icon-folder-black Entrepreneurship Marketing Cryptocurrency Mindset

Mario Nawfal - Key Insights Into The Entrepreneurial Mind

icon-calendar 2021-09-16 | icon-microphone 37m 2s Listening Time | icon-user Joseph Ianni

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Across his multiple businesses including venturing into the blockchain and digital currency realm, Mario Nawfal is a busy guy, hopping on jets to and fro, it made me imagine what life would be like where of all modes of transport, the airplane is the one I most frequently take. But to do that you have to be of a certain mind and motive, so today's episode is a window into that I hope you find as valuable as I did. 

Mario Nawfal is the founder and CEO at International Blockchain Consulting.



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[00:00:00] Mario Nawfal: I adopted to the ones which was requiring to be. You know what I mean by that. On point, offering something, selling something. So I adapted to that. I built that. And then that became a weapon I had as I built more businesses. Leading a team, which was probably the biggest weapon that I built. Speaking well to customers, now speak at events and doing interviews. I had to build them. 

[00:00:32] Joseph: You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kinds of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state of the art research. Your time is valuable. So let's go.

Across as multiple businesses, including venturing into the blockchain and digital currency realm, Mario Nawfal is a busy guy. Hopping on jets to and from. It made me imagine what life would be like where of all modes of transport, the airplane is the one I most frequently take, but to do that, you have to be of a certain mind and motive.

So today's episode is a window into that mind and motive, and I hope you find it as valuable as I did. 

Mario Nawfal. It is good to have you here on Ecomonics. Huge smile on my face. I've wanted to have this conversation with you for some time now. And, uh, I have to say, you know, with each person that I get the honor and privilege to talk to the scope of what I would characterize as e-commerce just to put it, generally it expands.

And after looking into your profile and your reputation and, you know, in your business ventures and your activity, it expanded the scope in a way that I still actually have a hard time quantifying, uh, just because of everything that you're up to, um, most recently is a bitclout, which is something that I really wanted to share with my audience because there's this whole tech sector that we don't get into too much.

So we're going to chamber that. First of all, how are you doing today? How are you feeling? 

[00:02:08] Mario Nawfal: Tired man. Like I've just been on flight off the flaws in Miami yesterday, I'm in New York now. I'll be in Switzerland. I'll be back in Miami tomorrow, and then Switzerland the day after. So this is not out, but otherwise, man, um, um, as my, a good busy friend of mine said last night, he was like, you sounded drunk.

I'm like, I got to talk to you about a deal and you sound completely drunk. He's like, man, I'm drunk on life. I'm high on life. Unless I using that on my life. 

[00:02:32] Joseph: Yeah. W w once in a while, I, uh, or I get to see people like that. So it's like reminds me of and God bless his soul of that man. That man was, is high on a high, on life, high on adrenaline.

So just, just to, to, to pick up for a briefly, even what you just said, you know, uh, Switzerland, New York, you know, some people when they get. They got on the bus and they can go to work. And the other idea of commuting is just, you know, taking transit or driving from like maybe they go to a smaller town where their, where their job is.

Um, but with you and commuting, it's, it's consistently getting out, hopping on flights pretty much the whole world has come under your, um, your perspective. I, and I, and I want people to get into that mindset. Okay. This is what it's like to, I'm not that I'm saying I'm at that point far from it, but this is what it's like to really become a mover and shaker in the world. To have, to the time that it might take to travel to another town or something like that is now the time spent getting on flights, meaning to other, other people, especially in a time where people aren't allowed to even leave their house, you know, we're coming just on the end of a, of a pandemic.

So it's just fascinating. That's just me kind of like a unloading. So here's what I saw about. Um, I wanted to start with your most recent activity and just see where we go from there. Um, I've watched some of the, some of the video content I signed up for it too, just because you know, why not? It wasn't, it didn't cost me anything to do.

Um, and, and one of the videos I saw is, you know, you're, you're sitting at the table and you've got your, uh, your, your, your, your, your staff with you. And, uh, yeah, we're pretty damn happy about what you had accomplished. Last time I saw somebody that happy, they put a guy on the moon, so what did you do exactly. Like I tried to understand, but I only have so much time to do my research. 

