icon-folder-black Dropshipping YouTube Entrepreneurship

Harry Coleman - Pathway To Freedom And Dropshipping Excellence

icon-calendar 2020-12-04 | icon-microphone 57m 53s Listening Time | icon-user Joseph Ianni
prop-wrapper
Resource-map

200000+ Stores Are Selling Big With
Debutify. What About Yours?

Debutify takes guessing out of the equation. Build a
high-converting store with confidence.

INCREASE MY SALES NOW

Harry Coleman aka beast of e-com conveys a unique style that shows how appealing and exciting the industry can be, but it wasn't easy from running on less than four hours of sleep and taking naps in his car during breaks to now a Seminole dropshipping enterprise and massive YouTube following. My talk today with beast of e-com reinforces the belief that success in this industry is in your head and in your heart.

Harry Coleman aka The Beast Of Ecom is a 7-figure ecom expert who has generated over $8 Million+ through ecommerce. He went from getting fired from his 9-5 job to becoming financially and location independent in 3 years. Along with running his own stores, he now teaches ordinary people how they can do exactly the same through his YouTube channel with 60,000+ subscribers.

⭐️ LEARN THE SECRETS TO DROPSHIPPING SUCCESS!

FREE Dropshipping Secrets eBook!

Struggling with conversions, or building a new store? Explode your sales tonight, with Debutify — the highest-converting FREE theme.

✅ Blazing fast       

✅ Sales add-ons  

✅ 24/7 Support

✅ Start Free 14-day Trial ? https://bit.ly/2Rcz0hF

✅ Subscribe to Debutify on YouTube ? https://bit.ly/2DO7YKI

✅ Listen to Debutify Podcast on Youtube? https://apple.co/2R5tfT8

? FREE MENTORING GROUP

Get answers to all your e-commerce questions from Ricky Hayes, 8-figure entrepreneur!

✅ Join Ecom Dropshipping Masterminds here ? https://bit.ly/32dHCLC

? FOLLOW DEBUTIFY ON SOCIAL MEDIA

? Instagram: https://bit.ly/2Zn9WJn

? Pinterest: https://bit.ly/32cLso4

? Facebook: https://bit.ly/3jT4dmy

? LinkedIn: https://bit.ly/3m0Vfpj

? TikTok: https://bit.ly/2R6Edb1

? YouTube: https://bit.ly/2DO7YKI

? FREE CONTENT: GROW YOUR SALES

⭐ Free 14-day Trial: https://bit.ly/3bNgru3

⭐ Read the Debutify blog: https://bit.ly/2FgGRIC

?SEND US YOUR FEEDBACK

? https://feedback.debutify.com/

? JOIN THE DEBUTIFY TEAM

? https://debutify.com/career

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

?️ Want To Be A Guest On Debutify Youtube Channel Or Podcast?

If you wish to be part of our channel, we are looking for influencers, known figures, to interview. If this is you, please apply here ? https://go.oncehub.com/DebutifyPodcast

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links provided there may be affiliate links. Thanks for supporting the Debutify channel and company, DEBUTIFY CORP.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Tags: #Ecommerce #E-commerce #Dropshipping #BeastOfEcom #DropshippingSecretsEBook #FacebookAds #Shopify #OnlineBusinessDevelopment #Marketing #FinancialFreedom #FinancialIndependence #Debutify

 

Harry Coleman: [00:00:00] If someone else has started, you know, 10 months after you and got way better results than you so what it doesn't  make a difference, right? If you've been doing it for, you know, three years, et cetera, and you know, you're doing way better than someone else, et cetera, whatever it may be, it doesn't make any difference because at the end of the day, you should just stay focused on yourself, it's your race, like you run it, if you want to jog it, jog it. If you want to sprint it, sprint and don't worry too much about what other people are doing.

Joseph: [00:00:28] You're listening to Ecomonics, a Debutify podcast. Your resource for one of a kind insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state-of-the-art research. Your time is valuable, so let's go. Harry Coleman AKA beast of e-com conveys a unique style that shows how appealing and exciting the industry can be, but it wasn't easy from running on less than four hours of sleep and taking naps in his car during breaks to now a Seminole dropshipping enterprise and massive YouTube following. My talk today with beast of e-com reinforces the belief that success in this industry is in your head and in your heart.

Beast of Ecom Harry Coleman. It is an honor to have you here. Thank you for being on the show. Welcome to Ecomonics. 

Harry Coleman: [00:01:28] No problem dude, it's a pleasure to be on here going to be a fairly interesting, so, um, yeah, I'm looking forward to having a decent conversation with yourself. 

Joseph: [00:01:36] I endeavored to make him as interesting as, well maybe not as possible, but certainly as interesting as any one person can reasonably expect as always, we begin with a question known throughout the land. The most important question I could possibly ask: Who are you and what do you do?

Harry Coleman: [00:01:53] Yeah. So for those who have never heard of me before, my name is Harry Coleman. If you may not have heard of that name, you may have heard of Beast of E-com, which is my online persona. I've got a YouTube channel, but most importantly, what I do is e-commerce or more specifically dropshipping. I run a lot of dropshipping stores. Um, I've got a YouTube channel and I've also got a course as well, which is Ecom B 2.0, which helps people how to essentially do what I do and helps a lot of people out.

So in a nutshell, that's me. And, um, previously, before, for anyone who was wondering, I used to work nine to five jobs, but I've been doing e-commerce for about four years now. 

Joseph: [00:02:32] Yeah. I was curious about that too, but thankfully for me, I got to do some, some prep on that. And one of the things for our listeners, just to characterize your expectations for this interview, my guest here, he's a, he's quite out there his YouTube presence is substantial. And so what we're gonna do our best today is to find some unique avenues, some unique directions. We can go with this conversation. Uh, so then that way, if you like what you hear today, you're definitely encouraged to check out more of his content. So Beast of E-com, I'm a pretty big nerd. I appreciate the theatrical quality to personifying yourself. Um, I will say before I did any research, not knowing what you looked like. I was picturing a cross between a bear and a Wolverine, but, um, where does, uh, where did the Beast of E-comm come from? Why did you, uh, go with that persona? 

Harry Coleman: [00:03:17] That's a very good question. I don't think anyone's actually asked me that question before. 

Joseph: [00:03:21] Hey, mission accomplished. 

Harry Coleman: [00:03:23] So yeah, mission accomplished on that one. Well, I think when I was doing the whole of the, I didn't want to just, cause my name is so kind of like generic. I thought, you know, everyone else who is out on YouTube was just there kind of name.

So I was doing my research around different names and I want it to be like, Wolf of Ecom, but then that was kind of like really cliche. And then I dunno what happened, but for me personally as well, I like to have the, um, I like to make sure that I've got the name's availability on every single platform. So it had to be available on Instagram. It had to be available, uh, as a Facebook page. It had to be available on YouTube. So, and I'll do this again. I apply this kind of, uh, you know, Um, whatever you wanna call it methodology to again, stores and those kinds of things. So when it comes down to picking  names, I had to make sure that it was across those and just beast, just kind of just, I don't know where it came from, but, um, if I couldn't have Wolf, I'd just, you know, I just came with it with beast and that's kind of  just how it, uh, how it rolled and got the logo made.

