them some watches. And the boss is like, no, don't do it now. All right. All right, bye. I'm just saying just some of these, some of these lawyers I've seen what they're wearing anyways. I think when somebody answers the phone, there is at least some element of openness to it, especially because a lot of times those who have, we'll see an unidentified number or the phone say a potential spam or potential fraud alert.
So a lot of times I, I just look it up my phone number now and just like, all right, you know what? Not even worth it. It's telling me to block. I trust it. So when I answered the phone, I am making a tacit admission that I am somewhat open to whatever it is being offered on the other side. Now, again, if somebody wants to clean my ducts out, I say, well, I don't have ducts for you to clean, so go away.
But yeah, I, I think there is some psychology there too. The ability to answer the phone for somebody that it used to be like when I was younger. And I was like in my teens and I didn't recognize the phone number, I was just hoping it'd be a girl. I liked. Cause I all the way, maybe this is somebody willing to admit their feelings for me, that never happened because that would, that would be insane.
Um, but these days, if I answered the phone and I'm like, okay, well I'll, I'll hear them out. It could be something.
Bernardo Davinci: [00:39:43] Yeah. Um, I definitely fed up people by you to privacy a lot more to, um, especially, you know, as us as dropshippers going on with Facebook and apple, you know, privacy is going to be something, um, that people go me more.
Like, as you know, and everyone listening, you can talk about some, for example, like blue shoes, right? We want to pay a blue shoe. Then next thing you know, seeing a bunch of ads on your phone and see a bunch of ads on Instagram brand, like blue shoe, they get blue shoes here versus, you know, um, being on a phone.
And at that split moment, when the prospect asks you to foam, you know, as you said, they're interested and they're open enough to hear what that could be, right. Because when they was, um, calling me about the car, when not, you know, I know that that's what the job doing versus, you know, being on the opposite side of that, when I'm calling the prospect, you know, I know that I get what I can offer for them.
It's valuable because you know, I've worked with other clients, right. And I only go for niches where I already got clients and because I can show them testimonials and results from my previous clients versus gone to a niche where I don't have any clients, then, you know, I got to show them proof 10 next that right.
Because I don't have no social proof that I can give to them. And you know, that just from there just becomes a game of tug of war, you know, back and forth, going back and forth. But, um, yeah, again, back to the original point of, you know, calls and do accept calls in general, I just feel more people are more conscious of who they allow into their life and who they allow into the universe versus just overly answering any phone calls.
Joseph: [00:41:19] Yeah, a hundred percent. I mean, it's just the fact that like way, way, way back back, when most people had like rotor phones, if the phone was ringing our expectations, culturally, we're like, okay, well, you know, it's either the milkman or it's Betty for next door, or just say there there's, there's not as many, um, options for who is going to be calling.
So our we're conditioned to expect certain things to certain people to be on the other side of it. So I can, these days though, people are conditioned to not even like pick up the phone sometimes.
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So here in, in Toronto, we have this thing called the sea and the Canadian national exhibition. And a bunch of vendors all over. They, they, they sell their products. And, and I remember this one, um, uh, sales group, they were trying to sell, uh, souls to go inside the shoe. And I, and I noticed that they had their, their, their script and they had their routine and they were just, and they knew my objections and they had dealt with this.
They were dealing with this all day going to be dealing with this constantly for two weeks straight, just trying to get as many sales as they can. And there was a small part of me that was getting kind of, I was getting annoyed because I guess as a fellow salesperson, I was hoping that we were all part of this exclusive club where salespeople wouldn't sell to one another, like, like, okay, you don't need to be on I'm.
I do this job to, you can, you can relax and just, you know, shoot the breeze with me, but they just couldn't do it. Like they couldn't like a disconnect. So I'm just wondering, like, have you, um, have you encountered a situation like that or like, have you found, first of all, a fair question too. Do you have like an on state versus an off state or me?