[00:04:12] Mario Nawfal: My bitclout journey has been interesting. So I do want to a big growth hacking agency called we are growth hackers. They backed me with whatever it is I do. And when I joined bitclout, they backed me, does marketing, because that was so small community. That bothered some people it's very aggressive marketing who's that guy came out of nowhere, suddenly he's all over the place. And then rumors spread really quickly. So without me knowing over like a one, two week period, um, from me entering, not just doing my thing, marketing, giving value, positive videos, et cetera, selling there's multiple rooms.

And because I'm doing make a lot of noise and I come in with a bang. So there's multiple classrooms talking about the word scammer being jumped, thrown around with no reasoning or substance whatsoever. And then I started having to deal with it. And then I found out about it and having to, to, to start addressing all the concerns and, and asking the questions.

So I went through that tough period. Now, the seniors. Is during that tough period. I still managed to launch a project to get into the top 10, which is unheard of takes you weeks or months to get there. If you're lucky. And I got there in a day and a half, that was a massive achievement that screaming, yelling there, I think was from that.

Before actually shit hit the fan. So I was happy before all the drama and all the headaches started because we got into the top 10 since then they went on a massive downhill and then uphill again. Then we got to the top 10 again, and everyone loves us now because they know the real, the real meat. So that was the achievement actually asked that I achieve on, on bitclout getting two points to the top 10 within hours a days and getting my third point in the top 15.

So raising more money than anyone has on the platform ever to date. Um, having more projects on the platform. And most importantly for me, the scene was before that happened, but afterwards was just fine. Like, I don't mind anything. I've got very thick skin, but the worst thing. Is false things for, I feel bad for some politicians or celebrities when there's rumors flying around that are purely incorrect, just blatantly false.

What you do is so hard to stop them. Um, and you still have to address them. That was a really bad feeling, but when I addressed them, it got a lot better. And obviously it's perfect now. So that's what I achieved. Um, what, what, what I'd be trying to platform. That maybe we can go through what bit clout is for the audience.

I think they'll appreciate to know. 

[00:06:47] Joseph: Uh, I'd be happy. I'd be happy to, to, to ask you that question too. I tend to hesitate because I don't want to turn my guests into like the dictionary. So it's more like, you know, what's your take on it? What appeals to you? 

[00:06:58] Mario Nawfal: Two sentence, two sentences. I tell everyone it's a decentralized social media platform who gives a shit.

I'll change it in a sexy way. It's a Twitter copy with the option to buy people's coins that represents the value, everything I'm going to do well in life. And I'm going to my brand is going to blow by my coin. Do you think my brand is going to go down and I've reached my peak, sell my point. That's bitclout.

It's a social media when the option to invest in people.

[00:07:25] Joseph: And I pulled up the, uh, the web browser by the way, and just to see, yeah, yeah. You're still, uh, on the, uh, on the top rating there. I didn't, I didn't count specifically because I'm trying to pay attention to the conversation, but yeah you're there. 

[00:07:35] Mario Nawfal: Yeah. So I'm in, so I did an experiment yesterday, so I got, I got my biggest investors, a big VC to sell all my coins and then we invest them again gradually.

So we're doing an experiment starting yesterday. So the coin dropped and I'm going back up, um, to let other people join in. So, cause when you go cheap and then you're going back up. People are cheap, they join it and I get more investors now. So I started this experiment yesterday just before my flight. And so by the time you're watching this interview, I'll probably be in the top 20 top 10 or 15.

And then by the time, by the time you, now you look Joseph someone's listening. I'm a number one. 

[00:08:07] Joseph: So what, what stuck out to me is, um, the, the fact that, you know, some people were, were taking umbrage with, um, uh, with what you were up to. And it reminds me of a much, not, not like a specific scenario. Um, but you think about when say actually I do have a specific scenario.

You think of somebody like tiger woods, he enters into. And everybody hates them because usually when people think golfers, they don't think of somebody in peak physical condition. I mean, they, they drive from one hole to another for the love of God, but tiger woods. He was in peak physical condition. Uh, he, he trained and he was an amazing golfer and, and, and I think a lot of resentment brewed around that.