And the rest is kind of history, I suppose. 

Joseph: [00:04:22] Yeah. And maybe it hasn't influenced or hasn't, uh, worked its way into the DNA of any of what you do. But I don't know, I hear Beast of Ecom, and I think this is a guy that really goes for the, uh, for the jugular of success and, uh, powers through it. So it was, I don't know do people get any impressions when they think of that? Is there anything that, any decisions that you make is how do I, how do I represent the, the beast persona in my, in my actions, my endeavors, 

Harry Coleman: [00:04:47] uh, I think it's more down to the results. I think when I first came out on YouTube again, w without kind of, you know, downplaying, um, I was doing a lot of, a lot of e-commerce previously, before I even started a YouTube channel and I was getting fantastic and great results previously before I had no online branding or online personality whatsoever.

And I think the first ever video that I put out was how I'd done a million in, uh, in 60 days. I think it was where back then in, in, in, um, you know what, on my first YouTube videos, I think about two years now, Probably, I think he's probably one of our most viewed videos. So I think that, uh, that the persona is not necessarily me because if you talk to me or anyone else, you talk to me, no, I'm not. I'm naturally introverted. So I'm not one of these beasts, you know? So it's more of a case of, uh, I think it's down to my results. That's what probably you'd tie it to if anything. 

Joseph: [00:05:36] I'm an introvert too. So I've got a voice for this. And I'm, and I'm grateful for that. We are, we're given the gifts to do what we can to make the world a better place, but the distinction between an introvert and extrovert is that when I think extrovert, I think, and I'm not trying to denegrate anybody by the way, but I think a smaller dog that is constantly barking, maybe because we have a dog down our apartment who's constantly barking. Whereas when I think of a, of a, of an introvert, I think of a big dog, someone who's more quiet and reserved, but when they're roused, they have this inner energy that they let out. And then all of a sudden you think, well, okay, we're going to leave this dog alone and we're not gonna, we're not going to cross this dog.

So I think both have different ways of getting those powerful results, but in a way, the extroverts tend to be more consistently out there whereas the introverts tend to keep their energy in until they let it out. 

Harry Coleman: [00:06:27] A hundred percent. That's something that I've, I've been throughout. I've been saying that. If you told me that I'll have a YouTube channel than a first of a video that I put out took me like three, four days just to put together a 15 minute video cause you know, you're not used to being in front of a camera as an introvert. You're not used to. And again, now I've done. Um, you know, I spoke on stage in New York and those kinds of things where. You know, I wouldn't be able to jump up and do a, uh, a I'd freeze up if I was doing a school project. It wouldn't be something that I volunteer to do, but you know, you over time, I think you can just, you know, put yourself out there.

You get more comfortable with your voice. And yeah, I'm kind of comfortable with, with doing things like this now. 

Joseph: [00:07:04] Just in the interest of being transparent. I think I haven't been counting, but I think this is an interview maybe 20, 21, somewhere around there we've been doing these since March, April, probably around may, maybe like early June doing them consistently to two a week with the exception of last week when somebody had to cancel, uh, no harm, no foul.

I definitely experience a nervousness before them. I, because I'm meeting people for the first time and people's time is highly valuable. And so there is definitely a lot of this inner energy that has to come out to want to be able to do a good job. But, uh, I can only spend so much time talking about wanting to do a good job as opposed to actually want to do a good job.

Um, fun fact about me is I used to do stand up comedy. I was one of those guys in high school where people would say, Oh man, you should totally get into comedy. And then I did. And you know, making people laugh just in the hallway, not the same thing as getting on stage and making a bunch of strangers laugh.

It was. Yeah, it for a, for an introvert that was a, that was not an easy experience 

Harry Coleman: [00:08:04] I could imagine. 

Joseph: [00:08:06] Yeah. Your, um, your e-comm course has, uh, has seven modules. And of course, I welcome listeners to check it out, but the one that I really want to talk about today is the first one. It's the mindset one. So I asked this of nearly every guest, um, cause this has, this is something that I want to hammer constantly. So what is the mindset that you promote and you live by? 

Harry Coleman: [00:08:26] So for me, it's more about, it's all about kind of like being in charge of what you want to do with yourself and being, being in control of your life and being able to achieve what it is you want to achieve. Because, I mean, there's a lot of people out there who want to do a lot of things they want to do, they want to quit their job, or they want to be their own boss or, you know, just want to live this life where they can travel and do all these kinds of things, but they don't have it in them to they're they're either like scared or they, uh, they're, they're waiting for the perfect opportunity.

Or they, you know, they, they do so much and then that doesn't work out and then they retreat back again. So for me, it's all about just being able and having a mindset that I can, you know, I see where I want to be. You know, like before, you know, I could afford things. I was, you know, driving a Citron Saxo gray one, which is like 1998.

Google it, if you guys don't know what one of those are. But it really is a crappy car, but I would drive one of those cars thinking it was like a Bentley, right or BMW and those kinds of things, because I'm all about taking action and then learning from that action. If you fail then you fail, so what learn from it, but you've got to always take action and never quit.

Even if you know, you don't get the results that you want the first time round. If that makes sense. 

Joseph: [00:09:49] It does. If you had the mindset of, this is a, a luxury vehicle while it's just a vehicle that's going to get you from point a to point B and potentially a point C. And I think it's a lot of that just comes down to relativity because for a lot of people, not only do they not have a car, they don't have the means for a vehicle.

They might not even have roads. So just the very thought of having a, a vehicle one might, could put themselves in the mind of, wow. I've, you know, I've got, I've got a mode of transportation. I can go places. I can, I can go fast. And so you can have that same. I don't wanna say it's, I hesitate to say luxury, but you can certainly realize how fortunate you are, uh, without having to compare yourself to somebody who does have that car.

I mean, one of the times that happened to me was when I was just waiting for the subway, you know, it used to be routine for me. And then one day it just hit me. How lucky I was at this massive train from the underground was coming towards me. The doors were gonna open on their own. I was going to get in and go home quickly, too.

And I still didn't have a car. Didn't have a car then, but that mindset of this is what we've got and we are actually quite fortunate to have it. So, you know, we have more advantages and I think we give ourselves credit for sometimes 

Harry Coleman: [00:10:59] I think just to add onto that is that I'm a firm believer of you have to be able to believe what you want to achieve.

I mean, believe it, before you can achieve it, essentially. And I used to think it was time and time again, like some, you know, when I'd see someone before I was even doing, you know, like a thousand dollars a day, you know, you'd get to like that, that everyone gets to that point when they're starting out, it's like, I can't hit a thousand dollars a day.

And then you hit it and then you see people posting screenshots of $10,000 a day and your mind just can't comprehend, ah it must be fake or they must be doing something pretty different, but you have to think to yourself. Okay. It's being done. If you can't possibly think that you can make $10,000 a day, then you're not going to be able to do it.

Like you just, you can't convince yourself to make something that you don't think that you can personally achieve. So that's kind of one thing that I always do as well is if someone's doing a hundred care day. Okay, cool. You know, I've done X, Y, Z. I can do that. You know, and that's why I think people need to condition themselves to is to believe that they can actually do it.

