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Daryl Rosser — Stepping Into The Future With Keen Ecommerce and SEO Insights

icon-calendar 2021-02-15 | icon-microphone 1h 12m 19s Listening Time | icon-user Debutify CORP

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Daryl Rosser, our guest today, has gone on record to say that while he considers himself introverted, he still put himself out there in a big way by interviewing key experts in the SEO space, a subject we've touched on, but are able to broach more in depth thanks to his appearance on our program. Starting from humble beginnings, driven to step into the future unfolding before us, his knowledge is battle tested, and his content on Lion Zeal is guaranteed to open your eyes to a whole new piece of the ecom puzzle, so go nuts.

Daryl Rosser is an eCommerce SEO agency owner, SEO consultant, SEO services provider, and basically does all things SEO. He's built his own sites up to millions of visitors, ranked for one-word keywords, and trained over 1,000 SEO agencies.



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Daryl Rosser: [00:00:00] Most of the guys I spoke with two and a half scale to a decent level, a few hundred thousand a year, at least, or even a million a year or more is mindset related issues is actually really, really important. And I don't think, I just don't think it's a coincidence that all those people really hype up how important mindset is and they're successful.

Now, I'm not saying if you focus on mindset, you will be successful by any means. But I am saying that much, every person I've spoken to that does well, their mindset, how they're thinking, and if that is important and they deliberately put a lot of effort into improving themselves with them, regardless.

Joseph: [00:00:42] You're listening to Ecomonics,  a Debutify podcast. Your resource for one of the kind insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state-of-the-art researcg. Your time is valuable so let's go.

Daryl Rosser, our guest today, has gone on record to say that while he considers himself introverted, he still put himself out there in a big way by interviewing key experts in the SEO space, a subject we've touched on, but are able to broach more in depth thanks to his appearance on our program. Starting from humble beginnings, driven to step into the future unfolding before us, his knowledge is battle tested, and his content on Lion Zeal is guaranteed to open your eyes to a whole new piece of the ecom puzzle, so go nuts.

Daryl Rosser, welcome to Ecomonics. It is good to have you here. Thank you for joining us. I know it's pretty late over there in Vietnam, but it's great to have you here. How are you doing? 

Daryl Rosser: [00:01:41] Thanks for having me, man. It's awesome to be here.

Joseph: [00:01:44] It's awesome to have you here. And for our audience, I'm excited to share Daryl's knowledge with you today because he is an SEO expert, but I think it's better for him to describe it. So let's get into our first and most important question. Who are you and what do you do? 

Daryl Rosser: [00:02:00] Sure. So as mentioned, my name is Daryl Rosser and I'm an SEO guy, which means that I think most people know what SEO is, which is getting more organic search traffic from Google.

But basically that's what I do, which is very open-ended. But I literally do a bit of everything with SEO. I started SEO now in 2013. Cause, um, client asked me to do it for them and I needed money and they offered money. I didn't have to do that. So I was like, screw it. Let's just take this money. Let's figure this out.

And then in that time, I've done my own websites as affiliate. I've done clients ranging from local businesses to SAS companies, to national brands, to e-commerce today, which had been more of I've launched my own sites. I've. Just started my first e-com store. So I'm pretty new to running my own e-com store, not just doing SEO for clients.

And I've just done a little bit of everything. When it comes to SEO consulting, I've, I've taught over a thousand agencies and SEO's have to do it themselves. So SEO is like the easiest way of saying I do a bit of everything. 

Joseph: [00:03:07] Uh that's fantastic. So is your, it comes through a live right now? 

Daryl Rosser: [00:03:10] It is, but it's not really a, so it's live.

If you look at the site, it looks like it's live, but then, we have traffic and we have people trying to order, but I don't want to enable payments because I'm too lazy to deal with it. And the reason that sounds weird, but it's, I'll enable payments when we get enough traffic to justify the hassle I have to deal with.

Joseph: [00:03:32] Okay. I will say that hasn't crossed my mind. Um, but I'll let you know if, uh, if that initial hassle actually ends up. Cause I can see that I can see it being more energy involved to have to deal with each individual order rather than, uh, have a, have a process in place once you have a large amount of them.

So that checks out and like, I just started my e-comm store as well. Like I don't have the pictures. I don't, all my descriptions are still lorem ipsum so there's still, it's a long journey ahead. So yeah. So search engine optimization does one thing that actually stuck out in your introduction to yourself as that it's, uh, increasing search traffic from Google.

And I think we all default to Google because Google is an institution, but it's not just exclusively Google, is it? I mean, does it also have impact on being or other search engines? 

Daryl Rosser: [00:04:18] Yeah, of course. I mean, even YouTube would technically classify under doing SEO. It'd be trying to get more traffic from YouTube and ranking videos when YouTube, but the market share in the US is drastically in Google's favor. And then in UK and stuff, I think it's less so, but still mostly where you're going to focus. So for like what we do, we focus exclusively on getting more traffic from Google. And then as a result of that, hopefully that works within our search engines, but it's not a priority because it's just a minority market share.

Joseph: [00:04:50] My knowledge of SEO falls off pretty quick. I see it implemented in an obvious place, like in a blog post where there's a section to insert tags. And even as I'm saying that out loud, I'm questioning it if even that counts. But so let's look at it from the perspective of store owners, um, the ranks of which both of us have recently joined.

So yeah, you commonality. So where is SEO relevant on a, if you can go so specific as to help our audience up because they're on Shopify for the most part, whereas SEO relevant on a Shopify store. 

Daryl Rosser: [00:05:20] Well, okay, so let's talk about how SEO was going to make you money first, and then we can kind of go more into how you'd want to do it.

Joseph: [00:05:28] That does sound like a fantastic way to start this. Yeah. 

Daryl Rosser: [00:05:31] So SEO is going to make you money because someone's going to search for something. And then they're going to land on your category or a Shopify closely collection page, or your product page with intent to purchase. So for example, if someone searches for, you got to think of an example now, okay.

I've got a keyboard in front of me. So when someone searches for, what is this. Keychron K6. I think I have is the keyboard I have. So someone searches for a Keychron K6, there's a good chance to maybe look into buy that. Especially if you such with, buy Keychron K6, I'll be a product page. Whereas what you usually get at most traffic is on your category page, where it's almost searches for mechanical keyboards.

There's a good chance that maybe look into buy one, especially again, if you search buy mechanical keyboards. So you make money by with your category pages is usually the main. You identify order different key words is people say that the phrases, people searching that relates to the product category say so.

And so again, you'd be signing the kind of keyboards you'd have one for mechanical keyboards. Now this can expand significantly forever. And just to give a real quick example of my head, if you're selling leather sofas, then you could rank on a category page for leather sofas, but you could also create an additional one for white leather sofas and brown leather sofa is because people are searching for those fins.

Also. It may or may not be a separate page. It's hard to say without research in it, but essentially you're getting in front of people search and to buy your specific products or services. That's how you make money from it, how you actually achieve that is a whole different story. You want me to start going into that?

Or, you know.

Joseph: [00:07:10] Of course. Yeah, absolutely. I can't imagine. Yeah. Yeah, definitely. Definitely.

Daryl Rosser: [00:07:14] Okay. So. Well, firstly, there's a lot to it, but the easiest signing point here is okay. First you need to identify what keywords people are searching again. That's the phrases. So if someone's searching for buy leather sofa, then obviously that's the key word.

Now in the case of the one I just showed you, I explained. You're not going to have to compete with that. Like very easily. I can just tell you about even looking, if you're listening to this show, you're not like a massive national branch. Maybe, maybe some people are, I'm assuming most people aren't then you're not going to just compete for a keyword like that.

So your goal is going to be what you call a long tail, which is, you know, like four words. I'm all, which is like potentially brown leather so far. That it could be like buy leather sofa. I don't know, corner leather sofa, it's something a little bit less competitive, a little bit longer tail, as you'd say. Now, the way to research keywords is really simple.