And what I find fascinating is that like old school mentality, I think is a reason why a lot of people were having an issue with your, uh, with your strategy. Even though we're talking about the tech sector, this is supposed to be the frontier of a progress. There shouldn't be an old way. There shouldn't be an established way to do something.

This is all about exploration and experimentation. 

[00:09:10] Mario Nawfal: One thing I've learned and to bring value to your audience as you start getting attention. It's happened to me a few times with my companies or with me personally, when I started building my personal brand about a year and a half to two years ago, what has happened multiple times?

It happened with a company called foodie, my first company ever with IVC. Then it happened with my personal brand on clubhouse. I was the biggest name on club house. And then I also started like a thousand people listened to me per day, seven days. And then on bitclout as well, went through the same process.

Now I'm more prone to it because I'm pretty aggressive with marketing. So I do make noise, which I'll comment on as well, but to comment on what you've said when you're trying something new, when you stand out in some way, or when you're breaking the status quo, human nature seeks comfort. When you disrupt conflict, you're disrupting an aspect of humanity.

Very normal device resistance. It, you should expect to face resistance. Um, and that's what I, what I experienced now, I took it to another level. Cause I, I disrupt the status quo, but I also disrupt it with a lot of noise. Now, why do I make noise? Well, I'm looking in New York now and I gotta be out of the room out of the window.

And there's all these massive, um, apartment buildings, thousands of people in each one in China, there's like dozens and dozens of these massive buildings. I see. And I feel like. And then you think about it as 7 billion people on this planet, 7 billion, like the brain can't even grasp. That's a massive number.

That's how small and insignificant we are now. Why am I saying insignificant? Because we are, we're significant to a small circle of people by the general scheme of things. If I died today, I promise you, none of your friends and family would know about you almost no one in your whole city. Michael Jackson dies and people forget about him after a few days, who the hell am I?

Now, when you realize how insignificant you are, you realize that you have to create your own significance. And that's why I choose to make noise and increase my likelihood of being someone, then not making money. And have a small likelihood of being someone that, that, that didn't push it through through noise.

You just got to stand out. You can't realize that, Hey tiger woods, despite golf and look at his name now. Yeah. And there's millions of golf players. How many of them are tiger woods? So do things that increase your likelihood of getting to where you want to be. If it's you personally, and your personal brand, if it's your company, then you're competing with millions, thousands of millions of other business.

[00:11:40] Joseph: And would you say that this is something that you've applied to your, your strategy, even as far back as your, as your fruit blender? Because I remember looking into that too, you know? Um, because. 

[00:11:51] Mario Nawfal: So I started an ecom for anyone listening before all my agencies and all the things I do now. And in om, I started my first business out of nothing, got $2 million in year one, $10 million in year two, all of it's through making noise.

I got so many legal letters from my competitor for a startup I was pretty impressed. Um, and, uh, that's how it builds skin. Cause I, I was pretty aggressive. I was not negative, just aggressive. My ads that used to work back then were simply on eBay and on Google. My, I was like Dalton by competitor name.

That was the ad. So when people search the competitor name, my listing comes up saying, don't buy competitor name. Now when they click on it and they go to my page, nothing negative about them. I play fair, but I was aggressive. I made noise. I think when people ask them, I do think making those a good, good, good show.

Number one, if you're willing to deal with the backlash, number two, if what you're offering on the other side is a value then make noise.

[00:12:48] Joseph: Going as far back as you know, when you were going, you were doing door to door sales. And one of the things I remember reading, um, maybe this was something you said in the interview, I have to admit, you know, some of the research is a couple months old now, but you were, you know, you had said that you were. That you're an introvert you're introverted.

So I don't think anybody would would've would have come to that conclusion just based on the conversation that we're having so far. So I would, I would like to know, is did, was that always a part of a, of you or like you're going, you're knocking on doors. I think there's an inherent aggressiveness to, you know, going to somebody's door and knocking the door, taking up their time and, uh, and, and trying to sell them on something.

So, um, did it, was it cultivated at that point or was it something that you had within you. I had to come out because well, you had to, in order to make that business work. 

