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Bob Braham - Famous.co, The Mobile Market Experience

icon-calendar 2021-12-21 | icon-microphone 33m 26s Listening Time | icon-user Joseph Ianni
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We don't often make content as brief as today's episode, but we don't often have guests like the amicable Bob Braham with precious little time to spare. We have him on the show today to chat about Famous, a storefront software that focuses on a captivating visual interface for the consumer. Technically, our competition but in the interest of making sure you get the best option out there, we're happy to share the airtime. Going in to this episode, I must inform you that things in ecommerce change pretty rapidly, Bob Braham isn't the CEO any longer and the product itself isn't called famous for much longer either. That said, I'm acutely aware of the rapid nature of business so I always focus on getting in as much evergreen content as I can. Be sure to check our show notes for updates to links and resources.

Bob Braham is the former CEO of Famous, the mobile e-commerce experience platform. He has over 25 years of experience in building and growing enterprise SaaS startups and global tech brands, having worked at marquee companies such as HP, Oracle, and Silicon Graphics (SGI).

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Tags: #Debutify #famous

[00:00:00] Bob Braham: And then the final thing I'll say on this topic is we really want to encourage our customers to tell a story rather than pushing products. So this engaging video with the swiping, with the animation capabality. Tells a story with consumers, engage with consumers. My head of marketing reminds me all the time, have a conversation. Don't push product. I think that's a really good idea to live by.

[00:00:27] Joseph: You know we don't often make content as brief as today's episode, but we don't often have guests like the amicable Bob Braham, who has precious little time to spare. We have him on the show today to chat about famous, a storefront software that focuses on a captivating visual interface for the consumer. Technically our competition but in the interest of making sure you get the best option out there, we're happy to share air time. Going into this episode, I got to inform you that things in e-commerce change pretty rapidly. Bob Raham isn't the CEO any longer and the product itself, while it might be called famous as of this recording, it's going to be changing as well. That said I'm acutely aware of the rapid nature of this business and I always focus on getting in as much evergreen content as I can. Be sure to check out our show notes for updates to links and resources related to this episode. 

Bob Braham. It is good to have you here on Ecomonics. How are you doing today? How are you feeling?

[00:01:14] Bob Braham: I'm doing well. Listen, I'm thrilled to be here. I've listened to a couple of your podcasts before. You do good work. Your guests have set the bar nice and high. So I'm ready to roll. 

[00:01:24] Joseph: Amazing. Well, it's an honor to have you here. And I have some through lines throughout the show that I like to bring up.

And one of them has always been about scope is every time I meet a guest, it makes me realize just how big, you know, not just e-commerce is, but you know, the commercial industry altogether and seeing all of the intersections and the way commerce and e-commerce are working together and there was meshing and, and I'm just gonna start speeding out for a bowl of salad.

So I'm going to cut myself off right there. Opening question for you, you know it's coming, you've prepped for this. So tell us what you do and what you're up to these days. 

[00:01:54] Bob Braham: Joseph, my, uh, my career has been working in a lot of large enterprise company, enterprise software companies that you look packer and followed by Oracle, Dell, EMC. I came into this role at famous as the CEO. I tease my wife, I'm the reluctant CEO. I was looking for some other, you know, head of marketing, head of sales job. And this is a really cool opportunity. We'll talk about what's famous does a little bit. You know, fundamentally it's a company that provides what we call a mobile e-commerce experience right now we're in the Shopify space.

Uh, we help our customers increase their sales. They tell us what the 35% within two months of using famous, which creates these immersive captivating video and animating experiences. Um, been here just about a year I'm having a blast. 

[00:02:38] Joseph: Amazing. Well, um, one thing that I think is important for our audience to understand is the relationship between, uh, how famous works with Shopify. We understand that a famous is a, is a Shopify theme. So it was something that I would install in lieu of, and I'm gonna be transparent about this. I prefer to have transparency in lieu of Debutify or whatever other theme people happen to be using. 

[00:03:00] Bob Braham: So if that sounds like a statement versus a question.

[00:03:02] Joseph: So just, just make sure that I got that right. That's how famous is integrated into Shopify? 