The easiest way of doing it. It's to find a store that's doing well in your, in your niche. So find a competitive at sales lever surface, and then put that competitor into a tool like  or SEMrush. These are paid tools, but like SEO, isn't really free. We can talk about that afterwards, but put it into one of these tools and it's going to give you a list of every single keyword they rank for.

And from there that gives you, okay, I'm simplifying this, but it gives you a whole list of all the different keywords that you want to target. And then you can decide which collection you want to talk about with which product you want to talk about web and so on now for how to optimize it. That's a 10 hour interview in and of itself, but the important elements are the keyword is in the URL.

So it will be slash collection slash leather sofas. The keyword is in the title tag on the page, which is built into Shopify. And it's in the hitch one, which is basically the name of the collection. We own that. You want to have a description on the page that is. He didn't require topical relevance. So it has enough content around that topic of level, surface and easy way of doing that is to use a tool like surfer and surfer will analyze the top ranking competitors and basically tell your using data, what is working for this specific keyword, because every single keyword is different.

So I'll turn it back to you. And let me, let you ask me questions, cause I've gone quite a lot of detail there, and I hope that makes sense. 

Joseph: [00:09:39] Well, I've been a media guy for the last 10 years. I've made a career out of listening to people. So as you were describing this to me, I'm jotting down notes largely for my own reference later down the line.

But also there's some stuff here that I wanted to clarify. So one of them is when you're saying that we don't have the means to compete with larger industry, uh, larger companies, because they have the control over at the most, I guess the most core and the most fundamental keywords. So here's what I'm picturing is happening.

And this comes from my own experience of like the $26 that I had spent on Google ad words when I was like 22 years old. I'm 31 now. So if some, if say I am, by the way, if somebody had asked me to pick an example in front of me, I would have said towel, don't ask why, but there's a towel in front of me. So let's say that I'm competing with one of the big companies and they say blue towel.

And then I write in blue towel and I don't stand much of a chance of getting into traffic, but here's what I thought was happening is that they're paying for a thousand impressions. Whereas I only have enough resources for maybe one impression, so they're going to get their a thousand sales, but then I'm going to get my one sale.

So. What part of that? Am I, am I, am I missing out here? Because I guess part of it is also that we're not necessarily talking about money being spent yet. We're just trying to put words correctly on our website. So how is it that there is zero, like there's so little traffic to our website versus such major traffic to these other guys.

Daryl Rosser: [00:11:11] Oh, because we're talking about organic only. So there's only 10 results. It doesn't, it does fluctuate, but on a day to day basis is just the same kind of results you're not going to is organic. So that's the first thing. And secondly, the reason that the biggest factor for organic rankings, the things I mentioned matter a lot that is very, very important, but the biggest factor is a far JV.

If you simplify the algorithm, it's going to be. Authority trust and, um, already trust was the other one I always say. And, um, expertise, I guess. So authority for the most part comes down to backlinks, which is up aboce sites, linked  in to yours, and the tools like HRF, simplify this by giving a score to this out of a hundred.

So they caught us domain rating. And generally speaking, if you want a very, very quick indicator, if you can compete for a keyword, you want to compare what, what is your current domain ration? And look at a top 10 reconcile. And if you look at say Levis loafers, I can just guess off the top of my head that most of them are going to be 60, 70, 80 domain rating.

Whereas if you're starting a brand new site, it's zero. And even if you've established it for a couple years, it's going to be probably less than 30, unless you've done some deliberate effort to build it up. So you would just, you don't have the authority needed to be able to compete keyword on any level.

Now the good news is SEO has generally speaking. It means talking a lot of keywords. So for that lever, so for keyword, that has a lot of searches. So that's where that prioritization is going. So they will have an in-house team probably that I'd go in after those keywords. But when you get to those ones, I mentioned earlier, which is long tail keywords.

So the less competitive have less such as. It's just not on their radar. It's just not a priority for them to target because the 80 20 or of doing SEO, it makes more sense to focus on those bigger ones. So by targeting those lower competition ones, there's kind of a gap usually. And you can usually enter that market for getting again into that top 10.

And you usually find that out again, just by checking the domain rates. And I mentioned previously, if you're looking at it as keyword and Hey, there's a site there that's a, that's a domain rating, the faulty that's reasonably within our level.

Joseph: [00:13:26] So you will have to forgive me if one of my questions ends up drawing from something that you had already described.

I have full, full transparency. This is a lot of learning from my, for myself as well. And I'm, and I'm happy to be, have the opportunity to absorb this information. So with that, um, can you break down exactly what the domain rating is comprised of? If it's, if it's traffic, is it sales? Is it, um, activity? Well, how did, how exactly do websites have good ratings versus low ratings?

Daryl Rosser: [00:13:54] Well, that school specifically is called domain right in, so that's just a tress measure. So every tool has a different way of calculating it from my understanding, uh, a trust calculate the domain rate of school, essentially just based on the backlinks they have, because that's the biggest measure of authority in Google's eyes.

Anyway, from what everyone seems to understand and what seems to work. So it's just counting, like the number of links they have and, uh, measuring the quality of the links based on the domain rating as well, which is really difficult to kind of understand how they started it in the first place, but that's basically how it works.

So if you have a bunch of links from very high, like  websites, then that it's not only the quantity, but also the quality that goes into that. So that's, what's going to influence it, but it is just that it's the number of links to website basically. And the quality of those links. That's it. 

Joseph: [00:14:46] And so then they can also rate the activity of the websites.

So if it sees that it's linking to another furniture website and there's a lot of activity there that should, if I'm understanding this correctly, that should improve the quality score. Versus if it links to a website, that's not having a lot of traffic. 

Daryl Rosser: [00:15:03] Well, it's links pointing to the website, not where they link out to you that, that isn't, uh, that, that can help you with your SEO as well.

That sort of thing matches, but yeah. For the defendant specifically talking about domain rating is it's about the websites that link to yours. But yeah, if you have a lot of really low quality websites, then that can influence it and you have a lot of really high quality websites that also influenced that.

Joseph: [00:15:22] Okay, terrific. This was actually something that popped into my head. I wasn't, I didn't have one of this one chambered, but I remember doing a little bit of reading and getting a little bit of mentoring on negative keywords as well. Where what somebody can do is they can enter in the words that they don't want people to.

They don't want their results to then be the root. They don't want their searches to be the results of, so one example is if somebody is looking for a white shoes or they're looking specifically for white tennis shoes, and if I'm selling white shoes, but if I'm selling white, I'm not selling white tennis shoes.

I don't want people to find those results because they're not going to get what they're looking for. Anyways. If they're a specific, they have one specific need and I can't meet that, then I want to feel cancer that out. Um, can you comment a little bit more on this for us and how important negative keywords are to the overall picture?

Daryl Rosser: [00:16:07] On your ad site again, that's if you're paying for search ads, it's is super, super important. Of course, if you don't do this, you're going to waste a lot of money on the SEO side. It's completely irrelevant because it doesn't, you're not paying per click. So if you're talking to the wrong fin, I mean, you wouldn't delivery put effort into talking to the wrong keywords and a lot of SEO in 2020, and especially going into 2021 very soon, probably by the time this is out is heavily based on what we call search intent today.

Meaning that if I go online and I search for the keyword by. Tripod or by travel tripod or something like that. And then I should really be, get an e-commerce page, come up. If it's not a page about buying it, then I'm looking at it too. It doesn't match the intent. Right. Whereas if I go online to search for like, what is the best travel tripod then an e-commerce contract for that keyword, because it's not the right intent.

The intent, there is a kind of like a blog post, like reviewing what is the best travel tripod. So our intent, it becomes very, very important with SEO, because need to match the antenna. You have any, if you want to be able to rank, a lot of people will try and rank for the wrong key word with e-commerce because they don't check the intent.

They just thinking, okay, this one has a lot of searches and the competition is low, but the reason the competition is low because it's like blog posts information on 10, not buyer intent. 

