icon-folder-black Blogging Affiliate Marketing

Jitendra Vaswani - Blog Mastery

icon-calendar 2021-09-21 | icon-microphone 1h 3m 31s Listening Time | icon-user Joseph Ianni

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I don't think I'm alone when I wondered if there was still any efficacy to blogs. I never thought they were useless, far from, but I also could never fully grasp what use they have in the landscape we're in today. If this sounds like a thought process you've shared, then I welcome you to listen to this episode with Jitendra Vaswani, who demonstrates first hand just how impactful a blog post can be in terms of content, SEO visibility and most surprising to me, it's ability to continually update itself to stay relevant. Not all formats are so so fortunate.

Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle. He is the founder of kickass Internet Marketing blog BloggersIdeas.com where he interviewed marketing legends like Neil Patel, Grant Cardone & Rand Fishkin. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”.




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Tags: #Debutify #jitendravaswani #bloggersideas #SEO #digitalmarketing

[00:00:00] Jitendra Vaswani: Whenever you are doing the review of any product, it's very important to write pros and cons, because most of the reviews I seen, like their only writing pros, the pros, but the cons, you need to explain the readers, like what, what other cons associated with this product. That's where the people have to trust your review. That's why the Google have launched their review update in May, 2021.

Right? A lot of sites have backed down because of this. Like they don't have a proper review. They don't have a trust element on the content. They are just like writing a fake reviews.

[00:00:37] Joseph: You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kinds of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state of the art research. Your time is valuable. So let's go.

I don't think I'm alone when I wondered if there was still any efficacy to blogs. I never thought they were useless far from, but I also could never fully grasp what used to have in the landscape we're in today. If this sounds like a thought process you've shared then I welcome you to listen to this episode with Jitendra Vaswani, who demonstrates firsthand just how impactful a blog post can be in terms of content, SEO visibility, and most surprising to me, its ability to continually update stuff to stay relevant. Not all formats are so fortunate. 

Jitendra Vaswani. It is good to have it here in Ecomonics. How you doing today? How you feeling? 

[00:01:38] Jitendra Vaswani: I'm good, man. I'm really excited for this podcast because I really want to share my journey with your audience related to like a affiliate marketing, e-commerce, and my blogging journey. So I'm super excited to be very honest.

[00:01:51] Joseph: Well, I'm, I'm, I'm really happy to hear that. Um, it's also exciting to meet people who've contributed in, in their ways as well to, um, you know, uh, enhancing our company. You've been doing an affiliate promoting on us and you rank up pretty highly. You told me this before we started recording. Right. Which just goes to show, you know, there's, there's just some stiff competition to, to, to rank highly on it.

So you, so you, you definitely know your stuff. And there's a lot to get to, um, some stuff I'm really excited to talk about because there's a lot of these areas that I myself am developing a passion for. I put myself into like the 102 class, like I grew up, I feel like I graduated one-on-one I started up my own store.

I've got my strategy, I've got my product. And you know, the wheels are starting to spin. So what we got lots of get into. But, opening question, very important to ask, which is tell us what you do these days and what you're up to. 

[00:02:39] Jitendra Vaswani: So most of my stuff, like I'm more into SEO and affiliate marketing stuff. So I have around 30 to 40 niche blogs, which are into SEO, email marketing, VPN hosting, like these other sub different niches with which I'm working right now.

And my, most of the traffic sources are getting SEO. Totally like 99% of the traffic on these blogs is SEO organic because we are ranking for review keywords, like Google keywords, like versus keywords. So we do like highly ranked all these kinds of keywords. If you search online right now, like someone who's listening to this podcast or they can search like debutify theme review and currently ranking on the second, third position for this keyword.

And if someone searches for like a coupon code, I'm ranking their on, on second or third page, second or third position of Google, like in US. So you can check my rankings. 

[00:03:31] Joseph: Yeah, yeah, yeah. I I'm doing that right now as a matter of fact, so bare in mind I'm in Canada. Uh, so Google does, I think, skew the results a little bit based off where you search from, but reviews, and then you are bloggersideas.com I believe is yours.

[00:03:47] Jitendra Vaswani: So that's my blog. Like that, so someone who's listening. So next, my blog bloggersideas where I share a lot of content related to digital marketing, SEO, email marketing hosting. And from this one blog, I have made like 14 niche blog, small, small niche blog, which I'm working on it from . Like once this logged on, got announced in 2020, me and my team changed the strategies.

Like what kind of things we really need to work now, like now we cannot travel. We are stuck. Right? So we decided to open small, small, nice site, like a product business site. Like I'm making a specific niche site on Debutify, um, I'm looking for the keywords. Like what keywords people are searching on Google.

So I will use keywords such like a like these tools. I will use two such keywords related to Debutify, like Debutify theme review, Debutify coupon, Debutify, uh, like booster theme, Debutify theme versus like Shoptimize theme. So I will make a one specific niche site related to Debutify.

Like these are things I have done in like 2020. I know. And I'm doing this in one, like we are making a small small niche websites on basis of the product. And these things are working very well. We are doing very detailed AB testing right now on all these kind of metrics. 

[00:05:10] Joseph: What'd you say that is you can infinitely continue to niche almost down to the microscopic level.

Like I, I can't imagine, like what's the most niche that a, that you, or maybe something that's crossed your radar or has, uh, uh, has created. 

[00:05:22] Jitendra Vaswani: Right. So I have seen, because we have done a lot of AB testing, like in 2020 and what we were saying, like a lot of niche websites were ranking for like a small, small product niche website.

And you were seeing why these guys are ranking. They have only product specific needs site and ran. And we started seeing, we started doing AB testing on our, like, we bought expired domains because expired domains have a lot of trust in the eyes of Google, they have something, some kind of page already. They have some kind of domain authority like domain ratings.

So that's why we bought expired domains. And we started doing a lot of AB testing here, like working on the niche website, product base. And it worked very well because a lot of my competitors, they were doing all these kind of things and be offering them by having a very detailed content on all these mismatched website.

We didn't build a lot of backlinks to be very honest, because we don't believe in building a lot of backlinks. Of course you need backlinks to rank. Of course I will not deny it, but, but for me, I've seen, like I put a lot of detail content. If I want to rank for Debutify theme review, I'm looking, why am I competitive ranking above than me? What kind of content he's putting?

He's putting FAQ's, he's putting alternatives. He's doing a very detailed review about Debutify. And like explaining each feature in very much deal. So that is how you are going to outrank your competitors and Google will trust your brand. 

[00:06:46] Joseph: Right. You know, I, as you're describing this, cause I'm, I'm scrolling through the blood that you had written and it's rather substantial and it almost comes across like its own landing page.

Like if I were to go to the debate, if I theme the, the length of our own landing page is comparable. 