[00:03:09] Bob Braham: Yes. So we have a tight integration with Shopify providing a front end experience. We do not completely replace the thing we think we add onto it because there's a real specific use case for famous. Um, typically if you're trying to create a product launch or a special product or a coupon or promotion.

We find that the people who have pride famous to those special activities really want to get the most bang for the buck. 

[00:03:30] Joseph: Okay, great. Well, I would love to go through the process of this. This is probably the most granular stuff. And then people who know me know that, um, we'll, we'll get away from the grains and then blast off into space.

So we'll get there, they, they come for the granular, they stay for the galaxy. So let's say I'm, I'm, I'm a user I'm actually, I don't have to be hypothetical. I am using the Debutify template and, uh, the idea of having this appealing product launch, um, a platform is going to. Uh, it's it's, it's, um, I'm sold on it.

So I think a lot of people, you know, going in, they, they're probably going to be in this position to, they they've already got a theme going. Um, I don't know how often, and you will ideally have the data to support or refute this. I don't know how often somebody is looking for that starting point and phase.

And at that time, it famous would happen to be that starting point. So how might I, as a seller effectively use this when I'm looking to launch. 

[00:04:26] Bob Braham: That's a great question. So here's how I would encourage you guys to think about this. Let me go through a little bit of history on Shopify and I'll answer your question directly.

[00:04:35] Joseph: Great. 

[00:04:35] Bob Braham: What we've seen in the Shopify world is that people up until now really focused on what we call backend functions, drop shipping payment, logistics, campaign management, which worked out great. Now in 2021, as Shopify has grown very, very dramatically. In fact, even of their own projections, Joseph, last year, they were over 1.7 million merchants.

That means no matter what business you're in, you're going to see a lot of competitors. And now merchants are asking themselves, how do I differentiate versus all this competition? The prevailing technology beyond just standard Shopify seems to have been paid. But they're still pretty flat. They give you an easy way just to build basic storefronts or maybe one level above basic. 

What's famous does the starting point is if you want to solve that problem, we help our brands and merchants trace these customized high-impact visual, mobile shopping pages on the fly, no code, no technical expertise. And let me just give you a snapshot how it works. Merchants choose from one of our drag and drop templates and they design their pages with images, videos and what we call animations, which is a finger swipe or an automated transition. And so there's no, like I said, no technical expertise required to hit design, hit the publish button. It goes right to your, like your store. And as I said before, our customers are telling us, they're seeing a sales increase of a really interesting 35% for products they promote using famous.

[00:06:04] Joseph: Okay. This one came to the top of my head. You have different niches, and I think it's fair to say that different niches will be having an advantage with, with visual. So I think jewelry for instance, is it's a highly visual one. I think clothing is, is highly visual. And I don't know if you have that same advantage.

If you get into, I dunno, tools or for houseware and I could be wrong. It could be that there is a different, different ways to approach the visual component of this. So are you noticing certain niches are taking major advantage of this? Are you noticing certain niches that are to your, even to your surprise and delight are, uh, are using this and in ways that are even really surprising you?

[00:06:46] Bob Braham: We are. My experience is that people want to connect. This is going to sound awfully mushy, but they want to connect emotionally with the products they're buying today. And so you listed some of those verticals that we see is typically in the CPG space. We see a lot with fashion, probably more so with that $300 really nice. Then the $20 pair of mins. People want to see the fabric connect with the texture and see it flow. Uh, we see it a lot with food there. Number two, vertical axis behind fashion. People are really concerned about whether it's health, food, beverages, the food they eat and the other one, I guess it gets stuck truly underneath there.

I would say beauty and cosmetics, the jewelry is kind of the same thing where people care about their parents get into an emotional. I would say things like tools, probably not so much for me, I guess you really hardcore, but we didn't have a lot of tools. Merchants working with working with, same as right now.

[00:07:39] Joseph: Oh, okay. That checks out. I'm always, it's always, to me, those questions are, as we're throwing out into the ether, just in case you never know. Right. Well, actually it turns out that if you put the right a light on these gray Honda scrapers clickability of blue, a complete game changer. So got that one out of my system.

Now, when we, when we think about the product launch here is the, and I might say it's a stereotype. Here's what it goes through mind. The product is not on the market yet, or it is so limited and testing that it might as well not have occurred in, in the market. And so, and this is especially with my, with my audience in mind, we do have a lot of, uh, a lot of drop shipping.

