It’s been some time coming, we finally get to speak with SMSBump, a service we’ve been introduced to very early on Ecomonics. My guest today Elena Kostova and I get to discuss the importance of SMS marketing, how it’s distinguished from email marketing, what the consumer comes to expect from texting these days and what the future holds for communication. Elena and I share a lot of valuable information about why this essential tool needs to be integrated into your strategy, soon as you can really.
Elena Kostova is the Product Marketing Manager at SMSBump - with extensive knowledge and 4+ years of experience in text marketing. Elena helps brands use SMS to establish long-lasting relationships with customers, drive more sales and boost revenue.