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Dallas Gordon - Balancing Life, Family And Work in a Self Contained Industry

icon-calendar 2021-03-19 | icon-microphone 1h 6m 24s Listening Time | icon-user Debutify CORP

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While the importance of family is hardly misunderstood, my conversation with Dallas Gordon today shows not only its value, but it’s potential. With covid keeping things close and closed. In addition to learning about Dallas’s methods for marketing highly niche products and championing the subscription box model, she also demonstrates what a home and family unit can do with the resources available today.

Dallas Gordon, is an International Business Mentor, Marketing Expert, Power-Seller, Author and Speaker. Dallas is passionate about teaching digitalpreneurs to build irresistible brands, market in a way that attracts and dominate online selling.



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Dallas Gordon: [00:00:00] Anytime you can narrow down what you sell to a specific audience and just not be afraid to do that. That doesn't mean that other people outside of that niche won't still purchase from you. It just makes the conversation that you have between yourself and that person, which is the marketing. If you can put a specific message out there to a specific person, okay, that's going to increase the chances that they're going to listen and actually take action on that message.

But the average e-commerce store business owner is a small business owner. Most people haven't heard your name yet. You gotta make your mark somewhere. And it just makes your marketing more challenging when you don't know who you're talking to. 

Joseph: [00:00:43] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kinds of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state-of-the-art research. Your time is valuable so let's go.

Well, the importance of family is hardly misunderstood. In fact, there's a whole podcast category devoted to that. Of which if you look at my backlog, not on this show, just in general, I've contributed to it as well. But my conversation with Dallas Gordon today shows not only its value, but its potential. With COVID keeping things close and closed. In addition to learning about Dallas' methods for marketing highly niche products and championing the subscription box model. She also demonstrates what a home and family unit can do with the resources available today. And I guess in opposition, what the resources available today can do for your family.

 Dallas Gordon, it is good to have you here on Ecomonics.

How you doing today? How you feeling? How are, what have you been up to lately?

Dallas Gordon: [00:01:51] I am doing amazing. I'm excited to be here. Thank you for having me. Um, well today. I'm a mommy. Back from taking my girls to lunch. They had a break from homeschool, so they're being homeschooled right now because of the whole pandemic thing.

Joseph: [00:02:07] So that's had to have been gone on for at least like a year at this point, almost. 

Dallas Gordon: [00:02:12] Yes. And just, I know for us, I don't know about for you, but where I'm located. It's like we're in such a hurry to make everything go back to normal. So then we rush out and we try to make everything go back to normal and then things go haywire again.

And then we got to come back home. So it's been like a yinyang effect. 

Joseph: [00:02:31] Yeah. Uh, well, I'll say briefly about my own lifestyles that I've been socially distancing since like. 2007. Uh, so like I'm working remote for a long time. So when this all started, most of my life didn't change, but all the stuff that was missing became a lot more noticeable, although we couldn't go out, uh, couldn't couldn't socialize, which I would do.

Uh, we didn't go to see movies in theater. So, um, things are still like reasonably normal for me all this time. But all of those little things that are gone, I definitely missed. 

Dallas Gordon: [00:03:03] Yeah. I mean, I think the main thing that's changed is I have been like you, like, I've been working virtual for over 11 years. I'm used to being home for the most part, unless I travel and things like that.

But now my whole family's on too. That's the main dynamic that has changed has been a big adjustment, but it's all good.

Joseph: [00:03:26] So I, I did want to get into our, uh, our first, uh, traditional question, but I would like to know, um, really my, my own personal intrigue about. How it's been with education specifically, uh, with your kids.

So like how over the course of the year, how often have they even been in school or where they mostly have been getting their learning? 

Dallas Gordon: [00:03:45] So this whole school year, so far, all of my kids had been home. Um, so the last school year before was up because of the pandemic. They sent all the kids home. And so we made the decision over the summer since things just weren't in the clear with the pandemic, we made a decision not to send our kids back to school and to transition them into a full homeschool and environment.

So like, we pretty much transformed our basement into a school. Thank heavens. My mom has stepped in. She said, I'll help you guys with homes cause she's retired. You know, and she had the time. And so she said she didn't mind homeschooling them. So I think my husband and I did it like the first weekend when she saw how that was going.

And she's like, where am I step in? And she's been doing such an amazing job with them. Um, so, you know, there are challenging days, um, because what you're used to the school, just handling it. Now I have to be responsible for sending in the grades and pulling the work together for them and field trips and lunch breaks and making sure they have balance and recess.

So that part is challenging, but because we have a really amazing support system of people stepping in and helping it's actually been a great experience. So working out so far.

Joseph: [00:05:09] I think it goes to show too, is that we all have our support systems and a pride can definitely get in the way of accessing, uh, our, uh, those support systems. So, whereas now it's like, well, you know, there's only so many people we can turn to because, uh, the state has much, much more pressing matters to deal with. So I appreciate that. Yeah. I really want to know that one. All right. So, uh, it's not economics, unless I ask this question, it is, who are you and what do you do?

So what brings you here to the e-commerce world? 

Dallas Gordon: [00:05:37] Okay, well, um, I am a business coach. I go by business mentor when people call me a coach. Um, I'm also a marketing consultant as well. Um, and so I work with digital printers specifically to market in a special way that attracts paying clients and customers.

And I also work with resellers, um, online sellers, as well as coaches and service providers to sell more products. So with different strategies, to be able to sell more products online, what brought me here is I've always been an entrepreneur from pretty much childhood. Pretty much taught to me from my parents because I grew up in the family business.

Um, I can't say that I succeeded, but all the different businesses I've had since teenage. Okay. I can't say I've succeeded at all of them, but I sort of stopped business early twenties and went full fledge into my career as a payroll analyst. And I focused on that for a while. I climb the ladder. And so I became, I was in management and I was commuting about an hour and a half to and from work, which was a lot for me.

Cause I don't really like to drive. Okay. We need to keep it short. Sweet and I need to drop, let's go to point a-z, then we're going back home. I don't like commuting. 

Joseph: [00:07:05] So it does an hour and 30 to get there, then an hour 30 to get back. So that's three hours altogether?

Dallas Gordon: [00:07:10] Right. Depending on traffic. And that was a bit much for me, but it was like my dream job.

So I had to view. The nice view, the nice office. I had some staff and stuff that I was managing. So it was really an up for me, a position for me. And I think that it was once I sat in what I thought was my dream. I realized that my initial dream for owning my own had not died. And so I wasn't ungrateful.

I don't want to go there cause I wasn't ungrateful like lit me up. Like, you know what? Something's missing here. This feels great, but something's missing here. And I realized, okay, this dream of me having been this business owner and me building something great. Has not died. So I've literally started thinking around a lot.