[00:07:02] Jitendra Vaswani: Pros and cons. Like I mentioned, the pros and cons, FAQ's, like a proper screenshots, case studies, who's a founder, blah, blah, blah, all these things I have in the review. So you can share with the audience so they can learn like what things I'm doing right now.

And to rank my website on Google. 

[00:07:19] Joseph: Yeah, let's, uh, let's make a note. Um, Mike, uh, to my, to my, uh, a wonderful, fantastic almost, um, uh, God-like editor, Micah, uh, keeping note of that. We want to put a link of that in the description, just so people can check out and really see, like, I think, especially for people who are very familiar with the theme, just to having this reference material, we can look at that, then we can look at the blog and we can understand how this, how this goes.

Now you said that your work, so you said about 13 to 14 niche sites now. Oh, three zero. Okay. My mistake. Yeah, that, that sounds more to your caliber. So, uh, how many of these are you personally writing for? Or are you doing more like the managerial stuff and then you have other people coming into it and do the writing. 

[00:08:02] Jitendra Vaswani: Yeah. So I have a content manager who like, she's the one who's handling all the stuff like she is hiring the content writers. We have already given her the training, what kind of content we needed, what kind of content structure we need, what kind of keywords we need in the content, how to make SEO, optimized articles, SEO, optimized article is super duper important guys.

Like if you really want to rank on Google, you need to have an SEO optimized article. If your ideal is not SEO optimized, you don't have a keyword. You don't have have a good amount of content, like doing the reviews because in the recent Google update, like Google launched their review update in the month of may, if it affected a lot of review websites like Joseph, what I've seen, like review website, they have gone down in terms of ranking.

Like they have bang down, like their rankings have dropped because they were doing some kind of fake review. Like I got your product. I see someone is writing a review about Debutify and I didn't use your product. I'm deciding a review fake review because I'm seeing like Joseph is writing for Debutify and I'm copying your review, like writing in my own words, I'm not adding any kind of personal attached to the content.

Adding a personal touch to the content helps you get more sales from your content. So these little things we do, like we did it and we got a lot of success in normal content right now. 

[00:09:25] Joseph: Right now, if I were to, let's just say, I put myself in the position where I'm almost like doing a review for a product that I'm not using.

Uh, and it's great that we can use Debutify as an example, because believe it or not, we don't actually get to use Debutify as an example that often. 

[00:09:37] Jitendra Vaswani: We do it sometime for the health products. Like I have a health niche website before that, of course we are doing like this. Like we are giving the detail instruction, like what can happen, but he does not doing reviews because we cannot try all of these kinds of health products.

Like these are like to, to get this product to my home. It, it really take one or two months to reach to my destination. So yes, for the niches, which are like, which we cannot like, like by like by the product and yet tell you what, because to do these testing of the health products, it takes a lot of time.

The, for those, yes, we do hire the writers. We explain them what kind of requirements we have in terms of content. 

[00:10:17] Joseph: Right. Right, right. Uh, but, but the bottom line is that, you know, these, these writers, I would imagine they're the ones that are taking charge of the other tests and their products out because they have the time to do it.

You don't have the time to do it and okay. That checks out. So here's what I find interesting. The, the observation that I made. So on the one hand, you have people running from a place of personal experience and you want their passion to come through. And you want that to really reflect in the writing because you want to connect with the reader.

And then on the other side, you have, the technical requirements are to, in order for it to rank so that people can read it. Now, it sounds to me that somebody who is say. Actually have any personal attachment to their product and that the just focusing on the tactical side, um, that they would still rank well because of the knowing what the keywords are, and haven't done the research, but it's almost, it's almost poetic that the lack of that personal passion and like that personal attention to detail, uh, and coming from a place of experience is actually causing them to not rank as highly.

So it was really right in that blog has to be a mixed of, uh, experience and in your view of things or the writer's view of things, as well as making sure that it, it meets the expectations for Google to want to rank it correctly. 

[00:11:27] Jitendra Vaswani: Right. So it's very important. Like you put your personal touch and you, you tell about the product, how can you use this product?

Right? So these things are pretty much, very much important. What I have seen, like in, in terms of getting ranking from, from the Google, like if you don't put all these kind of elements into your content, so Google don't trust your content and they will not rank you high. Like what I've done, like AB testing we have done.

So we have seen like, what things weren't meant, like what things were missing in the content. Um, and we did everything according to the, like a user, give the users the best experience in the content. Yeah. 

[00:12:04] Joseph: You guys tried testing it just for the sake of it. Like just try to write an article without, um, I tested their product at all just to see what kind of ranking you'd get.

[00:12:12] Jitendra Vaswani: We do. We do. Sometimes we do AB testing for like, like these kinds of things also. Yeah. So it depends how much competition we have on those keywords. So it totally depends how much competition I have on those keywords. Yeah. 

[00:12:27] Joseph: Okay. With the amount of blogs that you have running. I'd like to hear the process of, uh, how you decide to set one up.

What niche you select to, you know, is this worthy of, uh, my time or of the time of somebody that I hire, um, with around 30 to 40 of them going so far, you know, what's going to be the catalyst to set up a new one. 

[00:12:45] Jitendra Vaswani: So in terms of content, right? So we do see at the competition, like how much the keyword search volume, half, like we see the competition in the market, like who are ranking on the first page of the Google.

What's the domain authority of that content. What's the page authority of that website. Like we do look for all those kinds of elements. If you want to go for that kind of review keywords, we do look at the first page, like, are the competitors which are ranking on those keywords, like can we beat them to content.

But sometimes if, if I want to rank for iPhone too, I review, right. It's a very tough, competitive, like, it's a huge competition. Like a lot of sites are ranking all orderly, like PC mag, like Android. These kind of websites, very hot, right? So better. I will focus on those key words, which I have a high chances to rank.

Like we will, like, we have a team of doing the keyword research. So that's where the keyword research comes into place. Right. We see like if we can rank on those keywords so we will work on it. And if we cannot rank on those keywords, then we will not be able to stick those because on those condition, the competitions which are ranking they already have a lot of domain authority.

They have a lot of backlinks. It's very hard to beat them. Like if I work them, what on those keywords? And one year there's the shorty, like I'm going to rank on the top three, right? From the top three book positions of the Google. Yeah. 

[00:14:22] Joseph: Yeah. But I mean, there's always going to be like, like top positions, um, regardless of what the searches cause that's how the search engine works.

So what's the, so the diff I want to hear, uh, I'm hearing about the differences between, um, say the number one or number three searches that are it's, it's going to take way too much energy way too many resources to be able to, like you're saying Tom's guide versus the top three rankings where you look at these and say, you know what, there's actually a lot of opportunity here.

Um, whether it's like the website doesn't have as much authority because it hasn't been around in this space for that long, or if the content itself is just lagging in and the kind of detail that you put in. 