[00:13:42] Mario Nawfal: So a few years ago I did the Myers Briggs test. My result was ISTP and ESTP. No. I spoke to an analyst to explain it. She's like you were born an ISTP, more introverted or more private, but you've developed an ESTP, which is the opposite, which is how they are going.

And I speak to thousands of people when I'm in a room I'm very commanding, you know, I've got a, I've got a commanding voice. I have that personality. And the way she's explained is like you were born right-handed. But if I chop off your right hand, I'm sure you can learn to write with your left hand because you have no other choice.

If I chop off all, he has the stories of people doing the same things with their feet. So people adapt. It is who we are as a species. So I adopted to the one of Dholakia, which was requiring to be, you know what I mean by that. On point, offering something, selling something. So I adapted to that. I built that. And then that became a weapon I had as I built more businesses leading a team, um, which was probably the biggest weapon that I built. Speaking well to customers.

Now I speak at events and doing interviews. I had to build them. 

[00:14:53] Joseph: And the other thing too, that I, that I saw going back, going back to your, to your, a bitclout video, there is, you know, you had, you had your staff with you, you know, you had your people that you trust and they're up with you at 3:00 AM in the morning I'm making this happen.

So, uh, how are you vetting the people that, you know, you're, you're taking with you as you, as you go on this journey. 

[00:15:11] Mario Nawfal: So I was speaking to the HR team two days ago and I told them one thing and I'll send this a few times. Now what I look for, the number one thing I look for, let you guess, cause you're going to guess it wrong.

I'll have a feeling. I know what you're gonna guess. So if I sent you, what's the one characteristic I look at, I look forward. It's one word, um, in, in your higher.

[00:15:29] Joseph: All right, I'll take a shot at this. Uh, determination. 

[00:15:32] Mario Nawfal: Determination is great. Trust is great. Organization is great. The number one thing I look for is intelligence.

I call it , someone who just gets things. Everything else becomes easier. I would hire someone who's intelligent, but I can't trust. No, I don't think many people would say that, but I'll just put them in a position where I don't need to trust them. So that's the characteristic I look for now. That doesn't answer your question directly.

You asked me how do I hire the people around me? Cause those ones I trust. A lot of testing. I mean, people have to earn my trust that I'm doing it through an interview and they have to earn their position to be next to me in a, I run big villas and I invite some people there and about 10 to 12 people to work by my side.

So we had one in Turkey. We have one to now in Dubai, one in Columbia. I wasn't that good at hiring initially, I would trust anyone.

That's a big mistake. When someone says they can do something, that's the worst list I can delegation. What you need to do is look for three things. And that goes still to your question. Like, I always do this with anyone I bring on board, number one, hire the right person for the right position. And look at case studies they've done. Look at work they've done. Test them. Number two. Um, teach them like teaching a little kid. Don't expect them to know everything just like you do and it just started. And number three, have a feedback loop a way for you to check if they're doing it. So that will be my strategy now for hiring people around me or hiring people in general.

[00:17:03] Joseph: And when it comes to, to their credentials, I think part part of the issue is, you know, in applying to, to work alongside you is also, you know, what w what, oh, sorry. I lost your video there for a second there. Okay. Yeah. Just making sure is, you know, what is, you know, what's the resume look like? What accomplishments do you want to see on them?

Or could, could it potentially be somebody say they just come out of school and they just, and they have a certain something about them that you can tell from. You know, coming from your process. 

[00:17:34] Mario Nawfal: Yeah. I'm looking at experience. I think there's two ways to do things. You can do ways you could go about this, getting someone junior and training them up yourself, higher risk, higher reward, less expensive, or getting someone senior and you don't need to train them once you stop them.

I even train you. Low-risk that'd be more expensive. When I started out, I went for the first. Now I prefer the second. Because I'm at a position now I can't afford risk. I'm scaling a company, hiring a lot of people. I just can't afford risk. 

[00:18:04] Joseph: This is another thing that I, that I had seen. Um, and coming back to, I guess, I don't know what it was like the best word to call it, and I'm not trying to be, um, you know, uh, soft about it too.

I was just tension or drama. It's like one way to say it. I don't know. I really can't think of like the best word for it. 