Joseph: [00:17:31] Okay. All right. So this, this is another, um, uh, this question, somewhat improvise based on what I'm hearing. So let's say for instance, I wanted to, uh, set up an operation and what I wanted to do is get a sense of what the intents are. So do you have a set of tools that you can use to see what are they current? Like, what are the major trends in search intents? Then that way I can form a store based off what people are looking for.

Daryl Rosser: [00:17:55] Search intent is, is really easy to establish. You would just simply search a keyword that your interest in targeting and just check who, what, what ranks.

So, um, For example, if you have like an iPhone. So every say example, I'm just looking in front of me. What I have, I have a tripod here. I have a phone here. I have a key one here. So I have an iPhone X it's old. So, so someone searches like iPhone X, iPhone, 10 repair. Now I'll be such into find a guide and how to repair that.

Are they searching for a company to repair that for them? Well, it depends. The easiest way of establishing is you can't really guess the best way of doing it is just to search the term and just check what exactly. Google likes already for this keyword and got every keyword is different. So if it comes up in every single site ranking, you know, the majority of them are guides.

Then you want to credit guide for this is the majority of them are people selling the repair, then you want to sell their PAG and presuming that's what your business does. So that's how you establish the intent. And what you're kind of mentioned is how to find keywords. And again, the best way of doing that is just to check the competitors.

Usually you can obviously do things like using Google trends and try and find opportunities. . Okay. And it works, but, but really the easiest way of doing it is just to look at what competitors where your competition is doing is way easier. And it simplifies the whole process for everyone

Joseph: [00:19:17] I'm going to shift into, uh, believe it or not. That was, uh, this was all the result of the first two questions. I still have another eight to have to go. My, my, my philosophy is to always run at a time, never run out of questions. So one of your blog posts is about key mistakes. You've made an over 1200 stores that you an analyzed, and I know we probably touched on a couple of these, but this would be a good chance to reiterate.

So the top mistakes are not using modifiers and title tags. Uh, meta-description not optimized. 

Daryl Rosser: [00:19:44] Okay. Thank you for telling me, because I can't remember the biggest mistakes were anymore. 

Joseph: [00:19:48] That's that's why I wrote these down. Cause I, cause I'm the one that's like, I just read it, you know? We have in the matter of 42 hours, whereas, uh, you're off doing, um, uh, all sorts of things being.

Uh, highly successful and with a lot of inertia. So yeah, I I've I've encountered situations before. Well, I don't think I wrote that article on my website. Yeah. It's it's it's come up. So top four mistakes are, yeah. Uh, not using modifiers and title tags, meta description, not optimize for CTR, uh, loading times lower than three seconds.

Uh, and then there's not using product schema. So I'd like to hear any insights on these. If there's any ones that are. If, if there's any refresher as anything coming back into your mind, and then if you have any other mistakes that stick out to, especially for the people that are e-commerce based. So feel free to share those as well.

Daryl Rosser: [00:20:37] Let me go through these ones that just highlight and let me, because most people listening to Shopify users, right? So primary, let me go through a few common Shopify issues that we notice often much. Every single store has the same issues unless they've deliberately fixed it. So the first one was modifiers, right?

Not using modifies in a title attack. So a keyword modifier is something that expands the keyword that you're targeting. So I used one earlier, the example I gave you a keyword, maybe leather sofas. However, what you probably find is if say leather sofas has just making this up 7,000 searches a month, you often find is by surf.

It's just having the, with buy in front of it has maybe 500 to a thousand searches also. And by simply adding by, in front of it, you target an additional keywords that is higher buyer intent than just the level surface keywords. So it's usually less competitive because it's an additional word and it's easier to target now, another great example because I'm in the UK or I'm from the UK.

Sorry. So I'm constantly doing SEO in the UK, so I would have to work UK at the end. So it'd be buy leather sofas, UK. Again, people often search for UK specifically. I don't know if they search it for us. I have no idea I didn't recheck, but in the UK people usually add in UK at the end. So by adding UK, again, I'm getting an extra few hundred searches a month for that specific keyword.

Now, even if you already ranked number one foot level surface, by simply adding them, you can kind of help rank for those additional keywords, which just get. Hundreds or thousands potentially of extra searches every single month. So that's what two add modifies. Uh, you can do this on your collection pages.

I recommend doing of them, even if you don't even research it. Just add to what, by in front of every single one of them, just as a precaution, because many cases that work and if you're in the UK or something, try adding UK as well. Again, it also works on collection pages and product pages. If your product pages rank for anything.

The second thing I mentioned was CTR. I think, on the meta description. So the meta description is what shows in the Google search results below the title tag. And it's really, really important for CGI, which is click for right. And essentially here's what you need to do. If someone searches something in granite results, they're gonna see your title first, and you're gonna see your meta-description afterwards and possibly a URL.

So it's really important that we treat this space as an advertisement to get people to click through to our website. So their meta-description is. Give or take around 150 or so characters under 60 characters. So you want to really emphasize Gainesville to click. So what can you do? Well, firstly, you list like what exactly your product or category or whatever of product offers, like why does she like showing them that you can help them with that problem again, matching that intent.

Beyond that just highlight fans like capitalized words and mentioned, Hey, free shipping or buy now pay later. And things like that highlight like why they should go. And you also less everyone. Else's just trying to treat this as an ad. If you want inspiration for this, look at the ads for the same keyword and see what they're paying to advertise because CTR matches them a lot more.

So just look at the ads and just kind of copy that for your organic results. And the next one I think was, was, um, schema. Is that right? Uh, page speed. Speed.

Joseph: [00:24:00] Oh yeah. Yeah. Page speed. Yep. 

Daryl Rosser: [00:24:02] So page speed is important. I mean, I don't really think, I need to explain that it's quite obvious it's important for conversion for users and also for SEO because there's this thing called Crow budget and essentially searching is assign a certain amount of resources to every web website based on.

The authority, put it in simple terms of your website. So just make sure you, you work on a page speed, um, compress images, basic things like that, cash and all that sort of stuff. And then beyond that, um, the next one was product schema, right? Again, I don't really think I need to clarify that because Shopify do this by default.

So you're good to go anyway. 

Joseph: [00:24:39] Uh, I'm going to, I'm going to have to admit that product schema is not a term that I'm personally familiar with. So if you, if you don't mind clearing that one up for me, even if Shopify is going to solve it, I actually don't know it. 

Daryl Rosser: [00:24:50] Yeah. It, it just basically it wraps tags around setting things like the product name, the price of it, and the reviews and things like this.

So searching is kind of standard. So rather than just having the whole bunch of texts on the page and they can kind of understand this anyway, it just makes it very clear. Okay. Here's how many are in stock? Here's the price of the product? Everything like that. It just it's tells such is what exactly it is.

And sometimes you see if you have a search for like a product, you actually see that it says like in stock, Or out of stocks and fit in the search results. That's pulled up from Prentice product schema stuff. 

Joseph: [00:25:25] Okay. Yeah. That clears it up. And that also explains why Shopify is already on top of this, because those are all necessary variables that we have to enter in.

When we put in our products, there was, there was an observation that I actually thought you might find interesting, because you were saying that people are more likely to type shop furniture, UK, or shop leather sofa UK versus a leather sofa. Us. And it reminded me of some research that I had done on a solo episode.

This is a few months back. So for all, I think the data was collected before COVID so obviously lots of things can change between now and then, but what I observed was in the UK. Large appliances was one of their top five orders versus it wasn't that in the US and I think a lot of that actually has to do with automobile culture.

I think automobile culture is a lot more celebrated in the U S and also because they're a bigger country physically, so they have a lot more rural areas and there's a lot more people willing to drive out, pick something up, take it home. Whereas I think in the UK, there's a lot more condensation. I mean, just if you just look at the landmass, so that to me checks out why they'd be more likely to order that in the UK versus the demographics in the US.

