One of the newer concepts I had formed for my own view of the world is the idea of bedrock, similar to “rock bottom” but in a positive sense, if one fears being at their lowest point, then one should raise that point. With this in mind, our talk with marketing extraordinaire John Crestani explores the relationship between our place in the world relative to those above and below us, and addresses the very human fear of elevating ourselves at the risk of ending up somewhere lower.
John’s particular innovative approach, in addition to making the most of our digital industry, has also paid great respect to what was prior established, seeking guidance from those who paved the way and the methods they used to get there. More specifically, those who retired and aren't necessarily being sought out for knowledge by other innovators or heck even a show like ours and using television to seek a market relevant this very instant.
Born in 1987, John Crestani has accomplished a lot in his twenty-nine years. After a number of years of trial-and-error of building his internet business, Crestani finally managed to create a multi-million dollar business, met his wife, and travel the world. His family now lives on a small ranch in Malibu California, where he continues to grow his company and develop software, from an extremely customer-centric approach, based upon the guidance of his advisor, ex-Slack CMO Bill Macaitis.