I was shopping at Walmart, Amazon, and some other sites years ago. And for some reason, in my mind, I flipped that and was like, I want to, can I get on the other side of this and get some of this money? Wait a minute. Okay. Like I'm buying all these products online. I want to, can I get some of this pack? So I started out with my very first e-commerce store, which was a jewelry, fast fashion jewelry store.

I started out actually selling physical products. So I was actually, you know, having them shipped to me and repackaging them and all that kind of stuff. And then over time, Oh God, I discovered drop shipping. And I just went from there. I retired my job, I think a year after I discovered all of this and went for it and never looked back.

I'm not going to say it was perfect. But I never looked back and I built from there. So that's kinda my beginning. 

Joseph: [00:08:45] One thing that I'm, that I'm wondering about. So with, uh, a position like payroll analyst, that's a level of specificity that I'm not qualified to hold, like you're here doing this podcast.

Luckily I have the freedom to guide the conversation in however, I, so choose kind of like what I'm doing right now, not to get too meta about it, but over the course of like a, of a 40 hour shift, you're for three, you know, you drive her like three, six, nine to  like 18 hours a commuting time to invest into this.

Like, what does payroll do for that amount of time?

Dallas Gordon: [00:09:19] Is crunching numbers is making sure people get paid. 

Joseph: [00:09:23] That's important. Yeah. Yeah. Definitely. The town of jewel legitimize it. 

Dallas Gordon: [00:09:28] Yeah. One of the most important jobs in the company, because you know, the company owner wants you to get it right. Because they don't want to overpay people.

Right. And then the people who work there want you to get it right? Cause they don't want to be underpaid. So you have a very, very important job, which leaves room for very little error. Um, you have to be up when like the payroll laws and different things like that as well, to make sure that the company is complying with those.

So very interesting position, very detailed position, um, and important, you know.

Joseph: [00:10:02] And then one thing that I tend to ask whenever we hear about what people were doing prior to e-commerce is if there were, as there was a skill set or a particular one particular skill, even that you had developed from that when they came with you.

Now, my, my imagination tells me that you had these skills, which got you the job in the first place, but I was wondering what, uh, takeaway did come with you when you got into e-commerce?

Dallas Gordon: [00:10:25] The detail, how to manage money, you know, knowing how to work with different personalities as well has helped me to, you know, first be my own customer service and then be able to hire an amazing team.

But I would say the most, I would say the biggest takeaway would be the attention to detail. I don't, I don't, I take pride in that. I can put products into people's hands with little, to no mistakes, you know, I'm very Farrow. Okay. Checking my inventory, checking my money, making sure that everything adds up properly, then nothing is broken or damaged.

And I'm very thorough when it comes to managing people as well, so that I can also have them to also adapt to my models. You know what I believe, you know, it's important that as business owners, because you know, nobody's going to care about your business. Like you care about your business. So then you start to bring in other people we want to successfully be able to, to a certain degree, be able to duplicate yourself in them.

And for them to provide them, your customers with the same experience. So I feel like having that job like that and really going through that career really set me up for success with being able to do this on my own.

Joseph: [00:11:49] You know, one thing that just came out in the news is that the CEO of Amazon, Jeff Bezos, he's stepping down and he's got somebody else to take over.

So regardless of like our, our, our, the kind of drop shipping stores and the e-commerce stores that we talk about here, or if you're one of the, the Goliath, that's something that I didn't really think too much about before getting to the e-commerce the important it's, it's a it's, uh, it's across all the business, but the importance of being able to train people to see things the way I see them, uh, to do things the way I do them, because my business is an imprintation of.

What I do. So I'm, I'm wondering about that. I have, uh, have you encountered any, is there anything that's was like surprisingly easy or are there any challenges and, uh, getting people to kind of like see things through your, through your vision or through your filter? 

Dallas Gordon: [00:12:33] Yes. It's actually challenging. It hasn't been easy, you know, because you have to actually, I mean, just like you would hire for a job, right?

Um, you have to weed through the people who are just there to just get the money and get a crack. They aren't invested at all in your vision. They aren't passionate about the same things that you're passionate about. So that's where those skills come in, because you have to take the information through the interview process.

Let's just say, you're building your team. You have to take your time to really go through each of those people to get those people who are willing to be more vested, you know, in your mission and your vision or your passion for your business. And not just there, just to collect a check, you know, It can be challenging on the opposite side of that too.

Joseph: [00:13:21] One thing that I remember was a previous network that I was doing editing for. And I was like, uh, if something had to be done at midnight, I would, I would do it. I wasn't, it wasn't paid particularly well. It was like one of those, like sweat equity businesses, it might take away from that is, it is also important for employees and for people who are looking to find positions to know that if they're going to really go that extra mile and like spend as much energy as they can on it.

And then some, um, that they're spending in the right place. So what do you do to make sure that, you know, when you have the right people, um, that they want to stay and that they're going to be loyal to you? 

Dallas Gordon: [00:13:57] I treat them well. Okay. And I try to ask the right questions up front, you know, like you can ask questions like.

What is your goal for yourself? You know, over the next five to 10 years, what do you see yourself doing five years from now? Um, why did you leave your last company? Why are you excited about getting this position? What do you think you could offer this company? What can you add to this position? How can you help us?

Right. And I just feel like certain questions will tell you, in most cases, why the person left the last job and where they see themselves some years from now. So you can kind of get an idea, you know, where the person wants to go. Um, I know with so-so, I have a very amazing assistant now and I had to recently hire her and I've gone through a really, really long hiring process to get a new, permanent assistant.

And it was between her and, um, who was very young compared to the other lady that I was interviewing. And what I was kind of weighing was, you know, this older lady was really seen to be better in hand in this job. Whereas the younger who's my now assistant has like college degree. She she's young, she's a nomad, she's living abroad.

She's lived a few different places. So in my mind, okay. As a business owner, I'm thinking this young girl has all the goods, but is she going to bounce around a lot? You know, am I going to take her through this interview process and spend my time training her? And then she leaves me one day. So I really had to go through all those questions with her to really kind of see what her goals were.

She had already done the bouncing around things and realize it didn't work for her. So she was looking more. So for a position that she could grow with that would fit her lifestyle. And then the pieces kind of. Came together a little better for me and feeling more comfortable with hiring her. Right. And I still can't tell the future, but I feel like it's questions like that and opening up certain conversations that can help protect you from the door. 

Joseph: [00:16:04] And I think the, the, the line of work also informs a lot of change and a lot of evolution. It's not like I I'm trying to, I was thinking like a factory job. Um, I assume it's just like a remote only work these days. What would be like the equivalent of doing that digitally? So I think for someone with that mindset, it is, especially at that age as well, it's chasing after the change.