Daryl Rosser: [00:26:30] Yeah, I have no idea. I mean, people are searching for this stuff. Significant morning, US policies, US is significantly bigger and significant high population. Um, but I always just mentioned that people search specifically for, they put the word UK at the end of it. If they're searching the UK, I, I don't know.

I don't know if you would do that in the US like you're searching to buy a, a, whatever, buy a TV. Would you put buy Samsung TV US. In that, in that key phrase, like India and UK people do that. I don't know if people do that in the US I have no idea. 

Joseph: [00:27:00] That's, that's a good point. And I'll just say one thing in response to it, which is that .com is the most ambiguous domain.

And I think .com is more natural towards the US market because everyone tries to get their market into the US versus the US trying to expand their market outwards. So that, that, that clears that up. At least for my side. 

Daryl Rosser: [00:27:20] Did you want me to get into the Shopify specific ones because. 

Joseph: [00:27:23] I'd love to hear it.

Daryl Rosser: [00:27:25] Okay. Um, so what are the big ones? Shopify, obviously, again, I already mentioned it, the basics like optimizing your collections, you make sure you have a title attach with tag on MHI. Meta-description make sure you have some content on that. I kind of addressed that. That is very important and very obvious, but it's still often overlooked that people don't do that.

So, so that's the same university, whether you use Shopify or anything else that issues that Shopify half by default, um, Lastly is lack of functionality. So you can't modify your robots TXT file, which means you can't lock. He looks search or any such a from crawling certain pages. Yourself. Uh, Shopify has some defaults are pretty good, but you can't modify this, which is really annoying if you work with a 10 requests yet.

And then also you can't access CRO resources, um, CRO log, sorry, Stu, to check how the quote on your site. It's kind of annoying for technical SEO for most people listening to it probably doesn't matter, but it's something to consider. If you want to work with a more technical SEO later, however, what actually matters is really easy fixes.

Um, Okay is a few off the top of my head. So you have this, this page would be slash collections, like just slash collections. If you ever look at your collection euros though, slash collection slash collection, but by default you have slash collections that exists and it's how do those pages to collections?

There's just a list of all the collections you have. There's no real reason to have this page. It's not going to rank for anything. And it has no benefits to search in it. So a lot of pages like this should just be equal to no index, which just add a little tap to it. It says, Hey, don't index this page so it can exist.

But tell sections, don't index this page. And the same fin for slash collections slash oil. And then you also have pagination on top of that, which is like collections slash such collections slash Paul question, Mark Page equals one, two free. And in many cases I'll see like 200 of these because I have so many products, all index and Google, and just again, wasting those resources because it's just thin content.

It doesn't need to be that. On top of that, you have tax, so you can have tags on both the, the product level and an also the block level. So if you had texts to your collections is your product. You'll see, oftentimes it'd be like such collections slash collection names slash tech name. And usually people don't intend to rank in these though.

Just be like, have a, let's say red. Or have a tag for say a hundred milliliters, something like that. And they have no intention of ranking for these there's no keyword optimization or focused on it's just for users and the promo. This is, is that these are again indexed in Google. And if you look at a title of those pages, it will be like the collection name, tact, red, or products, tact red, or something like that.

And that's not going to rank for anything, even if it somehow did. No, one's going to click that when the title was literally tree something, tech red eye products, tag red. So either no index those pages, or actually add some content to them at an optimize them to rank for something. So that's tax on the products.

And then you also have tags on the block as well, which the same fan, it looks exactly the same. We would just say like blog posts is intact. W whatever fun or whatever the tag is that the ad, it doesn't make sense. You don't want to rank those. So again, no index or your tax by default. And I can't really explain how to do this here, but basically there's plugin there's ad-ons ally for Shopify.

But what we usually do is we just add a bit of code to the theme files, but this is not beginner friendly to explain how to do that. 

Joseph: [00:31:04] Um, I guess for, uh, this one might be a little bit too. We, we might not be able to condense this question, but I'm going to ask it. And it was just in case, but for people who are interested in the more technical side of SEO, what would be the starting place for them be obviously, I guess, check out your content, but for, in terms of how they can actually start to implement this, um, were, were, can they start with there.

Daryl Rosser: [00:31:27] Hire someone really. I mean, I'm biased because I have an agency or we literally do this, but really just hire someone, the things I just mentioned, that you could Google that you could just literally Google the things I mentioned, like no index tag Shopify, and you can find a snippet of code or an add on again, Adam's happy do this, and that will help you with some of this stuff.

But really the best autumn point for these technical things, which is a massive part of SEO for Shopify, for e-commerce for any site, really that's big. It has like a thousand pages or something like that, which eco muscles tend to have is technical SEO. And the best starting point for that is you want to do a crawl of your whole website.

That means you want to get a list of every single page on your website, and you want to check against all the technical issues that could happen. So you could check. Let me not mention that because too technical that can article tax and stuff, but you can mention, you can check all these different technical factors and basically see what issues you have and what pages and across the whole site as a whole.

And then you want to go and fix them. So if we're doing this for a thousand, 2,003,000 page site, this is about three or four months of work. When we sign a new client, which is a lot. And I just wouldn't usually recommend someone to her nest themselves.

Joseph: [00:32:46] Yeah. I mean, there's, there's been a through line. And, um, with other people that I've talked to where before people either automate something or hire out, it's, it's helpful for them to try themselves first, because then at least, at least at the very least they have a sense of what the actual labor is involved into it before they bring it over to an expert.

So when variant of that through line is for them to, for us to try it. Realize how difficult it is. And then just get an expert. Um, but there was another through line too, with a lot of the people that I talk to who have their own agencies. This is a great thing that I really want to hear you expand on this, where by consolidating resources and having multiple clients, you acquire knowledge, that's much more effective for a business to then have implemented versus a business, hiring somebody to work in-house because they're collecting data, but they're only collecting data for their own  website. They're not getting anything in aggregate and if they are, will, that's going to add to the clock.

So, uh, can you expand on this for us and the advantages having the agency do it? I know one of them is the ability to do it, which is a good start. But what else is there? 

Daryl Rosser: [00:33:53] I think that's actually a really, really good point. I love that point a lot. Actually. I agree with that. It's true by working with multiple different clients or not even just clients, just multiple different websites, you you're completely correct.

You get a depth of information that you don't get from working on a single website. In fact, you can't become good at SEO. But that's just a fact, you can't become good SEO from only doing SEO for a single website, because you don't know how it works. You don't have test results. Like a lot of SEO is trying things out and see what works.

If you only have a single site, that's not enough data to, to make, to make a decision as it doesn't give you enough data to know really what works. So that's a hundred percent correct. I like that point a lot. Um, why else? What for the agency? Honestly, it it's just a smarter business decision. So, again, like I'm saying this and I'm biased because I run an agency, but I'm not biased because probably most people listening probably don't want to welcome me because we don't work with anyone.

That's not going to spend at least $3,000 a month on SEO. Sorry. Most people probably aren't going to be a good fit anyway. Um, and really, it's just, it's just a better business decision. If again, if someone pays us $3,000 a month and we can increase that, that. Bottom line by 20 30% on probably the very, very low end.

That's a no brainer decision. And it's better use of that time. Sorry. It just makes sense. And also, again, it's just scale and they're probably not going to have the ability to figure it out themselves. And again, we're talking on the low end. We charge $3,000 a month. Well, good luck hiring someone for free thousand dollars a month that can remotely do what we do.

Joseph: [00:35:42] Yeah. The, the reason why that point came to me is because I have the fortune to talk to people week after week, who are in similar positions and not doing SEO, but accounting or consulting, working specifically with say a certain distributor like Amazon. And so over time I noticed these themes and I actually wanted to ask you if you had noticed any themes in your own interview series.

Cause you've talked a lot of high-profile guests as well. I don't know what the proportion is of people in the SEO space versus. Well other people, but my, my, my guess is there is a, uh, a proclivity towards SEO, but, uh, what are some of the major takeaways that have stuck with you throughout the people that you've talked to?