[00:14:58] Jitendra Vaswani: Yes. So it depends like my, my, my site have that kind of content related to the tech. If I want to rank for the techie versus like iPhone 12 review plus nine review, like these kind of highly competitive keywords.

Does my blog have that kind of content or authority? Does Google trust my blog for those kinds of content pieces? If I, if I don't have these kinds of content pieces on, on my blog, if I have very low domain authority, then I will not prefer to work on those keywords. I will already like, I will, I will skip working on those keywords because Google looks at the content authority, like, like proper content relevance.

Do you have these kinds of factors in your domain, in your site? But a lot of the time, which I have seen that what I have done AB testing here, like if I try to write content, which is not relevant to my blog, It's very hard to rank on Google because Google don't trust that kind of content piece on my blog, because my blog is about digital marketing and I'm writing something about iPhone, right?

Something about that. So Google will not write my blog because it's all about making the content authority, right? So it's my AB testing we have done. And we have seen like, be focused on those key, where, which we have already written content. We have some kind of content already on load on those kinds of keywords.

[00:16:19] Joseph: So when you say what'd you say AB testing, um, I I'm almost picturing in the same way that somebody would AB test two different ads where the ad maybe changes some of the copy changes in image of white background versus a blue background, but with AB testing on a blog post, I'm imagining that you actually have.

More or less the same subject, but the blog is written in almost two different ways. Like the format changes or the layout changes it. Am I am, am I correct? And if so, how do you, how do you deploy that and how do you make sure that both of them are getting, you know, equal amounts of traffic. 

[00:16:48] Jitendra Vaswani: In terms of AB testing, what does that mean? I look at the content, like if I'm wondering for the review keyword, like Debutify, do I have the personal touch? Because if I'm seeing that, that's what AB testing is SEO. Like, do I have, I have a personal note? Does my article have efficacy? Right. I think he was a very important, like someone is buying is like trying to buy it from your review.

They want to see efficacy is like, does the product offer refund period is the product is trusted. Is it like, is it, is this product is compatible with WordPress, blah, blah, blah. Like people search for all those kinds of keywords. Right. So I will look for like, does my content have these kind of things because my competitor already have, like, they have already covered all these kind of ethic use that's the haunt and have these kind of things.

Yes or no. So that's what we do. AB testing. We keep on increasing the content land. We keep on improving our content, like adding help. We use this product. Sometimes we want to rank for keywords and we see, oh my God, this content don't have a how to use this product. Like, if I want to, if you want to buy like a review product from me, like any kind of product.

And if you don't see I'm not explaining how to use this product. So they are very less chance to like, you're going to buy from my blog. Right. Because I'm not sharing with you how we use this product. FAQs. I'm not showing, showing you the alternatives. I'm not having any kind of graphics in my blog.

Like I don't have images, screen charts, like case studies. If you see Debutify review, right. I have like screenshots, like case studies, like people have used success with this team. I'm putting a lot of. In my content. So this is what AB testing is. Like. We are putting a lot of social tools, reviews from others, other people who have drive drive, drive this team.

They collect the reviews from Facebook, from twitter. We see what kind of feedback people have sharing about this product on different, different kind of social media platforms. So that's where we do a lot of advertising. We put a lot of data into the content and we see, like if we put like Facebook posts like Twitter posts, is it ranking very well?

Like does this content ranking very well? And that's why we, so this is what we do in terms of AB testing and the most important factor to rank your website in Google is page speed. If you don't follow the core vitals, your page is not loading under three seconds. Users will go away. You are losing trust off Google.

You're the first of the users of base speed is very important and UX and UI UX of the block should be very needed. And you are seeing a blog right now. So do you feel it's very clean? I don't have any kind of acts like anything, like it's very clean. I'm giving you the right content, what you want to read, I'm trying to solve your, your related to Debutify review, right?

[00:19:50] Joseph: Uh well, you know, I don't normally do this too often on the show. Um, cause I, cause you know, we do have an audio base as well, but what we could do is just throw up, share, and then we can actually run through the blog. And in real time, if you want to describe, uh, you know, the thought process to it, I wasn't expecting to do this, but if you're open to it, I might as well.

Right. So if we can, we, I think we've got the video format, so let's go for it. Yeah. 

[00:20:19] Jitendra Vaswani: So we can share it. Like I, I can share what I'm doing in my blog. Like, so I happy to share it. 

[00:20:26] Joseph: Uh, you can see it. 

[00:20:28] Jitendra Vaswani: So that's the Debutify theme review guy. So you can see, like I have explained like, like feature support.

How's the support of this team? Reliable, ease of use. Is it user friendly in slack? I'm giving the score. So this is called a review box, which I have created for like, for my own blogs. So this is done, like it's my own customized review. Right. And I'm writing the pros and cons. So guys, whenever you are doing a review of any product, it's, it's very important, right?

Pros and cons, because most of the reviews I've seen, like their writing only pros and pros pros, but the cons, you need to explain a readers, like what, what other cons associated with this product? So that's where the people have to trust your review. So that's where the Google have launched their review update in May, 2021.

Right? A lot of sites have ranked down because of this. Like they, they don't have a proper review. They don't have a trust element on the content. They are just writing a fake reviews. So you can go, go down like Joseph. 

[00:21:30] Joseph: Sure. Well, I just wanted to ask you something about this first, before we go down. So in my experience, I come from a pretty, a nerdy background.

We're used to read a lot of game reviews back in the day. And usually what they would do was they would put the reviews at the end of the page because it's the same psychology. Y the milk is always at the back of the convenience store because they knew this is what people wanted. They wanted the, the, the summation.

Um, so they knew they would have to scroll through everything first. So, um, with putting the review upfront, I feel like that's a really, um, a courteous thing to do for the reader, just that they know what, to, what your opinion is overall. And then that way they have a better sense of what style of writing they're going to expect.

Like, if you let's just say, if you hated it and that comes through right away. And then when I'm reading it, I'm getting this as, okay. Now he's expanding on it. So. 

[00:22:20] Jitendra Vaswani: Because we did AB testing here, we put the review box on the top and see what people, so you can see in this view, I'm putting a trust what people are seeing on Facebook.

So it can, can you go down a little bit, scroll down, please. So this is where I'm putting a trust, right? If you can see this, like, this is very, I'm putting your trust, like what people are saying on Facebook about Debutify. I'm putting a trust in the content, right? So, so you can go down so you can share like, whatever review is in one dive.

So I'm sharing the case studies, like testimonial. I have a clear CTA button like my CTA button. It's very important on the landing page guys, if you see the CTA button it's very clear. Get started with Debutify for free, and it's free. Don't have misleading CTA buttons like that exclusive discount on there is no mean there's not any kind of such kind of coupon or discount unless it is being offered by like the Debutify theme.