And so if that change comes within the company, then it's a matter of like what tools and what training that she has to then, uh, to, uh, uh, to adapt to that and to take on that challenge. So it will be something that you sounds like a good fit for. 

Dallas Gordon: [00:16:35] Yeah. I mean, definitely making space for people to grow as well.

Like how do you treat your people? Are you really making space for them to grow in your company? And if you're not interested in that, then they may have to go somewhere else and find that, you know, somewhere else, you know.

Joseph: [00:16:54] I wanna shift gears. I wanted to ask you about a subscription boxes. Cause I know that's something that you're big into right now, but before I do, there was one other note that I had taken down that I just wanted to point out for a second, because you were saying that like you were shopping online at Walmart and online on Amazon and you said, well, why I want to get in on this?

And the part that I'm wondering about is like, was it really the Goliath that were the inspiration or did you also see a lot of smaller businesses and think, Oh, I, I see these people, I can. These are kind of like, this is the level that I can, that I can shoot for now to be fair. I will say that like, you know, when I was growing up, I was watching like comedians and like HBO or nice people, not right away, but like I was, you know, watching comedians on TV and you think, okay, that's them at the highest scale, that's the inspiration to want to get into it so I can totally understand, but I just wanted to get a little more clarity on that.

Dallas Gordon: [00:17:50] Yeah. I mean, at first, because those were the businesses that I was shopping every day. I was observing those businesses. Um, back then, I wasn't shopping a whole lot of smaller businesses online back then. I was more so going, reaching for the bigger companies. Right. Um, and so the kind of person I am, I kind of observe everything.

Okay. So I'm always, my mind is always taken when I see someone else doing something, I might know how they do that and just have one of those minds. But I will tell you this though. The Walmart thing, the Amazon thing was the first thing that kind of caught my attention. Once I started looking into it, I started finding all kinds of small businesses that were doing it as well.

So it's kind of like, once it caught my attention, then I was like, okay, let me see what else is out. You see what I'm saying? 

Joseph: [00:18:39] Yeah. Because once you observe it somewhere, then that pattern starts to manifest in other places, too.

Dallas Gordon: [00:18:44] Right. So then I started finding all kinds of small businesses that were doing this.

So that was just like an open door for me to start investigating and just see what else was out there. Um, so yes. 

Joseph: [00:18:56] Okay. Yeah. I just wanted to get that one out of my system. All right. So tell me about a subscription boxes. I think this is the first time that we've had the chance to talk to somebody who is, um, uh, I want to find another way of saying big on, cause it was, it was like a hundred thousand words that could work.

And I couldn't think of a single one. Uh, gosh, darn one of them anyways. So how you, how you got into these what's going on with them right now and for people, you know, on a  like country, which is, you know, where Ecomonics is really based out of. A lot of our guys are, they're doing the drop shipping thing.

We're always on the lookout for other things that we can do. So take it away. 

Dallas Gordon: [00:19:32] Okay, right. So in October last year, of course the pandemic was full on. I was actually supposed to start another subscription box and that one was for e-com store owners and resellers. And my idea was going to be, and somebody is going to hear this and somebody is going to take this.

Because I already started another thing. Okay. But where I was going to do was I was going to put products in a box, um, which were going to be products that I was testing from different suppliers. I have a lot of great relationships that I've built with different suppliers. So I was going to use that box to feature different suppliers, to store owners so that they could feel comfortable buying from them.

So they could have the products put in hand where they could buy from them because you know, a lot of us in the e-commerce space, one of our biggest issues is low quality products. Something being shipped to a customer that isn't the quality we want. We're not really sure who to trust when it comes to suppliers, especially buying out of our country.

Things like that can be very uncomfortable for us. So I decided to come up with a subscription box idea while a lot of the people that I was working with were kind of having this scare because of the pandemic. And a lot of my suppliers who are going to be featured in the back, started falling through and I realized, you know what?

This might not be the best idea. So what I simply did was to reach back for an old idea I had, which was to start a subscription box for journal lovers. People who love to plan people who love office supplies. And so I launched first a store, you know, a Shopify store selling products for woman who loved to journal, use planners, use office blasts, and it really took off.

So the store was probably started, um, like July 2020. And then by October, I was ready to launch my subscription boxes. I had built that audience up of these women who were like fanatics over this stuff. And so I launched the box, it's called the journal junk box and it goes out every month. It has eight to 10 items in it, sourced all over the world for people who love to write people who love to use office supplies, people who love to journal.

And the funny thing about it is, is they, I had this idea years ago was just too scared to do it because I thought nobody would want it. However, I stumbled across a huge fanatic fanatic group of people who are obsessed with these items. Okay. Way more obsessed than I am. So the business has just grown so fast.

I started with 30 subscribers in. Um, October 35 subscribers, it's grown already to almost 300 and that's just a few moms. And, and you know, of course I feel that I have a lot of experience with this. I've been doing this for 10 plus years. So yes, my experience has helped me with marketing, with knowing exactly what people want, market research, things like that.

So all the years of being in business has helped me to grow this business so fast, but this is monthly subscriptions that comment to me every month, hundreds of them. So this has been a pandemic built business like, Oh, what's a pandemic. I can't start a new business. Well, hello. I have. And a lot of other people have too.

So that's just a little spill about that. 

Joseph: [00:22:57] Well, I will say that I am, I don't know. I would have to like. See, just how fanatical is some of these, uh, some of your customers are, but I will say that I am a dedicated, a note taker and journal taker. Uh, I have, I have like any number of different and notepads and she's each one with like different tasks.

Like one of them is like my sacred book of tasks that like what I have my daily agenda. I've been doing that for seven years. Um, I have a notepad right here. I take down notes as I'm listening to people. So I can, like, there was, I mean, there's catharsis to, to physically writing things down. I think it's more, um, uh, effective to do at night.

Then look at the phone because then we don't have to have the blue screen glaring in our face. So it helps winding things down. It's satisfying to like cross things off. So I, I get to, I get the obsession. So sorry. And forgive me if, uh, if this was a point that you had brought up, do you remember what it was specifically about, uh, journaling and note-taking that made that one stand out?

Dallas Gordon: [00:23:54] I don't know. I've always like to journal. Um, it's kind of like my thing, and I've always purchased more journals and I can handle. Okay. Like, so, you know, I just like to have something right. You know, the general journals can be therapeutic. Um, my journal has brought me through lots of things over the years.