Daryl Rosser: [00:36:23] That's a good question. The lay in this, because I need to think about that. Um, one fin that people don't want to hear that or stands out to me is how focused. Most of the guys I've spoken to, to Africa, to at decent level, a few hundred thousand a year, at least, or even a million a year or more is mindset related issues is actually really, really important.

And most people have done some work, whoever like it doesn't have to be buying a course or something like that. I could just be, actually being conscious all of their own mindset. But I, I don't think, I just don't think it's a coincidence that all those people really hyped up how important mindset is, and they're successful.

Now. I'm not saying if you focus on mindset, you will be successful by any means. But I am saying that pretty much every person I've spoken to that does well, does think that their mindset and how they're thinking. And if like that is important and they deliberately put a lot of effort into improving themselves with that regards.

Joseph: [00:37:32] Some of the guests that we've had on the show, depending on how much they've talked about mindset and their own content. Sometimes we end up having an entire episode just dedicated to mindset. Uh, I, 

Daryl Rosser: [00:37:42] I love it.

Joseph: [00:37:43] It's crazy. It's one of those points where it's, it's critical to success, but. It's, you know, in any event that somebody just so happens to stumble upon this podcast and they're not really into the space.

It's it's good enough. It's an important enough of a subject that even they can get something out of it. I guess one way to look at it is that mindset might not be your catalyst to success, but it might be what keeps you from then having your success crumble all over you and all the walls caving in, because if people don't have what they need in order to handle the new responsibility and the new pressure, that's where.

Things are really going to start going wrong. 

Daryl Rosser: [00:38:19] Well, it's even beyond that, I mean, mindset is so open-ended, so it doesn't really mean anything by saying that, but for example, one of the big problems to have is. Procrastinating and not doing the actual work needs to be done. Now we could talk about this and it's just like, hum.

Chest psychology about why that is the case. Whoever is like fears or whatever. I don't know. It's not my place to say, but I'm guilty of this. And I know other people are where we'll think about something and we'll talk about something and we'll do anything we can, but the actual thing we need to do. And that is a massive limiter or success, but it's just obvious if we don't do something, obviously we can't get any results.

And I will see people in my space where they're talking about starting an SEO agency, and they've been talking about it for six months, 12 months a year. And they're thinking about what is the perfect name? What is the best logo? What should my website look like? Who's the best types of clients to go after and everything like that.

And they're just putting it off rather than actually doing the work. Whereas. On YouTube, like free months ago, I started a case study where I said, Hey, I'm going to build a brand new agency from scratch and show people how to do it. I'm doing e-commerce SEO specifically for Shopify actually. And I took that from zero to six figures and about a month and a half from cold outreach, not leveraging my own audiences, emailing random stalls and just telling them I can do SEO for them.

And I did that without a name, without a logo of out a website or any like those things. People think they need just based on knowing what I actually do. And obviously having skills and not downplaying that whatsoever. I've be doing it for years, but the point is half those things that people spend time thinking about.

This is completely unnecessary, but we just tend to hold ourselves back with this again, for whatever reason. I don't know. 

Joseph: [00:40:03] Yeah. I, I guess it's good to just put that disclaimer, in that neither of us are licensed psychologists. Um, so that's, yeah, that's important, but it's, it's fun to, to theorize. And you also made an important point too, that just saying mindset is, is a general term in the same way, saying health is like, you know, so I get that.

Uh, I, what I will tell you from my own experience as a, yeah, I've, I've helped try to get a lot of people. And we're talking about really low key, like locals, people who are trying to start a podcast. It's a good thing that they get 10 listeners. They, you know, they're happy, you know, according to the coroner, brick by brick, uh, stuff has been a lot of my past and I'm happy about it too, because I like doing the, the small-scale things.

One of my friends. He, he wants to do a, it should be YouTube show. He wants to be like a go-to ID expert and he just won't do it. I think the problem is talking about it feels good. Here's my idea. Oh yeah. That sounds like a great idea. Yeah. And then that satisfaction is actually enough because you get all the satisfaction without any of the pressure.

And I think what happens is people don't realize those deeper sadness, feelings of satisfaction that are yielded from deeper sacrifice and a harder work. If people aren't conditioned to feel that, or they don't have an opportunity to do that, then they don't know what they're, what they're missing out on.

Daryl Rosser: [00:41:23] Why'd you mentioned by the way, conditioned, I think it is very, very important that this is, is, is a learned behavior. I don't think, but maybe some people are just normally like this, but in my own experiences learned behavior. I procrastinate just as much as anyone else by train myself that. I need to move fast than I need to move as fast as I possibly can.

And I call them an idea and I'll be working on at the same day, if I can. It depends on what it is, but it's trained behavior. And I think you can train people not by watching a video, listen to a podcast. Unfortunately, I don't think that's very effective, but by being with someone or get around someone and watching them, and you're asking the question, what should I do?

And just like, Hey, like stop thinking about it, just get this done and training them. Basically in condition and I'm on how to actually think and act. 

Joseph: [00:42:14] Yeah. I like to think that the best thing that podcasts can do is to act as a catalyst for people to at least understand that something exists the way forward from there.

If it's all right with you, I wanted to get a little bit of your, your, your backstory and because your, your history is. Uh, somewhat interesting to me at a young age, there was a pretty clear disparity from, um, what you were interested in versus your upbringing, because you are from a small town of Corby, uh, which is firmly rooted in the industrial revolution.

Because I remember in your video, you were saying these peoples their aspirations were to become the manager of the factory. And, and even looks historical. Like it looks like you're living in history. I imagine that there's some people there who actually still think world war II was happening. So to say that, you know, there's a disparity between the future and the past is something very drastic for you to be living in.

So what I'd like to hear about specifically is like how the digital realm exposes itself to you in this condition. Under these conditions.

Daryl Rosser: [00:43:18] School actually. Uh, my family were never, the wealthiest by any means are not particularly, we're pretty working-class and pretty poor when I was growing up and my dad built his own businesses up from, I don't know, when I was pretty young, he started his own businesses and gradually became one most successful.

And, and by no means very, very successful, but kind of middle-class level by time, I was like, um, a teenager. Older years and my teenage years anyway. And when I went to school, I was introduced to computers for the first time. I never had a computer myself. This is like, I mean, I'm not that old. I was, I was 11 years old or something like that.

And it was the first time that I started using fitters. So, you know, I was like typing as like one finger at a time and trying to sound a date as soon as ready, already bad. And I just fought there. Absolutely fascinated. That's it. And I got into, I have ruined scape at a time. I think it was, they got a lot of people.

Similar ages to me can relate to that and I'll play.

Joseph: [00:44:23] I used to play rune scape to good, good solid year of my life. 

Daryl Rosser: [00:44:26] I love that game. Like, not even like, it was, it was multiple years. It was a bad addiction, but it was good because it got me into this stuff. So. Yeah, I played runescape. I love that game at a time.

I spent money on that. I got that rich getting membership or whatever it was. And I asked my mom and dad to give me, like, it was like free credit month to get risky membership was quite funny. And around that I got into like forums and communities. That was a big fin back then. And I wanted to build my own websites because I want to build like a clan website for my risk game plan.

And I wanted to build a forum for like other people had, cause they had forums and stuff like that. So I got started building my own like forums and stuff like that. They were never particularly that. Great. I think I sold it at the end for $5,000 when I was 15 years old, stuff like that. That was terrible.

But I wasn't in particularly that good at it. Well, it was just kind of fun to build these sites, stuff like that, but I never had any idea how to make money from it where I learned to make money from. It was again, my school, thankfully. Um, I didn't really like school, but it gave me some, some catalysts, as you say.

So I did an internship at a fully marketing company, coincidental that I just happened to see them. And I did an internship. At them for a couple of weeks, I needed, I affiliate marketing. It was pretty boring, but I was probably smarted in like half the staff, to be honest, they didn't really seem to know what they're doing.