Because if you don't believe, then you can't possibly achieve. 

Joseph: [00:12:00] You know, when I look at some of the success stories throughout my research, there's the needs to believe in oneself. I certainly, I totally, I totally agree with that. I think there's also that sense of, I almost had to use the sign term for it, but Mo money Mo problems where I think, well, this guy is making a hundred thousand a day or a hundred thousand a month.

I wonder what kind of caliber of issues this person is dealing with as a result of that success, um, at the, at the point that you are now, w what are some of the obstacles or some of the, uh, issues that you're dealing with compared to in your earlier parts of your journey? 

Harry Coleman: [00:12:35] Yeah, for sure. So first and foremost, when you are doing more money, you need to spend more on, uh, on Facebook adverts.

You need to of course hire a, a, a bigger team. Again, of course your supplier is handling a lot more, you know, orders and those kinds of things, a lot more things to go wrong. So when something goes wrong, if you're doing 10 orders a day,you know, double that to you know, a thousand orders a day, if something goes wrong or the shipping isn't, or something isn't t sent out on time, then obviously your, you know, the, the, the magnitude of the problem has just, you know, 10 X.

So it's still a lot of things moving parts, which can go wrong on a daily basis. It just happens, you know and now of course, with Facebook, You know, there's a lot of things, of course, regular bans we always get those, whether it be white hat or something, even if it's just something it's just a normal  PPE campaign, which is a page, post engagement campaign, you know, anything like that can still can still go down.

So, you know, there is more money, more problems or whatever you want to call it, but you just have to still apply that same methodology of, you know, I've got to the point now where it's like, something goes wrong it's one of those things, I'll be pissed for 24 hours. And then after that, it's like, okay, let's just keep the ball moving because you have to, because if you get too caught up on things, then they'll just drag you down.

Joseph: [00:13:49] Now let's get into some of your dropshipping expertise. One of the things that I want to get from you is a run-through of some of the resources that you use. So program sites services, I know one of them is E-com Hunt. I believe I saw that one of your videos, but as an up-to-date answer to the question, what are you using these days to, uh, to work on your dropshipping operation?

Harry Coleman: [00:14:11] Yeah. So first and foremost, obviously the, the commerce platform is Shopify. For the actual Shopify Facebook for the adverts or for the traffic sometimes Google in terms of, uh, like finding finding products, mainly like you've mentioned, Ecom Hunt is a, is one that I've used for a long, long period of time [?] as I got started with things AdSpy is another one, which is on the, probably more expensive end for someone who's kind of a beginner, but the kind of like the largest one out there with a lot of information, a lot of adverts and stuff on there. So I use AdSpy, uh, E- Sniper is another one that I like to use as well. For team management, customer service, we use, uh, Reamaze. For hiring VAs I either use  Upwork, which I used to use for a lot of the time. Um, but now I switched to online jobs to find VAs. So for anyone who wants to kind of like hire and expand their team, get their first, you know, customer service rep or whoever it may be. Uh, online jobs is one. And then that's kind of what I can think of off the top of my head.

And then it just goes into like apps and those kinds of things, but off the top of my head, that's what I can think of. 

Joseph: [00:15:16] And some of what I've, uh, looked into you or in some of the research that I've done in regards to you to talk about what kind of star, what kind of store you recommend running. It's a blend between a general store and a niche store.

Now, with those two, I would characterize them initially, as on opposite sides, you have generalities on one far end, and then you have niche on, on the other end. So what's the middle point. What's how, how are these two points that meshed together to create a store that's a general niche? 

Harry Coleman: [00:15:45] Yeah, so, well, I'll explain this, this, this is how I always explain it this is kind of like how I, how I say things now this is how I always explain things when someone asks me what sort of store should I start out?

Okay. Uh, hopefully after this question, everyone will know depending on where they're at, because it's based on the experience that you have. Okay. So, if you are someone who is watching this now and has no experience whatsoever with dropshipping with selling online or starting any sort of e-commerce store. Okay. Plus you don't know which niche you want to get into. Okay. So you're completely brand new. Then I recommend starting a general store. Okay. Now, when I say general store, I always say a general store where you only need three to four niches of that store. Some people will say a general store and they'll add like basketball stuff with cat stuff, with pet stuff, with baby stuff, with baby stuff, et cetera.

It's not needed. You literally only need three to four niches to make money on. So if you're undecided on maybe two or three, then just start a general store and have all of those three on it because it's going to give you that flexibility, right. Now. If you are someone who has experience okay, or. You already know which niche you want to get into because some people out there have not started any store whatsoever, but they are, you know, they're really big on, you know, the say wind sailing, right?

This is an example. So, okay. You already know what niche you want to get into then. Okay. So start a niche store, right? Cause you're going to have higher conversion rates and you already know which niche you want to get into. The biggest thing I find with a lot of people who are just getting started is something that I personally experienced as well, is that you don't know which niche you want to get into and you're like, Oh, I want to use it. This one, but then this one looks, better, or this one was, and then before you know it a week's gone and you haven't built no stores. So that's kind of like the principle for people who have experience or know what they want to get into. Now, if you have experience.

Okay and you have done a lot of research because now obviously of course, when I got up and running with things, the whole one product store, wasn't really a thing. Okay. so it's only over the last few years or so people have started to turn this one product store thing. Now I recommend to start a one product store if you have the experience or you have done a lot of research into the actual product or into the, you know, around the product and all you've seen that it's a winner and you have a very good gut feeling that it's going to work. The reason why I say that is because on this final point is that if you start at one product store, okay especially if you're brand new, you start at one product store, you get the logo made, which is kind of looks like that random product, you get the domain name, all those kinds of things all together, you build the whole store out and the store doesn't work. Then you're stuck in a position whereby you have to change the whole of the store, you have to change the logo. You have to change the domain and all those kinds of things. Whereas on the flip side, if you have a niche store or a general store, all you've literally got to do is just set up a new product page and away you go. 

Joseph: [00:18:35] Uh huh. I hadn't thought about that before. I guess how I had understood it up until this point is that a one product story is just, you're just focusing on one product.

So you don't have to invest additional time into checking new products for, uh, for new potential avenues. But as you're saying with having a general store or having your, your, your niche store without going too far off into like, like you said, don't have basketball, then don't have, uh, pets. A lot of the backend is consistent.

So we know, we know we have our operations set. We have our, our apps installed. We've got the page out and the brand is there. So the brand is the all encompassing voice that helps us decide what items that we want to go for. That's great. Actually, I hadn't hadn't thought about that myself. Well, thank you for that.

Harry Coleman: [00:19:23] No problem dude.

Joseph: [00:19:24] I noticed you, you, you, you did an interview with us on our a day beautify blog as well. I made sure to read that too, because I wanted to make sure I wasn't copying their questions. I'm going to build off one of the questions that you were asked. So from our interview, we asked some advice for starters.

And one of the answers that you provided was to pick out one to three experts as your gurus and not to pick out like too many, almost on that same thread of don't go to too many niches. Don't go off and listen to too many gurus because you're going to get a lot of different ideas and a lot of different suggestions.