Um, so I knew I loved it. I don't know that I could be considered a fanatic, like some of my customers. Okay. But definitely almost there. I thought that for some reason, you know, sometimes it's just the hunch for you. It was just like a hunch for me back then. Like, I wonder what was another one of those? I wonder what would happen if, and it was one of those things that I didn't move forward on because of fear, because of fear that no one would want this.

You know, and I wish I moved on and sooner, but it's all good that it's happened now, you know? Um, so that was just kind of a hunch I had and also something that I also love to do as well. 

Joseph: [00:24:53] And I also think too that one of the things that we, we, we do talk about, um, uh, on the show, one of the thing, some of the stuff that I've been a mentor on specifically is that there are a certain product lines that are just not very wise to get into it, especially for people who are just starting off, like stuff that you have to rub on your face or eat.

Not the best thing to start from the beginning. Um, we've talked about jewelry, how, like, depending on shipping, some jewelry can shatter on delivery. Uh, really necklaces are really easy to just kind of like pack up and they're safe to send. So once you start like churning out a lot of those options, um, notepads, pens, papers, a lot of that stuff is pretty resilient.

And I would say like, it's, it's not something that I'm concerned about that if the pen might break, I guess, but I mean the paper shows up paper, still paper. 

Yeah. Pretty sturdy stuff. I mean, 

Dallas Gordon: [00:25:47] I have an amazing, amazing customer base. They are so amazing. They very rarely complained about anything they're apologizing when they need to.

But very rarely does anything go wrong with books, you know? Like they make sure you package them properly. If some of the books are draft shipped directly from the printer. Um, and they package it properly so long as your packages and tax, normally a book and a pen in a bubble rent pack is fine, you know, not a lot of issues.

So that's, I feel like it's a good niche to get into where you won't have a whole lot of issues and stuff, breaking stuff, stuff coming apart, you know? So, yeah, you're right about that. 

Joseph: [00:26:27] Yeah. And I gotta, I gotta go to tell you too, why there, uh, why they're apologizing so much because we're talking about people who like, you know, like us, like we're writing things down constantly, which means we're constantly introspective.

So that self-awareness lends itself to like, Oh, I'm really sorry to be a squeaky wheel. 

Dallas Gordon: [00:26:44] Very, you know, self-aware individuals, you know, so that's a blessing. I guess I have a couple more, I guess, um, format or like function questions about this. So one of them is that they're coming from multiple sources.

Joseph: [00:26:55] So I figured that there's gotta be a central point from the new pack. Does it, is this going on, uh, is it being delivered to your place, so you package it and send it out? 

Dallas Gordon: [00:27:04] Yes. So everything is sent here and I'm really looking forward to once everything opens again, getting my own space away from my home space, because it's getting a little crazy.

Um, thank God we do have the space to handle it now, but eventually, you know, I'm going to need to move it. Um, so everything is being sourced and delivered here from all over the place. And then from that myself and my family, we package everything. We assembled the boxes, you know, put crinkle paper and all the packaging inside of the boxes and, you know, put it all together.

And then ups comes and picks it up from my doorstep every month. 

Joseph: [00:27:42] Actually, that was one of the questions that I had written down a play in advance was about, uh, having your, your family help you out with the business. So, um, I mean, in terms of the specific tasks, you know, they're, they're helping you, the packing these things up, but, uh, overall, can you speak to how you find a good balance between your family relationship and your business and, and the blending of these two?

Dallas Gordon: [00:28:03] I don't know that I can call a balance. I would say that it's a work in progress, uh, with me with balance, I would say.

Joseph: [00:28:14] Your house is like an entire society kept into one building. Right? You got your education Institute. You got, yeah.

Dallas Gordon: [00:28:21] I would say that everyone in the house has a business except for like the youngest ones.

Cause they're like just coming out of toddler age. I mean you're young five and seven. My son is 18. Now he has his own businesses. My husband has his own businesses. I'm a mom she fills in and she helps out as much as she possibly can because we both have businesses running here. Um, so the family is used to it because the kids have been raised into it.

So it's almost like we teach them what we know and then they just fall in and help. My son pretty much has a full time job with me. So a lot of the management with products that come in, he counts them. He checks them for damages. Um, he's the one that keeps inventory of what we need. Um, he has a full time position with it.

Um, so that's really his first real job. You know, type thing. So I guess when you, this is what you do, it becomes your shoe, it just becomes your life. And your kids know you as this business owner. And yes, we have boundaries that we set and we have dedicated family time. So it's not seven days a week.

We're cracking the whip, you know, 24 hours a day. Oh no, don't lay down. You better work. Like we have dedicated days for work and then dedicated days of rest and hours that we rest and that we don't drag the kids into work, but those kids know, okay, that around the 28th of the month, we packed boxes, what we do within pull your sleeves up, let's get in here and we incentivize them for their house.

So they look forward to helping because they're being taught a really, really good work ethic from a young age and my girls are younger. So their attention span is a little, you know, and you gotta make, you got to allow for that. You know, they'll help out as much as they can. And then they'll run off and play fine.

Now, my son, on the other hand, he's a young man, so he's held to a greater responsibility for his job. And, um, so he has to fill in a lot more than them, but it's almost like it just becomes a pulp, a part of your culture, a part of your family. You're raising it. Just like when I was young, I was raised in a family business.

My parents were pastors. They had a church, so it was no option. It was like me and my brother were used to them running that business and us being involved as a family. And as a family from childhood, we just all had our roles and we all took the responsibility to grow the family business. And it's kind of the same vibe happening here.

I'm just probably, maybe not as hard as I could be on my kids, but. You know, they're learning from young. 

Joseph: [00:31:02] Yeah. That's a, that's a great insight. It's, how's the best way that I can say this. The house is in influencing the culture to it. And, uh, as a, as your children are being raised through it, that they're, that they're, that they're seeing really like a lot of what your world has to offer.

And it reminds me of just like, you know, growing up, uh, and my own parents, uh, you know, with my family is, um, and my dad, he worked, he was a, he was a truck driver for the school board. So he was, uh, all day, uh, delivering, uh, textbooks and supplies. Um, my mom at first couple of years, she was around, but then, uh, she had to pick up a job as well because in Canada it's expensive to live here.

And now of course, my brother and I, we would go to school. And what we found was, you know, and this really, this is by the way, this is like the, really, the first time that I think at about this, just listening to what you're saying is that the house didn't have much of a culture to it. Uh, we had our, you know, we had our own individual.

Culture is, which was that ever we would do on our respective computers. But, um, as a family unit, there were holidays. We would go on vacations. But overall, other than that, really like whatever our influences one were all external. And that's not what I, that's not the vibe that I'm getting from you. What I'm getting from you is that there is a lot of internal influence and a lot of like guidance and showing, uh, you know, your, your show then what is your way, maybe they'll keep on with it.