Um, so I kind of stood out as obviously known stuff, you know, I didn't know Phillip Moncton was. And then I met the, the owner of the company, the CEO. Small company. Yeah. Like five, six staff or whatever, but I met the CEO, the owner, he was at a time, I don't know, 23, 24, 25 is also like that. And it's making, I didn't.

He liked to tell you as a millionaire, more likely six figures a year. Um, he was kind of a show off, nothing like that, but I was hanging out with him. He invited me to Australia and paid for my trip for a couple of weeks. And my re my faults afterwards, after meeting this guy, Was pretty much that this guy isn't as small as like expect for Sala making as much money has he's making.

I mean, what he's doing just doesn't seem that difficult or that impressive. I could absolutely do the same fin. And the difference you have to understand is I was thinking that you make money by being Amazon or whatever, being some massive company or vest. And I didn't really understand that those guys out there making a few hundred thousand dollars a year.

Just from running these little websites, I just didn't really consider. I didn't really think about it. So just by CNS, it kind of opened up this idea that, Hey, I wanted to do affiliate marketing. I didn't know what affiliate marketing was before that, but I want to do affiliate marketing, fast food, a little bit.

I gone to something called CPA lead. It was just spammy. And it was basically you ever seen, like you go on Facebook, something like that. I try and open stuff up and it's like, Hey, complete this survey to open this content. You haven't seen that side of him before. 

Joseph: [00:47:34] On Facebook?

Daryl Rosser: [00:47:35] Or any website, really like you trying to open it.

Joseph: [00:47:38] Like I see I've seen those. I've definitely seen those. I just haven't seen them on Facebook. 

Daryl Rosser: [00:47:41] Facebook was big in around 2010 for the se the linked from Facebook. But yeah, I got into that stuff. I made a FAMU cheats website. I was, I was 16 years old. I got up to about a hundred dollars a day and then we got into some more dodgy stuff, copyright stuff.

I don't really. Want to talk about then that was making like a FA I was in like thousands all days from that. And then we got into, like, I made it a viral site about. Uh, get free, uh, Microsoft points and it was like, refer your friends. And if you will, all this sort of nonsense, we did give cards, but it was misleading as to how much work cat to do that went viral.

It had millions of people on it. It did $20,000 profit and its best day. And like, it was pretty insane. I, at this time I was still 17 years old. And basically we can fast forward a little bit. What happened was we made a lot of money that year. This was 2010, a lot of money from Facebook stuff. And that we had $10,000 days, $20,000 days.

And several of those, I had a massive argument with my business pond, nervous that we were really stupid, which was just spending money basically. And it was really, really stupid. Oh, my business partner was also the same guy that you intend for in the past. We ended up, he ended up when I was making a hundred dollars a day, he approached me and said that he wants to like, kind of mention me and work together on a business.

So sure. Why not? Like he seemed doing well. Why not? Um, so we were making a load of money, hundreds of thousands of dollars that year in profit money funnels and 16, 17 years old. We had a massive argument and. Long story short is he stole the money, stole our websites, installed apps. So they never got it from me.

The end, the guy that like amended to me and introduced me to affiliate mocked in the first place, which is insanity. And then I came back strong. I made like 30 grand in a Fest free months on my own. And, uh, for whatever reason, a mixture of it become more difficult to do what we're doing and kind of dying out and a mixture of make and board are doing it.

I decided to start something else and they didn't work because it doesn't matter. It just didn't work. And I tried to someone else, so it didn't work and tried someone else and it anymore. And it went about two years and nothing was really working whatsoever until. Um, so in, in this time I was making like no money whatsoever, like a few, a couple thousand, a few hundred, even a couple thousand a year from the, I was like web design gig or whatever I can get locally.

I was living my parents thankfully. So it kind of covered me anyway and fast forward a couple years. And I mentioned before someone asked me for SEO and I didn't know what SEO was. But at this point again, you can imagine I was barely making any money. I was struggling and I knew market chain. I was a technical person to figure this out.

I just didn't know how it works. So my instinct was, Hey, let's just tell this guy. I can do it, try it out. And hopefully I can do it. And if not, what's the worst case scenario, just refund his money. That was like my beginning to SEO. About 18 months later, I had debt up to a $10,000 a month business from other clients and my own size to effect that.

And I just scaled that quickly because like that mindset issues just like turned off quickly because I just kind of saw the opportunity was there and I was no longer like holding myself back. Uh, I think I'm way over the question you asked me, but that's pretty much how I got into this. 

Joseph: [00:51:19] My, uh, my, my passion is to listen.

So it's a, it's a great story. I, there may be, there may be a few things in there that I would want to just touch on. I guess the one that I'd like to ask on the behalf of our audience, just so our audience understands what happened to a new and those guises. And if this is too sensitive, I'll understand that we can even cut this, but was it like, do you feel that they had this malign intention, um, for, uh, for the majority of it, like they had seen you as a Mark or was it that things just broke down and they retaliated and then they just wanted to take what they could from you?

Daryl Rosser: [00:51:57] Yeah, sure. I'm not sorry. I'm glad it happened in hindsight anyway. Cause it turned out well and got me on the path I'm on now, but yeah. Sure. So this guy was pretty young also. I mean, again, at a time, I don't know how he was mid twenties or something. I remember to be honest, doesn't matter. And he was a bit immature and I don't think he had any intention from the start of screw me over, but he had every intention of controlling the, controlling, the business and controlling everything.

And even though the business was set up as a 50, 50 Finn. Between me and him, when we had the argument, it was kind of in a way, like loss of control for him because I wasn't accepting everything he said. And then also just the fact that Yon immature or whatever, he, he figured it'd be easier just to cut me off.

Because again, also me being very, very immature. I mean, I was 17 years old. Um, we were arguing and stuff like that. So I was being childish and, and not doing any work because I wanted to. To resolve the argument first or whatever. So there's also me being very, very immature. But as a result of that, he decided just, it was easiest to cut me off and he just literally just took everything.

And that was pretty much how it was. And I called him out on it afterwards. He didn't respond and said that. Um, I don't remember, but it was just immaturity. It was not intentional, at least from the style. It was intentional at the time and not from the style. 

Joseph: [00:53:28] The one thing that I, I have a different perspective on is wanting to resolve the argument.

First to me, doesn't seem like an act of immaturity. It actually seems to be a very mature thing to do, because if people, if you were to just drop it and then it would seep into the decision making process and it would have. Uh, more of a negative effect in the long-term to me, that actually seemed like the right thing to do, but I'm an outside observer.

Daryl Rosser: [00:53:52] Yeah. Well, the fact that I, I was like refusing to, to work on a business and we needed to work on it and I was just ignoring the work and saying, I'm not doing it until we solve selfless, which was definitely a mature from, from the spectrum of actually be a narrow do in it. 

Joseph: [00:54:06] Okay. Fair enough. All right. So we're, uh, we're pretty close to our, uh, to our last few minutes here.

Um, not that I physically have to stop at an hour, but. You know, it is late for you. So we're gonna, we're gonna switch these up. We're gonna do something fun. Um, one of your YouTube videos, you talk about self-liquidating expenses and our real quick is this is, did you coined this term and did you pick this up from someone?

Daryl Rosser: [00:54:26] I made it up on the spot while I was talking on the video, ended up on the spot. 

Joseph: [00:54:30] Oh, wow. Okay. Yeah, no, it, it, it checks out. So it's a great topic. So the premise of it, I'm actually gonna see if I understood it. Cause I'm curious to see if I was able to process the information, but essentially it's looking for a way to minimize losses or turn a profit on activity that would otherwise end up being a loss of.

So for instance, you mentioned. If you want us to take a trip somewhere, you would find a way to generate some revenue while you're there. Do some one-on-one consulting work or something along those lines. Um, so how am I doing, what do I do? I have the premise down? 

Daryl Rosser: [00:55:03] Yeah. That's pretty much what I was talking about.