Uh, I users here at this happens to be a drop shipping country. We're ready to scale this product that we're ready to launch. Now that's when I think the launch occurs. But what I'd like to know is if that's the only time a launch occurs, is there such a thing as a relaunch? Is there a such a thing as a, you know, if a new version of our product comes out and they want to relaunch that, so, so we'll, we'll start there and then there's going to be some follow-ups as well.

[00:08:40] Bob Braham: Let's start with the classic product launches you've described the Joseph. Yes. That's a great use case for famous because what merchants want to do is get that flagship product premium product or premium product. Create stickiness for people to possibly get a look at their, their stores and buy more.

So it's a great opportunity, really making a high, a high quality impact, the notion of relaunch. Look, another great use case for famous is true. And I read someplace for 67% of all buyers online are looking for a special looking for a deal. Again, creating stickiness with a coupon that you have with a famous, uh, mobile experience page creates that engagement and stickiness that once they get on your storefront, they will likely navigate around because of the, the attachment to buy more product.

[00:09:27] Joseph: We mentioned social media. I think that is also a key element of this too, because what I'm. And, you know, we, we, we look at, uh, the, the, the run of the bookshop. And you've seen this, which is why you've got, you guys have created a product to solve it. You don't see a lot of visual engagement as far as, as can be done.

You can, you can do images, you can inject a video into there and you know, it kind of leads to a YouTube page, so it can be done. But what we're, what we're describing here, and I think users would be well-suited to, you know, checking out some live demos, uh, really at any point, because it's not like this is live pause button.

So you have, uh, you have this premium visual experience. Now what I like to know is how well is that experience, um, consistent when you start moving onto social media platforms is taking the, the, the, the quality of the video, the established quality that you have on the website. And are you seeing this? I guess there's elevated responsibility to make sure that level of quality is on Instagram, on Facebook, Tiktok, Twitter or whatever so that they desired. 

[00:10:29] Bob Braham: Let me turn that question on side just a little bit. We are looking real hard. Now we put famous on those social media pages. My, my wife hits me over the head almost three or four times a week. She's a big Pinterest fan. Why don't you guys on Pinterest?

We've actually worked with Pinterest and Instagram and a few others before we're looking at the latest use case for famous how that may apply. What we do see today is that merchants like to advertise on Instagram, Pinterest, et cetera. And what they'll do is that they want to create a link between their advertisement on social media to their page, we call that the term is called social commerce. So once people click on that advertisement link, it takes me to a famous stage. That's highly immersive, compelling page, a product page, a shopping page. Very, very cool, you know, engagement factor. What we often see is that vendors or merchants have a really broken link between the social media experience and the.

And the customers dropping to the product page. If it's a product page at all, some people use their website, which is just too overwhelming for a shopper or what's a slash storefront. So we think in terms of social commerce would be in terms of people finding our customers on social media, like Instagram.

And then linking into a famous gauge, the notion of going from Shopify to some of these other places, like TikTok into that set of directly. On the roadmap. Maybe next time we talk, we'll be chatting about that. 

[00:11:56] Joseph: As long as I'm here doors are always open. So give us a couple quarters and come back in and let us know how it's done.

[00:12:01] Bob Braham: That'd be great. I thank you.

[00:12:11] Joseph: So the other side of it too, I guess it's just more time that I just, uh, more of your, your commentary on is, uh, is, is the opposite to what I pose, which is, um, the, the consistency of the visuals on social media establish on the website. And I think the issue is it can also go in the opposite direction. So you can do put a lot of work into, into, uh, into a video ads into your organic market.

Uh, and so you can have a really strong presence on social media. And then what you find is that now people go onto the website and it doesn't hold up. Have you, can you comment on this for us, as you've seen that this has actually been somewhat of an issue for people coming to the website? Oh, now that I'm past the veil, it's not really as, uh, as compelling and almost like the, the, the changing of presentation changes the consumer psychology, I think.

[00:12:53] Bob Braham: Well, I think you're right. We see this all the time. And so when people are doing there and you cited two very good vectors, one is what prepaid marketing campaign. So social media, Google ads, influencer programs, when people then drop down from that onto the website, and we think they should use that link to use a famous page.