So let's say someone picks two to three, what should they be doing to make each choice a significant choice when considering that they're going to have, you know, a couple of different people that are going to listen to?

Harry Coleman: [00:20:06] Well, it's going to come down to, of course, first and foremost, the likability of the, or how, how can you personally digest that content?

Cause sometimes you can listen to a lot of people in that content, isn't, it may be the best content that you have ever seen, but you can't digest it. Right. I'm sure there's, you know, there's a lot of people out there on subjects, which may be a little bit more in-depth than me, but, you know, I may not be able to consume that content.

So when I look for people who I want to learn from, then what I would say is making sure that you can understand their content and that they deliver it across in a size way so that you understand it essentially. And it's a lot of comments that are used to get a lot of people who say it was more British accent, cause everyone on YouTube's got kind of American. Right. So I used to get that quite a lot. And then on top of that, of course, is that they actually practice what they preach. Now, this is just something that there are a lot of people who can teach good. And there's a lot of people who can do good. I like to think of myself as a practitioner, as well as someone who can teach well as well.

So again, there's a lot of the whole quote, unquote fake gurus, or, you know, some people who had won great months in 2016, and then there's someone who, you know, done all that and then put out a course, et cetera. They're really good at teaching then, Hey, if it helps you to get results, do whatever. But I personally wouldn't go to someone who was completely overweight and ask them how to get abs, right? So that's just kind of like how I, how I would do things. So that's how I would suggest to someone else is do obviously your due diligence to make sure that they are someone who are still a practitioner of what they talk about. And I like to think that I am still a practitioner, so they will be the two things that I would say.

Joseph: [00:21:41] Yeah, that reminds me of when I was in college, all of our professors were people who were also involved in the industry. So while they certainly had a lot of information to convey, they never came across like they themselves were the end point of knowledge. They were still in the industry, so they were still learning things too. They were just passing on the best information they had. So, so I, that's just, one way I tend to look at it is I tend to look at people who are active as well as teaching as professors. 

Harry Coleman: [00:22:08] Yeah. I mean, again, you've got lecturers. If you, if you asked someone how to build a, more than a million dollar business, if you go to university, you're not going to ask a professional, uh, you know, a lecturer, even though they might be really great at teaching, you'd rather go talk to the entrepreneur who's lost a hundred thousand building it and then gone on to make, you know, a hundred million because they're going to, one's going to be the ones who will have gone through the dirt and be able to give you real life examples of how you can make it yourself. 

Joseph: [00:22:32] So I, I went through some of your YouTube videos, not too many, but you know, there was one that I watched in full and it made me laugh and you'll, you'll understand why in a second, it was about trying to make sales with a saturated product.

Uh, and the product that you chose out was the showerhead with the ionized, they're called ions.  There's this ionized little balls in them. I, I think everyone, has seen at this point. Uh, what's funny to me is that myself and my YouTube counterpart Connor, we've been working with Ricky as mentoring so that we can understand the industry better.

We picked out that product to run our store with as well. So I saw you picking up that product and how this is like one of the most massively saturated products. And I just thought, Oh God, of all the products that we had to pick out, we thought we thought it was a, we thought it was unsaturated. So for people, obviously you want to check out that video so you can get the full brunt of it.

But, uh, the question that I ask of you now is what's the most luck that you've had with a saturated product. 

Harry Coleman: [00:23:29] What's the most success? 

Joseph: [00:23:30] Yeah. 

Harry Coleman: [00:23:31] So, I mean, I tend to not go for those anymore. I've made products which have been so-called quote unquote saturated. Um, I've got like UK stores whereby they just literally sell to the UK.

And this is something which again, a lot of my students out there do as well. And which again, is something [?] that I would recommend for someone who lives in a foreign country is what they call kind of like local general stores or local niche stores or whatever it may be. And what you can essentially do is get a saturated product, a quote, unquote, saturated product, and then sell it to a market, which it hasn't been so-called saturated in as of yet.

So a lot of people with the UK it's a little bit harder because everyone is in English, speaking countries, one of the top four, top five out there, it's one of those things whereby you can still make sales from it, but the resource just won't be there. So I've made six figures with a sat, quote, unquote saturated product, which may have had, you know, 10,000 likes on it, et cetera, but it won't be something which will just, it won't be your golden winner essentially what I like to call them is like silver winners whereby they've already been scaled by another one or another person, et cetera, but you can still make money from it because it's overall winning product. And what I meant by, uh, other different stores out there, um, local general dropshipping stores, okay. Uh, in different countries is take, for example, I've got students in France, I've got students in Germany, Norway, and the Netherlands, all sorts of different countries. The majority of people are, the large-scale adoption was don't really target those countries because they don't really speak English. Right. So the adverts don't really make that much sense. Now, if you, and I've got a lot of students who actually do this, is, they create a store, which is just based completely in that language. So a French store, all in French, the adverts in French, the landing pages in French and all those kind of things.

And that way you are showing a saturated product to a market, which hasn't seen this product before, because everyone else is always targeting English speaking countries. Does that make sense? 

Joseph: [00:25:25] Yeah, it does. I mean, that's certainly one of the things that I was also  mentored on as well, is that the big five are the Commonwealth countries are all English speaking.

And then the United States with the United States being such a big market, it's encouraged that this is the main country that you want to focus your energies on. But me, I, I certainly wouldn't be able to really penetrate France until I understood the language. Same goes for all of these other countries as well.

Yeah. That, that makes a, that makes a lot of sense. So one of the things I noticed about your brand is that you're currently you're on Beast of E-com version two. So the industry changes pretty rapidly it's, I mean, it's certainly on the forefront of technology and the forefront of commerce. Um, and you revolutionized your brand by going from version one to version two.

So I'm curious about this decision, why listeners should consider a major overhaul like this, you know, what was, what was the catalyst to go from version one to version two?

Harry Coleman: [00:26:19] So Ecom Beast 2.0. So to clarify the Ecom Beast, 2.0 is the name of the course. Okay. And then there's always, yeah, so, so, so, uh, Ecom Beast, but I'll pick up on what you said is Ecom Beast 2.0 is the name of the course. However, if you go onto a landing page, now it will be Ecom Beast 2.0 V4. Right. And that's gone from. Ecom Beast 2.0, to V2, to V3 to V4. So there has been updates and like you've mentioned Facebook adverts is consistently changing and Shopify is consistently changing everything's consistently changing. It's important because again, you can't put out content, which is no longer relevant. Hence is why I always like to make sure that the course itself is updated with strategies that I'm currently using at the moment in time and getting results from. So I'm not one of these people just to put out, uh, you know, uh, and I'm not here to, you know, I don't want to, I don't want us to come across as, you know, pitching any sort of course or anything like this. I'm not, I'm not here to do any of that. But basically, you know, there's a lot of people out there who will just put out a new course every other day or different course on something, [?], something [?] a bit like this product finding cost, extra X, Y, and Z. I'd rather just have one course that encompasses absolutely everything.