Joseph: [00:55:04] Yeah. Okay. Um, so you also said in the video too, like it's, it's an interesting experiment to think about, well, what am I about to do? And then how can I, um, get revenue out of this? And one of them is doing consulting calls for a, uh, A discount while you're playing video games. So these, that way you can play video games while.

You're you're talking to somebody rather than just play video games outright. And I never actually did that one by the way, but I just think it was a cool idea. Yeah. Well, I mean, for me I'm if, uh, if not for that example, I would've thought if I'm going to play video games, maybe I'll get into streaming or something.

So these, that way I can have like an audience and maybe there's some revenue there, but that would be like a whole other investment. Yeah, it is. Yeah. And it does also affect. People's opinion of the games that they play. Not that I've ever ruled it out because I'm a massive nerd. But anyways, the reason why I brought this up is so I wrote down five expenses and maybe you considered how to SLE them.

Maybe we'll think of something on the spot, but. We're just going to go for it and see what comes up. 

Daryl Rosser: [00:56:03] Okay. And by the way, I explain why I do this by the way is one, because I don't like spending money. It's like, I will spend money. I'll fly business class. I feel why not because way better than economy.

But I mean, I prefer not to if I don't have to. And two, because again, it's just kind of fun to me. It's a bit weird, but it's just that fine. If I want to do something, why not see if I can get it for free, essentially. It's the idea. 

Joseph: [00:56:24] Yeah, exactly. Yeah. I think it's fun too. I think it's a great idea. Um, so here here's the five that we've got.

Let's see what we can, uh, have, or may have to come up with. So the first one is groceries. 

Daryl Rosser: [00:56:35] Never thought of like, the groceries is an issue. That was one of the things I'm thinking of is like, what can I do for groceries? I don't know. Um, I've, I've seen people have like, Affiliate programs, referral programs before.

And I think maybe you could do something like refer people to like an app or something to buy groceries. And I dunno, I mean, the app I use, I know they give me discounts based on referrals, but I never really tried it cause I'm too lazy. It's not worth the effort to me. But I don't know. Do you have any ideas?

Joseph: [00:57:08] Um, I have ideas, but yeah, it's a question of like getting into streaming in order to minimize losses on time spent playing video games is also okay. Well how much work? How much work am I putting into this? And if there's a threshold to cross. So if I, if I were to blog about the groceries I buy and then use that as an affiliate program.

So then that way I would think to other food bloggers, that's actually good. That's all I got.

Daryl Rosser: [00:57:31] I just wanted that and same like. I don't know if you did like recipes and stuff like that. You could do the same idea what you're saying, but I, again, what I'm saying is also about as you, as you were just saying yourself about time and effort as well, and it just wouldn't be worth the time for it.

I mean, you can always try and like boss a way of a grocery store literally, and see if you can do digital marketing for them and stuff like that in exchange for a certain amount of free groceries every month. Like bartering is a good idea, but I don't know how well that's going to work for your grocery store depending on what your services, I guess.

Joseph: [00:58:03] Yeah. I, I, I think one thing to keep in mind too, is that I think this has more to do with the relationship with the transaction in some ways, rather than for my own relationship as a. In para like in re that, that, that does make sense. Cause then if you were to go travel with something, you're not necessarily working with the plane company, you're working with somebody there.

Uh it's like I said, fun thought experiment, so, okay. I'm just gonna move on to the second one, which is, uh, take taking an Uber. For taxi, if you prefer, I guess,

Daryl Rosser: [00:58:33] I mean, this one's really easy if you have a business, because if you're on your phone while you're doing it, or you bring your laptop and in a good thing about taking an Uber or something as you.

So, I mean, if you're working in between that, depending on how much money you make, that should quite easily pay for itself anyway. And I think again, they have leads to have referral programs. I don't know if they do cause I don't do that. But just the time of being able to, to like, why not use the time when you're in the back of the katsu to actually do some work.

That's what easier you have to be that strategic about it. It depends how much money you make in Iowa. 

Joseph: [00:59:06] But, yeah, that was actually a conversation that I had with a, a, another seller named Andy Mai, he, he made this point about how, if people spend like an hour cooking lunch, they're actually losing money because if they make more money than an hour working than the money, they would save cooking food, then they're better off on a meal plan.

So then that way they don't have to spend two, three hours a day making their meal time also. True. Yeah, exactly. Exactly. A phone bills.

Daryl Rosser: [00:59:32] Phone bills, move to Vietnam and pay $5 a month. All right. Next one is what I do. I pay my phone bill for like, I get 2gb of data a day is $5 a month. That's wait.

Joseph: [00:59:44] Sorry. Did you say 2gb a day? 

Daryl Rosser: [00:59:46] Yeah. 2gb a day for $5. 

Joseph: [00:59:48] That's pretty good. That's like 60 gigabytes a month. 

Daryl Rosser: [00:59:52] Yeah. Yeah, that's right. 

Joseph: [00:59:53] Yeah. My math is really that accurate. 

Daryl Rosser: [00:59:57] So like, I, I never even looked at this one because like, it's just so cheap here. Granted, it doesn't include the phone. I bought my phone, but the data is cheap. 

Joseph: [01:00:05] Yeah. Phones pay for themselves.

Right. You get, you can do so many things on a phone nowadays to the point where you can do a Samsung Dex and just plug it to a monitor. 

Daryl Rosser: [01:00:14] If you're not like upgrading like every year and just like, I need the new feature, which is like a slightly different. Screen and stuff like that. Like, it doesn't make sense.

Joseph: [01:00:23] Oh yeah. I'm a fan of a delayed satisfaction. Not that I can do it all of the times where it would be worth doing, but I had a Blackberry passport for about six years. And then two years ago I upgraded to a Samsung phone, first smartphone and my goodness, just the feeling of like going from that. Library password grateful.

And I still have it that versus the Samsung. So I'm hoping like another six or eight years of just like holding out. And as long as I can, uh, it makes the upgrades feel a lot better. 

Daryl Rosser: [01:00:50] Let me give you an example, by the way, it's a little bit different. So sorry to cut you off. I had, 

Joseph: [01:00:55] I was, I was rambling, so I'll, I'll let it go.

Daryl Rosser: [01:00:58] I had a weird experience recently where. I met some girl from Tinder and she stole my Nintendo switch. 

Joseph: [01:01:07] Now, you know, I did see this video cause I'm a Nintendo guy myself. And, uh, I feel sorry for you. 

Daryl Rosser: [01:01:13] Like really, like it's not even just a switch is all my second saved games feel like that. And all my games were in that case.

Fun experience, but this is the reason for this. Okay. So what happened was some cost dominate, tend to switch and I wanted to buy a Nintendo switch, but like, I don't even remember how much it costs, but maybe $500 something with all the games included, maybe my head to get games in there. Yeah. Yeah, exactly.

So I was like, how can I get this for free? And there's no real, like, I'm not going to be, to approach a game store and getting them to do it for me. And. I'm not going to like, get a bunch of affiliate stuff because that's just the launch in new size, too much work. So what can I do for this? Well, this has absolutely nothing related to it whatsoever, but I just decided, Hey, let me do a sale on my products.

And I would just do a, some girl on my Nintendo switch, say, Oh, and do a discount on my products and  a boost in revenue for a day that will pay for the, for the, for the switch. So that's the example of just. Doing it in a completely different way. And it was just something fun that I could do is a good story to share.

And as a good way of doing it promotion. 

Joseph: [01:02:21] Yeah know, I didn't, it didn't even occur to me that you would lost your, your saved data, uh, was a w so like, did you have breath of the wild by any chance? 

Daryl Rosser: [01:02:29] Completed it. Yeah. 

Joseph: [01:02:32] I'm so sorry, dude. I got two more and then, uh, we'll uh, get you to, uh, to our wrap-up question.

And by the way, there's many, many other things that I had written down here, but like I said, it's always better to run out of time than questions. So buying a new computer or laptop.

Daryl Rosser: [01:02:48] I've never really make any conscious effort with us because again, I just see that as a business expense already. So sorry if I'm buying a laptop.