If it's not a famous page, let me take away the advertising. Do something compelling creating a captivating. So I always tell merchants whether who's famous or not, do not drop people into your website at the terrible experience for user, they won't come back. The other thing you mentioned is the more organic growth strategy.

So we see that for the smaller merchants, they don't have the big budgets and our our message to them is, you know, feel as premium as you are, because same as is not that expensive. So you can have a very compelling experience for your customers. That makes you look like you're much larger than we're no code.

So you don't need a lot of resources implement a famous page. And so if you're looking at things like Linkedin and Instagram bio, organic social media posts, or even a QR code and your email marketing campaign, these should all link to a targeted, highly engaging well-designed product page. The final thing we're seeing that you and I talk about, and it was really weird as we're kind of sort of coming back into the world of Norman doing live events again. That's sort of coming and going right now. People are really thinking a lot about live events. And so taking, you know, famous on the go, QR codes on the go, make a lot of, uh, of impact. And then the final thing I'll say on this topic is we really want to encourage our customers to tell a story rather than pushing products.

So this engaging video with the sweetening, with the animation capability, you know, tells a story with consumers, engage with consumers. My head of marketing reminds me all the time, have a conversation. Don't push product. I think that's a really good ideal to live by. 

[00:14:39] Joseph: Even just last week, you know, even despite having recorded, I don't know, like 130, 140 episodes, uh, one person had said, you know, you really, if you, if you focus on the origin of the organic strategy, you're actually going to do yourself a lot more favor is because it's getting continuing to more expensive to be able to advertise on Facebook.

[00:14:59] Bob Braham: You know, everybody I talked to is shifting and maybe doing a disservice to people I work with, but we're seeing a real shift in energy from the page to the organic, just for that reason, the ROI is not really paying back and people can get awfully creative. I think you're onto something. 

[00:15:12] Joseph: The next thing that I would ask about is I guess, the persistent, uh, effect, uh, the, the website will have. So again, coming back to the, the idea of a launch, you know, the launch window doesn't last forever, eventually the post-launch or then you just are in the, I don't know, existence, or I think launch, I think spaceship. Eventually, the spaceship is an orbit and then take it down with that metaphor more for the fun of it.

Eventually the spaceship, you know, comes back to come back to earth, but that's more, just my storytelling brain refusing to cooperate. So with the, with the product launch, you know, people come to the website and it's highly compelling. And what I'm wondering is what's the sustainability of this? Are there ways that users are either updating the visuals or putting a new video out know once the . Launches is over? Is there still that same level of . Efficacy to the, the, the famous presentation or do users have to find means to continue to get more lasting value?

[00:16:10] Bob Braham: I look at it as a lifecycle in three segments. First is the product launch. It's new, it's flashing. It's exciting. It'll draw people to your, your storefront to continue to shop with you.

Then I'll use different words than you did, but I like the idea there's this sustainability. So typically for a premium product, I talked about the $300 sweater versus a $20 pair of bins. People want to connect with the product on an ongoing basis. They want to see the flow and texture of the material makes all the sense in the world.

You can do that on an ongoing basis, uh, later when a product's life cycle or if it's clothing, you know that the seasonal cycle, you resort to coupons to really move things through. As I mentioned before, two thirds of all online shoppers are looking for a deal. So be thinking in terms of initial product launch, impact sustainability, probably for higher end products versus lower end products, and then coupons, when you're at the end of the life cycle, you've got a whole opportunity there of capturing your customer's attention, optimizing that experience.

And having them engage you more fully on your storefront. 

[00:17:10] Joseph: Right. And, and I think to that, I guess there's a balancing act here between conveying the brand as well as conveying the product. Because if you're, if people come to the website, it's not just the product itself, but I think in order to sell people on the story, you have to encapsulate the brand into all of that as well.

So are you, are you seeing. You know, you've, you're visiting different user pages and you guys are seeing what people are coming up with. Are you seeing a consistent pattern where the product is put forth first or is maybe the they're focusing on the brand and then the product more happens to be there as a way to support the story?