I'm more like. Um, I'm basically, I'm always Joseph, like, I don't know, like the denials, they changed a little bit here or there, but I don't know. I don't really have like a okay. That was, you know, where I'm going with that, but yeah. So just tell me about like, um, I guess how, how it's affected, like your relationship with other people in sales and just like your own ability to who you convey versus, um, the, the salesperson that you convey.
Bernardo Davinci: [00:43:38] Yeah. So let me tell you a quick story. So recently, before I hopped on his podcast, like last month I was working at a car dealership. Right. And I was selling cars and I went there because I wanted to be a better salesman and, and hire two guy. And so no upon my time being there, I was like, you know, we're all we, we got that on switch.
Right? Like we want to sell cars and that was the goal to sell more cars. But I was like, you know, when we had downtime, like, are you guys going to be your authentic self or there's going to be a full salesman mode. So I was like, kind of testing the waters with them and, you know, upon reflecting on that, I feel that I'm 80% always on, right.
Like. Um, I want to be top notch. I want to be high performance. Always want to be at that mental state. Right. But then when I get around, let's say like, friends, family, girlfriends, et cetera, you know, I kinda, um, I'm still me. I'm still, but not at the end of the day, I'm always going to be me. Why do people, you know, like, love it, hate it.
I'm always going to be me. Cause I always want to be true to myself. But at the same time, you know, I can't be in sales mode where I'm like everything. She's everything gotta be top-notch everything. I'd be like, boom, boom, boom. Because I know that, you know, the people who know me most, they know they know that that's what I do, but that's not how they come to know me.
So it just depends for me personally, on, based on the environment I'm in the people I'm around and what my. And tensions are at that current given time.
Joseph: [00:45:04] Yeah. I, I hear you on that. I think that's a, that's a great take on it. Uh, and, and, and in the interest of that. So we, we mentioned earlier that, you know, you're, um, uh, you're a musician.
Do you go by, do just sort like characterize yourself as rap artist? Is that fair? I didn't hear all your music. So I don't know if like, if it's, if it's all rap or not.
Bernardo Davinci: [00:45:20] So I made, I make rap music. I make pop music to a lesser degree. I make country music. Um, I like to consider myself a, I like to consider myself an artist more than a rapper, right.
Because and different types of my songs. I got chill songs where it made you think I got hype songs in case you want to get hype. I sing somewhat sometimes. Thank you. Thank you. Auto tune. Whoever made auto tune that helped me out phenomenally. Um, and then, like I said, country, at one point I was making rock music.
We had this cool ass rock band. Um, but you know, we all grew up and everyone went their separate ways. Right. But I consider myself more of an artist just because. Um, the way of my creation process is different, you know, versus me to sticking to strictly rap, right. Because if I'm just strictly rapping is more, so I'm just making like anthems to make you hype, make it fast, make you want to move this.
So actually if you call it, just turn the volume all the way out and his ride, right. Versus being an artist, I can tell a story and I can give people more insight about me as one of my life topics, you know, just every day that I can talk about while I consider myself more of an artist.
Joseph: [00:46:28] Yeah. Fair enough.
I appreciate that. I wasn't expecting you to say country, but I'm glad I asked the question just because it's like, I don't want to, um, immediately characterize you as like primarily or exclusively a rap artists are. So I appreciate that. And so the original question and the reason why I brought this up was because of you know, if people's perception of you has actually affected your, your, your performance or job prospects or anything along those lines. And I, and I will say too, just the, I didn't understand this. I had this issue too. Um, it, it, it, it didn't come to pass all that badly. Uh, but I did, but I did get tattoo, actually.
This is video now. So I don't know if I showed the tattoo to my audience yet, but there it is. And you know, when I first got it, a lot of people were like, oh, that's really cool, but aren't you worried? You're not going to get jobs with it now. And I wasn't worried when I got it, but I was worried after I got it.