So have a clear CTA button, both try to mislead your readers. If you mislead it, then there's a very less chances like they will buy from your review. So always have a clear CTA button. So you can see I'm writing about the founders. Who's the founder of go people who want to know like it's Ricky Hayes is a real person.

Is he scammed? So people search for these kinds of keywords on google is Debutify is real. Is it scam? Right? So this is where you have to break the trust on the writing. Like Ricky Hayes, I'm showing the pricing structure, blah, blah, blah. What other pricing structure that I'm giving, like these kinds of alert boxes.

So you can see like little bit in the design of the content, right? So Joseph, I call it alert boxes because I'm trying to give attention to my readers. Okay. This is the main thing you need to read it. They can go down, scroll down. So this is a, now I'm explaining that the narrative features like one of the features of this product, like why you should buy it.

Like they have a great call to action button. They have a great checkout page sliders. I'm explaining all the features, right? So you can see. They can go. Now the most positive features I'm taking the screenshots from the official website, like one of the most awful features, which are being offered by the Abilify.

So you can go scroll down a little bit more, scroll down and why dot e-commerce entrepreneur recommend. So I'm sharing the shows of proofs in the content, right? Like who, who, who are the ones we're recommending Debutify themes. So these are the guys like, like James Beattle, like Kamil Sattar. Like these guys are a six, seven figure e-commerce brands honor.

Right? So they are sharing their own case studies testimonials that straight people would trust my review because I'm putting a lot of trust now again, like, like the top features, blah blah. So you can see each the more detail, like I'm sharing the screenshot, I'm showing official video, blah, blah, blah.

And again, I'm hiding, highlighting this feature like is a free team, blah, blah. And then you can go down like, again, like it's more about the product features. 

[00:25:23] Joseph: And so here is why e-commerce is a huge opportunity. So this is not a Debutify specific, but this is in related to the, uh, the bigger picture.

[00:25:31] Jitendra Vaswani: Yes. So I'm showing them screenshot. Then you go go up. So I'm showing the screenshot. What in.com says e-commerce is a huge opportunity. I'm putting a social proof. What big authority news magazines like Inc com is saying about econ. So someone who's ready to buy this, invest into the team review.

They should know like why e-commerce is like a huge opportunity for them to invest their money. Right. So I'm, I'm sharing like, blah, blah, blah. So these are the things I have shared here. Right? 

[00:26:05] Joseph: So I have a question for you about this. So you have to, you have different, uh, levels of interest. You have people who are already familiar with e-commerce and maybe, and maybe they're already running a business.

And so maybe Debutify is a better option for them. Uh, spoiler alert. It is, but then you have people who are not necessarily sure about e-commerce in general. So what I think you're doing here is giving your you're using this as an area to reach out to those people who are less, uh, aware of it. And so when they search her there, this particular part of the blog is going to, um, catch those people more easily.

If, whereas if you didn't have it, then those people would more likely just pass by and not on this blog, wouldn't rank as highly for them. So that's a really think about like the web and how all these things can connect with each other. 

[00:26:55] Jitendra Vaswani: We do AB testing, we see like, are these things are working on our content so far, which I'm ragging on the box.

So these things are working pretty well for me right now. So that's where I'm getting a lot of sales right now. And here is someone who's not interested in . So I'm giving them some kind of alternate options. You're putting first in the context where people have some alternate option also.

So that's it like, this is where, so you have to meet, you make your content very much detail. So you can go, go at the end so you can see it's like campaigns and I'm doing it. And then you can see, like. 

[00:27:30] Joseph: We're going to go through this part kind of fast just because of competition. 

[00:27:34] Jitendra Vaswani: I understand that. Again. It's like what people are saying on Facebook. Again, I'm putting a lot of trust into the content, what people are seeing on Facebook on Twitter. So that's fair to be as I'm sharing the screenshot, like, like what people have shared. The next way, I'm putting a lot of these, these things into the, into my content.

So someone sees the review and they buy it and then, then they trust it. Wow. Like this is the best team. I really want it because people have made some sales. Right. 

[00:28:04] Joseph: Yeah. And, uh, and yeah, so, uh, there's there, there's more to it. There's, um, some other posts as well, some video content, and I think what you, what you've done here is you have really give people the full scope of, not only the business, but how the business fits into the greater ecosystem. And then what the ecosystem is, you know, so far for our audience. And I, and for those of you who are listening on the audio side, uh, you know, uh, I hope you were closing your eyes and using your imagination. Uh, but you know, go, go check out this, this blog afterwards, and what it shows is just how comprehensive a single blog post can be.

Because I think one of the things that people find into and I find this intimidating to, uh, firstly, I'll close this screen share for now. Uh, what I, what people find personally intimidating is how much blog content they're going to have to write the, the thought of on top of everything else. Right.

Having to write, say two or three blogs a month or two or three blogs a week. And it, and then they'll, and we find that over time, those blogs don't do anything. This to me shows just how much value you can put into a single page and how comprehensive it is and how much, uh, how much reach is going to have it.

Not only one, uh, search intent, but multiple search intents at different scales at different parts of the funnel. 

[00:29:20] Jitendra Vaswani: But that's where you, you are going to win the trust of the readers. Like you're, you're putting all the data into your content, like giving them options. So. 

[00:29:28] Joseph: And, and, and I think once people, you know, they, they come and they look at all of this, they feel like, well, know what other, what other information does this, uh, does a blog like this have as well.

And then they check out other blog content and it's along the same along those same lines. And it's also as comprehensive. 

[00:29:43] Jitendra Vaswani: So you need to make your content as much as comprehensive, so you can make it for the readers, easy to digest and have these kind of alert boxes, like pros and cons, everything like put trust into the content.

If you don't put that trust, then like readers are not going to buy from you review. It's very hard. 

[00:30:02] Joseph: Uh, do you, uh, do you find that you have to, um, go back and like revise blogs? Um, cause you know, I'm in debate. If I, for instance, there are updates and things do change, the branding can change. So does that something you have to deal with?

[00:30:15] Jitendra Vaswani: Yes, because there are a lot of product updates. Every two, three months, every product is getting updates, right? So we try to update because if I want to write for like Debutify review for the longterm, I need to keep updating this post by tomorrow. So you can see this post by tomorrow. If someone see this post, so they will see more FAQ's in this post.

So they will see some more data about like Debutify. So we keep updating because if I don't keep updating the content. Then the information gets old, right? It's not fresh. According to the reader of someone who's reading. And if they go to your landing page and they see some different features, which I have not mentioned in the reviews, it's a very bad experience while the readers, like this is some different pricing, like you have changed the pricing structure, right.

In my review, the pricing structure is $67. And when they go actually to your side, it's 97 a while, like they are shocked, like, what is this? Like, like someone who's sitting in the review in 67 and then there's a bad user experience. So you need to be updating content in order to rank on Google, you need to update it.