[00:17:40] Bob Braham: Yeah, that's a really valuable, so we have a customer, a customer called Lily grooming who exemplifies this just perfectly. Lily grooming is a beauty and haircare brand as developing vegan hairstyling designed for people with wavy and curly hair and they got a market defined. And you can imagine they've got competition with some big brands.

So what they wanted was look unique, create engaging experience that would make them stand out from the rest of their competition. And frankly look like some of the bigger players until they admit famous. They told us they were having a hard time creating product pages that they felt would really get the reaction and the kind of excitement for their prototype they were looking for Joseph. So, what they found from testing famous during the trial was that they could stand out with their product pages, Lily grooming to create this really cool experience. And they said because of the animations and the Shopify integration and the strong user experience, they found it to be a really, really good solution.

So what they have found their early days and famous, what they're finding is the following they've told us cashflow acceleration, they got for running very, very quickly product sales accelerated, right? They really felt the feedback they were getting from their market was trimming the position. They were able to hang with the so-called big players in the space and create a brand that looked much more sophisticated.

And then finally they liked the flexibility because it's no code their marketing people can do rapid prototyping, printed design, throw it out there, test it when a product or message is updated. Do it again. They could keep their message and text. Very very current instead of having to, you know, do a lot of heavy lifting plan multiple months in advance.

[00:19:23] Joseph: Okay. Here's the thing that sticks out to me the most is being able to go toe to toe with the, with the big players. And when I think big players, I tend to think what I refer to as, uh, conventional brands and my terminology for conventional brand is basically a brand that wasn't made famous by way of e-commerce.

So you have your Nike's, your, your Adidas, your, your Sony. It helps that I can name these at the top of my head, but, you know, I, I, I bring them up too, but I also bring up, uh, brands like Dr. Squatch. I bring up Manta sleep. I bring up these brands that may their, there a name for themselves on e-commerce. So one through line that I'm observing throughout doing the show and, you know, in meetings, how somebody, uh, minds in the e-commerce space is this, I guess, meshing of an e-commerce brand wanting to become considered a conventional brand one. I think that there is a stigma attached to being known view by way of e-commerce. I don't think it goes both ways. I think now you actually have a stigma for conventional brands because maybe they're not keeping up with the times.

Maybe they're actually starting to, uh, uh, age and, and roll and start to dissipate in relevancy because if they stick to their conventional means and they don't . Embrace the internet, they're gonna be screwed over. 

[00:20:36] Bob Braham: The term that's typically used for that. I think it's gone by the way. So I'd like to bring it back to life in retail, it's called omni-channel you're right.

To be considered big, you have to have physical presence, physical stores, even for the big box boxes like targeted set or the Walmart, Walgreens, Walmart target, et cetera. And e-commerce, we have a new customer. They haven't really launched with famous yet, but I just love this brand. You're going to like the name, name of the company is called tush baby. Tush baby. The founder and CEO has developed a product that you carry your baby or toddler on your back or hip without stress on your upper body. And Tammy rant is the CEO. I think Tammy is a walking brand unto herself. She was a hot shot salesperson at Salesforce. And then LinkedIn started Tush baby as a side hustle. It took off like a shot.

And so she left your job at Linkedin. Tush babies now, many millions in sales. Tammy has appeared on shark tank, good morning America, Buzzfeed, a lot of really big media. I mean, she's making it happen. And so about half her business is on Shopify, online, half of the big box stores. And if my daughter listening to this, she had, uh, she gave us a grandson, uh, late last year.

She can expect to see a two-ish baby product for Christmas this year. I guarantee it. I just love the brand, love the product. This is an example of this omni-channel someone's making it work to create sales and a great brand. 

[00:22:00] Joseph: And then, uh, so one of those that comes to my mind as well, and this one is part of the, you know, the e-commerce, uh, established camp, which is a Casper mattresses and you know, my, my girlfriend and I, we, we have a high level mall, not too far from here.

And Casper was able to deal to have a star set up there. Are they making sales in there? I assume so, but what they're really doing is that they're using it as a means to continue to market themselves and to establish themselves in the omni-channel sense. Uh I'll I'll, I'll work on that. I'll bring it up in, in, in episodes. You have my word. 