And then all of a sudden, I thought, oh no, you know, what, if it actually really affects people's opinions of me, um, it did make things difficult at one job that I had cause I was an apprentice for this really angry Hungarian watchmaker. Um, but the good news is I was so incompetent and at that job that he was going to yell at me for like a dozen other reasons anyway. So, you know, when the tattoo, it was just like the, the, that the straw that broke the camel's back, there was other straws ready for it, but yeah, uh, it has, uh, have you encountered anything along these lines?
Bernardo Davinci: [00:47:47] Yeah. So upon touching with juicing, I got a bunch of tattoos right here. This is just on one hand.
And then I got other tattoos on this hand. I don't know if they'll be able to see this when this goes live. Right. But I was always, I mean, I I've always felt that I was entrepreneurial at birth. Rapping was just an additional skill set that, you know, I can add to my repertoire and that affected me more so than anything and the workplace right more than you know what I'm able to do, what I do now. And the only reason affected me in the workplace. I don't know if the stigma's still active, hopefully it's not, but people feel that people's tattoos can't be employed. And I feel that's a very biased opinion, right? Because my tattoo, how I want to paint this picture of myself, you know, my physical body shouldn't affect my performance.
And when I'm in that job, right. Because as long as I get the job done, as long as I complete the task, that's given to me, That should be, I mean, there's other factors that matter, but that should be the main factor. Cause that's why you wanted me to solve a solution. And if you just looking at me, looking at my tattoos and you're already trying to brush up one, you know, I don't want to work with people like that.
I mean, maybe we could talk it out, see why they have this opinion, what, what affected them at one point in their life. But it just like you're, you're judging it based off an, a parent. Right. And that's the thing like being a musician and, you know, also being an entrepreneur when I got to meet these clients.
Right. Cause when I go see them, you know, I dress up on my way at night suit my nice button up. Right. And then, you know, When, when you go to shake someone, Hey, I like you. I also have a tattoo on my hands, but I look at that and he goes, I don't know. I go before you, you know, start to judge me, you know, let me hear out what I have to say and let me hear what you had to say.
And then we can put that behind us. Then at the end of the conversation, we bring things full circle, you know, if that's a problem, so I'll be, and I'll respect that and we can go our separate ways. Right. But that would just, um, I don't know. That's just a stigma that I feel that should have been exfoliated a long time ago, but that is something my personal experience with having tattoos and being an entrepreneur and a rapper.
Joseph: [00:49:56] Yeah. And if I could just say too, just in having this conversation with you, the, the thing that really, the only thing that really is important is, is your face. And it got to a point where I was just focused on the face and I wasn't paying attention to the, to the hair. Wasn't paying attention to the background.
Nothing. I mean, I, I mean, here is obviously it's a, it's a part of the head, but I don't know. I guess I just, at a certain point, I just started like, just seeing, you know, seeing you as you are, uh, which is something that, you know, had like to encourage everybody to do. Cause that's, that's the important part.
Bernardo Davinci: [00:50:24] Yeah, you should definitely always express yourself.
We know. Um, what I believe in is self love is the most important love you could ever get. And I like to believe that I rather be at peace with myself to be at war with the world and be too. At peace with the world and war with myself. Right. Because that's a battle that I always have to fight for the rest of my age versus, you know, I can go to a different part of the world.
They treat me entirely different registers, you know, there's one limit of air. Um, but yeah, that's just something that I believe internally.
Joseph: [00:50:54] We don't talk about tattoos too often on this show here on Ecomonics, you know, things get a little quirky from time to time, but like, you know, I gotta we've uh, it's I think it's, uh, it makes for more interesting content, uh, on an episode, as a basis, you never know what you're gonna get.
But one thing that I like to say on tattoos, just for people who don't have them, then they wonder why people want them. The thing I, I tell people if they want to get a tattoo is that you have to imagine you already have it. A tattoo is something so integral to who I am, that I'm not paying an artist to draw it on me.
I'm paying an artist to reveal it at long last. So in order to have something that connected to, to a person, uh, to the point where it's permanent, that's the mindset that I encourage people that I have, that they're going to get one themselves.