[00:18:19] Mario Nawfal: I was just talking to someone in my team about it. I was one minute late to our interview because I was talking about exactly that literally that same thing. I'm like, I don't want to.

That happened last time. Just don't let it happen again. Not everyone is as objective and stress as we are. So yeah, I was just talking about it before. 

[00:18:35] Joseph: Yeah. I mean, I'm, I'm a chronic over-thinker. So, uh, one of my issues is spending too much time trying to come up with it, which in of itself is an issue.

But anyways, one of the things that I saw that I appreciate about what you're up to is, you know, with these people who have an issue with what you do, you did a video, you wanted to reach out to them. You said, look, I just want to work with, with things happen. Yeah. Yeah. I did. I did. I tried, I do my best to be as informed as I can.

[00:18:58] Mario Nawfal: Yeah, you did a lot of the best interviews. I've asked you asking very specific questions, very detailed. And it's sure a lot of the philosophy, the audience. 

[00:19:06] Joseph: Yeah. I mean, if it gets to like, you know, 30 minutes and I got to fill another 30, then I'd be like, okay, so what's your favorite snack? But you know, I, I always want to make sure that I get to the, the, the key stuff right away.

Um, and I think, you know, I always tell my audience too. They, I think, uh, if they get their punch cards ready, they punch it out. I probably owe a few of them a coffee at this point, but there is all the time in the world to go into your YouTube websites, your businesses, see all of that. I trust my audience to do their own digging.

What I try to do is, you know, unearth, I guess like the lifestyle or the, the mindset, or just what is, what happens to you on a day-to-day basis and, you know, what are some of the issues you face? Cause I think what happens is there's this idea that when people, they, they have. Idealized version of success.

And they think what happens is when it gets to that point. And I, myself in this too, by the way, I get to this point and all of a sudden my problems disappear. Like I stopped being Joseph Ione. And all of a sudden I turned into this guy who was like, I'm happy all the time and not stressed out. I got all this money in the bank, nothing to worry about.

I got castles. Like it gives a shit. 

[00:20:09] Mario Nawfal: Look, and let me tell you. Two a month and a half ago, I was staying with my team and, uh, what we call the bitclout castle. I saw the way you mentioned castle. It was like, literally looked like a castle, 12 bedrooms, and we were all working from there. Beautiful location, beautiful food.

Everybody's taken care of simple life. I had my best partner with me. We danced. Businesses going really well. Perfect. I went through so much drama, lack of sleep. And having to deal with 16 year olds, bad mouthing me, talking negative about me telling me what I should do. And now I was humbly listening to them, taking the shit so I can address all the concerns and the negative rumors around.

It's all addressed now, but that's me not a startup entrepreneur, getting, getting things, getting my brand built or whatever. That's me having made it in life. Celebrities, politicians, influencers. They all go through depression now. Go through worse than what I went through. It never ends. However, success in comfort does bring a level of comfort.

Success, and money does bring a level of comfort, but also bringing brings more responsibilities, more stress. And if you don't learn to detach yourself, I do, I dance around the world. So that's how I detach myself. I travel around dancing, but if I didn't have that, it makes it very difficult to deal with it.

Like now I'm the CEO of a company going public. I have a board that I have to report. Uh, but one of the biggest names in business on my board, and we can't disclose it now, but this is going to go out in a while. I can mention his name. So Kevin is going to be on his board, on the board and be part of the company.

Kevin O'Leary is obsessed with his personal brand and rightly so, because he's taken, put so much effort into building it and anything I do could impact that. That's much more responsibility than I've ever had because I've got all my other companies as well. And I've got my own personal brand. I was speaking to a VC on the plane this morning, and we were talking about how he's anonymous and I'm not, we're sitting together.

And the plane is commercial and he was sitting next to me and we were talking about how he's anonymous. I'm not, and that gives me a lot more stress, more reward because I have a brand I can leverage, but with more reward, there's almost always more stress, more risk. 

[00:22:23] Joseph: By the way, if you're a current user of Debutify or haven't tried us out yet, Debutify version three has been released and now is a good time to upgrade or get started as any. A streamlined user interface along with an ever increasing array of conversion boosting ad-ons is waiting for you. So download today for free and start here your journey. Who knows, maybe I'll be interviewing you before too long.