You need to put it a lot of data. 

[00:31:21] Joseph: There's an interesting thought experiment here, which is so for instance, let's just say somebody writes a blog and it's a personal thing, and there isn't really anything for them to update. You can draw an equivalent between that and say, you know, an article in reader's digest, it's almost like a, like a, like an article, um, in a.

Right. Whereas what I find with this is that, uh, in addition to the comprehensive nature of it, in addition to the needs to maintain it, um, it's actually a very difficult to draw an equivalent with another form of media, uh, that I, that I can draw from whether it's classic media or even a modern digital media because of the, the, the organic and the ever-changing nature of it.

Um, have, has, is there any other form of media that you have found to be, um, comparable to the responsibility to keep and maintain a blog or otherwise a blog is really its own thing. 

[00:32:17] Jitendra Vaswani: So I keep on, what I focus right now is on the content on the blog. And sometimes we do video reviews about the product, someone who's reading, this kind of post content, right?

Reading that text and someone who's interested to like see the video review of this product. So sometimes we do video, really. We put the video review, like what we have. So we put these kind of video reviews in the most NBC, like what is the response on the readers? So if they like the video review, then there's a very high chances.

Like they will very well, but that's these kind of things we do. Like they do like testing all of these things right now. 

[00:32:59] Joseph: Yeah, it's just something I would say for, you know, for the audience to really think about is, you know, when writing these blogs is what, what formats to, to treat them as it's like, I, and I, and I'm having a hard time thinking of one off the top of my head, so I'm not going to dwell on it for too long, but it's like, you know, like a living or getting almost like a program, you know, like it's so yeah, that's a, it's a fascinating insight and there's a couple of, uh, so I, I, there's a smell.

There's a few of the things I'm wondering about the impact that they've had. So, so you mentioned videos like affiliate links and back links. Uh, I, going into this conversation with the other SEO experts that I've talked to is that backlinks has always been an important part, especially with building authority.

I'm just wondering what's, what's how back links really treated you. 

[00:33:39] Jitendra Vaswani: Once, when I started this blog in 2013 yes, so initially I get got the backlinks wherever I can get, like, but slowly what I've seen, like I was getting organic back-links from the people who read my blog. So they were like interlinking my content.

And in terms of acquiring the backlinks, I was doing some kind of interviews and sometimes some kind of guest posts. Sometimes we are doing exchange of links. Like sometimes, like we do a lot of these things, what other masters are doing right now. Right. But these are the things we tested and it worked very well.

And what I like instead of backlinks, I focus more on the content, like to be very honest on this, on these sites, I've shared with you. For those, like these niche website were very small, like only product is like six, seven, like seven to eight pieces of content on these, these niche websites. And they will ranking because we, we were putting a lot of data into the pond and whatever the readers were asking about that review about that was this article.

We were giving them all the information they need in that content. So we were focusing more on the content and we were making backlinks, but not as much as we should do, but we, what we were saying, like, if you have a very good amount of content, what we were seeing on, on Google, like when we spy on our competitors, they didn't have much backlinks to be very honest.

So they were focusing more on the, like a great amount of content, like having a great content with the too much of details, stats, data, and that is helping them to rank very well. We were doing the same things like which other competitors were doing, like focusing on the grid. And that doesn't work very well for us right now.

[00:35:23] Joseph: Have you, have you, have you seen any, um, in the interest of saying like a back link would be a feature, have you seen features that have actually been more detrimental than helpful? Of course. 

[00:35:32] Jitendra Vaswani: So you can say that a feature that exists, they have helped helped me a lot. 

[00:35:37] Joseph: I, I mean, in, in the opposite sense, like have you seen, have, not just that feature, but other features too, like what has, has any of them actually, um, uh, downgraded you or cause you to lose authority?

Obviously we, we, we established, you know, quality, good quality content is tantamount if you don't have that, none of this matters, but I guess I just would like to know if other attempts through your testing have, uh, have actually had a negative result. 

[00:35:59] Jitendra Vaswani: The kind of backlinks we have taken for our articles, which we really want to vet.

Right. We didn't have any kind of negative impact. Right. Come from two years. Like I've created a lot of niche websites from 2020, before 2020. I have only two or three niche website, that's it. Two or three. Like when this lockdown got announced, I decided to have more multiple income sources because one of my main blog that is bloggers ideas and if it had became an authority, right?

So through that blog, I started building more blogs and I didn't see any kind of negative impact right now in terms of battling, because we were not doing an aggressive kind of, we were creating modelings, but not at that level to be very honest, I totally agree. But focusing on more on the content and giving the users the best experience on our site, like someone who comes through our site, he gets, he gets all the information, these on asking for. 

[00:36:56] Joseph: Well, seeing as how, you know, you're able to rank pretty highly I, one thing I'm wondering about is so, you know, you can study other people and you can learn what they're doing and apply it to your work.

Uh, but have you noticed, um, other people also doing the same where they have studied what you do and they've actually been able to apply it to their work as well? 

[00:37:13] Jitendra Vaswani: A lot of the times what we have feel like company doesn't try to take, like it's not, they are also learning from the company. Does like, like Joseph, what things they are doing in the content.

I'm just trying to improve my content. Like if they have a 3000 words of video, Right. I'm trying to make my content 4,000 words, much more detail, much more having more of data insights and putting the latest features of that product. If my review is ranking very high, I'm seeing like they didn't post about the latest feature about that product.

I'm putting the latest features of that product. So Google is ranking me higher. So it's like every, like I have a 10 to 20 people right now in my team, they are doing a lot of on-page. They are updating the content pieces every day, which we really want to rank high because the Joseph, the competition is very high on Google right now because everybody wants to rank for these keywords.

And these keywords gives you a lot of money. Right? Right now from the deputy fire team I made like from seven to 10 days, roughly I made like 500 to $600 right now. Imagine the comp is there. So that's where like I'm working with your competitors also. I'm not going to name them. So I'm making same amount of money with them.

Because if I, if I really want to maintain my writings, I need to update, keep I'm getting my information. If I don't update it, then my ranking will down for sure. 

[00:38:40] Joseph: Okay. So one thing that I'm, that, you know, I'm working on, you know, I've got, I've got my own store, um, you know, to, to my, to my long-time audience, I told you guys that set went up eventually and here I am.

Now, part of my strategy is also to use blogging and to use writing into, and to use affiliate marketing, which we haven't gotten into it yet, but we're gonna definitely get into that. And are there different, um, starting positions in Google's ranking depending on what, um, platform I'm using. So to make it a clearer example, let's just say I were to start the exact same blog on WordPress versus the exact same blog on my D beautify, a theme store, which is a Shopify store, essentially exact same.

Would there be a difference because it's on one platform. 