Bernardo Davinci: [00:51:38] Yeah. And I add onto that point, I believe that when you get a tattoo it a lot, so not a characteristic that would be right.
So imagine this. You're the protagonist of your life for those who play video games, right. You know, you're stagnant you the main character, right? And every time you level up, let's say final fantasy, for example, right. Cloud cloud level up again, him saw it against a new magic attribute, right? Same thing applies for what attached to when you get a tattoo and like levels you up, not just from a physical love way, it makes you look better.
But it also a different story. So, or, you know, whatever you decide attention on your body, you can tell people what that means. See what that represents and how that, you know, that affects you and why you chose and get it. Um, especially those who are first timers getting tattoos. I definitely believe that they should go for something that they're comfortable living, living with for the rest of their life.
Right? Because as you add, this is permanent. Now, given you can get it removed my hurdle low, no laser surgery, whatnot, but you can't get them removed. But for the most part, you know, these tattoos are permanent. And the way I like to look at it is I'm going to have it for life. I at least wanted to be meaningful.
That's the biggest takeaway. I want someone to take from this, and this is your first sign, get a tattoo, make sure that it's meaningful and you're comfortable, you know, living with that for the rest of your life.
Joseph: [00:52:55] You know, one thing that came to my mind too, because you mentioned, um, a cloud and one of the things about game design is that the game has to be developed in such a way that the designer knows what it's going to take for the player to beat it.
The player has to be of a certain level, have a certain gear, uh, have certain, uh, skills, have their party layout, uh, effective so that they can beat the end boss. Cause otherwise they don't win the game. And then they're stuck in limbo forever. And then a step, your broth goes on a killing spree and we don't want that.
So in that same, in that same vein, you know, in order for us to, uh, to achieve our goals in life, what we're doing is we're, we're acquiring all of the pieces that have been laid out for us. And so a lot of that is in self-trust and in, in some way, and believing that the path is laid out for us, um, in such a way that we know we're going to take it.
And by the time we get to the end, we have realized our full self.
Bernardo Davinci: [00:53:48] Yeah. So I like the late great Nipsey hussle rest in peace. It's about the marathon, you know, not the destination or about a it's about the journey, not the destination, right? So the journey will always continue each day, each cycle, each minute that passes, we're adding more onto our journey, which, you know, for the most part and our own best self interest, so that as we continue to gather the resources, the information, everything that we feel is applicable for us to progress and transition to our highest self, we add that to our, um, experience so that we're able to.
Let me say it like this, every decade, you will come. Another version of yourself, you know, from 10, 20, I'll be 30 in September. So I'll go ahead and claim 30. And you know, I, I always, I like that take what I could for when I was younger and keep that in my belt. But I'm also at the same time ready to release what no longer serves me moving forward.
And that sounded like to look at life. Like I take all the experiences when as good or bad so that I can build off that. And, you know, as I continue to develop my next 10 years, I'll be 40. Right. So I'll take everything I can learn in my twenties and thirties. And then, you know, when I'm 40, I'll be, I'll be prepared, not fully prepared because life's ongoing journey, like I was saying.
Right. But I'm going to be more. I'll be more anticipating them bullets next to come and my life. Right? Like we all got to stay open to possibility, even going back to when I was talking about cold calls, a lot of people like telling me no and some not like telling myself saying no, does me is next opportunity.
Right. So just don't give up and just keep going.
Joseph: [00:55:29] There was a, um, Greg Halper and from a previous episode, they gave me the, uh, access to some of the formula 4 protocol. And one of the things that he had, uh, he had said is the diff there, if you could try to eliminate no, as much as possible, obviously you don't want to, like, you know, if somebody asks you to jump off a bridge and put your hand over open flame.
Okay. You say no, but it's really about yes. And then not now, because when you say not now you acknowledge it, but then you understand that my time just isn't at the right moment in order to do this. What was funny of course, is that like, you know, um, I, I took, I listened to that. I took that point in and then immediately, my girlfriend is like, uh, do, do you remember what we have for dinner yesterday?