So you, you mentioned, um, uh, your, your business partner and just in case we have to cut them out. I'm not going to keep saying the name and over and over it. I don't wanna make life harder for my editor, but you know, part of his personal brands too is yeah, it's where he's appeared on television. Um, it's also his personality too.

Um, and you know, another person whom, whom I, I, I admire for a number of reasons is, is, uh, is it, um, then president Donald Trump, although depending on who you talk to, including the meat, we tend to think he still is president, but that's a whole issue is he also has this persona, you know, and, and I think there is a degree of separation between the pressure to maintain that persona, right.

You know, to, to also be yourself. And when you get to actually, you know, be yourself, cameras are off the people who you don't have to appeal to or communicate to. They're all, you know, they're all not in the room. So is this a, is this a struggle that you're also facing too? 

[00:23:40] Mario Nawfal: Like no, not a struggle. Yeah, no, not a struggle.

Cause I, I make it easy to myself by doing two things, very cheesy things. Be honest and be yourself. Why? When you're yourself, there's no percent out of maintain when you're honest. There's no lies. You know, keep building up. But the personal brand is an extension of who you are, but not exactly your, I know when I'm sitting there checking my friends, chatting my friends, I'm over relaxed, et cetera.

I don't need to have the energy and clubhouse I used to on rooms for like 11 hours straight non-stop one room, 11, 12 hours nonstop me leading it, not different people speaking. I'm the only one. Imagine you're doing this podcast for like 11 hours with different people jumping on. I'll do 11 hours straight.

I did it once. This is my record. Six hours, eight hours, four hours. Um, nonstop and was celebrities jumping in that, talk to them one after the other, after the other, after the other. That was that that's tough because you have to maintain that level of energy because that's me, everyone looks at me as a person.

It's got a lot of energy. It's very energetic. That speaks well. I don't always have this energy most of the time I do, but not always. And maintaining that as hard. And whether you're talking about Trump or, or leery or any other personality, Um, in most cases, I'm sure they're in a similar position, but in some cases they're always themselves.

Like Gary is Gary all the time. I'd be like, if you meet him, is Gary, he's more chillax but he's still Gary. So it's not hard for him, um, to maintain it. I've never met Trump at a personal level, so I can't talk about him, but if it's someone like, um, a TV show host like David Letterman, David Letterman is not David Letterman.

When he's off the scene, it's a completely different person. Or, or I forgot the other one's name or, or. Trevor Noah to an extent, no, they would never let him he's very different. So he has to put a lot more effort to maintain that persona. I wouldn't like that because then it becomes more of a job rather than just you being yourself and building a brand around yourself.

[00:25:35] Joseph: Uh, again, I still have the, uh, the, the bitclout list and, uh, I think it's fair to draw this comparison between you and the number one person right now, who a Elon Musk now, you know, I, I say the name. And his brand comes into a razor sharp focus. We know Tesla, um, we know space X, um, and me personally, I also, uh, uh, have a distinct admiration for flame throwers.

So I pose that same question to you is when people say Mario Nawfal, what do you want to come into razor sharp focus? 

[00:26:07] Mario Nawfal: I don't have that focus yet. So it's more, I'm keeping it broad as an entrepreneur. It is getting becoming more and more the critic. So I'm deep in crypto. I'm the early crypto guy in different things.

I would say this is being the timing guy, the guy that's an early adopter and things. There's something new. 

[00:26:27] Joseph: Would you mind telling the audience what you're looking into as far as crypto goes, we've got bitclout. I don't think that's the extent of it, but you know, um, what else are you up to you have in regards to it?

 Me right now. I just got my Coinbase. I got a couple of coins here or there, but nothing really substantial. Who would you say your audience is in? 

[00:26:42] Mario Nawfal: Like one sentence so I can frame it right.

[00:26:45] Joseph: Drop shipping was the first thing that came to my head. Um, entrepreneurs, startups, single people really try to make, uh, make their way. 

[00:26:52] Mario Nawfal: In e-commerce. I love ecom. I know om and ecom lifetime value in AOV is everything acquiring a customer. So the average order value in LTV, and I'll explain it in a second. Acquiring a customer is really expensive. Now drop shipping doesn't work that well. Wiring a customer costs a lot. So why you need to do is increase the value of the order when you sell it.

