Paris Northcutt - Deep Emotional Resonance In The Candle Niche

There's a number of thorough lines on this show after a year of meeting great people, such as my guest today, Paris Northcutt. The thread that we get to continue on today is that of independent craft. In this case specifically for aroma candles. It's fair to say that not everyone would pursue candles, but we've seen this time and time again, how a great business can begin by simply trying to solve a problem for yourself. So even in that respect, there's still a lot for you to learn.