Maybe they'll, they'll find a different route to go. And the only, the only reason why I say that is because, you know, my dad had very, um, specific expectations for me, not so much in like in work, other than me to make money. Uh, so, you know, as long as I covered that, he was, he was happy, but he also expected me to be a driver too, because he was a driver.

And in addition to some visibility issues that I have, and as well as the fact that I just do not want to get in a car whatsoever, I definitely like took that influence. And then I repelled from it. I kinda like I backed away from it. Um, and I'm wondering if you've seen any signs of that. Like if not, not, not out of like rebelliousness or anything like that, but if you're, and if anyone in your family or like developing their own interest path and using you as a comparison, there is actually going to reflect and enhance some, uh, different paths they want to take. 

Dallas Gordon: [00:33:19] I was like that, 

Joseph: [00:33:20] Oh yeah. Okay. 

Dallas Gordon: [00:33:23] Um, I was a little rebellious. I'm gonna use the word cause that's what I want. 

Joseph: [00:33:27] I didn't wanna call your kids rebels. And I'll let you do that. 

Dallas Gordon: [00:33:32] Call me out first. I was a rebel growing  up. Um, and I fought against a lot of the things that were going on and it was just because a lot of it was just so forced and it was just no real space for me to kind of do me sometimes.

Um, and I think that we are raised by people who are doing the best they can with the information they have and then we become those people. And so I have so much grace in my heart from my parents now that I'm a parent and I'm like, wow, I see what you were trying to do with me or what you did with me.

And this is how it's impacted me. Where you didn't just sat me out, loose out there to figure it out on my own. You actually let me out there with these great tools for me to be able to use in my own way. So I think that because of the lessons I've learned in the way that my parents raised me, I'm we make more space for our kids to be able to also explore.

So like my son, yes, he runs my business cause he needs a job. Right? However, he has his own businesses and he's in the absolute best place to learn. He's plugged into my school, the whole nine and he takes the courses and he has such a great spirit about it because it's not a lemme change to the desk thing.

You gotta be me. You gotta be who I am. No, that was done to me. So I refused to do that to my kids. It's more of a, let me show you. What's possible. Let me help you learn through my company. You know, to help you be great at what you're doing. So he's been able to also branch out. He has a YouTube channel.

He's a gamer using a lot of these things that he's learned with me to be able to grow his own. And I'm not standing in the way of that now. Yes. I want my kids to help me to run our businesses and stuff, but they're once a find their own way at some point with something. And I want to encourage that. I want to make space for that.

Um, so I don't have a lot of that with my kids. Thank God. I don't have a lot oflike, I don't want to, not really because they are grateful to be a part of the journey because they feel like they were a part of something. Great. And I talked to a lot of people that say they have problems with their kids, and I ask them, are you really bringing them into this to show them the picture?

You know, are you showing them like, I will open my phone and I will show my kids reviews. Of the people who got boxes, uh, for Christmas, who, because of quarantine or whatever, social distance, and they couldn't see their kids. And so when they got this box on their doorstep for Christmas, and that was the only thing sitting there, right.

It moved them, you know, I mean, there's one lady, her child is I think dealing with a disorder and this box has calmed her child. It's just a lot of stories that come in and I showed them this, do you see what we're doing for people? This is all this packaging we're doing. Do you see what it, how it's making them feel?

And they are so touched by that. Like, so I just feel like allowing your family to see the bigger picture and bringing them and making them a part of your journey, they can feel when they're a part or whether or not they're just that extra person during the work. There's a difference there you know. 

Joseph: [00:36:58] And, and I think it's important too, that like judging by the sounds of it.

When it's packing day, you're right in there with them too. So sound like you've delegated so that you can, uh, you watch something on TV right in there. And it's about, and the, and the, and the key phrase that I like to think here is it's about a lateral move versus a, a vertical. So in that same way, like with my parents is that I want to say too, I love my parents.

I really do. And sometimes I, I have this like pontification where I wonder if I had to change any variables. If I ever lived this life over, I would change this. I would get more into smash brothers, do this, do that. But I wouldn't change my parents for a world for the world. They would be, they would be something that I would absolutely be honored to be their son again.

And, and what they showed me in this life is that. You know, they, they, they worked hard. They, uh, they, they became homeowners and they've had a, a lifetime of duty and responsibility. Uh, even, even to this day, they still have their responsibilities. And so for me, the reason why I use the word lateral is because, well, I'm gonna succeed.

I'm gonna do it in my own way. I'm going to, I want to, I wanted to prove to my parents is that the structure that showed them the way is still around and it's still valid, but to also show them that there are other paths to take. And I think that was the main, the main, really the main disconnect between like, um, my parents' generation and ours coming up is that there is there, there is a path and it's fine.

We're not trying to smash that with a hammer. We're just trying to say, look, some people don't fit there. We got to go do something. 

Dallas Gordon: [00:38:28] Yeah. And I mean, if your child does say to you, you know, I love this company or I love what you do, but I really want to take that way. Like, can you make space for that? You know, can you say, okay, like, let's see, let's explore that.

Let's see where this goes. Can you make space for that? No. And your kids know when you really and truly do. And when you're just like, not feeling it, they know the difference. 

Joseph: [00:38:53] Yeah. They're there. You can't get intuition like a, like a child intuition. There's nothing like that. 

Dallas Gordon: [00:38:59] Okay. No names, no stories with kids.

You know, my daughter says, mom, are you okay today? And I said, mom, and I'm like, well. You know, cause we want to make our kids think it's a perfection. It's not all the time. Like sometimes you need to tell them, like, I will be honest. I'm not having the best day. Not in the best mood. I probably need to take it to the couch for today.

Get your own cookies. Okay.

You know, am I, my, my children are just as old as they can be. No problem, mom, you just kick your feet up. You just relax. We will handle the cookies. Okay. Your kids need to see that side of you need to see that everything's just not perfect with me because I'm an adult. I have my days and it's okay to be transparent that this isn't perfect.

You know? And I think that helps too. 

Joseph: [00:39:57] I think it's a, it's a, it's a great takeaway. Just to show what a. What a home is capable of. Um, because yeah, it's, you know, it's got your living rooms, get your beds and laundry and all that, but it can also be a world within a world too, because, uh, I remember one thing that I like to talk about a lot is like, my mindset expands as I've hit certain milestones, like my going to elementary school, the idea of like walking to school was terrifying because my role is very small.

And so when you, when you show people what the world is capable of in your own home, I mean, that's, that's an amazing thing. So that's something I would look forward to, uh, be able to impart onto my kid that that doesn't exist yet, but, you know, yeah. Yeah.