And the value of the life of the customer, the customer is not only on the purchase. That's the beginning. Cause getting them to buy again is a lot. We'll give you an edge. We'll give you a multiple, allow you to be competitive. I mean, the businesses that will win other businesses that can have a higher LTV, that's an e-comm and crypto.

Um, just think long-term, there's just so many things we're focused on the cloud, social tokens, the metaverse, you know, the gaming, having owning your own stuff within like a digital world, having your own identity. They have business, they like decentralized. That's really interesting. Um, and, and everyone's excited about NFTs and I'm sure you've heard about it.

It's just getting started. So it's too early. I'm very involved in the space, but with anything you do and whatever new hype you here, if you approach everything with a long-term approach, you almost like you're going to do fine. If you're going to approach everything with, am I going to make money next week?

You're likely gonna do. 

[00:28:14] Joseph: There was a, there was a YouTube or, um, uh, by the name of, uh, sticks hex and 6, 6, 6, um, a political analyst, a writer. Uh, and I think he's also a spellcaster. And, um, one of the points that he made about, uh, cryptocurrency is that if you think about some of the people who invested into early firearms. You know, you're talking about sticking gunpowder, you stick the, the, the pellet in and, you know, shoot, and then maybe it kills a guy. Um, so the technology certainly evolved over time and a lot of old school weaponry doesn't, uh, doesn't apply any longer, I, which is true still to this day. I mean, we don't even know what kind of technology there is out there and we're not supposed to that's called strategy.

So, but he drew that comparison to cryptocurrency in that a lot of these coins with the assumption of Bitcoin, which has, you know, it has like. I guess the legacy to it. It has the, that kind of, um, reputation, the rest of them. It's hard to quantify if they have long-term value, because they might not be efficient compared to what comes down the corner.

So how have you been able to identify what is going to last in the longterm? 

[00:29:19] Mario Nawfal: You can't, you can't, you, you can't, you can't like Amazon would be the internet or not yet how about Google will be here today or YouTube will be here today. Not other competitor or one of our board members was a founder of a company.

I forgot when they called they were Netflix. Then are there any more? I think Netflix acquired them. So it's impossible. That's what VCs venture capitalists try to do. Yeah, it's genuinely impossible. It's just a matter of trying to get, take as many boxes as you can and understand that you're most likely going to get it wrong and the way we approach this.

Is trying to invest across a more diverse portfolio because we do have NFT tech, which invested, which doesn't invest, but it's not like, um, involvement and exposure to various platforms to give exposure to other investors that buy the shares in that company. I don't want to get into the structure, but essentially what it does is just get exposure to as many companies as you can because it diversifies risks.

So you bet on the technology rather than one certain platform. And same is when you're an e-com because you got a lot of om people. If, um, CBD is trending, you can build your own CBD brand and sell it. Or you could sell a product or service, like a CBD marketing idea. That will benefit from the entire industry.

So that's a pixie shovels approach. 

[00:30:37] Joseph: Uh, I think I have having to maybe figure out another 10 minutes. So I've got a few of the things that I wanted to run past you. So I wanted to get back to one of the things that you had mentioned earlier about, um, really trying to build bridges and reach out to people and say, you know, let's, let's work together on this.

What I'm wondering is if anybody actually took that offer and, and made amends and wanted to talk to you and came to a deeper understanding. 

[00:31:03] Mario Nawfal: It works. One of my, one of the companies I'm involved in got a little bit of backlash, I think important. They're like, it's not important and we shouldn't address it.

Was this something really silly? I'm like, this is important for anyone. If there's rumors spreading around your anything negative, don't let it blow over. Don't because you're risking that it feeds itself and becomes something massive for me. You started small and then became the talk of. Everyone knew about me.

And I heard your scam. Why? I've no idea. I just heard it. So I just became a self-fulfilling prophecy early, nip it in the bud, the less Arish gab. So, and yeah, when I did the response has been great. People love getting reached out to like, holy shit. When I speak to you, I see you are very different. I feel a lot more at ease.