So, so my question that I pose to you is I, well, I mean, you mentioned it with, with, with tush, but I guess I just wanted to, uh, bring one more, uh, into it. Anyways, are you seeing a continuation of that again, delivered by famous in, in big box. Are you seeing brands actually take a crack at having their own stores to be able to match that level?

[00:22:51] Bob Braham: I don't think we'll be selling famous for use by target Walmart players like that. I mean, these are companies that spend chose. If they spend billions of dollars on their e-commerce store. And, and, you know, frankly does for us to get a decision made at those places. It's going to take a long, long time.

There's probably not a place for us where you and I agree is that these emerging brands you've got to play out in the channel. Um, you know, real players have live presence. Another one I just love talking to is a company called kids to tell ya. So it's supposed to be in a big box. They have their own stores.

They've got 12 who's teaks stores in the Western union. Plus a Shopify presence gets to tell you sales, high-end getting it's more than that. Maybe not $300, sweat, $150 sweater versus, you know, $20 pair of mittens. They sell high end kids apparel, and they're doing very well. And like we've talked about, they're using famous for the lifecycle and you go on the website on their mobile right now.

You see, uh, promotions for new products being launched and they're lining up right now. Some of the more sustainable activities. And my guess is they'll go to the coupon route. 

[00:23:55] Joseph: So with that, we got to also talk about the mobile experience altogether. So that is the key component to all of this. So, so going into this, one of the, the standing positions is that the mobile experience I'm really looking at the mobile phone is the, is the key to success.

And we we've got we've, we've talked to people, we've got the data to support this, uh, on our end as well. Mobile is where it's at. It's where the sales are made. So I want to hear in your words to reinforce this position and why the mobile experiences is so tantamount to the success of a brand. 

[00:24:27] Bob Braham: The reason why mobile important to the success of a brand, is that 81% of the traffic and 77.0% of the sales outside Shopify are on mobile. I think e-commerce overall is about 55 or 60%. And so it's interesting, you know, even though we don't have a Salesforce, per se, I talked to a lot of customers. And when I tell them is if you want, if you want on mobile, you lose, you are not going to be where you're a market where your prospects are. And with the, with the rise of the social media and this notion of social commerce, people are playing all the time on a mobile device right now with Instagram, with Facebook, with Pinterest, et cetera. And so they naturally leverage that to do shopping on the ads. And so I think that trend is going to accelerate, not decelerate. 

[00:25:16] Joseph: And, and this is one of the, one of the more interesting questions that I come up with, why I I've ever really pat myself on the back in that way. But there was is so, you know, you compare the two experiences, the mobile experience it's the major advantage is the convenience of it.

And the accessibility of it, the desktop experience. Is the more visual of the two. You can have a bigger screens and many people these days have multiple monitors at this point, uh, headphones or sound systems, uh, you know, opportunity lighting so they can really get into the experience. So is there, do I have a blind spot somewhere, or is it that the convenience of using the mobile, uh, the mobile . Device it's just far and away the most important factor to all of this. 

[00:26:03] Bob Braham: My early career was in hardware, where we sold these terrific desktop computer systems. We talked about a study done by HP and IBM jointly on how compressed screens would really focus the eye and really create more engagement from a hardware standpoint.

Um, and that was really what, you know, smaller screens were better is back long ago, fast forward to 2021, the technology and the precision, um, led technology, LCD technology and mobile. And so you've got so much persistent on these small devices. It's not barely a trade-off anymore. You can, you fit fewer functions on a keypad for sure.

But you nailed it. The convenience and the ability right now, and the iniquity of these platforms that we've talked about on mobile, make it, make the trade off pretty minimal. Uh, what we find in fact, people will register for famous on a mobile device, regular. And then go back to the desktop to actually use it because of the ubiquity of mobile. And that's something that we have to capture as a, as a market.

[00:27:07] Joseph: Now that Shopify has upgraded to version 2.0, we needed to make sure we were up to speed. So we released version 4.0 to ensure that we're 100% equipped to take advantage of the 2.0 revolution. If you haven't upgraded your store, head on over. And if you haven't gotten started, now is a good time as any.

I know that we, we, we agreed. We didn't want to do the hour long episodes of this. We want this episodes to be concise. All I'll make sure that we use a moment to, just to in case there's anything else that we want to cover. I tend to do this just in case I, you know, I missed a question that I should've asked, but whatever.