And it just make iterations on that. So just kind of like a one-stop for everyone. So yeah, it's important to, to, to update essentially. 

Joseph: [00:27:33] Fair enough. All right. So the next, uh, a bulk of questions, uh, I want to get into some of your backstory. Some of what I know is that you have a pretty long line of entrepreneurial inclinations, one of your first things you were doing is you and your friends would find bikes in need of repair, either pair them and then you'd, you'd sell them. And so usually what I ask of people is what were some of the unique skills that translated into e-commerce? So for instance, um, somebody I had spoken to earlier, Paul Motley, he had a background in chemistry. So when he would approach e-commerce, he would break things down into a, uh, elemental state and then he would build up from there. It's a little bit more of a clear cut path, I suppose, because you're looking for inventive ways to earn a living. So, uh, how did you encounter e-commerce in the first place?

How, what drove you into this particular industry? 

Harry Coleman: [00:28:27] Yeah. So I think I'm not sure how many people have heard this, but I'm sure a few people that actually heard this, but I started out on obviously on E-bay first and foremost I used to sell things on eBay here and there, hats, caps, hoodies, et cetera, but how I came across dropshipping and the whole kind of like how dropshipping and you kind of just go down a rabbit hole, right? Previously before that, I used to look, uh, online of ways, how to make money online. I always wanted to be the person who could make money online, because essentially if you do that, then you have the, the, you know, the ability to travel all over the world. You're not tied to a certain place. I'm not a morning person.

So I don't want to go to a place and open up a business. You know, it wasn't really something that I'm interested in. So I wanted something that could, I could make money online, via by my phone by my laptop. Okay. And wifi connection. Now how I came across a dropshipping was, I'm not sure if you've heard of a forum called Black Hat Forum, at all? 

Joseph: [00:29:20] Black Hat Forum? No it's news to me.

Harry Coleman: [00:29:22] But essentially it's a lot of people where they do really not black hat shit, right?

Like buy and sell domains, affiliate marketing, there's all sorts of different ways of how to make money online, essentially Black Hat Forum, massive forum. And essentially I used to go on that at nighttime. Like just trying to find ways to come across, and there'd be loads of different threads on there. And one of the threads on there was, uh, someone had made like I can't remember how much it was off the top of my head, 20 or $30,000 per month, selling three products using AliExpress and Shopify. That's what the thread was called. And it had a load of comments on the side of it. And the guy was essentially doing free plus shipping back then, I believe, which was something which a lot of people were doing. Whereas essentially what you do is you advertise a product for zero and you charge shipping. Now of course, back then. With AliExpress the prices, obviously in 2016, a lot of prices have increased anyway. And by the way, I didn't make any sales doing the free plus shipping never really kind of have, um, that wasn't something I wanted to go down, but essentially I then got sucked into a rabbit hole of this whole dropshipping thing, using AliExpress, using Shopify using Facebook adverts.

And, you know, he literally was answering questions and I'm from there, it was like Facebook groups because no one was doing this kind of stuff on YouTube back then. And then from there you just kind of get sucked into a rabbit hole, and then you kind of just started thinking, but that's kind of like the the premise of how I got into things. 

Joseph: [00:30:43] You mentioned white hat earlier, and then you mentioned black hat here. I didn't, I didn't touch on a white hat, but now that you've said both of them, uh, I do have to ask what's, what's the main difference between the black hats and white hats. And forgive me for asking this, but are there other color hats are there red, are there pinks, are there greens, are there blues?

Harry Coleman: [00:30:59] There's gray. Some people will say gray hat, you know, so that's kind of like borderline, but black hat is basically stuff that people, so a lot of affiliate marketers are black hats, so they do stuff, which again, I don't really do anything like that. So it's like cloaking whereby they're redirecting links. Again, it's really sticky, but the kind of stuff with Germany get banned on Facebook, doing a lot of affiliate marketing and you know, that kind of stuff. But then white hat is kind of like just normal clean stuff, which isn't deemed black hat, if that makes sense. And in gray hats kind of like the in-between. 

Joseph: [00:31:31] Okay. Yeah. I just wanted to ask that one. 

Harry Coleman: [00:31:33] No problem.

Joseph: [00:31:35] With regards to, uh, your first store. So when I read it, it said that you had spent, uh, well, it says $800. Cause I saw the U S dollar sign, but I think that was just a translation because you would have to - 

Harry Coleman: [00:31:45] In pounds, 600 pounds, depending on what it was, I was advertising pounds [?].

Joseph: [00:31:49] Yeah. 800. And do you, 600 pounds. You walked away with one sale. So it was deemed a failure. You shut it down, moved onto the next one. Now I think some people might be in a position where they see that money spent, uh, they only got the one sale, but they say, I got to keep going with this. I don't want to shut the store down.

I'm gonna stick to this. So what exactly do you consider to be a solid failure state where this is enough now it's time to move on. 

Harry Coleman: [00:32:17] So it very much depends on how you are as a person. So some people get so emotionally attached to products or get so emotionally attached to something whereby they, they, they, and it's a good thing and it's a bad thing.

So sometimes it can be a good thing whereby people work through their failures and then they come out on the other end. But then obviously naturally there has to be a point where it's like, okay, look. I spent too much money on this things are not working, et cetera, et cetera. And that's going to come down to obviously how much money you put in, you know, if you're, if you're putting yourself into debt or your, those kinds of things, that's not healthy.

Whereas if you have a job you're getting a monthly income and you are putting in a percentage of that into your adverts, then providing you've got a job, you can continue on going down that road. The most important thing is that you learn from your failures. And that's one thing that people can't, or some people just don't know how to do.

You know, and if you don't know how to do that, which in specific terms is how to read your data. You know, if you don't know how to read your Facebook data and you just consistently putting money out and you can't alter where things are going wrong, whether it's your click-through rate or whether it's your product page, et cetera, if you don't fundamentally know how to do that, then you're just going to continue to repeat the cycle over and over again.

And  a, there's a quote, of course, of Einstein. I think it was, you know, insanity is essentially doing the same thing over and over again and expecting different results. So you have to learn essentially from, from your, from your mistakes to be able to move forward. 

Joseph: [00:33:43] Yeah. I mean, one way I can remind myself about that being a bit of a creative type with some of it, a weirdo.

I had some, some growing pains for sure. And I feel like if I had gone into standup comedy later on in my life, rather than earlier, I would have overcome a lot of those. And so basically one of the things I wasn't doing that I should have done was reviewing my sets, where after I had finished, I would listen to it again and try to pick up on things.

The problem was I wasn't able to treat it as something that can be analyzed because it was so artistic in nature. Yeah, but I don't see, I don't think that's how this goes over here. It's very clearly about the data and it's very clearly about performance and results to the point where I think it's, there maybe is a bit of a lack in of that, uh, of that artistic and that creative nature.

So, uh, where do you, uh, where do you find the creativity side of it? Where do you find the expressive side of it?