Now. It just takes a two minute conversation. Um, when I jumped into my first club last year, they run me as a guest. So they can air that. That was the beginning of the end of the negative press around me, because I just addressed all the concerns with facts, which was really easy to prove. Cause because decentralized, so everything's public is open source if everything's on the blockchain.

And so that address all their concerns. And since then it started going positive. Cause I did it in front of an audience sending like if you, if you have someone that doesn't address the concerns that hides behind the scenes, because there's will only be. Like, I can give you a politician. They're sitting behind the scenes, making decisions, never go out and speak to the public.

It will say, oh, they control the world or their, their, their business or their, that. And then there's all these rivers of fire out. But they're out there doing these TV shows during those interviews. Don't think there's going to be to the, to the, to the public. Speaking to them, people will relate to them more is again, it's actually look at how we operate.

[00:32:50] Joseph: You know, I have to say, I think the thing that, uh, the biggest takeaway from, from what you just said has to be the fact that it's all decentralized and that all the information is freely available on the blockchain, because that's one of the issues about fact-based arguments is that if the facts themselves are manipulated, then it's no more trustworthy than the person using them.

But if w that, that is the beauty of a blockchain and decentralized nation of currency and information, it is there it is public, and no one can mess with it. If anybody tries to mess with it, they'll find it. 

[00:33:20] Mario Nawfal: Exactly the thing is, is that people are too lazy to verify, even though sort of public, no one could be bothered going to verify.

Um, but a small number of people, developers just started digging deep into me. They're like, we want to find dirt on Mario cause self fulfilling prophecy. We're not going to want to prove. And plus people that don't like when you're aggressive, they want to find something on it. Cause this guy's aggressive.

I don't like my, the way I do business. They want to find something negative to kind of affirm what they already know. Confirmation bias. Um, so they went deep. They couldn't find a thing. And that kind of helped me even further clear my name, but, um, yeah, the, the blockchain is pretty cool because everything is public, but it's also, you know, privacy.

[00:33:58] Joseph: And with that, I recognize that I can not keep you for a, for a second longer. Um, it's been, it's been great to, just to, you know, pick, pick apart here and there. Um, try to get a better scope of, of what you're up to. And I feel like I'm making progress, but, uh, uh, there's a store more of a ways to go. So I hopefully down the line.

I I'd love to have you back. 

[00:34:16] Mario Nawfal: Um, I'm actually happy to do another one. Cause you asked a lot of questions actually really enjoyable during this interview. Pick it pick my brain further and dig into a deeper, you know, you said you have a job shipping orders, how I built e-commerce businesses and I've done this, what my model is like, um, how e-commerce people could, could expose themselves.

You know, I was an e-com and then I motion agency out of nothing. I knew nothing about building agencies or talking to businesses. I've been shopped at seven figures in less than six months. It was called now doing really well. Um, how else will become a platinum loan fund. So from e-comm to exposing myself to all these different things, investor yeah.

It's an interesting, interesting journey. There's a lot of things I learned from it and always share my, my learning lessons very objectively in a self-aware humble way. So I know if I don't know something and I know what I do know. Um, so yeah, I'm happy to go through it further and dig into it deeper if you'd like. 

[00:35:06] Joseph: Okay, well, that would be fantastic. I'll be sure to, uh, uh, prep our next conversation with all of that in mind. So with that, just let the audience to know, um, how they can, uh, uh, look you up and find out what you're up to and, uh, and get involved, uh, on, by the way, guys, get yourself a bit pop token. It's nothing.

I, I signed, I started one up, cause you never know who's going to be next. It's very interesting. 

[00:35:26] Mario Nawfal: Yeah, it just listed on an exchange yesterday. Um, he's doing it a lot more traction. Well, you just Google my name for anyone that is interested to connect Mario Nawfal and ping me on any platform.

[00:35:38] Joseph: Fantastic. All right. Uh, to our audience, I'm going to wrap this up, uh, at ASAP. So as always, it is an honor for all of you to be able to collect this information, to share with all of you and, uh, to my, my guest and Mario. Great to meet you. Great to have this chat. Can't wait for our next one. Uh, all the best take care.

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Written by

Joseph Ianni

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