So within all of the, the talk about, um, the subscription boxes, it wasn't a specific scenario that I know that you've talked about. And again, I'm pretty sure this is on YouTube. So forgive me if it was like. Somewhere else, but how like sellers will, um, end up with a bunch of stock on hand, uh, and they're having a hard time selling it.

You have some insights into how to get this product moving. So can you share those insights with us? 

Dallas Gordon: [00:41:08] Yes, absolutely. So do you want me to answer specifically for subscription boxes or just products in general that you might have left or?

Joseph: [00:41:17] Well, I, I guess when I wrote this question, it was more specifically for, um, like products in general, but if there's an answer for both, let's get them both.

Dallas Gordon: [00:41:25] Okay. So I also do sell products in general. Um, and what I will say is that, and it's a good problem to have, because I really know my market and from experience, I do a lot of research, um, and I have some videos we can, uh, YouTube, I have some videos on how to do different things if anyone's interested in checking that out.

But I do some real detailed research. I mean, now I really know my market, but up in town, really getting to know my market. I do some real dedicated research on figuring out what products okay. Are going to do well with them. And I'm talking deep, I'm talking like I'm in the communities with the planners.

Okay. I'm buying the courses that they buy, um, you know, shopping the store, I'm browsing the stores that they, that they, that they browse. I'm reading the magazines that they read. You know, I'm testing out little machines that they use to craft my, like I'm getting in their whole mentality in their hole.

And I'm almost like becoming my customer so that I can really understand them and what they need and what they want. And so I don't because of that. And a lot of people don't take time to do that kind of research. So because of that, I have very little inventory that doesn't move. Okay. But there are things that you can do with your inventory, um, that doesn't move.

Like you can always sell one of marketplace. Okay, your leftover inventory. Uh, you can put it into Amazon FBA. You can do E-bay as well. And there are se there are so many marketplaces out there. They already have the traffic, um, going for themselves that can help you out to push that inventory out. Uh, you could run a sale, a massive limited time sale on your store, and you can Mark that inventory down between certain hours interests me.

Okay. When people see those prices come down, they're ready to buy. Okay. That's another thing. Another thing that I've done, that's worked really, really well for me, um, with my box, uh, audience and which is also my store audience. Cause the box is just kind of came out of the store. It's a sister company to the store.

So if you know about, or you know about the box and vice versa, what I've done is I've created a community for my VIP shoppers. So a lot of people, when they have an e-commerce store, a business, they think, you know what, let me go and create a Facebook group to try to get shoppers. I don't do it that way.

I create a Facebook group community that is special just for my VIP shoppers. So once you've spent money with me, you go into a group. This group is on fire for the store because they've experienced the product. You know, whether it's the box or whether it's just a product from the store, they've experienced us.

So when I have products that I feel like might be lingering a little too long, I do VIP sales in the group, whether accurately a Facebook event and they can just comment soul inside of the event. Or sometimes I do live. They love when I go live and I sell all of the items live. So that's another method works like a charm.

I'm talking, you sit for two, three hours. You can make thousands of dollars and just a couple hours just being face-to-face with your back with your buyers. And I give them special coupon codes and special gifts that go with their orders when they shop. Um, and another way is bundles. So how can you bundle your products and make it more attractive?

Sometimes the product by itself, it isn't selling because it's just not strong enough by itself. But if you can create a bundle with that product and some other products that your customer might need, right. In relationship with that product, you have yourself a good, you know, a good sale and holidays are great times to do bundles.

So like for instance, Valentine's day, I'm not doing anything for that, but I know a lot of my clients and stuff are where can you come up with a special Valentine's day package whereby it has hearts on the outside. And it's just, you know, maybe it has rapping over the items that's holiday, or let's just say you're drop shipping.

Okay. It can still be a Valentine's day bundle, right? You bundle some items together from the same store, so that they're all drafted from the same place and the seller can actually put them together. And you just call that your Valentine's day deal. So bundles work really, really well over holidays. And they're a great way of getting rid of inventory.

I mean, of course, with drop shipping, you wouldn't be getting rid of anything, but it would be some ideas of some things that work for really moving products and making you some great money with your store. So those are some methods that have really worked well for me. You can also sell to other sellers.

Lots buy and sell groups where sellers are looking to buy products off of other sellers, you know, because they are looking for specific products. Are they looking to sack their stores? That's a great way. The marketplace. Okay. We could go all day. Let me stop. 

Joseph: [00:46:34] Well, I I'll, uh, w the one that stuck out to me was cause you were talking about live and it just made me think like, Oh, so.

I, I, I just go onto like a Facebook live and I'm just like people entering the chat or having a conversation. Like it's, it sounds very like old school, like just closing, closing deals one at a time. Can you just let me know exactly what goes on there? 

Dallas Gordon: [00:46:54] So I'm sure you heard, I don't know if you've heard of this movement, comments sold.

There's actually an app called comment sold. So, so basically, yeah, it's a live sale that you do, and everybody attends at a certain time. You let them know when you're going to be live for me, it's easier to do because I'm only doing it with my shoppers. People who have shopped with me before. Right? So everybody turns up to this lab.

You label all your products, you get them ready, everything's priced and you show them on camera. What you have. And you say, if you want this comment, let's just say, it's an animal print pen. You might say, comment, animal print. And how many you want of this? This is, this is however much this costs. Right.

And for my VIP's, I'll say you all get this pin at 40% off if you shop. So you're pretty much just holding up, you know, all the items from your store, you're showing them to your viewers because people like it and it creates excitement and urgency. Like, Oh my God, if I don't buy it now, um, I've been, um, actually, um, basically played at my own game.

I've been on other people's lives sales and I become the customer very quick. Oh my God. Yes. Yes, yes. And I've ended up with so much stuff delivered to my house that I don't need. So those labs sales are very addictive. So you just go back to the comments after you're done and you, you know, you go through, you check off what people want, you invoice them and all that kind of stuff.

Or you can use an app such as comments sold where people have to register first, they named their, you know, their email address and they go through the app and they pay for everything and then you ship everything out. So I'm very popular way to sound. I just don't have as much time as some people to do it, but when I do, I always make out really well.

And it's a great way to clear your inventory. Yeah. 

Joseph: [00:48:37] The, the through line that I've picked up, um, over the course of this is how important it is that, you know, each individual person that is a part of your customer base is, is, is given their do, is given the respect that they deserve. And you understand where they're shopping, you understand what are their needs.