I'm like, no, Oh, no, I try, I try something along those lines. Like, not that, not that exact question, but it was just funny to me cause like right afterwards, I'm like, no, I don't remember that. We're we're, we're closing in, on, on, on about an hour here. Um, so, and again, to our audience, or as always you go onto the YouTube, you check the content out there's hours of, uh, great insight.
Um, there was one insight from, uh, earlier on in your YouTube profile that I wanted to, uh, to, to close on, because I think it'd be a good, interesting topic just to leave with our audience, to think about, which was, um, you know, overcoming addiction. Now we've talked about addiction in the past and, uh, you know, there's some, as you say, there's small ones, there's big ones.
But what I found was interesting is that there are addictions within e-commerce that are like specific to e-commerce or like people are addicted to, to say like, maybe if like they're constantly looking for new apps to install that maybe they're not actually practical to install. So like what are from today till back then, you know, what was your, um, How did you come to realize that like, there are addictions within e-commerce what do they look like?
You know, we, we know what we know cigarettes, we know coffee, we know sugar, we know some stuff I'm not going to say out loud, but like in e-commerce what's addictive there?
Bernardo Davinci: [00:57:20] Yeah. So what I believe is addictive in e-commerce is information overload. Right? So I know a lot of people listening to this are probably YouTube to probably watch a bunch of Shopify, YouTube, right.
Trying to get an entail as well as got an intel from this Debutify podcasts. Right. And, you know, they'll take that and they'll get, what's known as a sugar high, or like a dopamine rush. Right. So then immediately they hear it and they go, okay, I heard that I'm ready to go. I'm fired up. Right. And then, you know, as soon as they start applying what they hear, what they learned, they may see similar results.
They may see the same results or they may see no results. And if you feel that you had no results, you just. You're liking the gray area, right. You're just like, okay, I'm here. How do I get out of here? So then this is where the addiction comes into play. And this is something downstream from personal experience.
I believe that at one point, if I had 30, 50 plus apps running all my shops last door, that is what it would take for me to make sales, which clearly wasn't the case. Now on all my Shopify stores, I might have 10, 15 apps at most. Right. But you know, back then I thought apps is what drives a sale apps is what's going to make my customers want to buy.
And you know, that can become a nickname because you think it's the app, knowing the work when really it's more so about. I mean, there's a bunch of different factors that factor in to make a customer journey so that they want to buy. But the more so what we can control is like the ad copy a good offer.
Um, the benefits of the product, the website speed. You know, the shipping times they've logged out, which we can control. Right. And then to a lesser degree, another addictive factor is getting that first sale. Right. But when you get that first sale as like, uh, uh, uh, an explosion of happiness and explode enough, I did it.
I feel like this work I'm on top of the mountain. I did it. The world is mine now. Right. And then, you know, you try and do that again. It may work, but if it doesn't work, you like, oh, why didn't it work? And now you just, you just, you stuck in that mindset of thinking of all the things of what could go wrong, what needs to be fixed me, start adjusting the whole thing.
Like for example, that they beautified, you might go on there, you might start adding all the add ons to it, and you might start trying to change your main front on a homepage, like, right. And then in all truth, you don't need to increase that. And you could just. Well, that's the degree. I say, well, Facebook, we can work on improving our quick work on improving our video content.
Right. And, you know, I feel that that can become a nickname, which is, I mean, there's good addictions and there's bad addiction by mistake. Right. And, you know, I feel that that can lead people to make impulse decisions, which isn't always in their best entries. I felt that we should be able to approach a situation with 50% logical and maybe percent emotional base but before we come to a full circle conclusion.
Joseph: [01:00:20] Also, I think it's, you made a good observation too, that there can be, make good thing that the things that people are addicted on it in a good way, exercise can be addictive. That's a good thing. Um, you know, getting, getting up at a, at a good time can be addictive.