[00:39:25] Jitendra Vaswani: So it be to be very honest, I didn't get this kind of AB testing right now because I'm familiar with WordPress to be very honest. So I've seen, I know all your, how do you do WordPress? Like if you ask me, I know how to use it, but if you ask me about other CMS, I didn't test it out because most of the blogs which are into SEO, they use WordPress to be very, because it's very easy to use.

They have logins for everything for shopping for, I don't know. I never use that kind of interface for blogging right now. And if my clients, because I don't know digital marketing agents, if I have a client, so I will always recommend them to use WordPress if they want easy to use interface, if they have a hardcore developers in their team.

So they can use like Joomla, like, like Magento, like Shopify, they can use it. But if they want easy to use interface, very easy to use upload images, media gallery, optimizing the content. And then WordPress is. And to be very honest and I didn't see any kind of different, like someone is using Shopify, they are able to rank higher or someone is using WordPress.

They are able to rank it's all about the content. And how much of the migration you have done is your content is SEO optimized. Do you have the right keywords and the right place in the content? Yes or no. So that's all matters. And if you use any kind of CMS, I don't think it will impact your ranking because I haven't done any kind of testing right now.

So, but if you use CMS, any Shopify, I think it doesn't matter. It's all about the content. If you have the right content, optimizing it for the reader. So I think it's not going to harm you. It's going to give you the map. 

[00:41:01] Joseph: Yeah. And actually you, you, you know, you reminded me to be a very pre brief point. I wanted to say it as well.

Cause you were mentioning about load times and page load speeds. And um, and we, um, you know, I, we, we did see, you know, somebody comment on a, on a debate. If I, uh, on the, on the store that it took a while to load and he said, he said, it took 10 seconds. Now I loaded up on my computer. It did not take sensei 10 seconds.

I was counting it. It was like, no more than three seconds. 

[00:41:24] Jitendra Vaswani: They might have a bad internet speed. So you can say that. Right. 

[00:41:26] Joseph: Right. And, and, and that's actually one of the things that's important to keep in mind in servicing the customer. You know, they could be on their data. They could be on a, on a, on a, on a computer that's like missing half the keys on the keyboard.

You know, they could be on a potato. There's a lot of things that can get in the way of, of the user having the experience that you expect them to have. And that's just part of why it's important for your website to run efficiently because you, the, the, the further out people are, the more they're struggling, the more you want to do them a favor.

If somebody is on quantum technology, they don't care one way or another, because everything. But that's, but that's just one part of the market, right? Yeah. And so, and with that, so here's the thing about LA page loading speeds. I would, this is a whole, whole detour here, but it's worth talking about, so one of the ones that I can tell you off the top of my head is like the difference between using JPEG and a PNG, PNG are better to work on, uh, cause you can have transparent backgrounds, but JPEGs load faster.

Cause they're more compressed. Now that's the one I know at the top. 

[00:42:23] Jitendra Vaswani: These kind of difference, like I'm using short pixel, like someone because to be very honest, like, like this was my first blog, like bloggers ideas and, and a lot of bad things on this blog. What, what do I mean, my bad things means I've done a lot of AB testing because this was my first blog on, on internet.

But that's where I started using WordPress. I installed a lot of plugins, like themes and plugins, and my speed got down. Like I have used some heavy images when I was in 20 15, 20 16. So my blog was very much heavy. Right? So now I have installed like shot pixel and WP rocket, because I have the best guy who handles the speed off of my website, hand handling my hostings oversee everything.

So he makes sure I was like, my base speed is good. And everything is like, is loading under three seconds. Even like, if I'm uploading like 14 MB of me, It's still, my blog is loading in under three seconds because we use some how this is like short pixel and WB rocket. So it helps you to load your blog very fast.

They compress your CSS. Your Java is getting a lot of things. Are they? These are the technical stuff, which I'm not aware of. Like my developer do all the job. 

[00:43:39] Joseph: Well, one more, one more shout out to Debutify, you know, fast loading time speeds is one thing that we, uh, guarantee out of the box. So I just want to make sure that I got that in there.

By the way, if you're a current user of Debutify or haven't tried us out yet, Debutify version three has been released and now is a good time to upgrade or get started as any. A streamlined user interface along with an ever increasing your rate of conversion boosting ad-ons is waiting for you. So download today for free and start your journey. Who knows, maybe I'll be interviewing you before too long.

Okay. So here's another thing I wanted to get back to too. Cause I wrote this down earlier and we didn't get to it. Cause you were talking about, you know, you can find expired domains and they have domain authority like intrinsic to them, even if the domains are expired and there was like, not even a website at the moment.

So what have you been able to, to discover about these domains and how have you been able to figure out that they have authority to them. 

[00:44:37] Jitendra Vaswani: So we use tools like, like Moss and mosey and was like Moss. And we use with like, because I need to see the history of that domain. Like what kind of bottlings we are, and we use them archive.

It is a site which helps you to find what kind of sites, which were running in 2005, 2006. So you can see the words of the website, like, what was it, niches of that website? Like if I want to buy a domain related to digital marketing, right? So I want to see the history of that domain. Like what was a string of that domain, so I can find it via web, give them our give.

So this will give you the Wayback machine. So it'll tell you, in 2005, the domain was SEO in 2008, the domain content was like related to hosting. So you need to see the history of the domain and to check the backlinks. We use EHR. Yeah, it's just so you can check, see the backlinks, what kind of backlinks we have through this expired domains?

Does the backlink sock, like we have a low domain authority, backlinks, like a spam backlinks from China, from Russia and website. If the domain have these kind of automated backlinks. So we do track all these things. So whenever I'm investing into domains, like buying expired domains, I do check like tick mark, all this, like, okay, these are the things I perceived.

Like these domains should not have a spam factor. They should not be spammed like spam by earlier. Like someone was using that domain before he, or she should not have spam this domain. So I appreciate all of these kind of factors. So to buy these expired domain, so you can go to expire domains.net, or you can go to spam.

And so you can go to sites like, like software, like domain hunter-gatherers or like these are the tools. These are paid tools, not free. So you don't, you have to buy it, buy these tools and they will give you the best expired domains. According to your niche, health, dating, traveling. And then what are the kinds of domains do you need?

So they have it. So you need to buy these tools and you need to find expired domains from those also. 

[00:46:49] Joseph: I, I like to know, um, a bit about the cause like, you know, you're saying you're, you're hiring out bloggers depending on the niche. Cause you want to get people who are experts in their subject. So, uh, are, are these people, I guess it's a case by case basis, but let's just say you have people who are full-time bloggers, what is their, you know, what is their week to week?

Like where, you know, how many, how many blogs are they typically writing? How are they typically proving that they're the ones, you know, worth, uh, worth hiring the first one? 

[00:47:16] Jitendra Vaswani: Because my content manager, she's the one who's, aling all those kind of counting, I guess, like right now we have six content writers who are writing the content on, on health, on dating, on make money online on digital marketing, on like all these kind of stuff.