Uh, cause one of the terms that we we do tend to use is the customer avatar, where you see, like, you understand, like, what are the rules of this, of this person? And what you do is that you basically like embody the avatar to the point where you're putting yourself in that position to do, to do the research from that level of, uh, I don't know if it's a meticulousness, but I'm hoping it's meticulous because that is way better.

But I don't know. I think I might've just made that a word. That's fantastic. So then you bring those over to the live and these people, they really know you and they really trust you. And that's one of the things that's key to sales is you gotta, you gotta trust the seller. 

Dallas Gordon: [00:49:26] Right. Absolutely. And it builds that across because you know, I'm in that group and I'm treating them just like VIP's and I'm really pouring love on them and, you know, thanking them for shopping and I'm giving them special perks.

And they're the first to know about sales. So it's, it's first-class treatment, you know, once I chat with this store, I've got VIP access and it's just a whole community around it. So really excited to support you. And to be a part of your growth, they get invested in you growing. 

Joseph: [00:49:55] There's some like unusual products that you've sold to, uh, to just talking about a specificity, like all true, a niche products, like a cow and chicken feeders, aquarium equipment, uh, novelty toys, like fake boop and fart sprays, molding clay.

There was a, there was a couple of other ones too. And I, and I, and I get the sense, the reason why you can make these work is because you really understand who you're selling to and what is making these products work. But I think for, for people who are listening to this, and they're trying to look for products that are like niche, but still with somewhat, somewhat general, what is it exactly about these ultra niche products that you've been, what is it about them that makes them work?

Or what has it been you've been able to do to make them work? 

Dallas Gordon: [00:50:36] Well, it's really not me. It's them. It's the passion behind it. That's what makes it work. That's what makes niche so much more easier, you know, to succeed in versus general because. When you have a niche, it becomes easier to sell something. So like, to give you an example, there's a community for people who love octopuses.

Okay. I mean, fanatics, like they love the animal. Like anything that they see that has an octopus on it, they're buying it. These people have thousands of dollars worth of art with Aquaplus as they give to causes for saving the Africa, see these people like love them. Right? So these people are passionate about this thing.

So if you put a product in front of them, that has that thing, they're just going to go nuts for that product. And that's what makes it sound well. So, um, I just feel like. Anytime you can narrow down what you sound to a specific audience and just not be afraid to do that. That doesn't mean that other people outside of that niche, won't still purchase from you.

It just makes the conversation that you have between yourself and that person, which is the marketing, which is how you speak, right? How you court them, how you date them, which marketing is basically dating. Okay. It's a relationship. It's not just the one time that you, boom, put your ad out there and somebody sees it in there.

And know it's an ongoing thing that you do. It's a relationship that you cultivate with your customers right over time. And if you can put a specific message out there to a specific person, okay, that's going to increase the chances that they're going to listen and actually take action on that message.

But if you're just talking to everybody all the time, because you're selling a bunch of general products, it just makes it harder for you. To really scale that to really succeed. It's not impossible. It just makes it harder. We're not Walmart because you said earlier, right? Okay. They can sell whatever they want.

They've made a name for themselves, but the average e-commerce store, a business owner is a small business owner. Most people haven't heard your name yet. We've got to make your Mark somewhere when it just makes your marketing more challenging when you don't know who you're talking to.

Joseph: [00:52:53] Uh, one thing that, uh, I want to say about Walmart, and maybe you can correct the record on this, but I do think that there is a certain limitation to what they sell, because whatever they sell, they have to sell.

At scale. So with a, with a lot of e-commerce stores is that we look for products that these stores won't carry, uh, because maybe there's just not enough of an interest in them, or there's not enough energy to put into marketing them. So I think there is a drop-off point where eventually Walmart won't carry something that's like too specific.

And another example of this too, is like staples. I do like go into staples cause they haven't kind of like a supply and supply nerd. And one thing that I was looking for was like a stand for my tablet. And they had once to him, they're like one single box left. Um, and it wasn't very good. So I didn't have an order much more specific one online.

I go online. There's thousands of different stands for it. So I'm not sure exactly how to frame it as a question, but I'm just wondering if you've seen, um, the, the Goliath, the limitations to what they can sell in specific. 

Dallas Gordon: [00:53:53] Well, no, the reason no is because Walmart has become nothing but a marketplace now similar to Amazon it's made up of us.

So, I don't know, you know, if everybody's, but they've gotten hip. They understand that they can't do it all. They're not going to be able to do everything. So they let us come in and get a piece of like, I'm a Walmart seller as well. So, um, you gotta have at least 10 items in stock to sell, you know, with Walmart and they, they have very tight shipping deadlines.

So I use it. That's another to answer the previous question. That's another way that I get rid of inventory quickly is by selling it there. Right. Um, but what I'm saying is, is that these big time stores, these big box stores have gotten hit. They know that they can't do it alone. So it's, all of them are marketplaces, whatever, have all kinds of sellers that are filling in the gap with some of these more specific products so that they can do it all because they know they can't do it all by themselves.

So, um, yeah, you can go to Walmart and you can find some of the most specific things. That you wouldn't think you would find because there are all kinds of little sellers, it's like a city of sellers, you know, covering those bases. 

Joseph: [00:55:05] That's true. I will say that like from Walmart and specifically, or in staples too, I was thinking of like what they would have in the physical locations.

But the, well, you know, we're talking about the physical here we are, this is an e-commerce platform.

Dallas Gordon: [00:55:18] The physical you're right. Like, especially now too, during the pandemic, less people are shopping at stores. More people are online. So these stores are not wasting their time, staffing their stores with certain stuff.

They're taking the most popular things. And that's what they're sacking the stuff it's not, it's just goes online. I noticed that during Christmas, this past Christmas, I was like disgusted. Putting on my mask, going out, trying to look for anything. Nothing was out there. Nothing was out there. It was sad what was out there.

But if I were a brick and mortar or a big box store too, I would do the same thing. Like put your inventory where the people are, which is one line. So I can get what you're saying. Like right now you're going to get way more variety. If you shop online, go into the store, you're not guaranteed to find anything.

Joseph: [00:56:01] Right. Yeah. Okay. That, that definitely clears it up. Well, uh, so I'm just checking the time here, but we've basically hit an hour and a as is my goal is to always run out of time, whenever to run out of questions and I have certainly not run out of questions. So if it's cool with you, uh, so we're gonna, we're gonna decompress.

We're just going like, um, uh, shoot the breeze a little bit, because I know that, uh, you Dallas, you have a spiritual side too. So for our listeners who like, you don't mind the spiritual, so you can actually go, you know, thanks for listening, take care. But for everybody else, I love having these conversations because.

Not just to like to go off into woo-hoo territory, but to understand why even this is an important part of, of selling. So, um, what I'm wondering is with your, with your spiritual background, is that, has that informed or guided you in any way in how you're shaping your business?