So there's, you know, it's, it's part of our psychology, you know, we do, uh, in some cases we do need to have our addictions, but. I think it's, it's, it's just the, the, the, the stigma, the stigma attached to it. And whenever we say it, it's usually like the negative ones and not so much the positive ones, but nonetheless, I think you make a really good point.
And, and I noticed I've ran into that issue to full disclosure. Um, cause again, I had the luxury of being able to talk to a lot of inspirational people and, and take and take away, um, uh, valuable lessons and yeah, I get that. I'm like, man, that felt really good. Yeah. I'm motivated to go. And like slowly over time, things do change.
You know, I like, I have a store now made to change the name. I gotta change the name of it. Cause I don't really like the name of it anymore, but that's beside the point. So I, I totally agree. Um, uh, respect that I like it, it happens. And one thing I was working on even today, like I was like scanning YouTube walls, uh, eating my, my, my delayed breakfast is a, I thought, you know what?
I spend a lot of time just watching like junk. And Sherlock like, like reviews of like last week's episode of, um, of a Marvel movie or a over Marvel show and like, okay. What if I just like, look for something educational and ended up on charisma on command and just talked about how, like how, um, Hugh Jackman, uh, uh, or the hijacking you grabbed one of the, one of the Hughes, the Australian guy.
I think the guy who played a Wolverine and just like things that he does to make other people comfortable. And I'm like, that was a much better takeaway than the schlock. And so that, that, that is like one thing I did just today to identify an addiction and find a way to turn that addiction of wanting to watch content into a way positive.
Bernardo Davinci: [01:02:11] Yeah. And that just comes down to self-awareness right now. You just mentioned, you realized that it would be more beneficial for you to watch charisma on command, um, given his take on Hugh Jackman versus you just watching, um, what just came out recently, like the Snyder cut, you know, Justice League. Now don't get me wrong.
Um, There's a time and place for that, right? Because, but let's just stick with the justice league. That movie is four hours and two minutes long right? Now that, that, to me, that's a, that's a block period, right? There's so much you get done in that four hour timeframe. But if you do that in moderation, it becomes, it becomes a habit, right?
Because it takes about 21 days to build a habit. It takes 90 days. So if you could do that moderation, not saying that anyone watching that movie every day for 21 days didn't want to be full disclosure, but you know, if you can find the balance in between entertainment and education, you can then create this self identity for yourself where you're able to work work, work, work hard, of course. And then, you know, laid back relaxed, but okay. I did my work for the day. Now I can kick back and enjoy myself and the other aspects, just so you don't have your mind. I don't want to say information overload or you have the shiny object syndrome. Right. But at the same time, it gives you the freedom to declutter your mind.
And then you can go within yourself to figure this out. Helping me, or is this hurting me? And if it's hurting me, you know, I got to let that go. It's not as easy as just saying, I'm gonna let it go. And it's not like that. It takes time and there's four or five other stuff to go along with that. Right. But just the fact that you acknowledged it, you have that split second to where you can change that and go, okay, if this is doing that to me, now, let me find something else that can put me where I want to be, you know, moving forward in the next week, next month or so.
And then, you know, add more time to that. Right? Cause that's something I'm trying to do for myself. I'm trying to learn how to trade Forex. Right. But at the same time, you know, aside, while I'm not doing my agency on my Shopify store, I'm making music, I'm playing call of duty and I might play call of duty for.
One hour, sometimes three hours. Sometimes it moves, try call of duty. I go, okay. And I catch myself out if you gave go, whoa, whoa, whoa. I got to take a break. And then I transitioned going back and forth. Right. So it just come down to self-awareness self-awareness is key.
Joseph: [01:04:31] Well said. I think with that we're uh, we're, we're good to wrap up here.
Uh, it's been, it's been fantastic meeting you and talking to you. This has been a great conversation, so I really appreciate having you here. And, uh, at long last you, you finally get a chance to, um, to really, to it's to just, uh, have a conversation with the beautify company. And it's, it's great to have you as a, as a, has been like really like a long time partner, I guess, or affiliate or whatever is the right word for it.