Harry Coleman: [00:34:38] So I think I've personally been a person who liked to be a creative personally. So creating logos. I'm self-taught or Photoshop again, I'm no Photoshop wizard I can't do anything extreme out there again Premiere Pro I'm not someone who can create a movie, but I can edit my videos. I can do things here and there, et cetera. So I'm a person who's very much hands-on and will try and do something myself before trying to hire help, essentially. The good thing about obviously Facebook is while it is quantitative in terms of, you know, the, the results that you get, any you can empirically measure, you know, how much view content should get and how much purchases you get and what your [?] is.

The Facebook platform itself is very a creative platform. So you still have to be some sort or you have to have some sort of what's the word I'm looking for creative ability to be able to create something which is going to convert. Because again, it's not Google ads whereby you know, it's just a link or it's not Google shopping whereby it's just that first photo and then the link, and then the name of the products. With Facebook, you have to be creative in terms of your video, ad your video, creative, your, your, your thumbnail, you know, your product page, those kinds of things. Uh, and I think that's something that I kind of like not naturally have, but it's something that I like to do. So I'd like to, I like to build a new website and make it look good before even putting it out there. And I think I am a bit of a perfectionist in terms of which is a good thing and a bad thing, but I think some people have to have that kind of thing in there have that about them because it will help you be creative and your conversion rates as well.

Joseph: [00:36:06] Yeah, that's a great distinction between, uh, uh, Facebook and Google. And we were, we were covering the more of the Google side of it in the previous conversation that I had with Michael Rodriguez, which should be out before yours in terms of release schedule. The differences in Facebook, everybody is expressing themselves, whether they're just saying what's on their mind, or they're making a comment about something in the news, or there are posts about the news or there's posts about a new release or something like that. People are still commenting on it. So they're still expressing themselves. Whereas Google is results-based people are searching because they're looking for results on something. So yeah, that, that makes it, it makes it, that's a really good point.

If you're looking for, uh, for more of the creative outlets, definitely Facebook is the way to go. There's a part of your journey that stuck out to me now, to be fair, I did read about the part where you were, uh, you were let go from, uh, from a job position due to a, in their words, a redundancy. I you're welcome to let us know a bit about that as well in this, but the part that I want to zero in on is that during your e-commerce journey, you were basically sleeping four hours for awhile.

Me. One of my favorite times in my life was in college. Uh, we had classes we had assignments to do. Uh, we were expected to go out and perform so that we could talk about it back in classes. And on top of all of that, I was also working my, uh, my job at a grocery store. I loved it. I loved the constant momentum.

I loved knowing that in the course of a day, I could have three different worlds to be in from class to maybe being with my family, maybe going to my job and then going out at night. But I also managed about, you know, at least six to seven hours of sleep. So it's intense, but it's captivating. I would like to hear more about this time in your life, where you were basically running on fumes and how you managed to keep going throughout all of it.

Harry Coleman: [00:37:52] Yeah. So that was a very interesting time and a time where a lot of people would have stopped. Like halfway from where I kind of was because yeah, essentially I was running on four hours a day, uh, on sleep and my routine essentially was. Now it's kind of like I'll explain it more because essentially the reason why I didn't leave the position that I was in, because I could have left my, uh, my job way before, you know, I could have, but I had a really good relationship with the, uh, the manager who was there.

Okay. And at the time there was a few people who had to go on maternity leave. Okay. So there off for six months anyway. And essentially the person that I am, I don't want to just leave someone in the shit because it would have just been, you know, uh, his business where he was the manager owner, essentially.

So it would have put him in a difficult position. So I was at the point whereby I was working. Okay. I would get up in the morning, 7:30 I'd work at 8:30, get to work at 8:30 okay. I would work from 8:30 till  5 come home. I would sleep. Okay. I'll take a nap because I'm super, super tired. I'd wake up. Okay. Uh, I'd wake up. I'd either go to the gym. Either that or I'd wake up and then I'd eat. Okay. Wake up, eat, and either go to the gym or I would from them from like 8:00 PM all the way till like 1:00 AM in the night. 1:00 AM in the morning, 2:00 AM, 3:00 AM, sometimes 4:00 AM, and then just repeat the cycle.

And that was like five times a week and get to the point whereby literally I was tired as how working, like, what I used to do is I used to every break. I'd go in and sleep in my car. So I'll pull the seat back light all the way like this. Okay. And I'll just take 30 minutes just to, just to sleep, uh, I'd eat, and then just conk out for like 20, 30 minutes and then go back into work.

It was, it was draining, but I also knew that there'd be a point where I would never do this again in my life. If that makes sense. I'd rather do that get out of there now. And also one thing, uh, I used to do when I first ever started my, uh, so when my first store failed, I started having success with my second store that I opened up,  I used to have my notifications on Shopify and anyone who's new knows the Shopify notification goes "cha-ching!" all the time. Right. And I just have it there when I was working. I'd use to hear the chaching's going off. And I used to say, I'll put it, I'll put it out to put it on obviously silent because, uh, it was pissing a few people off, but that there would be the, literally the more of these I get right.

I don't have to be sitting in front of this computer, you know, working for these people, going into these meetings. Right. So that's why I would come home and I'd work so hard so I can have more notifications. So I didn't have to do what I was doing, but again, it just comes out or comes down to the mindset. And there's probably a lot of people out there sittin, gotta go to work tomorrow, thinking shit, you know? So yeah, work hard and you can, you can definitely change things for sure. 

Joseph: [00:40:40] Yeah. And I think it's important to have those times in your life where there is so much going on and you're being pushed to your limits. But I think pretty much everyone can agree, except for maybe a few people who just somehow have that infinite well of energy. It doesn't last forever. 

Harry Coleman: [00:40:55] It's not healthy either I wouldn't recommend doing like that. This is not cool to do by the way. Yeah. It's not healthy at all. 

Joseph: [00:41:01] No, I, I absolutely. But if you can handle it for a while, I did my grinding. And while I don't have the, I mean, my vision of success is a little different from the vision of success that you have because I got into podcasting 10 years ago and the idea that I'm making a great living at it, and I have the freedom to do whatever I want on my off hours to me, that's something I never thought possible, but I kept, I kept going with it. If I, if I had known that I wasn't going to be able to get back into that state, I guess I would have been in the, the grind longer. I think maybe I, if I had stuck around longer, I would have been in a better position now, but point is when you're in it, it really does pay off in the long run.

Just don't stay in it just don't, still stay in it forever. Now the, this is one of your, uh, your quotes, uh, 95% sure I got this from your Instagram. The term is like staying in your lane about, you know, make sure that you're focusing. I prefer to think of it as stick to your guns, which is going back to why sticking to podcasting has yielded a result of that I'm quite happy with, but what I'm, what I want to know is how do you know exactly what your lane is?

And. What would it take for there to justifiably be a switch to another lane? 

Harry Coleman: [00:42:15] So when I say stay in your lane, okay. I think it has been a bit interpretated differently from what you may have got from it, because I think, I think, I think stick to your guns is a little bit different, so to try and explain it. Okay.

Staying in your lane is for me, is trying not to be influenced by other people. Okay. Or having other people's opinion influenced you in a negative way. So getting up and running with things, again, you've got to remember that this game okay is very numbers driven whoever's making the most money or whoever's doing xyz

they're always gettng the highest [?] Et cetera, et cetera. It goes on and on and on and on. If you are not, uh, you know, doing those numbers every single day, day in, day out. Okay. It can, it can get to the point whereby you start to feel incompetent, especially as a new person. And I was in that position to start with, you know, you see people doing this number and you can't seem to get to that.