So here is, you know, the, the . Uh, world famous, um, weird blasting off into space kind of question. So if you look at Spotify, um, I'm thinking of the Orville, which for those of you don't know is star Trek, but with a serious drinking problem. And, you know, they're, they're, they're in a spaceship sear, I don't know, 2,400 or something along those lines, 300 years, uh, past 20, 21, incidentally, they go back to shaking hands.

So we'll see how that plays out. But if you look at the devices that these for the main controls for keeping the shields up for firing the laser cannons. They're using panels, basically they're using computers, but everything else, they have their own personal handheld devices. They use that to receive information, to transmit information, um, to have calls there's even an episode where they attach these to, uh, control as an other side, and actually start playing a video games on it.

It's a truly all-in-one all-encompassing device. And what I'm wondering is. Is, this is truly the end game for the user experience. Do you guys see, I mean, feel free to have fun with this. I know this is all predictive, but do you see any possibility that something could actually eclipse the mobile device?

[00:28:58] Bob Braham: Not so much about the end of the mobile device as a hardware medium. What I think about is the network itself. I mean, when 4g came out, it just spawned so many incredible uses on the mobile device that we hadn't seen before and gave birth to companies like Uber, Twilio, uh, it accelerated Shopify with the power of the network.

And so as we go to 5g, A lot of the things you're talking about, like AR VR, I think we are talking about flying about holograms. I'm asking myself well that next big leap in network performance spawn a whole new world of applications that are really network dependent, more than device dependent. I think so.

I think the real acceleration comes from the network. And so I don't believe the mobile device itself will go away. I think the kinds of things you're talking about now, visually I haven't put it together yet, but I think they become realized and instantiated through 5g and let's call it, you know, six GMB. That's how I see the market going. 

[00:30:04] Joseph: That's a great answer. The question, because if I'm being honest, I was never fully clear on the difference between 4g and 5g and or diversity in 3g and 4g and just what had amounted based on those breakthroughs. So this is actually the first time that I'm aware of this. So, uh, I would, I would take that, uh, answer and I would run with it. 

So, Bob, um, I know we wanted to keep this, uh, uh, And I, and I feel like we've, we've basically done that. Um, so my, my wrap-up question too, is more of just like an insurance policy. If there's anything else that you just want to let us know about the platform, any question or any angle that we probably, I probably should have asked, this is the chance to just make sure that it's a set allowed. 

[00:30:43] Bob Braham: Rather than give you an advertisement about the platform. Because like I said, my head marketing says have a conversation with your audience. So I want to reemphasize the importance of a really successful product page, you really engage you product page versus the standard theme or what technology is today, page builder. So we believe that merchants should consider the following immersive and engage visual such as 3d visual videos, animations that trigger whatever emotions you want from your consumers to feel about your brand or product, text and messaging.

That's straight to the point, easy to understand really clear, intuitive navigation. And optimize, as we've talked about for mobile Joseph and 70% of all Shopify sales are done on mobile, but the final point I'm at is you want a clear call to action, which looks at it, looks at where the consumer is in the journey with you and what you needed to do next.

And then if this were wrapping up, take a look at our platform at famous.co famous.com is a footwear company. famous.co is where we reside. Take a trial, enjoy the product, let us know what you think. 

[00:31:52] Joseph: Fantastic. Um, well, Bob, it's great to meet you today. Uh, it's great to have this conversation looking forward to having another one down the line. So as I said before, a door is always open. 

[00:32:01] Bob Braham: Joseph, thank you very much. Been a pleasure. 

[00:32:03] Joseph: Excellent. Well, to my audience, you all know the drill. Uh, it is an honor and privilege to collect this information, provide it and then share to all of you. So with that, everyone, thank you for your participation. Take care.

We will check in soon.

Thanks for listening. You might've found this show on many number of platforms, apple podcasts, Spotify, Google play, Stitcher, or right here on Debutify. Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on apple podcasts or wherever you think.

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Finally, this podcast is created by the passionate team at Debutify. If you're ready to take the plunge into e-commerce or are looking to up your game, head over to debutify.com and see how it can change your life and the lives of many through what you do next.

Written by

Joseph Ianni

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