Bernardo Davinci: [01:04:56] I got to say and I'm really happy to be here. I'm happy that I, me and you will be able to say, this time, both of our schedules to have this conversation, I feel it's very beneficial for everyone listening, as well as you know, when we throw it on our platforms for our audience to gather intel, I'm just happy to be able to link up and make this happen.
Given, you know, me being such a long time partner, with Debutify for going on three years now, you know, just seeing the course of everything, how everything's changed and developed for the greatest good. You know, I want to see you guys keep going and once you guys keep winning and as you guys continue to improve so alive, so is lotion to both of us continue growing and flourishing.
Joseph: [01:05:33] Terrific. And door's always open by the way. So, you know, when you want to come back on and give it a quarter or two, let us know where things are going. Be happy to have another conversation.
Bernardo Davinci: [01:05:41] Oh yeah. I definitely want to come back, give me guys update for my journey. And if anyone listening to this, you know, you got any comments that we leave it below.
Um, you know, I'm sure that next time we talk in like the quarter two, you can update me with the dots, how people thought about this feedback. So on, so on it. Yeah. I'd be happy to come back and talk to you anytime.
Joseph: [01:05:59] So with that, the last, well, actually the last question is usually like in two parts, one of them is if you have any like last bits of wisdom or partying advice, anything you want to share, you're welcome to it's just that it's been jam packed with wisdom.
So, you know, if there's anything else you can share, feel free. If not, don't worry about it.
Bernardo Davinci: [01:06:15] So my last bit of advice for everyone listening is to double down on your strengths, right? Actually triple down on your strengths. I want everyone I'm assuming I want to listen to this. It's somewhere between the ages of 16, maybe through 50, maybe 65 plus somewhere, whatever age range you fall to.
I want you to try a bunch of different things, especially from a Shopify aspect. I want you to be comfortable with losing money as well. I know that's not much advice that you hear, but you have to get the data from the platforms to figure out who is best suited for the products of which you're trying to advertise through these platforms, right?
Because the platforms are just an extension of adding to our customer base for the longterm festival, the brand, which I'm assuming everyone has shopped by store is, you know, that long time ago, but a brand has an existing customer base on so on. So I want everyone here just to give their all, um, some days.
You may or may not feel like doing this and that's okay. But you know, as long as you don't give up, you persevere, you continue to invest you and continue to educate yourself and you give you all everyday, all day, you can never lose.
Joseph: [01:07:23] Fantastic. All right. And then, uh, let the audience know how they could find you.
Bernardo Davinci: [01:07:27] Sure. So if anyone's interested in finding me, you can check me out on YouTube, just type in Mr. DaVinci. If you're interested in him, more of my music, you can check me out on YouTube, but not other venture. Follow me on Instagram. It's Bernado Davinci. You can look me up on Facebook too. You have to type in Mr. DaVinci or Bernado DaVinci. I'm not sure which one pops up, but your best bet to get in contact with me would be through Instagram. I got to say that, but not eventually or on my YouTube channel mr. Da Vinci, while I have tons of free content showing you my Shopify dropshipping journey, actually from the beginning, when I first started in 2017, 2018, up to 2021, as well as show and you know, my Facebook ads, tips and techniques, tutorial that I have on there too.
So in any of those platforms, I'd be happy to talk to each and every one of you and give as much advice that I can for you.
Joseph: [01:08:17] Excellent. And thanks for everything that you brought to the table today. I can't thank you enough. And to our audience, I also can't thank all of you enough for participating in this. It means a lot to be able to provide this information to. So, and also, by the way, one thing that we learned is we were looking at analytics and we're happy to see our downloads, but we were also happy to see the people listened the whole way through. That means a lot. It really does know that like the people who are checking this, this content out, they stick to, to the very end.
So thank you for putting up with my occasional quirkiness and by occasional, I mean like I'm constantly fighting it to a dam that burst and anyways, uh, with that take care all the best and we'll check in soon.
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