And then what happens is, again, social media can either be your best friend or your worst friend. It can start to have a negative effect on you when you're looking at what other people have done. And you're not there yet. So what I say in the case of staying in your lane, like your race and your lane is completely different from what someone else has done.

If someone else has started, you know, 10 months after you and got way better results than you so what it doesn't make a difference, right? If you've been doing it for three years, et cetera, and you know, you're doing way better than someone else, et cetera, whatever it may be, it doesn't make any difference because at the end of the day, you should just stay and focus on like yourself, you're running your lane. So that's what I mean by staying in your lane and not so much of, uh, your lane being e-commerce or your lane being, you know, whatever it may be. It's just kind of just like its your race. Like you run it. If you want to jog it, jog it. If you want to sprint it sprint it, don't worry too much about what other people are doing.

Find inspiration. Okay. There's a fine line between inspiration and kind of like people like hating, or then kind of like getting negative thoughts about it or I should, or envious is probably the word. So find inspiration in stuff, but don't take stuff to, to heart like that, that much. 

Joseph: [00:44:26] That's fair. I mean, one of the ways that I'm picturing this  in my mind as you're describing it to me is compared to say a highway where which I guess it was just really more, just like a regular roadway where there are traffic limits and everybody is expected to adhere to the certain rules.

In this metaphor, the road is as long as there are people driving and everybody's got their own lane and everyone is just going to go at their own pace. And so you see people that are speeding past you and maybe you'll be jealous of them, or maybe you'll think maybe they're going a little bit too fast.

Oh. You know, to each their own. Right. And then just, uh, put, keep your hands on your, on your wheel and keep going forward. Okay. That clears it up. Yeah. Cause I was curious about that. We're uh, we're, we're getting, uh, close to wrap-up time. Uh, I got a couple more of like, you know, mindset and mentality questions, uh, for you just to, uh, to close us out.

We all had a lot happen to us in this COVID 19 situation. And you spoke about finding ways to stay positive in this, despite the hardship. Uh, and I can tell you right in the heart of lockdown. I started looking for work. A lot of people were out of a job. I said, ah, okay, I gotta go. I gotta find something.

I'm sure there's something out there, thankfully, because my skills translate well into the remote sector. What did you do to maintain your positivity and convey that positivity to others? 

Harry Coleman: [00:45:39] So again, I'm a hundred percent ready for normality now. So everyone's feeling that way. You know, fingers crossed. 

Joseph: [00:45:47] It's been a long 14 days.

Harry Coleman: [00:45:49] No one, no one can really fathom what has happened, you know, going back a year ago. But yeah, I mean, this year I have, there's been points where I just think to myself, like, Come on, right? Like, like I like with the year before this, I think I traveled to like five different countries or something like that. I was consistently traveling like all of the time and when you don't get to travel and you don't, you can't even go to your local restaurant right without, without, you know, here we've got a rule of six and those kinds of things. So it's been, it has been hard to try and convey across to other people as well to say, look, stay positive. Cause again, there's a lot of stuff which hasn't gone, right for a lot of people being an e-commerce space is kind of been a blessing in disguise.

Not, you know, you never want to capitalize on these kind of things, but of course it has had that kind of, you know, every online store or every online thing has kind of seen an upspike in, you know, in revenues, et cetera. Uh, whereas personally, just being one of those people whereby it's like. Okay, it's happening.

It's happened. Let's just continue forward and do what you can at this moment in time to try and stay positive when they sometimes again, not going on Instagram. Okay. Or just having a bath on a Sunday, just for two hours or not two hours, but just for like 45 minutes, just to, just to chill out or something like that.

Or even just go and visit your friends, et cetera, those kinds of things, just to try and have some sort of normality. But again, you've just got to try and push through it pretty much. I'm being a hundred percent honest. I'm at the point where it's like, okay, now let's get back to normality. I'm ready for it.

Joseph: [00:47:26] Yeah, no, I agree with that. I mean, I I've never been much of a traveler, but it's certainly had an effect on my, on my world view philosophy because as a kid growing up, my idea of the world around me was just school. And then when my parents would take me to the mall, I felt like I was going on a huge adventure.

I was like, wow, there's a, there's a roof. It's huge. And there's an arcade, there's all this stuff. And then I would get older and I would make my way to high school and my worldview would expand. And then college there'd be another expansion. And by now, or, you know, by 2019, I really felt like I had a really good grip on the city of Toronto.

And I felt like the city was now my home. And so all of a sudden for that ripple effect to condense into this one apartment. Uh, that's been hard on me mentally, but we, we, we have found some, some positives in this because we're going to have to try our best to find them. Uh, I think remote work is certainly more justifiable now.

I think people are realizing how much money people are saving, uh, my utility bill. Oh, but that's okay. You know, I can write that off. 

Harry Coleman: [00:48:25] Yeah, I think, I think, I think people have had to just find other skills, I think here in the UK, unfortunately, our government is trying to push for, you know, people who are in artistics.

Again, people who have been, you know, singers, performers, those kinds of things who perform DJs, et cetera, performing the artistics it's no longer happening. So they're trying to push people to retrain into other kinds of fields, which is unfortunate, but you know, it's one of those things whereby you kind of got to, uh, adapt and it's been, it's been one of those years whereby now going forward, everything's changed.

It's a bit like, you know, the previous things that happen, every, everything that happens on large scale just changes the way we view the world. And, um, you just have to make those changes and fingers crossed nothing ever happens again, but ultimately it will. And then there'll be another form of changes.

You just got to learn to embrace change rather than to resist against it, I suppose. 

Joseph: [00:49:20] And it is a, it really is a fascinating time to be alive, you know, it's the, it just, it makes me think about the things that were on my mind and the things that concerned me before versus the things that concern me now.

And it makes a lot of the stuff feel, uh, feel small. So I'll say this one last thing. And then I move on to another question because I don't want to end on a, on a dour note, but the way I, I picture it in my mind is, you know, you see it like in TV shows and movies, it's kind of a trope, but somebody's swimming towards the surface and they're, and they're struggling and they're trying, and they're, they're, they're going to make it, but the closer they get to the surface, the more desperate it seems because they're running low on resources.

Uh, but they, they, they make it through with their adrenaline kicks in and then they some, well sometimes it's ice because that's extra drama and they punch through the ice and they make it out. And they're good. And I think that's what we're going through right now. So it seems to be harder and harder as we get closer to the surface.

But I am certain that we'lll make it to the surface. The human race has put up with a lot of stuff over the years. I think we got this. 

Harry Coleman: [00:50:20] Oh yeah, a hundred percent. 

Joseph: [00:50:22] Uh, last one that I want to ask you today, uh, this is another one of your Instagram posts. It was a hypothetical proposition. So I think you, you you'll you'll recall this one.