Joseph: [01:02:58] Yeah. Those, those are the kinds of things that pay for themselves.

Daryl Rosser: [01:03:00] Yeah, exactly. Quite easily. If I go, I'm pretty tempted to go buy one in a new M one max, because apparently they're really, really quick and I'm an Apple fan boy. And so why not go by that? And I think I just kind of pays for itself having a faster laptop and refresh and that every.

Couple of years or whatever. Say now I'm on this laptop now for about three, four years and it's actually really, really decent. Still. I can do everything on it, but yeah. I I'm considering at this point to renew it, but yeah, so that's often, I never really thought about it because again, it just pays for itself already.

Joseph: [01:03:35] Yeah. Uh, credit where it's due. My girlfriend she's had an iMac for the last 10 years and it still runs quite well. And she, there was one point where she had to remote her PlayStation four to use the imag as a screen. Cause she didn't have a TV at the time. So it's managed to even. Be able to handle something like that, which, I mean, I know it's a, it's only streaming it.

The PlayStation is still doing the processing, but the fact that it could still connect, I just thought that was really impressive. All right. W uh, one more. And then, uh, we get you out of here, um, subscribing to a streaming service like Netflix or Hulu or HBO max, or anything along those lines. 

Daryl Rosser: [01:04:09] I don't know, but for me personally, um, what would I do trying to think of examples of what I do for that stuff, but.

I mean in my, in my personal situation, here's what I would want to do if I'm going to pay for it. And it's not going to be directly, it's going to be one fin I used to do really often was I used to write emails every single day, and I would grab some random story from, from a TV show, from, from pop culture, whatever, and write about that and then make that relevant to SEO on talk about now.

I haven't done that in a while because. I'm busy, I'm working on other stuff, but that's one thing I used to do often. So for example, if you're a fan of say, um, a TV show, then say suits, and then you can mention, okay, how, how to sell, how to close, like Javier, whatever his name is again. Um, so you could do like, do like a piece of content, a video, anything like that, and kind of leveraged the time you spend in.

On Netflix or whatever, and then use that to create content that may not necessarily be like a review of the show, but is how to like sales lessons from this show or whatever, even if it's nothing to do with sales, I mean, you can make any fin to do a sale. The second is very, very easy. So just kind of use it as a source of information as a hook to talk about what you do.

Doesn't directly pay for it, but at least you're not completely wasting your money and your time. 

Joseph: [01:05:45] Yeah, and this is, I'll say one thing to it too, but this is somewhat along the lines of streaming where I know some YouTubers, they do let's watches or they'll do this person reacts to it. So basically what they're doing is they've turned on the camera and they're watching the TV show and they're capturing their own organic reactions.

And then maybe they'll do 10 or 15 minutes of like how they feel about it afterwards. So they're not, I don't think they're live streaming, although I'm sure that. They could, if they wanted to. And I'm sure there's cases where they are, but it is possible to just like watch a TV show and then turn your own viewing experience into content.

So that is, that is one route. 

Daryl Rosser: [01:06:23] Yeah. The only reason, again, I say for me personally, I wouldn't do that because it's just extra work and I don't think anyone wants to watch me reacting to a TV show. I do reaction videos and YouTube recently I've been playing around with it, but it's like mock-ups and videos and stuff like that.

I didn't add in my own opinion.

Joseph: [01:06:38] So, yeah, yeah, yeah, yeah. I only brought that up cause I was just trying to bear in mind, like, okay, hang on. Is this how much extra effort did this? And there is a little bit of extra effort, but it's not to the same scale as like running your own streaming community. So I'll leave it at that.

Daryl Rosser: [01:06:52] Yeah. And also for Netflix or something, just, just get someone to give you a login. I mean really? Why not? 

Joseph: [01:06:57] That's fair. I am using my brother's Netflix plus because I paid for Netflix for five years. We're a good family like that. 

Daryl Rosser: [01:07:03] Yeah, my parents have a multi-user account. So I'm still using, I mean, I make more money than my parents, but they pay for a family account.

So why wouldn't I use it? 

Joseph: [01:07:10] Yeah, exactly. All right, Gerald. Well, this has been fantastic. It's been fun. It's been interesting, insightful little heartbreaking at times, but I think we've, uh, we we've, we've gone to quite a few places, so. Thank you so much for your time. The last thing we got to do to wrap up is if you have any parting wisdom, you'd like to share how there was an answer to a question I didn't really ask.

Um, I'll give you the floor once more to share it, and then let the audience know how to reach out to you. 

Daryl Rosser: [01:07:34] I have absolutely no idea. You know, that that should be a good piece of advice half the time. I've absolutely no idea what I'm doing and I just get on it and figure it out. Anyway, like I mentioned before, I started that, that e-comm agency and grew it to.

Six figures of clients in a month and a half. I didn't know that I was going to specialize in e-commerce at the stop or Shopify. I just kind of started off and joined like a little secret that I probably wouldn't tell most people, but we're an hour into. So most people don't get this far anyway is that I'd never used Shopify at that time.

So this is three months ago. I'd never personally locked into Shopify before. When I started a e-commerce SEO agency or what ended up being a Shopify SEO agency, I never even used Shopify before. So I had no idea what a comma Shopify issues were. But if you listened to you on this episode, you'd think, wow, this guy's an expert at it.

Or I learned this specific issues for Shopify when the last three months, granted I'd be doing SEO for it for seven years, eight years. But the point is oftentimes I've no idea what I'm doing and I just get on with doing it. And that is. I've really easy way to be more successful is not to think more about it and not to feel bad or, or anything that you don't know what you're doing because it's perfectly normal.

And the way to overcome that is not to read about it a lot about it in many cases, just to go try it out and see what happens and then adjust your strategy based on that. It's oftentimes easier to try do some fan and pivot than it is to learn everything up front and try and get it right the first time.

Joseph: [01:09:07] Uh, you know what I I'd like to back you up to and say for people wondering, like what people have to know in order to be at the scale that you're at. I guess people in their minds, they think that they have, that they have to be masters. They have to know everything. And the reality is full. Things are always changing.

There's always new things to learn. So to be at the level you're at, and to admit that there are, there's still a lot to learn is I think encouraging and of itself, it says, look, People will start off. They don't know things. People get into eight figures, nine figures, 12 figures, whatever. They still don't know everything.

We're all humans. Right. We're all just trying to learn and try to keep going. 

Daryl Rosser: [01:09:39] Exactly. Yeah. And it's the same for everyone. I go to masterminds with guys that I'm making a lot of money and a lot more than me and this still asking for help. And they're still sharing their problems and asking them, what should they do about something?

It's not like everyone at the top is, is magically doing perfectly well and nothing's going wrong. This still London. And in many cases, they don't the, the gap between, so I'm making like, like nothing. And so I'm making like a hundred thousand dollars a year. It is very, very small. In many cases, I'll, I'll speak to someone that is making no money whatsoever and they know more than a guy making a hundred thousand houses a year.

They just haven't actually implemented it. So was just theoretical or at least. But anyway, that would be my, my final thoughts. If you want to connect with me, well, the best place these days I'll see my site is that lines that are calm and we have SEO service on there. You can contact me there. So my agency's at logics.com and if you want to call my content, YouTube is the best place now because I'm doing about five videos a week. Trying to anyway. 

Joseph: [01:10:39] All right. And, uh, to the listeners, um, one thing I would like to hear from you guys, if you can contact podcasts@debutify.com is if you made it this far. Um, because I, I wanna know, I wanna, I want to get a sense of, of this. So you guys, your, your, your call to action is now in place.

So do with that as you will, uh, Daryl, uh, thank you once more for your time. This has been a blast and yeah, let let's, let's get you on out of here.

Daryl Rosser: [01:11:05] Right, man. Thanks for having me again. It's been really fun.

Joseph: [01:11:07] Same here. All right everybody, we'll check in soon.

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