So she's the one like we have already trained, like what kind of content do we need? And how do you prospect the content is unique. It's not copied for some, from somewhere else. Right? So it's like, Copyscape right. So I need to check the content is all original. Like she's because we have given the training to her already, what kind of content will be approved by you?

Right. So we need to see. And so in a week we have at least a task for these writers. Like in a week, they have to deliver at least six to seven on 10 pieces. And these content pieces will be around two to 3000 words. Uh, detailed content on the subject. Like we want it with proper pros and cons features explain about the product.

Like we give them product access and sometimes they cannot write about the product, like how we use. So we have editors, SEO editors in our, like my team. Like I have it right now in, in my team. So these SEO editors, I have given them training, like you have to sign up the trial of the product. So you need to explain how we use.

So they, they know the process, how those screenshots, about how, how to actually use this product. Right? So these things, so I have, as your editors also, after the Duncan writing is done by the writers. So SEO editors, other guys in my team who do the editing of SEO, like in-depth interlinking, putting images, all that title tags, putting all of those things.

We have SOP for this. So it makes them easy to understand and do, do this process. 

[00:49:07] Joseph: Yeah. I, I think for, for people who are just, you know, they're, they're starting their businesses and, you know, they're basically like a one person operation. Um, one thing that I find it encouraging about this is that if you put it, you put this work into, into writing that blog, that blog is going to have a lot of long-term value because it's going to be continued to be comprehensive.

So this might not be a fair question. I'm going to ask it anyways. Would you see that there is an average length of time where that blog really is a ranking as high as it potentially could be? Does it have like a three month window with six months window? I mean, I know it changes on like niche to niche, but if there's an average, I'd be curious to hear it.

[00:49:43] Jitendra Vaswani: The one, I would say like we used to it's like tracking tools, like long tail pro we, which from which we keep on tracking on the rankings, like, uh, like what other keywords, which are getting dropped on Google, like which keywords are getting impacted the most. Which keywords are going up. So we keep on tracking.

So that's where we track all those keywords. And we keep on seeing the performance of those key words, like putting more content. Okay. They see what is getting dropped, why this is getting drunk. Okay. We don't have FAQ's. We don't have how we use it in that product. So that's where we do keep on improving the content every week, every week.

So we keep on tracking like what keywords are getting dropped because everyday. It's a Google ranking algorithm update like Google, don't say it officially, but there is every day. There are a lot of changes on the Google and CRPS everyday. You're writing some now I'm writing for Debutify theme review. I don't know after seven days somebody will outrank me, then I will see, okay, what this guy's doing. Okay. He have a more detailed content and me here, explain this feature in very much detail. Okay. Did he have more effective than me? He ever more UGC content than meals. So the like lot of things are, have to be considered in order to outrank my new competitor.

Who's already ranking for that keyword because I wasn't looking for one month, three months for that keyword. And now someone else is going to outrun me. I will see does that guy have a backlinks? Okay. He have a more backlinks than me that I will try to make two or three more backlinks than him. Like good quality backlinks in order to outrank them.

That's really what we do. We have to see what. We are missing in our content right now. 

[00:51:28] Joseph: Right. What I think is incredible and really encouraging about this, uh, this format is it's always on the front end. I mean, aside from testing the page loading speed and stuff like that, for the most part, everything you need to know is there visibly because it's, it's a blog.

It has to be presented to the, to the audience so they can read it. 

[00:51:45] Jitendra Vaswani: Can you see right now of that page right now. Have you seen it, like if you use Google Chrome audit, you haven't. 

[00:51:52] Joseph: Um, well I use a, I use a different browser. I use one called brave cause a generous cryptocurrency.

Uh, so it was a Debutify. 

[00:52:02] Jitendra Vaswani: Yeah. So again, check the base feed. So someone like, I can see it, like. Because we are doing a lot of AB testing on the base feed. Also right now, my, my keeps on doing, because sometimes we do changes in our blog and some page speed get impacted. So are you seeing some good base feed right now?

I hope like it's there. 

[00:52:20] Joseph: Okay. I, I think I figured it out cause I found a page speed insights, uh, which is actually so.

[00:52:25] Jitendra Vaswani: And you can put the URL there. 

[00:52:31] Joseph: Okay, great. Yeah. It's analyzing the page right now. 

[00:52:34] Jitendra Vaswani: Because results like whatever things I'm saying so they can actually see, okay, this guy has implemented all of these. He does not saying seem to be person. I just want to show them the real results that said, like, this is actually what I'm doing.

This is my life. 

[00:52:51] Joseph: So I didn't get the results. Uh, and you got a, I got a score of 81 

[00:52:55] Jitendra Vaswani: 81. They can check on that. I I've shared with you another URL, so you can see like this, this is a grow model. So this will analyze my SEO performance, everything. So you can see just once that gets loaded. 

[00:53:09] Joseph: 95 across the board and then 100 for best practices.

So this is lifestyle support viewer. Yeah. 

[00:53:15] Jitendra Vaswani: I didn't share the screen with them so they can at least see it. Like this is a live thing. I've done it. So they can actually get an idea, like what things they have to do it in terms of optimizing their content so they can just learn from it. That's it awesome.

So you can see guys, this is a 95 score and speed index is 1.4 second. Right? 

Yeah. So this is like, we keep on improving like dorm size. So this is the major thing. So it's all things are good. Like, uh, according to Google, like GitHub. So this is pretty good.

Like we are following all the great practices. 

[00:53:51] Joseph: Right. And so, and so when you look at this, um, what does it tell you that you can work on? Or what is it, uh, uh, encourage. 

[00:53:58] Jitendra Vaswani: So these are things like they are saying that you can really improve. So you cannot achieve that kind of laid out a hundred. It's very high.

Like your website is a plain HTML. Then you don't have anything like immediate, you just having a simple landing page. It's not possible. I need you to put images, video contents, or sometime some things will be like, it's a hundred is impossible to achieve. Like if you have a lot of data on the, on the side, so it's a hundred, a hundred for all the scores.

Like it's very hard with. That's where we have made our website very much as you find. So these are the scores, so you can like people can get, and if they get these scores, so they're doing pretty much well with them website based speeds. 

[00:54:40] Joseph: And we'll, uh, we'll, we'll put those links in the, in the comments as well.

I just saw our audio listeners can go check that out and then they can pull it up as they listen to. So it's great. So we, uh, we, we, more or less clear to an hour, not counting the little bit of dead dead that we're going to want to. I love it, man. 

[00:54:54] Jitendra Vaswani: I love this little like, like Joseph to be very honest, like this is a very detailed interview.

Like guys, you are getting the live. Everything is live. Like I'm saying the live data with you base feed ranking as your so they can learn a lot of things from this interview. I think this is a very, like a nice interview I've done from the long, long time to be very honest. 