Um, there was option a, which is a 300 K a year position. You're working nine to five. You don't like the job, but you don't hate the job. It's, you know, it's mediocre. Uh, and then there's going to be some overtime in order to hit goals. And then option B is a hundred K a year give or take, but do you have the freedom to travel?

Uh, you're your own boss, but there's going to be a lot of overtime. So it could be 60 hours a week. It could be 80 hours a week. So first I wanna, I want to weigh in, but I also want to know what was the consensus that you got or what was the feedback you got from that hypothetical? 

Harry Coleman: [00:51:05] So pretty much 97% of people probably. Yeah, probably about 92. Yeah. I'd say 90 plus percent of people, uh, all had just taking the one, which was, I'll take less money less, you know, don't give me the boss. Don't give me the, you know, the structured lifestyle. Just give me the, uh, the, the, the freedom. And that was the main word. Freedom. A lot of people were replying back with.

You can't put a price on freedom, having that freedom to be able to do X, Y, and Z, and not being told this, that and the other, uh, you can't put a price on it. You know, I'll happily take the reduction for that. And that kind of fits with the pretty much, the reason why I put it out there. It was hard to kind of do so because you don't want to, you don't know too much money on the, on the paid one because it, which makes sense, you know, if you can make a million dollars, whatever it may be, but for me, it comes down to having the freedom and the time, you know, the freedom and time again, the two things that, again, you, you can't get back, you can always make more money, right. I don't do well with being told what to do. You know, like if someone's consistently are okay, you've got this to do now, but that's, you know, and it's due you know, in two days, et cetera, make sure it's done or have you done that yet?  Really gets on my neves, like, honestly just does my head in. So, yeah, that, that, that's kind of my view and that's what, a lot of the people out there were saying, yeah, the freedom is what a lot of people being that main word, the freedom. 

Joseph: [00:52:27] Yeah. I mean, I have a lot of gratitude to Debutify because I do have my hours to fill and I have to be present for, for interviews but other than, you know, the couple of hours a week where I've got to be at a certain place at a certain time, I have more freedom than I've ever experienced. Uh, but I also have a considerable responsibility. So when I, when I looked at these options now, again, like I said, I'm not much of a traveler, so the freedom to travel, wasn't like a, a make or break. But my view on it is that out of these two options. One of these options is going to choose me, the other option is going to reject me and option A as appealing as it is. And there's some specific reasons why I find it appealing. One of them is that the job doesn't piss me off. Like if I, if I don't. 

Harry Coleman: [00:53:14] Yeah. That's why, that's why I added it in there. Because if you don't like the job, then it's okay, you know if you don't mind the job some people are like "hmmm I might consider it".

Joseph: [00:53:23] Exactly like not minding a job is actually a huge advantage because that, to me, that would mean that there's no stress and if there's no stress that means I can put a lot of extra energy into other things that I want to do. And I, and I'm not worried about turning those things into money-making endeavors.

Like if I just want to, like, for instance, I'm helping a friend on his Twitch stream, uh, and I do artwork for him and I'm not asking for any money, I'm just happy to do it. So that would, to me would actually be one of the biggest benefits is that it's the, the energy that it takes for me is actually quite efficient compared to the stress of being my own boss.

Uh, having to be the first line of defense against any issues. So it is a it's valid, you know, I, and I certainly respect anybody who would pick option A. My thing is option A wouldn't pick me. Every, no matter how hard I've tried to fit into that mold, it just kicked me right out. And then I'm back to making my own way around.

Harry Coleman: [00:54:17] Yeah. Yeah. I mean, same kind of, there's never been a, well, unless I was a footballer, which is what I wanted to do when I was growing up. It was either that or a business owner, I think any job that I've had, I have specifically seen myself, you know, doing or I don't think there's any other job out there that I would like to do, that I would you know see myself doing for a long period of time now to add to that is that I've worked more hours than I've ever worked in a nine to five in my life, and how? You know than I would dong anything like -  cause you work 40 hours and that's it you go home, you turn off, you do you watch Netflix, you go see your girlfriend you do, whatever you want. Right. Whereas the business is never, it's never off. Like, you get a message from a VA saying this has gone down conversions not working, or, you know, both ad accounts have been banned, et cetera.

It's always on, you're always on, but I don't think I would have it any other way. And again, it just comes down to how you are as a person essentially. And there's some people who, again, like you've mentioned, it will either call out to you and you will, that will be cause if, again, if there's, if there's not people in the system who enjoy that security or enjoy that type of what's it and society can function. On the opposite end of things if there aren't people who are willing to create businesses, create X, Y, and Z, and go off their own thing, then again, they can't supply the people on this end. So again, there's those dualities, which again, you, you either fit in them or you reject them. So I a hundred percent agree with that. 

Joseph: [00:55:40] Excellent. Well, we are just about to, uh, hit wrap up. Uh, I want to thank you for your time. I certainly enjoyed this. I hope you feel the same way. So 

Harry Coleman: [00:55:49] Yeah I did too dude.

Joseph: [00:55:51] Awesome. So last, uh, last chance for to have the floor is, uh, let people know how they can get engaged with you and if you want to leave anybody with any parting wisdom that maybe we, uh, we glossed over, uh, this would be the chance to do that. So take it away. 

Harry Coleman: [00:56:05] Yeah. You know, don't give up assuming you're [?] into e-commerce no matter what stage you're at, continue to keep pushing forward. In terms of, if you want to follow me, then the best place, if you want to get free content okay. Everyone loves free content. Then check out my YouTube channel. It's Beast of E-com type that in on YouTube. You'll find tons of videos on there. If you want to be in contact with me on a more personal basis then check out my Instagram account, which is Beast of E-com @beastofecom. And if you want to learn what I do, or become one of my students, again,

I don't really want to be, I'm not a massive fan of pictures and stuff, but if you do want, if that is something that you are interested in, ecombeastcourse.com yea or you'll find the link somewhere. 

Joseph: [00:56:47] All right. Excellent. I think that's plenty to go on. Harry, once again. Thank you so much for your time. 

Harry Coleman: [00:56:52] Take care, dude it's been a pleasure.

Joseph: [00:56:53] Same here. All right, see you next time you guys. 

You might've found this show on any number of platforms Apple Podcasts, Spotify, Google Play, Stitcher, or right here on Debutify.

Whatever the case, if you enjoyed this content and want to help us thrive, please take a few moments to leave a review on Apple Podcasts or wherever you think is best. We also want to hear from you. So whether you think you'd be a good guest or want to weigh in on anything related to our show, you can email podcast@debutify.com or connect with us on Facebook, Twitter, Instagram, and Tiktok.

Finally, this podcast is created by the passionate team at Debutify. If you're ready to take the plunge into e-commerce or are looking to up your game, head over to debutify.com and see how it can change your life and the lives of many through what you do next.

Written by

Joseph Ianni

200000+ Are Reading The Debutify Newsletter.

graph-mail

Get bite-sized lessons from the world of e-commerce. Improve your business in 5 minutes a week. Subscribe today:

Be A Guest On Debutify
Podcast & YouTube Channel

We're on a mission to help ecommerce owners start, scale and succeed in business. Have valuable lessons to share? Apply and become a guest on our channel today.

podcast-apply