Dallas Gordon: [00:56:52] A hundred percent, a hundred.

And if I could give a higher percentage, yes. Um, I don't do anything without cultivating and nourishing and spending time with that part of myself. Um, it has definitely guided me. And one thing I always saw, you know, my clients, cause I believe it's true for myself is, is that our results in the outer world is just a mirror of the soul.

It's a mirror of the spirit. It's a mirror of your mental in what you got going on inside. So you can't expect to grow and project this amazing life on the outside. If you're inside, it's like this. You know why it's not getting enough balance. Um, it's not getting enough communication with your spiritual side.

Um, I believe it needs to happen from the inside. And then it projects out definitely has a major role, um, every single day in everything that I do and how I'm led in my business.

Joseph: [00:57:52] And then also the other thing that I'm wondering too, and this was the, uh, the, the doozy that I had, um, warn you about foreshadowed.

Yeah, foreshadowed CC. I'm like, uh, I'm a chronic editor, so I, you can see Helmick editing myself live anyways, for me, I'm, I'm, I've always been like a big guy, a fan of dreaming because it's a great way to have these connections to parts of the, of the, of the greater picture that don't exist in the, the world around us.

And it had this one dream where I met. Well God, and in an office. And then the broom was sky blue and it was very quick because you know, he's busy and he just checked in on me and he said, how you doing? And then there was a door opened behind him and beyond the door was a black was blackness. I couldn't say anything.

And which I interpreted as like the option to actually like check out here, so to speak. And I said, no, I'm good. I'm good. And he's like, all right, cool. Well, I don't remember him saying all right, cool. But that was the vibe I got. And it's been six years since I had that dream. And it still reminds me of like, you know, I want to be here.

And, and I appreciate being asked the question so that I could have the opportunity to answer it. And while dreaming is very specific to my brain psychology and how, like I'm wired, I'm wondering if, uh, if you've had any like pivotal times where the spiritual world really like got through to you and said something.

Dallas Gordon: [00:59:07] That's pretty deep.

Um, I am a vivid dreamer. Um, I dream all the time. And I have to say probably the loudest, the loudest, uh, voice, um, that I've heard was through my dad passing on. Um, and because he, he passed a few years ago is a very, in my mind it was an untimely passing. I felt like so soon because my kids, you know, were definitely so young then still are now, but be younger than, and just the year before we were like, all in Florida, we were all on vacation with him.

And so my, in my mind, he will, he'll be around to see this and that different milestones. And the next year he was just gone. So sometimes our, you know, communication sometimes, or, you know, the spirit world getting through to us can happen through events like that, because I feel like almost like I was sleeping prior to that.

It was like, I knew what I needed to do. I knew what I was capable of. I knew the impact that I was supposed to have. However, I didn't feel like it was mandatory for me to do anything with it because I had my whole support system. What else did I need? Um, how would you say having both of my parents always together, always this really strong family, always really strong support system.

So it was like you said, you were given an option, whether or not you wanted to say, you know, in the office or get off the boat. Right. I was like, I felt like I had options and I didn't need to do anything with these gifts at this moment because I was comfortable. So I felt like once that rug was pulled from under me and I looked at the person I loved and I saw that they were lifeless.

They weren't even the same person. Once their spirit was evicted to another place, it was like a major huge awakening for me that like, get on this now, now is the time you don't have, you don't, you don't have tomorrow. You only have today. So that plan around you only have this moment to do the most. You can with yourself and with other people you don't have years from now, you don't know that that doesn't exist yet in your life.

And every sense I have been to the best of my ability, living out loud, you know, every single day of my life, because that moves me. That's probably the loudest experience. And to me it felt like a dream. It was actually happening. Um, that's why that experience really woke me up. Got me vocal got me speaking, got me, reaching people, got me really serious about coaching and stock plan.

I was the one, a lot of like babysitting my gifts. 

Joseph: [01:02:07] Well, I'm, I'm sorry to hear about his passing, but I think that what it speaks to is, uh, life is very transient and temporal. It happens and then it's, and then it stops. And for these, for these things to occur in our life, it's there are, there is no other method that's really more effective than do show us that life does come.

Then it goes and that for, for us to, uh, to want to affect any change, we actually have to go out and do it because otherwise the change would just happen to us anyways. 

Dallas Gordon: [01:02:37] Right, right. 

Joseph: [01:02:39] That's why I'm glad I asked that question because, um, one of the principles that I have on the show is a, like, you know, I got you for what an hour.

If people really want to learn more about the, the, the value content they're going to head on over to your YouTube and they're gonna have all the time in the world, but I want to make sure that they really got to know you. And, uh, I'm pretty happy with that. I feel like, uh, all in all, you know, they, I think there are a lot of people who are, uh, endear to, uh, know what to do next.

So Dallas, uh, the last question is, uh, another one of our traditions. Um, although I will say that you've kind of nailed the question already, but I'm gonna ask it anyways. If, if you have any parting words of wisdom or anything that you'd like to impart on people and answer to a question I didn't ask, uh, this is the time to do it.

And then let people know where to find you and how to get in touch.

Dallas Gordon: [01:03:26] If I had any imparting words of wisdom, I just would say, think outside the box, just do it. Like whatever it is that you are thinking, or you have a hunch about like, observe, start to say what would happen if, and actually go and scratch it is to see.

What's on the other side, because what else did you have to lose? Like, what else did you have to lose? Because in every single step that you actually take, there's a lesson that's only going to get you closer to where you need to be. Um, so I know some people are sitting at one, some ideas that are listening to this podcast, and I just want for this podcast to make, to move you to that next step, whatever that might be for you.

I don't know, you know what it is. So just allow it to move you from this place over there, to a place that may seem, I know you may not think people want the idea. It may even feel uncomfortable, but that's where our growth lies. Right? Keeping it moving, putting ourselves in positions to be slightly uncomfortable so that we can grow and we can stretch and we can make room for our expansion and growth.

So. Um, this has been so amazing. It's probably one of the best interviews. This is amazing interview. Thank you so much for having me. 

Joseph: [01:04:46] Thank you for saying that. 

Dallas Gordon: [01:04:46] Yeah, you guys can find me dallasgordon. These days I spend most of my time on Instagram. I'm @coachdallas all across all profiles, including YouTube.

So connect with me and I'm here to serve you. Okay. So thank you so much. 

Joseph: [01:05:04] Fantastic. I, a big smile on my face. Uh, your, your, your words mean a lot to me. Uh, so listeners, uh, go forth in love and light. Um, thank you for being here and, uh, you know, to do so take care and we'll check in soon. 

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