[00:55:12] Joseph: Well, I, I appreciate that a lot. You know, I, um, I, I mean, I've been immediate for 10 years and the audience, they know this, I owe them a coffee, but I, you know, getting into getting into the Debutify and being really being able to contribute to the e-commerce.

The best thing that I can do at least at the present moment is to conduct as good as an interview as I can. And, you know, you're, you're, you know, everybody that I talk to have are very, very valuable time. And so to me, if I don't do a good job, I just, I couldn't live with myself. So I want to make sure that, you know, I really got the most out of, out of it really showed you your value.

So I really appreciate that. Um, I'm just going to, uh, I don't know. I mean, we could, we could go a little bit over because I just wanted to hear a bit about your backstory, I guess I just wanted to, I'm just curious about a bit of that, and then we'll, we'll wrap this up. So the way I'll ask you this question is what were you up to prior to e-commerce and what skills from your background came with you as you entered into e-commerce.

[00:56:09] Jitendra Vaswani: Like to be very honest, like in 2012, I completed, like my engineering right into IT. So I was, I don't have any kind of interest into learning programming or these kinds of coding structure, like CCC plus spurs. I don't know. I was not able to digest these kinds of information in my college.

So one of my friends, he told me like about SEO, like, so you can learn about SEO. I asked him, what is this SEO? Like? He was doing some kind of freelancing in the final year office, Polish. He was doing some kind of freelance stuff. So he told me about SEO and say, what does SEO line, man? I never had heard about this term, a CEO, like I was bringing only programming in my college.

And I was just like driving all these program and giving these exams, like, um, just, just have my degree too. So that's it like. I could be very honest. So I found out this SEO is very interesting. I learned about on-page and off-page and I got my first job. And from there I got very much interest into SEO because my first job was very low-paying.

If I share with your readers, I got only a hundred dollars a month from this job to very honest, but then I was doing SEO because it was a very low-paying job. And it was very much like a good learning experience for me. So, so that's where I started learning about SEO and gradually in 2013, I, I opened this first blog on internet.

So that is bloggers ideas, but that's my first blog on internet. And from there I learned so many things and what I still like, I did a lot of AB testing learn so many things from experts like Neil Patel. So like these guys, these guys are the legends of SEO and I've done their interviews on my blog.

So that's where I got my taste and SEO, like, to be very honest. And so far I'm learning so many things in SEO. Like everyday there's a new challenge. 

[00:58:01] Joseph: Yeah. By the way, I had to mute my microphone because they're doing some drilling outside. Uh, but anyways, I w you know, when you, when you say the Google update, their, you know, their, their algorithm on a daily basis, I was actually surprised.

I was expecting to hear that they updated like every 10 minutes or they updated like once an hour. 

[00:58:17] Jitendra Vaswani: Every 6-12 hours, so you will see, like, we keep on tracking our keywords every day. There is a shift, there is a shift shift of ship. Like there's something, he was dropping down, coming up, coming up, dropping down.

So it's like, there's a movement every day. So there's a change. Like there's a every day there is a running going on. So if you don't want to get impact by these updates, try to give value to. Readers in the quantum. If you make your content website very much, user-friendly you have a clean backlinks profile.

You are not doing any kind of black hat SEO. You're doing white tags, so you're safe. So that said like I'm being white hat because I know only white hat SEO. 

[00:58:58] Joseph: Fantastic. Well, uh, this has been a great hour. Um, I, I, myself, you know, being very interested in doing the affiliate and the blogging side, uh, and again, sorry, a drilling season.

My, my main takeaway today is seeing just how comprehensive a blog post can really be. And, and I think it actually is more encouraging to write that kind of content, knowing that, you know, th th this, this content has everything that, uh, somewhat all the questions somebody might ask, you know, by the time they're done the end, they actually have got enough information to make a more informed decision.

So that's been my major takeaway. Um, so, Jitendra, I I'm super, truly grateful for your time. And the final question before we, uh, we let you go is if you have any bits of wisdom or like a Chinese proverb or anything, you feel like sharing, you're more than welcome to get out of the floor once more, and then let the audience know how they can find out more about what you're up to.

[00:59:49] Jitendra Vaswani: Yeah. So if someone wants to reach me out, I'm already active on LinkedIn. So it's so they can search my name. Jitendra Vaswani. I'm highly active on LinkedIn and Facebook. So you can search my name on Facebook Jitendra Vaswani. So you can find me there. I'm highly active there. So if, if you guys have any questions related to SEO, I would love to help you out.

And I know words on wisdom. I would say like, just do what you love. So that said, I love SEO, I have no matter what, I see, I sleep with a SEO, I sleep with keywords. So that's it like I wake up with keywords so that's how you should be like so much of passionate, like I love SEO so much. So that's the, that's what you should be doing.

Like if you love this thing very much, so you should sleep with it. And you wake up with it. So that's where like your, like your passion comes from. Like, if you, if you really hate that thing, it means you are not, not so much interested in and if you're feeling lazy, so laziness is a signal. Like you really hate that job.

You really hate that. Like you really hate these things. Like, so that's where, like, I don't hate my job. I don't hate, hate my Mondays. Like I'm super pumped up whenever Monday comes up because I'm excited to meet my clients and excited to meet some beads out my business. So that's where, so that's where you, you need to live and breathe in like the things you love.

So do what you love and be passionate. Keep upgrading yourself. Never downgrade, still keep upgrading. Like still you're learning, always keep upgrading. So that's where you're going to scale to the next level. You're going to make money from five figure to six figures from six figures to seven figures from seven to eight.

So, if you keep upgrading and making your network, your network is your network. And I focus it on very well. So if you see my blog, I've done it w with Neil Patel, all of these so many experts. So I have built my whole network. I've gone to the events, workshops, meeting people. From there. I bought a lot of confidence.

So go out to your niche, relevant events. You are into fashion. You are into coding programming to join all these kinds of workshops, events, and go out and learn like, be crazy. So that's it. 

[01:01:58] Joseph: That's as good as the places I need to, uh, close this one out. So with that, thank you so much again, for your time. Same here and to our audience as always, it is an honor and a privilege to be able to collect this information and provide it to all of you.

Well, hopefully it inspires you to take the next step and then take a few more steps. And who knows, maybe I'll be interviewing you next. So with that take care and we will check in soon.

Thanks for listening. You might've found this show on many number of platforms, apple podcasts, Spotify, Google play, Stitcher, or right here on Debutify. Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on apple podcasts or wherever you think is best.

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Finally, this podcast is created by the passionate team at Debutify. If you're ready to take the plunge into e-commerce or are looking to up your game, head over to debutify.com and see how it can change your life and the lives of many through what you do next.

Written by

Joseph Ianni

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